#tagjam12

TAG Social Business

Idea Jam 2012

State of Social Business in Georgia

( and how to become “Socially Acceptable”…or better! )

Sponsored by Social Genius Bar by

#tagjam12

Follow along with the slides

There MAY be some pretty small text that you’ll be dying to see up close!

Keep Your Phones ON!!

Share your thoughts during the Jam today … you might even win a prize!

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Take Pictures

Post to your Twitter account and tag it… you are SUPER Cool!

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TAG is…• The industry association providing advocacy, education and

professional development for 19,000 members of Georgia’s technology industry

Social Business Society is…• One of ~30 special interest societies• Promotes understanding and adoption of social

business practices within Georgia

#tagjam12

Getting Aligned: Defining ‘social business’

Collaboration and Communications

Knowledge Management • Expertise Location

• Document Libraries

• Team Sites

• Managed Communities

• Social Tagging

ExamplesCategory

*Source: David Hinchcliffe and Peter Kim, Social Business by Design

• Fax

• Email

• Blogs

• Wikis

• OCS

• Live Meeting

• Video conferencing

• Immersive Video

• Social Media Marketing

The intentional use of social (collaborative efforts and tools) to drive meaningful strategic business outcomes*

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#tagjam12

Survey Methodology: Demographics X Culture X Technology Adoption

Technology Response WeightBroadly used in the company and with external partners 5Broadly used in the company 4Used broadly within one or more BUs 3Used by a few pioneer users 2Being investigated by the company 1Not on the radar 0Actively rejected -1Don't know 0

Culture Response Weight

Agree Strongly 5

Agree 4

Neutral 3

Disagree 2

Disagree Strongly 1

Don't Know 0

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Demographics of Respondents

34%

23%

16%

5%

23%

Company Size

1 to 49

50 to 999

1,000 to 4,999

5,000 to 9,999

10,000 and above

42%

11%13%

4%

14%

16%

Company Annual Revenue

Under $25M$25M to $99M$100M to $499M$500M to $999M$1B to $10BOver $10B

11%7%

9%

24%24%

4%6%

15%

Industry Vertical

Financial Services

Government

Healthcare and Pharma

High Technology

Professional Services

Manufacturing

Retail

Other Industry

2%12%

15%

34%

8%

30%

Job Role

CIO

IT Director/Manager

IT Individual Contribu-tor

Business Leader

Business User

Other

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Immersive videoFixed-mobile converged collaboration

Inter-enterprise video conferencing Read voicemails as text

Wikis : company tool Wikis: any tool

Profiles/Expertise location services Room-based video conferencing

Corporate-issued cellphones Blogs

Community manager SoftphoneWeb feeds

Corporate-issued smartphone Social tagging and bookmarking

Fax Desktop video conferencing

Team workspaces Social networking tools

Employee-owned smartphone Web conferencing

Audio Conferencing Voicemail

Calendars & Meeting scheduling E-mail

0 1 2 3 4 5 6

Level of Adoption

Leaders

Laggards

How ‘cool’ are you?

The “Norm”

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E-mailCalendars & Meeting scheduling

Audio ConferencingVoicemail

Web conferencingSocial networking tools

Team workspacesDesktop video conferencing

Employee-owned smartphoneBlogs

Web feedsSocial tagging and bookmarking

Read voicemails as textImmersive video

Fixed-mobile converged collaborationWikis: any tool

Wikis: company toolCommunity manager

Room-based video conferencingInter-enterprise video conferencing

SoftphoneProfiles/Expertise location services

FaxCorporate-issued smartphoneCorporate-issued cellphones

0 1 2 3 4 5 6

Variance of Adoption Rates

Companies are wrestling with challenges from the New World of Work!

• BYOD• Work Anywhere• Wisdom of

Crowds

Where the Action Is

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Calendars & Meeting scheduling Voicemail

E-mail Audio Conferencing

Corporate-issued cellphones Employee-owned smartphone

Fax Corporate-issued smartphone

SoftphoneRoom-based video conferencing

Web conferencing Inter-enterprise video conferencing

Desktop video conferencing Fixed-mobile converged collaboration

Team workspaces Read voicemails as text

Wikis: any tool Social networking tools

Wikis: company designated tool Profiles / Expertise location services

Immersive videoSocial tagging and bookmarking

Web feedsBlogs

Community manager

3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 4.0 4.1 4.2

Culture Rating

Cultures that thoughtfully manage change recognize the power of the ‘community’ as something to be managed!

Company Culture of Change Management

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Corporate-issued cellphones Voicemail

Audio Conferencing Calendars & Meeting scheduling

Fax Softphone

Web conferencing Corporate-issued smartphone

E-mail Room-based video conferencing

Fixed-mobile converged collaboration Inter-enterprise video conferencing

Employee-owned smartphoneRead voicemails as text

Immersive videoTeam workspaces

Wikis: any tool Wikis : company designated tool

Desktop video conferencing Profiles/Expertise location services

Social networking toolsBlogs

Web feedsCommunity manager

Social tagging and bookmarking

3.7 3.8 3.9 4.0 4.1 4.2 4.3 4.4

Culture Rating

Company Culture of Embracing New Ideas

Cultures that look to their people to generate new ideas in new ways more readily adopt social business.

#tagjam12

People: Social culture varies by industry

Aud

io C

onfe

renc

ing

Blo

gs

Cal

enda

rs &

Mee

ting

sche

dulin

g

Com

mun

ity m

anag

er

Cor

pora

te-is

sued

cel

lpho

nes

Cor

pora

te-is

sued

sm

artp

hone

Des

ktop

vid

eo c

onfe

renc

ing

E-m

ail

Em

ploy

ee-o

wne

d sm

artp

hone

Fax

Fix

ed-m

obile

con

verg

ed c

olla

bora

tion

Imm

ersi

ve v

ideo

Inte

r-en

terp

rise

vide

o co

nfer

enci

ng

Pro

files

/Exp

ertis

e lo

catio

n se

rvic

es

Rea

d vo

icem

ails

as

text

Roo

m-b

ased

vid

eo c

onfe

renc

ing

Soc

ial n

etw

orki

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ols

Soc

ial t

aggi

ng a

nd b

ookm

arki

ng

Sof

tpho

ne

Tea

m w

orks

pace

s

Voi

cem

ail

Web

con

fere

ncin

g

Web

feed

s

Wik

is: a

ny to

ol

Wik

is: c

ompa

ny to

ol

-0.6

-0.4

-0.2

0

0.2

0.4

0.6

0.8

Healthcare and Pharma Retail

Sta

nd

ard

De

via

tio

ns

fro

m t

he

Me

an

Ad

op

tio

n R

ate

s

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People: Large companies have to ‘try harder’ to be social.

Audi

o Co

nfer

enci

ng

Blog

s

Cale

ndar

s &

Mee

ting

sche

dulin

g

Com

mun

ity m

anag

er

Corp

orat

e-is

sued

cel

lpho

nes

Corp

orat

e-is

sued

sm

artp

hone

Des

ktop

vid

eo c

onfe

renc

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E-m

ail

Empl

oyee

-ow

ned

smar

tpho

ne

Fax

Fixe

d-m

obile

con

verg

ed c

olla

bora

tion

Imm

ersi

ve v

ideo

Inte

r-en

terp

rise

vid

eo c

onfe

renc

ing

Profi

les/

Expe

rtise

loca

tion

serv

ices

Read

voi

cem

ails

as

text

Room

-bas

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ideo

con

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Soci

al n

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Soci

al ta

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Soft

phon

e

Team

wor

kspa

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Voic

emai

l

Web

con

fere

ncin

g

Web

feed

s

Wik

is: a

ny to

ol

Wik

is: c

ompa

ny to

ol

-0.8

-0.6

-0.4

-0.2

0

0.2

0.4

0.6

0.8

1

1 to 49 50 to 999 1,000 to 4,999 5,000 to 9,999 10,000 and above

Stan

dard

Dev

iatio

ns fr

om t

he M

ean

Ado

ption

Rat

es

#tagjam12

Aud

io C

onfe

renc

ing

Blog

s

Cale

ndar

s an

d M

eetin

g sc

hedu

ling

Com

mun

ity m

anag

er

Corp

orat

e-is

sued

cel

lpho

nes

Corp

orat

e-is

sued

sm

artp

hone

Des

ktop

vid

eo c

onfe

renc

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E-m

ail

Empl

oyee

-ow

ned

smar

tpho

ne (B

YOD

)

Fax

Fixe

d-m

obile

con

verg

ed c

olla

bora

tion

Imm

ersi

ve v

ideo

(Tel

ePre

senc

e)

Inte

r-en

terp

rise

vide

o co

nfer

enci

ng

Profi

les

/ Ex

perti

se lo

catio

n se

rvic

es

Read

voi

cem

ails

as

text

Room

-bas

ed v

ideo

con

fere

ncin

g

Soci

al n

etw

orki

ng to

ols

Soci

al ta

ggin

g an

d bo

okm

arki

ng

Soft

phon

e

Team

wor

kspa

ces

Voi

cem

ail

Web

con

fere

ncin

g

Web

feed

s

Wik

is: a

ny to

ol

Wik

is: c

ompa

ny to

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-1

-0.8

-0.6

-0.4

-0.2

0

0.2

0.4

0.6

0.8

CIO IT Director/Manager IT Individual Contributor

Stan

dard

Dev

iatio

ns fr

om t

he M

ean

Ado

ption

Rat

esPeople: Individual contributors are more aggressive than

management as adopters of social business tools.

#tagjam12

TechnologyCompanies are wrestling with the New World of Work, including enabling people to ‘work anywhere’ with ‘anyone’.

Peter Stewart, SVP Collaboration Services & Strategic Partnerships at PGi

Process: Change

Leadership

Cultures that thoughtfully manage change recognize the power of the ‘community’ as something to be managed!

Will Johnson, Manager, North Highland Consulting

Social Business

at TAG

TAG enables you to learn, connect, and contribute through social business.

Kelsey Bouton Director of Social Media and Business Service, TAG

GSBIProduct lifecycle principles apply, but there are significant differences between companies.

Eleanor Meacham, Investment Analyst, CiscoPaul Miller, IT Prod. Mgr – EUX, McKesson

Culture: Innovation

Cultures that look to their people to generate new ideas in new ways more readily adopt social business.

Meredith Martini, Abby Freeman, Playworks Group. MeetingWorks

People

Individual contributors are more aggressive than management as adopters of social business tools.

Ally Sheintal Business Development Manager at Modis

#tagjam12

1. How do the patterns we’ve seen explain your company’s adoption of social business, or do they not?

2. What are some of your current pain points around Social Business? What are some of the missed opportunities?

3. What is causing the perceived gap between the gain and the pain of “going social”:

a) Toolsb) Process c) Peopled) Culture

e) All of the abovef) None of the above

Tabl

e To

pics

Sta

rter

s

#tagjam12

What you can do now• Assess the maturity of social business at your company , and where the

pain or opportunities exist.

• Assess the maturity of social business for YOU, and where the pain or opportunities exist.

• Get involved with TAG and the Social Business Society

• Avenues for further research

• Future event

• Keep the conversation alive! We’ll post the key ideas you all have generated at our LinkedIn group after the event.

#tagjam12

2012:

2013:

Announcement coming in December

Keep the conversation alive on LinkedIn!

Search for “TAG Social Business”