YourSkillDevelopmentToday

Battle of Minds 2013

Agenda Introduction

Skills Development

Build yourself

Mind Mapping

Story Building Sample

Who will we be working with today

Lets form Teams…

Introduction

About Us

Who am I

Why am I here

About You (Take 2 minutes to tell the members of your group)

Pick one of 2 themes (Season/ Colour)

In the context of the theme, who are you (What’s your story)

Why are you here

What are your strengths

What are your key gaps

About Today

How are we going to learn today

What are your expectations from today

Lets Warm Up

A clerk at a butcher shop stands five feet ten inches tall and wears size 13 sneakers. What does he weigh?

The Myth About Presentations

Its all about style

Animations are essential

Splash it with colours

Presentations are an exciting way to deliver a message

Presentations capture everything we want to say

Presentations are great to convince an audience

“Lets not show numbers”

One size fits all

Say as much as you can

Presentation is about the presenters

Technical, academic, business, sales presentations are each different in every aspect

What is a presentation

Communication tool for

What we want to achieve (Objective)

Where will we achieve this (Location, process, people, systems)

Why we need this (Case for change)

How the objective will be realised (Method)

What resources will be spent realising it (Resourcing – financial, human capital)

When will we get this done (Time)

Essentially a presentation is:

A Story

A Case for Change

A convincing argument

A sequence/flow of logic

Note: Prequel to any presentation is an elevator pitch!

What does an elevator pitch have?

“Here’s what our project is about…”

“Here’s why it is important to do it…”

“Here’s what success will look like…”

“Here’s what we need from you…”

Lets convince Steve Jobs

Steve Jobs has just returned back to earth for 20 minutes and he is not happy with Apple’s board or the performance of the company. He has executive power for these 20 minutes.

Prepare a 2 minute elevator pitch as a group to Steve Jobs as to why you should be in his Top Team to drive the Business.

Time to Prepare : 10 Minutes

Time to Present: 2 minutes

What is a presentation (continued)

What are core presentation skills

Interpreting the Audience

Body Language

Voice Modality

Eye Contact

Content

What’s in your slide?

What do your slides look like?

Are you making people read a lot?

How do we make presentations

Write the story on paper

Think how you want to tell the story

Translate the story to on-screen presentation

Tell the story

5 Dimensions of Presenter Credibility

What creates a bad presentation

Why do people dislike Powerpoint

What do you really need to focus on

People want to know the benefits

“Its only a problem if you have a solution”

How do you persuade

I get it but…

…how do I solve the case?!?

How should we think? – Building the Story

Have we covered how we will make

the strategy happen?

Do we have cost plans?

Are roles and responsibilities

defined?

Have we justified the “How”

Do we know how the money will

come in?

Are we reflecting insights and facts

in the justification?

Recommendation

Have the benefits been identified and quantified?

Have we stated the benefit?

Does the strategy answer the

question?

What is the answer?

Do we have a key question that

stems from the analysis

Have Opportunities been included?

Is this the right question?

What is the pivotal question to

materialise the aim?

Identify the main issues

Identify the cause

What happens if we change

nothing?

Which option/change takes us to the

desired aim?

Change, Complication, Consequence

Is there a clear Aim?

How do we define success

Are there any pre-set objectives?

Can we answer a “so what…”

question?

Start Point/So What…

What you need to remember

Where is the issue

• What is the objective of the business

• Business context

• Size of the issues

What are the facts

• What do we know?

• What are the trends?

• What is the market like?

• Who are in the target?

How do we want to approach the solution

• What are the options?

• What is feasible?

• Where is the performance impact?

• Where is the wealth impact?

What is the solution and how do we make it work

• Which option do we take?

• How are we rolling it out?

• How do we keep it alive?

What are your key segments?

What are your consumers like?

Expectations

Aspirations

Willingness to spend

What are the Purchasing patterns?

What product can you offer?

What are the key selling touch points?

What product can you give them?

How do you plan to generate revenue?

Is there a business strategy?

Is there any direction regarding the product?

What is the plan for growth?

The consumers that will win it for you

The product that will be given to consumers

The price which generates sales

The costing that ensures sustainability

YOU MUST REMEMBER

Nothing beats a single focus to achieve a winning objective Nothing beats a focused plan Nothing beats logical thinking

Nothing beats consumer relevance

Ready for more?