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TABLE OF CONTENTS
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FAN DEMOGRAPHICSCORPORATE PARTNERSHIP BENEFITSPARTNER PROFILEIN-ARENA BRANDINGDUCKS PROMOTIONSCOMMUNITY OUTREACHANAHEIM DUCKS FOUNDATIONPARTNER PROFILERETAIL PROMOTIONSMEDIA, PRINT, & DIGITALPARTNER PROFILEHOSPITALITY VIP EXPERIENCESHONDA CENTER ADVERTIS INGCONTACT US
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FAN DEMOGRAPHICS
Ducks Season Ticket Holder Demographics*
Ducks and HONDA Center Demographics**
*Turnkey Sports & Entertainment **Scarborough Research Los Angeles, CA 2015 Release 1 Total (Feb 2014 - Jan 2015)
44AVERAGE
AGE
38.6%RUN/JOG 60.9%
AIRLINE TRAVEL
27.8%BELONG TO AHEALTH CLUB
20.3%COLLEGE
GRADUATE
29.0%SOME COLLEGE
50.2%MARRIED
40.5%HAVE AT LEAST
ONE CHILD
33.5%VOLUNTEER
82%ORANGE COUNTY
RESIDENT
39.9%COLLEGE
GRADUATE
36.3% HOUSEHOLD
INCOME100K+
98.6%HOME
OWNERSHIP
25%HAVE A
NET WORTH OF
2,000,000OR MORE
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FAN DEMOGRAPHICS
Local Fan Demographics
DEMO DMA
MEAN HHI
$74,823 $105,113 $105,539$102,33 $87,073 $107,365$93,840
$150K + 11.5% 21.9% 21%19.9% 13% 20.7%18.8%
18-34 32.8% 47.2% 38.6%35.5% 37.1% 36.9%39.7%
MALE 49% 59% 66.5%64.6% 62.2% 67.2%65.5%
OWNS THEIR HOME
54.6% 64.4% 55.8%61.4% 55.1% 47.5%54.2%
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CORPORATE PARTNERSHIP BENEFITS
The Anaheim Ducks were selected as The Hockey News’ No. 1 team in Future Watch 2014
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CORPORATE PARTNERSHIP BENEFITS
• Affinity based marketing in the strongest demographic in the country
• Over 150 annual events that reach into every corner of the Southern California Market
• NHL fans are younger, more affluent, and more educated than those of the other major sports leagues
• Turnkey, impactful programs customized to meet your goals and objectives
• Engage your brand in an environment where the consumer is most passionate about – Anaheim Ducks Hockey
• Anaheim Ducks were ranked 6th best franchise in the NHL by The Hockey News
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PARTNER PROFILE
We are thrilled to be the exclusive beverage partner
of the Anaheim Ducks and Honda Center. It’s exciting to
know that Duck fans and concert goers will now have
the opportunity to enjoy any number of products from
Dr Pepper Snapple Group’s portfolio of great beverages.
Through this multi-year partnership, we not only have the
opportunity to expand our product offerings and enhance
consumer entertainment experience, but through key
promotions we will give fans exclusive access to one of
their favorite teams, the Anaheim Ducks.
James Fox General Manager, West Business Unit
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PARTNER PROFILE
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IN-ARENA BRANDING
DUAL LED BOARD ADVERTISING The 360 Degree LED Rings provide Corporate Partners with defining moments of exclusivity. This highly sought after exposure captivates fans and provides unlimited creative opportunities for branding, messaging and promotional offers.
IN-ICE LOGOS In-Ice logos are the premier signage positions in hockey partnerships and receive the most exposure in-arena. Television coverage provides exposure throughout the United States and Canada.
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IN-ARENA BRANDING
DASHERBOARDSThis high profile ice-level signage exposes your brand to captive fans attending home games as well as local and national television audiences. Our proof brand visibility that aligns your brand as one of the marquee partners of the Anaheim Ducks.
IN-GAME FEATURESIn-game features take place during a break in the action with 17,000 fans in their seats. This is an effective and unique way to connect with fans when they are the most engaged and offers moments of exclusivity throughout the arena bowl.
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DUCKS PROMOTIONS
GAME DAY GIVEAWAYS Promotional items are second to none when it comes to contact between a brand and Anaheim Ducks fans. Game day giveaways give corporate partners the opportunity to interactively and directly promote their brand in a way that is fun, engaging, with long-term value.
Game day giveaways provide fans with one of a kind Ducks item and are a great way to expose your brand to a new fan base. Partners receive heavy promotion across all Ducks marketing assets in the weeks leading up to their night.
GAME DAY GIVEAWAYS PROMOTIONAL SUPPORT • INTERNET/PUBLICATIONS
• IN-ARENA
• EXTERIOR MARQUEE BRANDING
• RADIO DROP-INS
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DUCKS PROMOTIONS
2014 - 2015 PROMOTIONS & GIVEAWAYS
Team Poster giveaway presented by Fox Sports
Honda 2nd intermission on-ice promotion with winner
Hockey Fights Cancer Night presented by Loma Linda University Health
7UP Exit sampling
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COMMUNITY OUTREACH
Tap into the loyalty and
passion of the Ducks fan
base and associate your
business with a Ducks
on-ice or off-ice initiative.
YOUTH PROGRAMS The goal of the Anaheim Ducks organization is to continue to develop a passionate and knowledgeable fan base in Southern California and to embrace and engage the local community through grass roots programing.
We are accomplishing these goals through three phases of fan engagement. The end result is a growing fan base that is passionate about the team and brand, has varying degrees of experience playing the sport and maintaining a deep life-long connection to the Anaheim Ducks.
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COMMUNITY OUTREACH
THE RINKS The Rinks is a major community strategic program designed to help grow hockey throughout Orange County funded entirely by the Anaheim Ducks. This program consists of seven (7) ice and inline facilities throughout Orange County, with more facilities being added each year. More than 1.7 million people visit the Rinks annually, and they host roughly 20 tournaments per year.
LOCATIONS: Anaheim ICE, Corona Inline, Huntington Beach Inline, Westminster ICE, Irvine Inline, Yorba Linda ICE and Lakewood ICE.
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ANAHEIM DUCKS FOUNDATION
ANAHEIM DUCKS GOLF CLASSICThe Anaheim Ducks Golf Classic is the team’s charitable kickoff event each season. Anaheim Ducks players, coaches, broadcasters and alumni take to the tees as celebrity additions to fans and corporate partner foursomes, going 18 holes to raise money for the Anaheim Ducks Foundation.
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ANAHEIM DUCKS FOUNDATION
CASINO NIGHTThe Anaheim Ducks Casino Night benefits Orangewood Children’s Foundation. Join the Anaheim Ducks players, coaches and broadcasters for a fun-filled evening with cocktails, casino-style gaming & entertainment.
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ANAHEIM DUCKS FOUNDATION
DUX IN TUX At Dux in Tux Anaheim Ducks Corporate Partners, Premium Seat Holders, Season Ticket Holders and fans gather to raise funds for the Anaheim Ducks Foundation.
Dux in Tux is a formal dinner gala featuring various restaurants preparing gourmet meals table-side for tables of 10 guests. Restaurants/Executive Chefs are paired with an Anaheim Ducks player who acts as a sous chef. Event opens with a reception and silent auction, and offers a live auction during the dinner.
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ANAHEIM DUCKS FOUNDATION
FASHION SHOW Hosted by the wives and significant others of the Anaheim Ducks players, coaches, broadcasters and executive staff, the annual Fashion Show Luncheon (held at The Balboa Bay Club, 2015) features a morning reception, silent auction, lunch program, live auction and concludes with a show-stopping runway show. It features the season’s latest trends modeled by the Lady Ducks, Anaheim Ducks players and CHOC Children’s ambassadors all in support of Children’s Hospital Orange County (CHOC).
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PARTNER PROFILE
Microsemi Corporation is a leading provider of
semiconductor solutions for applications where power
matters, security is non-negotiable, and reliability is
vital. As a publicly held company (Nasdaq: MSCC)
with operations and employees spanning the globe,
the company has proudly been headquartered in Orange
County for more than 50 years. Microsemi’s commitment
to its customers, partners and the local community
are vital to its success, and the partnership with the
Anaheim Ducks provides unparalleled opportunities
to leverage these important relationships. By working
closely with Microsemi to analyze its brand, business,
and goals, the Anaheim Ducks truly cater to the
company’s specific needs to ensure the highest quality
and most strategic combination of events and
services are provided.
Paul Pickle President
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PARTNER PROFILE
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RETAIL PROMOTIONS
The Anaheim Ducks offer a wide variety of customized retail promotions that focus on increasing store traffic and incremental sales. We have the ability to leverage player appearances, Ducks merchandise and VIP road trips and experiences in order to provide incentives for consumers.
RETAIL PROMOTIONSPAINT IT ORANGESTREET HITS
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RETAIL PROMOTIONS
SAN MANUEL INDIAN BINGO & CASINO“HOT HANDS”Gameday Giveaway that had a Call To Action that encouraged fans to head to the casino to use the free play.
TILTED KILT OF ORANGE WATCH PARTYActivation at partner locations increases awareness, drives foot traffic and generates incremental revenue tied to the promotion.
PICK UP STIX STREET HIT
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DUCKS BROADCASTERS AND PR INT/PUBL ICATION
RADIOAll Anaheim Ducks home and away games (82 in total + playoffs) are broadcasted on the Anaheim Ducks flagship radio station, KLAA AM830. Ducks play-by-play announcers, Steve Carroll and Dan Wood create a positive, foreground environment to ensure top-of-mind awareness for your products and services in a captive environment.
VIRTUAL TELEVISION SIGNAGE ADVERTISINGCutting-edge technology that allows your brand to stand out during all home game broadcasts on Fox Sports Prime Ticket or Fox Sports West.
PRINTDUCKS GAMEDAYThe new fold-out format includes a collectible player poster that features a different player each game. The layout allows for a distribution of 12,000 per game and gives partners the ability to update content frequently.
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WEB
DIGITALAnaheimducks.com provides Corporate Partners with unique opportunities for exposure through elements such as interactive promotions, games, special event calendar listings and continually updated team information.
Anaheimducks.com receives more than 20 million pages views per year, and continues to deliver relevant, up to date Anaheim Ducks content.
The Anaheim Ducks mobile app, available on both the iPhone and Android platforms, has been downloaded over 150,000 times and had over 17 million page views in 2014.
DATABASE MARKETINGThe Anaheim Ducks have some of the most passionate fans in the NHL. Our database consists of nearly 250,000 subscribers which provide the opportunity to send exclusive offers directly to our fans.
• Multiple newsletters that reach over 150,000 subscribers weekly that include; Fan Newsletter, Daily Clips, Post Game Recap, Game Previews and The Rinks Newsletter
• Weekly ticket deals that reach over 75,000 subscribers and include the Premium Update, Season Ticket Holder Alert and Individual Game Ticket Deals
• Community updates that reach over 3,000 subscribers
SOCIAL MEDIAThe Anaheim Ducks are active on all the major social media platforms including Facebook, Twitter, and Instagram
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Pacific Premier Bank has been serving the
financial needs of small to middle market businesses
throughout southern California for over 30 years. As
the Official Business Bank of the Anaheim Ducks and
HONDA Center (ADHC), we share the same commitment
to quality, superior customer service and engagement
with the communities we serve. Our partnership with
ADHC has proved to be an exceptional springboard for
heightened image and brand awareness throughout
southern California as we promote our brand and
financial services to the Duck’s passionate and loyal
community of fans and audiences at HONDA Center’s
world-class concerts and events.
PARTNER PROFILE
Steve Gardner President & CEO
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PARTNER PROFILE
25
HOSPITAL ITY
SEASON & GROUP TICKETSSeason tickets provide exceptional entertainment. Preferred seating locations are made available to corporate partners. Group tickets allow you to bring your company or key clients out to a Ducks game.
Anaheim Ducks hospitality delivers
an Exclusive VIP Experience. With a
premier venue in the HONDA Center
and access to Ducks players; the
opportunities are endless for hosting
your clients or incentivizing employees.
SHOCK TOP TERRACEHONDA Center now features a 15,000 sq. ft. entertainment space equipped with a sit-down restaurant, sushi bar, pizza ovens, and several bar areas. Shock Top Terrace is an ideal space to entertain and enjoy dinner and drinks before the game.
JACK DANIEL’S OLD NO. 7 CLUBThe Jack Daniel’s Old No. 7 Club is a private restaurant and bar for Premium Seat Holders. Enjoy the lively atmosphere and a great view of the event from the bar, or settle into a seat at the restaurant for a truly exceptional dining experience.
GAME DAY RENTAL SUITESSuites offer great sightlines for your 10, 12, and 14 person group. The all-inclusive suite is ideal for business relationships in a private setting while enjoying unique and exciting Ducks hockey or entertainment.
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VIP EXPERIENCES
PENALTY BOX VISITWhat does it feel like to be up close and personal with the players? Just take a trip down to the ice level and watch warm-ups from the comfort of the visiting penalty box. This once in a lifetime opportunity puts you right in the action, and gives you and your guests a perspective you will never forget!
ZAMBONI RIDERThe Zamboni® is one of the most recognizable elements at a hockey game. Fans look forward to seeing them pre-game and during intermissions, and it allows for Fans to ride the Zamboni and interact with the crowd and all in attendance!
VIP EXPERIENCES
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HONDA CENTER ADVERTISING
4. STADIUMVISIONHONDA Center features Cisco StadiumVision Digital Network. StadiumVision consists of over 550 HD screens (single screens, video walls, concession menus) throughout all levels of HONDA Center. This digital network allows for dynamic, animated signage, and messaging is customizable depending on company initiatives.
HONDA Center stands as one of the premier entertainment and sports venues in the country welcoming an average of 1,500,000 million guests annually (Anaheim Ducks Hockey and events).
1. 400 LEVEL SCROLLING AD PANELS Target fans with traditional in-venue signage optionsActual or true size of artwork in file:12’(w) x 4’(h) and are visible for all Anaheim Ducks and HONDA Center events.
2. NEW SCOREBOARD LED RINGSHONDA Center’s new scoreboard will be the newest and technologically advanced scoreboard in the NHL. This brand new, center-hung scoreboard will be used for Anaheim Ducks hockey games as well as other major events at HONDA Center including the LA Lakers and NCAA Basketball.
Be one of six Premier Partners included- rotation every ten (10:00) real-time minutes during Ducks games.
3. NEW SCOREBOARD CORNER LED DISPLAYSThree-minutes (3:00) in the aggregate including one-minute (1:00) per period of in-game exposure simultaneously on all 4 LED corner panels during each Anaheim Ducks home game.
StadiumVision Networks Concourse NetworkPremium Network All-Venue Network
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HONDA CENTER ADVERTISING
5. STAIR WRAPS – TV VISIBLE BRANDINGBranding on the home and away team stairs behind the team benches for all Anaheim Ducks games and HONDA Center events.
6. ENTITLEMENT AREAS“Own” a piece of the HONDA Center by branding a specific area and differentiating your brand from the competition with a clean and uncluttered message.
7. OUTDOOR MARQUEESThe two (2) HONDA Center marquees located off the 57 Freeway and Katella Avenue offer rotating digital signage along with static backlit signs that are viewed by over 180 million cars annually.
7A). 57 FREEWAY MARQUEE Static Panel (148’ x 372’) LED Screen (24’ x 35’)7B). KATELLA MARQUEE Static Panel (148’ x 372’) LED Screen (96’ x 272’)
8. LED TUNNEL SIGNSAlong with the new center-hung scoreboard, HONDA Center will also feature new state of the art LED signage above both player tunnels and the Zamboni Tunnel. The Player tunnel signs will be TV visible and will provide Corporate Partners added exposure
Exposure on each of three (3) LED panels above the Home Team Player Bench, Visiting Team Player Bench and Zamboni Tunnel for five-minutes (5:00) during all Ducks home games.
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CONTACTUS
ANAHEIM DUCKS CONTACT INFORMATION Thank you for your interest.
Should you have any questions, please call (714)940-2891
MAILING ADDRESSAnaheim Ducks Hockey Club, LLC
2695 E. Katella AvenueAnaheim, CA 92806
WEBSITE ADDRESS www.anaheimducks.com
FRONT OFFICE PHONE NUMBER
(714) 704-2400