tablet storyboard
DESCRIPTION
Innovation and Diffusion of Tablets (iPad)TRANSCRIPT
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Storyboard For Multimedia Presentation: Tablets (iPad)
Segla KossiviEducational TechnologyWalden University
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Introduction
Intuitive
Learning
Environment Intercon
nected
BetterLooking
ModernEducation
Mobile Learning
Flexible
Networked
Virtual
Global
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Agenda
Need: Problem Giving Rise to The Innovation
Research Organization: Apple, Inc.
Development
Commercialization
Innovation-Decision Process
S-Curve
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The Need
Bridge Between iPhone and
Laptop
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Think Diffe
rent
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The NeedBridge Between
iPhone and Laptop
Laptops
iPod Touch
iPad MiniiPad 2iPad
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The NeedBridge Between
iPhone and Laptop
Root Problem for the Rise of Tablets iPads in Education http://www.apple.com/education/ipad/
Tablet in Business http://www.apple.com/ipad/business/You might watch a video http://www.apple.com/ipad/videos/ - tv-ads-alive
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Research Organization
Apple Inc.
Key Innovator: Steve Jobs
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Development & ProblemsHardware: Overheating
Low Battery
Weak Wi-Fi
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The Product
Product Innovation Time Line
Steve Jobs announced the iPads in 2010
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The Product
IPad
Get Started
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Commercialization
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The production, manufacturing Packaging Marketing and Distribution of iPads.
SK
Commercialization
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Commercialization
Creative Conferences Invitation CardsConferencesAdvertisementsMailsBlogs
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Commercialization
Product: Shenzhen, China at Foxconn (30,000 employees)Manufacturing (undisclosed)Marketing (initial distribution in USA)Other countries (3-4 months later)Reduction in Price
www.apple.com/ipad/compare/
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Tablet Operating Systems, Market Share Forecast and CAGR
Tablet Operating Systems, Market Share Forecast and CAGR 2012-2016
Tablets OS2012
Market Share
2016 Market Share
CAGR 2012-2016
iOS 53.80% 49.70% 20.90%Androids 42.70% 39.70% 21.00%
Windows 2.90% 10.30% 69.20%
Other 0.60% 0.30% 7.70%
Grand Total 100% 100% 23.30%
Tablet Operating Systems, Market Share Forecast and CAGR 2012-2016
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Commercialization
Retail Channel generating more revenue per square foot than any other retailer in the United StatesOutlet
Apple Distribution Strategy
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DistributionBy Outlets
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Innova
tion-
Decisio
n
Proce
ss
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iPad Innovation Time Line
April 3, 2010
Introduction of iPad
2012: 58.31 million iPads
sold
End of 2010: 15 million iPads sold
Http://liliputing.com/2011/01/apple-sold-nearly-15-million-ipads-last-year.htmlHttp://news.cnet.com/8301-13579_3-57540705-37/apples-fiscal-2012-in-numbers-125m-iphones-58.31m-ipads/
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Diffusion
Intended Audience
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1. Knowledge
Communication Channels
Characteristics of Decision-Making Unit• Top Down: Upper to
middle class.• Socioeconomic
characteristics• Personality variables• Communication (face-to-
face, meetings, telephones, memos, e-mails, web conferences)
2. Persuasion 3. Decision
4.
Imp
lem
en
tatio
n
5. Confirmation
Perceived Characteristics of Innovation• Apple has relative
advantage with iPad• Great compatibility for
users• Increased observability
(Businesses, classroom, individual lives)
• Triability of iPad spurs the need to own one and increases
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S-Curve: iPad
Early AdoptersEarly MajorityLate MajorityLaggards
Businesspersons and OrganizationsHouseholds (some pilot schools)IndividualsMajority of schools in education system
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Early Adopters
InnovatorsEducational Technology TeachersComputer Science teachersSome Administrators and StudentsSome other teachers Apple Brand UsersSome household Individuals
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Early Late Majority
Other Business OrganizationOther Brand CustomersOther StudentsHouseholdsTeachersPilots Schools
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Laggards
Other AdministratorsOther Teachers with Lack of Technology SkillsOthers