TAILORING YOUR DOUBLE OPT-IN EMAILS

14 February 2018

AGENDA1. DOUBLE OPT-IN MECHANISM 2. DOUBLE OPT-IN EMAIL BUILDER 3. GUESTFOLIO SIGNUP FORM 4. CLIENT SHOWCASE 5. QUESTIONS

GUESTFOLIO DOUBLE OPT-IN‘Express’ consent through Guestfolio sign-up form

DOUBLE OPT-IN EMAIL HELP ARTICLE → http://help.guestfolio.com/article/442-double-opt-in-email

‣ In some countries, ‘Express’ consent is the law

‣ ‘Express’ consent means you can market to subscribers indefinitely until they withdraw their consent

‣ Avoid bogus subscriptions

‣ Helps maintain a healthy subscriber list

SUBSCRIBER STATUS Subscriber Profile shows the status of each subscriber, e.g. ‘Express Consent’, ‘Implied Consent’

DOUBLE OPT-IN MECHANISMHow does it work?

SIGN UP FORM Subscribers sign-up through the Guestfolio form on hotel’s website

1

DOUBLE OPT-IN EMAIL Subscribers receive an email to confirm their subscription

2

CONFIRMATION PAGE Subscribers receive confirmation after clicking on subscription confirmation link

3

AGENDA1. DOUBLE OPT-IN MECHANISM 2. DOUBLE OPT-IN EMAIL BUILDER 3. GUESTFOLIO SIGNUP FORM 4. CLIENT SHOWCASE 5. QUESTIONS

DEFAULT DOUBLE OPT-IN EMAILDefault email when no custom double-opt in email is built

EXAMPLE OF DEFAULT DOUBLE OPT-IN EMAIL Colours and branding are based on Mobile Concierge branding

TO MODIFY BRANDING → On Guestfolio, go to ‘Mobile Concierge’ → ‘Branding styles & colors’

DOUBLE OPT-IN EMAIL BUILDERCustomization options to tailor your messaging

‣ Content and messaging

‣ Style and design

‣ Use pre-configured Automated Email template

‣ Support for languages

DOUBLE OPT-IN EMAIL HELP ARTICLE → http://help.guestfolio.com/article/442-double-opt-in-email

DOUBLE OPT-IN BUILDER Customize your double opt-in emails like any other type of email

DEMO

AGENDA1. DOUBLE OPT-IN MECHANISM 2. DOUBLE OPT-IN EMAIL BUILDER 3. GUESTFOLIO SIGNUP FORM 4. CLIENT SHOWCASE 5. QUESTIONS

GUESTFOLIO SIGNUP FORMCapture and store subscriber data in your Guestfolio account

SIGNUP FORM HELP ARTICLE → http://help.guestfolio.com/article/32-how-do-i-get-people-to-sign-up-to-my-newsletters

‣ Choose from three options: Basic, Hosted and Advanced

‣ Customizable to your website’s branding

‣ Support for languages

‣ Double Opt-In email confirmation

SIGNUP FORM BUILDER Create customizable signup forms for your website and store subscriber data in your Guestfolio account

GUESTFOLIO SIGNUP FORMExamples of each option

BASIC Capture email address only

A

HOSTED Signup form hosted by Guestfolio with First Name, Last Name and Email address fields

B

ADVANCED Highly-customizable. Add more fields like City, Country, Languages, Interests

C

DEMO

AGENDA1. DOUBLE OPT-IN MECHANISM 2. DOUBLE OPT-IN EMAIL BUILDER 3. GUESTFOLIO SIGNUP FORM 4. CLIENT SHOWCASE 5. QUESTIONS

Built by Guestfolio clientsCLIENT SHOWCASE

ENGLISH FORM PORTUGUESE FORM

VIL A VITA PARC ALGARVE, PORTUGAL

vi lav itaparc .com

Built by Guestfolio clientsCLIENT SHOWCASE

RANCHO SANTANA POPOYO, NICARAGUA

ranchosantana.com

Built by Guestfolio clientsCLIENT SHOWCASE

AMBERLEY CASTLE WEST SUSSEX, ENGL AND

amberleycast le .co .uk

FORM ON HOME PAGE

POP-UP FOR ADDITIONAL SUBSCRIBER DETAILS

Key takeaways from today’s webinarRECAP

‣ Get Express Consent so you can market to the subscriber indefinitely

‣ Double Opt-In email ensures your list contains qualified subscribers

‣ Including subscriber Interests and Language on your signup form allows you to create highly-targeted lists for your campaigns

‣ The Guestfolio Signup Form can be tailored to maintain brand consistency with your website

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