tag iot summit - why you need a strategy for the internet of things

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© 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

Why You Need a Strategy for IoT

July 19th, 2016

TAG IoT Symposium: Industry 4.0 and the Internet of Things

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Eric Sineath

Chief Architect & Practice Director

AT&T

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Steam Power Mass Production Automation

Billions of Connected People, Places & Things

The “Fourth Industrial Revolution”

Understanding the IoT

of businesses are considering, exploring or implementing an IoT strategy todaySource: IDC

The IoT

is NOT about

“things” and “technology”

… it IS about

• Connecting people

• Improving interactions

• Real time connected

enterprise

• New businesses

3© 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

The IoT Requires a Mindset Shift


Single point for Single point data used for

future product

requirements

Existing brand Existing IP and brand provide market

differentiation

Traditional Product Mindset

Solve existing needs & Solve for existing needs &

lifestyle in a reactivemanner

Stand alone product that Stand alone product that

becomes obsolete over

time

New IoT Mindset

Customer Needs

Offerings

Personalization

New Products

Address real-time and emergent

needs in a predictive manner

Frequent product refreshes

through OTA updates

Enhanced control points for a

greater personalized experience

Information convergence creates enhanced products and

enables new services

Making it Work| Fast and Slow


SprintersQuickly develop point solutions / single use cases / bespoke hardware &

software

• Rapid prototyping & development

• Hardware & software solutions / components

• Ecosystem identification & management

• Skill & experience development

Long Distance RunnersDevelop broader strategic plan across LOBs & scale Proofs of Concept

• Strategic plan for IoT, IT and OT integration

• Business, technical, operational & financial requirements

• Solution architectures

• Transformation plan, timeline & resource plan

• Enterprise IT & OT impact analysis

• Business case

Enterprises Need To Be Both!

Four Common IoT Business Drivers

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Production & Service

Optimization

• High Value Points in

Production & Supply

Chain

• Visibility in Field / at

Customer

• Field Service Agility and

Optimization

• Reduced Maintenance

Consumer

Engagement

• Improvements in

Customer Interaction/

Satisfaction

• Visibility Between all

Parties

• Continuous Feedback

Revenue Model, Data

& Monetization

• New Ways to Monetize the

Data

• New Service Models for

Product Companies

• New Products & Product

Enhancements

Innovative New

Businesses

• New Companies Based on

Data

• New Companies Based on

Services

• Disruptive Customer

Distribution Models

$

IoT will transform the traditional ways of doing business and making informed decisions

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At least 3 parties derive value from the data, but not necessarily from the same view

A service provider can react to

real-time events promptly &

remotely

Ow

ne

r

A manufacturer can continuously

improve the product quality

through performance data

The owner, can yield super high utilization

of the asset by constantly knowing its

state

With IoT, You are not Alone

Omni-

Combining form

• All; of things.

“omniscient”

• In all ways or places.

“Omnicompetent”

This “omni” view of data can enable a high performance ecosystem of performing partners


IoT Network & Security Impacts

Connectivity:

• Billons of devices will create exponential

data connectivity growth

• New transport technologies, standards,

and protocols are evolving to support

IoT

Big Data Analytics

• Billions of devices will generate

tremendous amounts of statistical data

• Opportunity to provide “smart” analysis

of voluminous data

Security and Privacy

• Every sensor/device provides a

potential entry point for attackers

• Customer data must be protected

• Hyper targeted advertising raises

serious privacy concerns

The IoT’s potential impact on business is significant — as is the risk. Security must be the bedrock of IoT development.


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AT&T IoT Security Model

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AT&T IoT Strategy & Solution Framework

Guides discussion of key components for a successful solution outcome


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Timeline

DiscoveryProof of Concept

Production Beta

Full Production

• Baseline assessment of

business objectives

• Determine IoT

technology alignment

• Review operations

processes

• Provide options &

recommendations for

IoT components

• Create a “conference

room” working

demonstration

• Develop POC functional

& technical

requirements

Review

Refine

Release

• Develop a “make it

work” preliminary

solution architecture &

technical design

• Implement preliminary

solution at a test site(s)

(limited sensors,

devices, application

functionality)

• Develop detailed

solution architecture to

design the production

solution & a model

solution.

Refinement,

Iterations

• Design & engineer for

production

• Refine functional

requirements

• Refine technical

requirements

• Design support

processes

• External data repository

for operations reporting

• Develop prototype

operations apps

• Implement at beta

site(s)

• Finalize design &

engineering

• Finalize functional

requirements

• Finalize technical

requirements

• Implement support

processes

• Implement operations

reporting

• Develop & implement

operations applications

• Review results

• Refine capabilities

• Refine solution

• Expand the solution

Typical Enterprise IoT Journey


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CASE STUDY | Healthcare IoT Solution

Patient information

Device Settings

Software Device Updates

SECURITY

• Class II Medical device

• Configure & customize

device software agent

Scheduling

Historical readings

Scheduling

Patient Analysis

Results Management

Maintenance

Software Update

Remote Troubleshooting

Support Logs

• Configure & customize

Application Platform

• Host data securely in the Cloud

• Parse data automatically and

raise alarms in Dashboard

• Store data in back-end systems

Bi-

dir

ect

ion

al

Bi-

dir

ect

ion

al

Bi-

dir

ect

ion

al

A set of components and ongoing engagement - 4k active devices and 3k being deployed



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We’re uniquely qualified…

Largest

GlobalIntegrated

Carrier for

Business

Growing

Ecosystem

400+Alliances

225+Countries/

Territories

3.5M+Customers

75%Software

Defined

Network by

2020

26M+ Connected

Devices

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$140B Investment in

the U.S., more

than any other

company


Including IoT

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AT&T

Investments &

Leadership in IoT


The AT&T network has over 30+ million IoT connected devices.

Single Global M2M SIM, delivers roaming access

in over 200 countries with over 500 carriers networks

Certified over 2600 devices and counting

“AT&T remains the leader in the US M2M communications market in terms of

number of M2M Connections, it held a share of 47% Market Share.

North American M2M Communications Company of the Year, Frost & Sullivan

tag iot summit - why you need a strategy for the internet of things

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