resume360 business plan for gree idea jam 2011

RESUME360 Business Plan by Tatsunori Hirota

Person Folksonomy Recommendation Most RT/Like/SBM Blog Posts Most Watched & Forked Repo Reputations　　　　　　　　　　etc.

Service Outline

Friend

You

Fellow Alumni

Online Self-branding Find Talented People

Co- worker

Mentor

・・・


Marketing Strategy

Basic Plan Premium Plan

Product Price

Prom

otion

・Visualize Social Social Capital 　　- Person folksonomy on Facebook 　　- LinkedIn Recommendation 　　- Famous blog/tumblr/twitter posts ・Invitation to closed meet-up

・More Effective Self-branding 　　- Designed templates 　　- Blog parts ・Finding Talented People 　　- Tag search & bundle messaging ・Invitation to closed premium meet-up

・Free ・$5/Month

・Involve Opinion Leaders at SF ・Tech/SNS Geeks ⇒ Mass ・Buzz Promotion through Folksonomy 　　- Tag +3 friends for registration 　　- SNS post when tagging & tagged 　　- Need to tag to be tagged

・Induce from Basic Plan Users

Com

petitor C

ustomer

・Socially active people all over the world (150M est. = 750M FB Users × 20%) 　　- Active users of Facebook/LinkedIn/Twitter/Tumblr/Blog etc. 　　- Interested in establishing self-brand online 　　- Attending & holding meet-up events frequently through SNS

Features\Services Zerply Connect.me RESUME360 Person Folksonomy △ (Opened) ○ (Closed) ○ (Closed)

LinkedIn Recommendation × × ○

Famous Blog Posts △(Account Only) △(Account Only) ○

Famous Tumblr Posts △(Account Only) △(Account Only) ○

Famous Twitter Posts △(Account Only) △(Account Only) ○

Finding Talented People ○(free) ○(free) ○(premium)

Place


Winning Story

“SCOUTER” The world of “DRAGON BALL” is waiting just around the corner. RESUME360 + AR + Facial Recognition Technology = “SCOUTER” for the 21st century. It will revolutionize physical meet-up event & future human interaction.

Viral Loop In order to create new resume, you need to tag +3 of your friends. To activate the tags on you & to ask for being tagged, mutual tagging is needed. Tagging & tagged activities will be posted on your Facebook news feeds. Because of your need for approval, it will spread like infection.

1st Target=GEEKs in SF The first target is enthusiasts of Tech & SNS & Start-ups in San Francisco. Involve opinion leaders of their community (ex. Famous bloggers, tech medias, VCs, angels, evangelists, engineers etc.) as promoters and they will be the first spark.

Database=Competence Once the user get a certain amount of tags, the switching-cost rises drastically. Cloning is easy, but catching up is difficult. Dominating the innovator & early adapter market in the first 3 months is the Key Success Factor.

Social Capital Infrastructure Because of the rise of SNS, the concept of “Social Capital” is becoming more and more important. Invisible & obscure “” trust network in the current physical community will be visualized in the near future by RESUME360. We are leading the next social infrastructure for the 21st century.


Salary $3,000 Server $5,000

@Tokyo Official Launch

Execution＆Economics

$90M/Year ＝ 750M（*1） × 10%(*2) × 2%(*3) × $10/Month × 12Months

*1: Approximate number of Facebook users *2: Target rate of RESUME360/Facebook users (ref. FarmVille/Facebook users: 15%) *3: Target rate of Premium/Basic users (ref. average of Premium/Basic users of Facebook App: 2%)

40M

20M

60M

4M

2M

$7.5M

$0.1M

$3M

Total Users

（Users）（$）

@Tokyo

Engineer×1 Designer×1


CEO×1 @San Francisco


Promoters×10 CEO×1

2011/9 2011/12 2012/12 2012/3 2012/6 2012/9

6M

Closed β Launch

Salary $3,000 Server $50

Salary $30,000 Office $1,000

Server $50,000


Server $100,000


Server $75,000

IPO Exit