tagline

Ashley Hamilton Professor Klinkowstein

Don’t expose yourself so much on social media.

http://www.chicagotribune.com/features/life/ct-social-media-privacy-20140130,0,6538726.story

http://www.chicagotribune.com/features/life/ct-social-media-





• Don’t reveal your location.• Know your privacy settings.• Turn auto back up off.


• Control what others tag you in.

• Do not expose everything.• Know all of your settings.


• Observe 5 students using social media in dorms and in student center.

Ashley Hamilton Professor Klinkostein

Ethnographic Research (Dorm)


Ethnographic Research (Dorm)


Ethnographic Research Observations in Dorms

• Students were comfortable posting personal things.

• Students had location turned on.• Posture; sloutched over. • Complained about backaches.


Ethnographic Research (SC/ Dorm)


Ethnographic Research (Classroom)


Ethnographic Research Observations in Public (Student Center and Classroom)

• Some students like to “creep on” other’s social media.

• Posture; sloutched over.


Additional ResearchStop Sloughing! Good Posture Boosts Self-Esteem by Harvey Black

• College students who sat up and filled out a survey felt better than those who slouched while filling out the forms.


Additional ResearchFrom Sloppy Slouchers to Discreet Learners: What’s your Desk Posture? By Venessa Wong

• Describes bodily problems that can be caused by slouching positions.

• Hovering over a screen and leaning forward for a long period of time causes back pain.


Additional ResearchTech Needs a Posture Check by Deanna Utroske

• When you go online, your spine tends to go offline.

• StandApp- app that reminds you to get up from your chair.

• Posture Track- monitors posture through computer cameras and alerts people when they’re slouching.


Proposal for an Innovative Business

• A portable back piece that students can use in different situations to help them maintain good posture.



• The back piece has the capability of attaching to chairs and leaning against bedroom walls in order to provide people with comfortable back support.



• Aids in back pain relief as well as correcting posture.


Tagline Research“Existing Taglines”

• BMW: “The ultimate driving pleasure”

• Honda: “The power of dream”• Office Depot: “Taking care of

business”


Tagline about a prosed business

• “Taking care of posture”

Ashley Hamilton

Tagline Study Image Research


Image Research


• New Tagline


• Out of focus background image “manipulated tagline


• Finish Tagline Study

tagline

Design

care of posture

posture check

desk posture

correcting posture

dorms students

care of business

good posture boosts

innovative business