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The top documents tagged [consumer sales promotion2tools]
1Chap. 16 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning Sales Promotion and Personal Selling Prepared by Deborah Baker Texas Christian
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Sales and Promotions. Learning Objectives 1.Define and state the objectives of sales promotion 2. Discuss the most common forms of consumer sales promotion
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Sales Promotion and Personal Selling
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