tableau and search
Post on 20-Oct-2014
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DESCRIPTION
The presentation discusses the significance of search term ranking data for organic keywords.TRANSCRIPT
[ Tableau & Search ] Visualising search term ranking
data for organic keywords
[ Importance of search ]
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70%
30%
[ The raw data ]
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[ Other cool stuff ]
§ Compare paid and organic performance § Classify search terms into groups § Add success events and conversion rates § Compare company data to industry average § Segment by demographics and products § Add call center sales originaGng from search § Add social media data, etc
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Australian Tableau Group datalicious.com/tableau
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