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The top documents tagged [major pricing challenges]
Chapter 18 Pricing Concepts Principles of Contemporary Marketing Kurtz & Boone
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Chapter Objectives Pricing Concepts CHAPTER 18 1 2 4 7 8 Outline the legal constraints on pricing. Identify the major categories of pricing objectives
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Copyright © 2001 by Harcourt, Inc. All rights reserved. 18-1 CHAPTER EIGHTEEN PRICE DETERMINATION Text by Profs. Gene Boone & David Kurtz Multimedia Presentation
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Chapter 18 Pricing Concepts
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