how to create a tagline (workshop)
TRANSCRIPT
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LET’S CREATE A TAGLINE!
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BE CREATIVE
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THERE ARE NO BAD IDEAS
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CAPTURE YOUR INSPIRATION
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WHAT IS A TAGLINE?
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A tagline is a short phrase used to communicate the essence of brand and the benefits delivered to target
audiences.
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How should people feel when reading your tagline?
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THE BAD
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THE GOOD
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Neville Medhora’stagline “recipe”:
1. Dump out your entire business in a few sentences
2. Trim it down
3. Trim it down some more
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WORD BRAINSTORMING
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WORD COMBINATIONS
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What Does Your Company Do
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word
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words
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How would someone describe Vena if they had
absolutely no knowledge of your industry?
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What are the biggest benefits?
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Why do you do what you do?
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WHAT DO YOURCUSTOMERS SAY
ABOUT YOUR PRODUCT AND BRAND?
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words
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Run your
business anywhere.
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It’s how people meet.
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“Shave Time. Shave Money”
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“Sea Food Differently”
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WHAT’S YOUR TAGLINE?