Making drivers smarter!

Business ModelO Provide tools to help save 10 million vehicle

accidents.O Detailed history of accidents, congested areas,

construction sites, closed roads, fallen debris, icy roads, warning signs, detours, missing road signs

O Help drivers pick the most efficient route.O Augmented data on top of existing maps and

navigation services.O Integration with existing maps and navigation

devices.O Real-time recommendations based on patent-

pending predictive analysis*.

Potential Customers

15,694 daily traffic reporters (radio/tv)

12,501 local police dept

25,947 fire depts 3034 counties, 35k

subcounties, municipal.

Car service providers (automatic, getaround)

Maps Navigation Devices

Revenue ModelO Free to drivers - $0

O Email notification, full access to searches, limited search results, integration with social media, limited data analytics

O Subscriptions - $49/month or $500/yearO Full access to site searches, unrestricted search results, unlimited data analytics,

saved search criteria, data-ready alerts and notificationsO Data Usage Licensing (API)

O Free - Up to 500 queries per hourO Data Usage Tier I - 500-1000 queries per hour – 10 cents ($70 per month

approx.)O Data Usage Tier II - 1000-5000 queries per hour – 15 cents ($110 per month

approx.)O Custom Solution

O Dedicated EC2 instance for $200 per month approx.O Tech Support - $500 - $1000 per hour consulting fee based on requirements and

setup.O Custom reports generation for customers’ specific needs - $500 - $1000 per

hour based on requirements and setup.O Advertising – Simple flat fee of $20 for 10k views.O Partnership Agreements – Intermediate markets with third party vendors.

Who would buy? Why would they buy? What would

they buy?

15,694 daily traffic reporters A single place to grab real-time traffic data.

Monthly/Annual subscription

Maps (google maps, bing, mapquest), car service providers (automatic, getaround), towing companies etc.

Enhanced information for their users (accident, sharp turn accident, congestion etc.)

Web service API licensing.

Navigation Devices (tomtom, garmin, magellan), traffic apps (waze, trapster)

Enhanced information (turn-by-turn information)

Web service API licensing

12,501 local police and fire depts, 3034 counties, 35,933 subcounties, HOAs etc

Up-to-date roadside reports, vehicle reports (stolen, accidents, parking issues), location reports(missing signs, broken streetlights, debris on the road)

Customized reports.

Emergency management response systems, federal, non-federal agencies.

Reports, Analytics, Incident data Monthly/Annual subscription. Customized reports.

Finances

Projections

Key Resources

Assumptions

Competitive landscape

Market SizeO Inrix

O Founded 2004,100 million drivers, $68.1M, potential 2013 IPO with $1B valuation.

O http://www.crunchbase.com/company/inrixO Waze

O $67M, 20 million drivers, potential acquisition by yahoo or facebook.

O http://www.crunchbase.com/company/wazeO Trapster (Acquired by Navteq 1st dec 2010)

O 10 million subscribers since 2003, $1.7MO http://www.crunchbase.com/company/trapster

TimelineO First patent filed – 31st August 2012

O "SYSTEMS AND METHODS FOR ANALYZING AND PREDICTING AUTOMOTIVE DATA", Application # 13/601,224

O Tag This Car LLC formed – 22nd Sep 2012.

O Second patent filed – 14th March 2013

O "SYSTEMS AND METHODS FOR INPUT/OUTPUT OF AUTOMOTIVE DATA WITH ATTENDANT DEVICES" ,Application # 13 /830,258. ATTENDANT DEVICES is any wearable device e.g. Google Glass

O Alpha version release coming up– First week of June.

TeamO Amit Sharma – Founder & Chief Executive

O 9 years of building scalable systems from scratch. SOA Architect and Hadoop Developer. MS in CS from GMU.

O Amit Khare – Chief StrategistO 11 years of IT project management. Exceptional history of turning around underperforming

projects. PMP.

O Mike Sturm – Chief of OperationsO 22 years of military + civilian projects. Mentor to PMs on pre-appraisal audits, IV&V, QA, EVM

analyses. PMP.

O Ramesh Sahoo – Chief TechnologistO 15 years of offering web + mobile solutions in Finance, Insurance, Telecom, Education and Gov. B.

Tech, IIT India.

AdvisorsO Paco Nathan

O Data scientist at Concurrent. Hadoop, R, AWS, Machine Learning, Predictive Analytics and NLP.

O Brian SlettenO Semantic Web Evangelist, Renowned Web Architecture Specialist, REST Guru. Speaker at NFJS,

RWE.

O Al GrayO 40 years at Blue Cross Blue Shield. Oversaw complex systems from mainframes to cloud

computing.

Contact

OAmit SharmaFounder & CEO, Tag This Car LLCEmail: amit@tagthiscar.comPhone: 703-579-6162Web: www.tagthiscar.com