taking homeopathy to everyone · brands including reliance retail. shoprite retail, flemingo duty...

TAKING HOMEOPATHY TO EVERYONE

We believe that every person has the right to be treated with respect and consideration. Therefore, at Dr Batra’s®, we care about our patients. We care about their families who are anxious and worried. We care about our colleagues and how we provide care.

And because we care, we will be sincere, compassionate and sensitive to make a difference in the lives we touch.

OUR PLEDGE

CEOKartik Bhatt

Head Medical ServicesUsha Khatri

Managing DirectorDr Akshay Batra

About Dr. Batra’s® Clinics

www.drbatras.ae

About Dr. Batra’s® Clinics

• Over 1.4 million patients successfully treated across the globe

• World’s largest Chain of Homeopathy Clinics

• Over 225 225 Clinics across 115 cities & 4 Countries

• Over 400 qualified medical practitioners

• Expanding rapidly across Bahrain, Qatar, Kuwait, Oman

www.drbatras.ae

One of the most renowned homeopaths in India.Practicing homeopathy since 1974.Played a pioneering role in the development of homeopathy in India and internationally. Extended the medical benefits of homeopathy throughout the country through path-breaking commercial as well as charitable initiatives.Awarded the Padma Shri for Medicine, 2012 by the President of India, Smt Pratibha Patil.

The Management

Dr. Mukesh Batra, Founder and Chairman

A leading homeopathy expert and the first ever Asian Trichologist to be honored as the President of The Trichological Society, London, UK. The youngest and first ever non-UK based Trichologist to receive the prestigious ‘Robert Olding Award’ for outstanding achievement in Trichology. A renowned Homeopathy and Trichology public speaker, columnist, writer, expert, advocate and evangelist.

Dr. Akshay Batra, Managing Director and Vice Chairman

www.drbatras.ae

Over 20 year’s experience in Consumer Health, FMCG, Pharmaceuticals and Telecoms. Leads the transformation of Dr Batra's® Homeopathy Clinics led business to Dr Batra's® Healthcare, building and expanding the Aesthetic Services & Consumer Product business.

The Management

Sandeep Saxena, Chief Executive Officer

14+ years of leadership in Hypermarkets, Travel and Fashion Retail across India, Middle East, Latin America, South Asia and Africa. Built fiscal, strategic and operational leadership for brands including Reliance Retail. Shoprite Retail, Flemingo Duty Free, Fashionara and now Dr Batra's, the world's largest retail healthcare chain (Homeopathy and Aesthetics clinics).

Kartik Bhatt - International, Chief Executive Officer

A gold medal recipient in homeopathy from Hahnemann College, UK. Experience includes 19 years of medical practice and 16 years with Dr Batra’s. She is an integral part of the Medical Ethics Committee at Dr Batra's, ensuring patients receive nothing short of the best services.

Dr. Bindu Sharma, Director - Medical Services

www.drbatras.ae

1982 - present

1 Clinic inSouth Mumbai

www.drbatras.ae

IndiaDubai

Dr Batra’s® Homoeopathy

1.4 Millionpatients’ successfully treated

Ove

r

221 Clinics(As on January 2016) 111 cities

Dr. Batra’s now in

5thInternational Clinic opened in Dubai on Al Wasl Rd

www.drbatras.ae

Dr Batra’s® International – Dubai

Compliant with licensing requirements and stringent quality standards set forth by the Centre for Healthcare Planning and Quality (CPQ)

www.drbatras.ae

• World’s first homeopathic institution to be part of Dubai Healthcare City (DHCC)

• India’s first healthcare corporate to be part of DHCC and JLT

• First In Dubai to launch 3D Skin Assessment Technology - Diagnostic tool to aid treatment of skin problems

• First to introduce Trichoscan - A German technology to measure Hair Density and also aids to measure treatment progress

Spreading the benefits ofHomoeopathy in the UAE

st

www.drbatras.ae

How does homoeopathy help?

• Homoeopathy is Safe, Effective and has NO side-effects

• Can be used along with other treatment

• Treats illness from the root and builds immunity system

• Offers customized remedies based on individual needs

• Homoeopathy heals both psychologically

and physically

• No surgery required

• Offers complete and long-lasting solutions.

nt

mmunity system

ndividual needsssssssssssssssssssssssss

ally

ons.

www.drbatras.ae

Attitudes and Beliefs

Why Allopathy?

Have seen / want immediate results

(56%) - Rank 1

Top of mind ( 59%) - Rank 2

Friends/ relatives getting cured (32%) - Rank 6

Provides permanent relief (33%) - Rank 7

Belief that allopathy is the only solution to the problem

(40%) - Rank 4Recommended friends/ relatives(41%) - Rank 5

Suits me well (33%) - Rank 7

Situation under control

(43%) - Rank 3

www.drbatras.ae

Attitudes and Beliefs

Why Homeopathy?

Recommendedfriends / relatives(50%) - Rank 1

Safe(53%) - Rank 2

Friend / relatives getting cured (26%) - Rank 7

Situation undercontrol

(32%) - Rank 6

Belief that homeopathy is the only solution to the problem

(28%) - Rank 4Tried allopathy

but did not work(29%) - Rank 3

Suits me well (33%) - Rank 8

Permanent relief (26%) - Rank 5

www.drbatras.ae

Our Expertise

94%PatientsatisfactionAC Nielsen Report

90%of our patients have shown positive outcomeCertified By American Quality Assessors (AQA)

90%of patient say they wont change to any other brand, doctor or treatmentCertified By American Quality Assessors (AQA)

StrongmedicalteamAll our doctors have a CPQ license

www.drbatras.ae

Our Expertise cont,.

• Advanced homoeopathy with advanced technology

for better treatment results

• Scientific monitoring of treatment outcome – as per

international standards

• Strict medical protocol for excellent patient satisfaction

• Scientific method of case taking to ensure progress

• Expert panel of doctors for second opinion

www.drbatras.ae

Hair

Skin

Dr. Batra’s® HomeopathyStrategic Transition

Primarily2 Segments

9 Key Segments

Dr Batra’s Homeopathy

Women’shealth

Child’shealth

Sexualhealth Hair Skin

Musculoskeletal disorder

Respiratoryhealth

Gastrohealth

Mental health

www.drbatras.ae

What works in different ailments... or nothingFirst levelpotential

Allopathy• Upper respiratory • Tract infection• Diabetes• Hypertension• Attention deficit

disorder• Hyperactivity• IBS• Colitis• Osteo-arthritis• Women’s diseases• Mental disorders• Depression• Anxiety• Sexual dysfunction• Hypertension• Migraine• Thyroid problems

Mixed • Asthma• Allergic rhinitis• Sinusitis• Skin Rash• Atopic dermatitis• Bed wetting• Recurrent URTI• Rheumatoid qrthritis• Obesity

Homeopathy• Hair loss in patches• Male pattern baldness• Female pattern baldness• Psoriasis• White patches• Eczema• Acne

Finaltarget

Alreadystrong

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Factors influenced to taketreatment from Dr. Batra

WhyDr. Batra’s

PHCConvinced by the advertisement (37%) - Rank 2

Recommended by friends / relatives (53%) - Rank 1

Attended a medical camp organized by Dr. Batra's Positive Health Clinic (10%) - Rank 9

Dr. Mukesh Batra has vast experience and is well known

in the field of homeopathy (12%) - Rank 10

Hope that I would get cured (15%) - Rank 8

Not getting results from allopathy (16%) - Rank 7

Not getting results from local homeopath / other multi

specialty homeopathy clinic (16%) - Rank 6

Offers the best solution in Homeopathy/ better educated or

better understanding of homeopathy (24%) - Rank 5

Have seen friends / relatives getting good results from Dr. Batra's Positive

Health Clinic(27%) - Rank 4

Convinced that my condition would be treated successfully at Dr. Batra's

Positive Health Clinic(31%) - Rank 3

Positive WOMto generate

recommendation

Fallout ofAdvertisements

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Quality essentials at Dr Batras®

for patient care

Key StrenghtsDoctors

Delivery of quality care and patient

experiance

Patient outcome

measurement

www.drbatras.ae

Key strength - Our doctors

Well selected and trained doctors

National international trainer

Outsourced training and mentoring

375 + doctors65 + MDsMedical board

www.drbatras.ae

Selection process

Selectcandidates from

top10 institutes of India

Strictselectionprocess

Only

6-8% of doctors selectedfrom all CV’s received

Written

exams is veryelaborative(MD level)

Psychometrics done to match the most suitable job profile they can adapt

4 STEPSSELECTIONPROCESS

First roundof interview

viva

Writtenexams

Psychometricanalysis

Final roundof interviews

www.drbatras.ae

International faculty

Chief Medical Officer & Director Dr. Hoffmann has been working for the past 18 years in the fields of alopecia, endocrinology of the hair follicle and hair follicle morphogenesis.

He has published over 100 peer-reviewed medical and scientific journal articles, and has contributed to numerous dermatology textbooks.

Dr. Hoffmann received his education in biochemistry and pathology at the University of Freiburg, Germany, one of Europe’s top centers for biology research. He is a board certified dermatologist and a Professor in the Department of Dermatology at Phillips University in Marburg, Germany. Dr. Hoffmann is the inventor of TrichoScan, the first GCP-approved, software-based, automatic technique to measure hair growth.

He is a member of many scientific societies and worked several years as the secretary and president of the European Hair Research Society.

Dr. Rolf Hoffmann, MD

Honorary Professor (Clinical and Forensic Trichology) - Dr Batra's Academy (India)

Director of Education and Mentor (TTS Distance Learning College of Trichology)

Visiting Lecturer in Trichological Sciences KSHI (S. Korea)

Consultant Trichologist (London and Essex)

International Expert Witness - APIL Registered Expert (top tier)

Has received instructions from +80 Solicitors and Insurance industry

Consultant to Industry

2015 - His 51st year of continuous study, research and pioneering activity within orthodox hair sciences - Worldwide.

The President 2016 - 2014Barry Stevens Professor FTTS

www.drbatras.ae

To deliver quality care

Patient engagement• Automated call centre

• Appointment system

• Patient experience

www.drbatras.ae


Standardisation and quality control• Clinical management system

• Escalation matrix

• Escalation matrix for second opinion

www.drbatras.ae

Measurement outcome• Standardised protocols with tangibility

• 3 monthly evaluation report

• Technology to measure outcome


www.drbatras.ae

Patient experience processes

StarRatingSystem

Mysteryaudit

Patient feedbackand Complaint

reddressal system

Patient portal

www.drbatras.ae

Leadership means making a difference

• Created job opportunities & improved working conditions

within the industry

• More than 2700 employees; 400+ Full time doctors

• 80 MDs, Merit holders, Gold Medalists, Specialists in Trichology,

Dermatology, General Medicine, Diabetes & Pediatrics

• Revitalised homeopathy as a young industry and harnessed

the power of youth

www.drbatras.ae

Introduced latest technology with homeopathy:

• Blister packing of medicines

• Tele-Homeopathy Clinic to facilitate doctor-patient

interaction through video-conferencing for consultation

or a second opinion across various geographies

Innovation - Making a difference

www.drbatras.ae

Standardisation of Treatment with ERP

www.drbatras.ae

• Live Chat with doctor online

• Query by e-mail

• Start Treatment

• Request for medicines by courier

• Google your way to our clinic using the Clinic Locator

M Health - Making a difference

www.drbatras.ae

Video Microscope• Magnifies the scalp 200 times

• Early diagnosis of hair thinning even before it becomes evident, using the ratio

• Terminal hair: Vellus hair

Employing Modern Technology

Spirometry

• Helps in monitoring treatment of Asthma

Instant Allergy Test

www.drbatras.ae

3D Skin Assessment

Employing Modern Technology

www.drbatras.ae

Introducing new technology

• Over last 2.5 years scientist from

Austria has been working with out

team of dermatologist, IT team

and designed specially for us

• This is skin measurement tool

which gives surface area score for

skin ailments

www.drbatras.ae

Making a difference

• Used international medical standards and protocols set by

MDs to get better treatment outcomes

International presence:

• Mauritius 1996 (Legislated Homeopathy in Mauritius)

• Muscat 2008

• Dubai 2009

• London 2009

www.drbatras.ae

Making a difference

• Remained patient centric. Tracked and recorded customer satisfaction and

responded to it

• Used advertising to build the brand and expand the market

• Conducted market research to get a better understanding of the consumer

• Pioneered the use of Internet to treat patients online

• Maintained medical and financial transparency

• Followed the best business practices and became the first homeopathic

clinic in the world to earn ISO 9001:2008

www.drbatras.ae

Dr Batra’s® Franchise

• 60 franchise clinics signed, 45 operational

www.drbatras.ae

Dr Batra’s® Aesthetic Solutions

Hair Services• Hair Vitalizing

Treatment• groHAIR• STMcell Treatment• Hair Transplant• quikHAIR

Skin Services• Skin Glow Treatment

• Skin Clarity Treatment

• Skin Renewal Treatment

• Scar Free Treatment

WeightManagement• BTrim

www.drbatras.ae


Skin Services

www.drbatras.ae


Aesthetic Studio in 8 cities

120 groHAIR Clinics

groHAIR - a revolutionary hair growth treatment from France is a non- surgical, painless procedure that’s free ofside-effects to help restore lost hair

77% of patient see hair growth in just 8 weeks

www.drbatras.ae

Dr Batra’s® Pet Care

• India’s First Veterinary and Homoeopathy Animal Care Centre

• State-of-the-art hospital for treatment, vaccination, lab tests, grooming,

pet accessories, pet surgeries and more

• Highly trained veterinary doctors

• Customised animal-friendly

equipment

www.drbatras.ae

Hair Care Range Skin Care Range

Dr Batra’s® Products

Personal Care

Range

www.drbatras.ae

Total Store,Bangalore

Dr Batra’s® Products inModern Retail Stores

Dr Mukesh Batra at Health & Glow Store, Bangalore

DaS

TharuniSuper Market,Hyderabad

www.drbatras.ae

Dr Batra’s® Products

Reaching over 600 outlets

0ver 31 Product SKUs especially formulated by

Trichologists and Dermatologists

www.drbatras.ae

Dr Batra’s® Media

• India’s first and only Homoeopathy

and Lifestyle Magazine

• Launched by Minister of State for

Human Resource Development -

Shashi Tharoor

• Available at 900 outlets across

60 towns, as well as all Dr. Batra’s

Clinic

y

www.drbatras.ae

Dr Batra’s® Foundation

109in 62 cities

across India and1in Dubai

FREE Clinics 10,000Over

needy patients treated every year

Rs.1BnOver

worth of Free Treatment provided through our clinics

MedicalDonationsto over 15 15 hospitals

Homeopathyscholarship to

students every yearacross four homeopathiccolleges

www.drbatras.ae

Dr Batra’s® Foundation

NGO’s tie-up

Financial assistancefor Homeopathyeducation

Medical assistancefor surgeries

Homeopathytreatment ofanimals

And we continueto spread the joyof health and happiness.

e

www.drbatras.ae

Launched in Aug 2014

www.drbatras.ae

Expansion Plan

We are in India, London, Dhaka, Dubai

Moving into Bahrain, Oman, Qatar, Canada,

Hong Kong, Malaysia and France

www.drbatras.ae

Some of our Awards

Some Awards & Accolades

Our website www.drbatras.aehas won the Golden Award Under Healthcare Categoryat UAE Web Awards 2013, Dubai.

haUnat

www.drbatras.ae


Dr Batra’s PositiveHealth Clinic, at DubaiHealthcare City selected as

Best NewcomerFacility Provider 2009

by the Departmentof Health Informatics

www.drbatras.ae


Dr Batra's Positive Health Clinics also received the top 200 Brand Award in Asia. Some of the nominated brands apart from Dr Batra's are Ambuja Cement, Tata, Godrej, Mahindra and Fortis Healthcare

Dr. Mukesh Batra, receives

'Asia's MostPromising Leader' award in Healthcare in Dubai

www.drbatras.ae

The Alternative Medicine & Wellness Service Provider Company of the Year

by Frost & Sullivan 2012

Healthcare Professional of the

Decadeat the 3rd Annual India

Leadership Conclave2012

Powerbrand 2012


The Business Leader of the Year

at the 5th Annual Pharmaceutical Business

Leadership Awards2012

Health and Beauty Retailer of the Year

by Franchise India and Bloomberg UTV

2012

Most Admired Specialist Hair Treatment Provider of the Year2013

Entrepreneur of the Year (Consumer Business)by Franchise India and Bloomberg UTV2012

www.drbatras.ae

And many more…

• Asia’s Most Promising Brand – 2013

• Health and Beauty Retailer of the year 2011

• Amity Corporate Excellence for Customer Satisfaction – 2010

• International Medical Excellence Award – 2009

• Retailer of the Year – 2009


www.drbatras.ae

They said it…

I have no pain, it's all gone. I couldn't move my hands. I had consulted all top homeopaths, all top allopaths and then I discovered Dr Batra. Dr Manmohan Singh,Ex Prime Minister

www.drbatras.ae

They said it…

The original is always the original and be it Mr. Bajaj, Dr. Batra or

Mr. Bachchan in my case, there's no one who comes close to the original but we try, we try.

Abhishek Bachchan, Actor

We are here to talk about the good work that Dr Batra has done. We feel very fulfilled and inspired and humbled and blessed. - Aishwarya Rai Bacchhan, Actor

We are hethat Dr Bafulfilled anblessed. - A

www.drbatras.ae

They said it…

I take this opportunity to thank Dr. Mukesh Batra for his endeavor. I believe in Homeopathy and I also extend a big thank you to Dr. Batra's whole team for extending themselves for these (Positive Health) awards.Shahrukh Khan, Actor

www.drbatras.ae

I have known the commendable work Dr. Mukesh Batra has been doing in healing people through homoeopathy for many years.Anil Kumble, Legendary Bowler, Former CaptainIndian Cricket Team

They said it…

www.drbatras.ae

A Visionary EntrepreneurPhotographerSinger Writer Animal Lover Social Worker

Dr Mukesh Batra, Founder & Chairman, Dr Batra’s - conferred with Padma Shri, the country’s fourth highest civilian award, by the President, Smt Pratibha Patil in 2012

Dr Mukesh BatraThe Man Behind the Brand

Dr MChawithhighPres

www.drbatras.ae

LaunchedWorld’s first SignatureHomeopathic Clinic

World’s firstSignature Homeopathic Clinic

• First ever Signature Homeopathy

Clinic in the world

• Premium & Pristine Medical

Consulting space spread over

5,000 sqft of real estate with

approximately 750 sqft of

landscaped garden

www.drbatras.ae


• Multiple services under one roof

- Homeopathy

- Hair Treatment (Non Invasive) (coming soon)

- Aesthetic Skin Treatment including Botox & Fillers (coming soon)

• State-of-the-art technology for patient treatment

- BMI device for a self-checkup

- 3D skin analyzer & folio scope

- Allergy tests & glucometers for instant feedback

- Ergonomically designed patient beds for physical comfort and ease

www.drbatras.ae


• Exhilarating patient experience amidst a host of services...

- Dr Batra’s range of signature drinks and organic snacks to stay healthy

- Well equipped “Lux Lounge” for our discerning patient’s comforts

- In-house Pharmacy & Pathology Labs for a holistic Experience (coming soon).

- Multicultural staff that can speak French, English, Spanish, Italian, Arabic,

Hindi, Urdu & Guajarati

www.drbatras.ae


• Value Added Services for our valued patients

• Doctor at House

• Doctor Consultation on Skype & Phone

• Multi-tiered rate plans to suit all needs, including a

first ever Family Treatment Plan.

www.drbatras.ae

Healing people. Changing lives.

taking homeopathy to everyone · brands including reliance retail. shoprite retail, flemingo duty...

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