tableau your data! roadshow speech portland dama nike 02112014
DESCRIPTION
Tableau Your Data Roadshow speech delivered at Nike HQ the morning of February 12, 2014 for DAMA Portland.TRANSCRIPT
Dan Murray
Director of BI Services
InterWorks, Inc.
February 11, 2014
Portland DAMA
Your Mission & Mine…
Topics
• The DataViz Market/Players
• The data flood
• The Economics
• Deployment strategies
• Building effective dashboards
Data Visualization Market
Players
• Qliktech - Qlikview
• Tibco – Spotfire
• Tableau Software
Tableau trounces estimates
93% license growth
Tableau's (DATA) Q4 revenue and EPS ($81.5M and $0.20) respectively
beat consensus forecasts by $14.5M and $0.20. Y/Y revenue growth
accelerated to 95% from Q3's 90%.
The upstart added 1,800+ customers and closed 179 $100K+
Rival QLIK +1.3% AH. The company reports on Feb. 20.
Tableau's license numbers stands in stark contrast to the Y/Y license
revenue decline rival Tibco (TIBX) reported for its Spotfire analytics
platform for the November quarter.
The Data Flood
• Volume
• Velocity
• Variety
Order of Magnitude
Sources: Wikipedia, Wired Magazine
The NSA is watching
• Internet Searches
• Websites visited
• Emails sent & received
• Social Media activity
• Blogging activity
• Videos watched/uploaded
• Photos viewed/uploaded
• Cell phone GPS data
• Cell phone Apps downloaded
• Phone call records
• Text messages sent/received
• Skype video calls
• Online purchases/transactions
• Credit card transactions
• Financial information
• Legal documents
• Travel documents
• Health records
• Cable TV shows watched
• Commuter toll records
• Bus and subway passes
• Facial recognition data
• Arrest records
• Drivers license data
• And more….
http://nsa.gov1.info/data/index.html#dataSource:
Digital Data 2014
693,804,614,557,503,694,411Year-to-date through 2/11/2014 (5::35AM PST)
693.804 Exabytes
0.693 Zettabytes
Source: EMC Worldwide Information Growth Ticker (power by IDC Research)
New 1-TB Drives Needed
693,804,615
$1.98 billion
Storage is keeping pace.
Variety
• Relational Databases
• Non-relational Databases
• Grid/cache storage
Over 190 commercial and open source options available.
“New Digital Universe
Study Reveals Big Data
Gap: Less Than 1% of
World’s Data is Analyzed.”
http://www.emc.com/about/news/press/2012/20121211-01.htmSource: IDC
Part of the Answer
Tableau
Software
Demonstration
The Economics
•Easy to learn
•Supplements existing systems
•Enables self-service
I learned…
Everyone
needs
Tableau
3,000 hours
$450,000
Savings
Answer Part II
Your skill &
Knowledge
Security
• Data Governance
• Control
• Freedom
Lessons Learned
•Start quickly
•Spreadsheets work
•Fast payback
Pick something
you can finish
in < 4 weeks
Don’t do what your
boss asks you to do…
Make something
better…
Getting Buy-in
Move quickly
Make a compelling story
Show something they haven’t seen
Deployment Strategies
Consider
organizational
culture
Mostly organic growth with
a common company
culture.
Cisco Systems
Growth through acquisition
with a variety of company
cultures.
• Centrally controlled
• Center of excellence
• Rapid expansion
Cisco Systems
• Central funding
• Decentralized control
• Natural adoption
Both successful
Building
Effective
Dashboards
They fit in the available space
Load quickly
Are easy to use & understand
Effective means
Cascading Design
A live example
..using the Coffee Chain data..
