TABLE OF CONTENTS

• Coca-Cola Give Overview

• School Setup

- Donating to Your School

- Financial Setup

- Tips for Success

• Get the Word Out: Sample Templates

- Email Templates

- Social Media Templates

- Flyer for Teachers’ Lounge

- Materials for Parents

• Responsible Marketing Guidelines

• FAQ’s

PROGRAM OVERVIEW

ABOUT COCA-COLA GIVE

With Coke.com/give, every purchase of your favorite Coca-Cola beverages is an

opportunity to make a difference to schools and causes in your community. To donate,

simply visit Coke.com/give, select the school or cause of your choice and scan or enter

product codes from participating Coca-Cola products.

DONATIONS: HOW IT WORKS

Each product code scanned or entered on Coke.com/give has a unique donation value,

found here. Donations are distributed to schools on a quarterly* basis by EFT or check.

GET STARTED

This guide will provide the tips and tools to get your school started on the road to success.

From setup, to FAQ’s, to sample emails and flyers - leverage this information to make a

difference at schools in your community.

*Subject to a minimum threshold.  See FAQ’s for details.

SCHOOL SETUP

Most likely, your school is already in our system!

Any accredited public or private K-12 school in the U.S. is eligible to participate.

Visit the below link to search for your school

and make a donation.Don’t see your school? Let us know by

contacting our Consumer Care Team.

https://us.coca-cola.com/help/ https://us.coca-cola.com/give/schools/

FINANCIAL SETUP

Receiving donations is easy.

Electronically

To make the redemption process simple, we recommend all schools sign up for Electronic

Funds Transfer (EFT), which allows the donation to be transferred directly into the school’s

bank account on a quarterly* basis once $10 donation threshold is met.

To sign up for EFT, send an email to GiveCustomerCare@SkybridgeAmericas.com.

By Check

Schools not signed up for EFT will receive quarterly* checks, issued at the end of each

quarter (April, July, September, December*) once $25 donation threshold is met. Please

allow at least 30 days to receive payment, and note that the Coca-Cola Company is unable

to track or reissue checks once they have been disbursed.

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*Subject to a minimum threshold.  See FAQ’s for details.

TIPS FOR DONATION SUCCESS

Get Parents Involved

Share the opportunity to donate with them during Back to School Nights, Parent Teacher

Conferences, and with Parent organizational groups. Empower parents to donate the codes

themselves on Coke.com versus dropping off caps with the school.

Sign Up for EFT

Earn funds faster with Electronic Funds Transfer (EFT). With EFT, your donations are

electronically transferred making it a quick and easy alternative to receiving a check in the

mail. Connect with us at GiveCustomerCare@SkybridgeAmericas.com to get started.

Share Your Feedback

We love to hear how schools are using Coca-Cola Give to impact their students!  Send an

email to GiveCustomerCare@SkybridgeAmericas.com with updates on your school’s

success.

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INITIAL EMAIL TEMPLATE

Below is an email template to send to parents informing them of the Coca-Cola Give

program and its opportunities to help fund your school and further improve the learning

environments for the students.

Subject: Give Back to [INSERT SCHOOL NAME] with Coca-Cola

Body:Dear Parents,

We’re excited to share that our school is part of the Coca-Cola Give

program. This opens up [INSERT SCHOOL NAME] to new funding

opportunities to help improve learning environments for students. 

The best part? Donations don’t come out of your own pocket. When you

make Coca-Cola purchases, you simply enter the product codes here:

https://us.coca-cola.com/give/schools/ and our school receives a donation.

[INSERT SCHOOL NAME] make the most of this program and learn more at

Coke.com/give.

Sincerely,*School Administrator*

Sample email:

FOLLOW-UP EMAIL TEMPLATES

Below is a “30 days out from the quarter end” email template to send to parents urging

them to complete their product code entries.

Subject: Let’s make a difference with Coca-Cola Give this quarter!

Body:We’re 30 days out from the end of donations for this quarter! The good

news is we still have time to further improve the learning environment of

[INSERT SCHOOL NAME] through the Coca-Cola Give program. Best of

all, the donations don’t come out of your own pocket. When you purchase

Coca-Cola products for your home, simply enter the product codes right

here https://us.coca-cola.com/give/schools. That’s it!

Every code counts, so spread the word to friends and family. Time is

quickly running out to impact our school this quarter.

Sincerely, *School Administrator*

30 days out from the quarter end email:

Turn your Coca-Cola product purchases into

donations to [INSERT SCHOOL NAME]. To

donate, visit coke.com/give/schools, select

[INSERT SCHOOL NAME] and scan or enter

product codes from participating Coca-Cola

products. Get started today!

Newsletter Inclusion Template

SOCIAL MEDIA TEMPLATES

Message:

Coca-Cola Give wants to help raise funds in our community; start fundraising today!

http://bit.ly/2naj0MC

Download 1080x1080 image to include in the social post here.

Below you can find a template for a social post. To personalize any of your social posts for

your community, incorporate your school's name or mascot!

Sample Social Post

Download image

Facebook Twitter Instagram

FLYER FOR TEACHERS’ LOUNGE

Download and print the teachers’ lounge flyer by clicking the link below:

Download image

Flyer intended for teachers’ lounge and parent-facing offices only. Not intended for classroom or hallway promotion.

MATERIALS FOR PARENTS

Download and print

the parent flyer by clicking the link below:

Download image

Flyer not intended to be sent home with children. Only to be handed to parents or adults 18 years of age or older.

RESPONSIBLE MARKETING GUIDELINES

The Coca-Cola Company is committed to the responsible marketing of our products.

This includes avoiding marketing directly to children under 12 by not:

• Advertising in media which directly targets children under 12, including television shows,

print media, websites, social media, movies, and SMS/email marketing.

• Using celebrities, characters or media which primarily target children under 12.

To learn more about our commitment to responsible marketing, please visit our website

at: http://www.coca-colacompany.com/stories/responsible-marketing

In order to comply with these responsible marketing guidelines:

School staff and teachers are not allowed to distribute Coca-Cola Give marketing materials

to students and should not promote Coca-Cola Give within school hallways or classrooms. 

Coca-Cola Give is a program for adults to donate to local schools and initiatives through

their Coca-Cola purchases and should always be communicated as such.

FAQS

What is Coca-Cola Give?

Coca-Cola Give is your new destination for donating to your community — from local schools to cause partners — through your favorite beverages from The Coca-Cola Company. Your donation to any accredited K-12 school of your choice will result in a quarterly payment to be used to purchase supplies for your school’s interest such as physical education, sports, technology, and/or, arts which will be designated by your school. Your donation to one of our cause partners will be used in line with their philanthropic mission provided. Give more happiness with your purchases from The Coca-Cola Company!

How do I participate in Coca-Cola Give?

Just head to coke.com/give to get

started with Coca-Cola Give. You’ll

donate by signing in and choosing

your local school or a cause partner to whom to give. Note, schools and

causes are not authorized to have

individual accounts, so all donations

must originate from individual Coke.com accounts.

If you’re a school, we encourage you to share the opportunity of Coca-Cola Give with your parent organization and parents to join in. We also suggest signing up for Electronic Funds Transfer in order to receive your donations easier and faster.

What do the schools receive from

Coca-Cola?

All Coca-Cola Give donations go

directly to school administration for use at their discretion. Any donation

that a school receives from the

program can be used to purchase

supplies for extra-curricular activities including sports, technology, art and/

or school supplies within your school.

Join us in giving back to your

community!

How is Coca-Cola Give different

from the old MCR for Schools

program?

Coca-Cola Give is a new experience

where schools and causes fall under

one program to promote community-sourced giving. As through My Coke

Rewards, you can still direct rewarded

cash from your Coca-Cola Company

purchases to the school or cause of your choice; however, your product

codes will be translated directly to

cash instead of points. In Coca-Cola

Give, there will also be unique opportunities to support participating

philanthropy partners through

promotions. Stay tuned!

Can all product codes be used to

donate on Coca-Cola Give?

Most product codes can be used to

donate on Coca-Cola Give. Expired

product codes from the Arctic Home promotion are unable to be used for

Coca-Cola Give.

What products are eligible to be

used for donation with Coca-Cola Give?

Any Coca-Cola beverage that has a

product code under its cap or printed

on its paper packaging is eligible to be used for donation. Please reference

this list of participating brands.

What charities and schools can I choose from to give donations?

You may donate to any elementary or secondary accredited public or private

school in the U.S, United Service

Organization, St. Jude Children’s

Research Hospital, Boys and Girls Clubs of America, Special Olympics,

National Park Foundation, Children’s

Miracle Network Hospitals, and the

American Red Cross.

What schools are eligible to

participate in Coca-Cola Give?

Any primary or secondary accredited

public or private school in the U.S. is

eligible to participate. If you’re unable to find your local school in the search

provided, please contact our

Consumer Care Team.

How can I help promote Coca-

Cola Give within my school?

Word of mouth is powerful in sharing

the opportunity to raise funds for your

local school with your community behind you. In order to make the

process of redeeming your donation

easiest, we recommend having your

community school sign up for Electronic Funds Transfer to avoid the

risk of losing and forgetting to claim

your donation.

Can I support multiple schools

and causes?

Absolutely! We encourage you to be

involved in multiple schools and causes in your community.

What should I do if I can't find my school?

Ensure you’re looking under the

correct zip code or name for your school.

If you're still unable to find your school

and believe it's eligible to participate,

please contact our School Support Team and provide the exact name and

address of your school. The school will

be verified and then added to the

database if eligible.

How does a school register for

Coca-Cola Give?

No registration is necessary.

FAQS

How can local schools spend

their donations?

Donations go directly to school

administration for use at their

discretion. Any donation that a school receives from Coca-Cola Give can be

used to purchase supplies for extra-

curricular activities including sports,

technology, art and/or school supplies within your school.

Join us in giving back to your

community!

Is this Coca-Cola’s attempt to

market to children in schools?

Absolutely not. Coca-Cola is committed to the responsible marketing of our

products and affiliations. Aligning with

that mission, we have a commercial-

free classroom commitment which is a part of our global responsible

marketing policy. As part of our

responsible marketing policy, we have

committed that our product advertising will not be placed in media where

children under the age of 12 make up

more than 35 percent of the audience.

This includes television, radio and print, as well as cinema, the internet, product

placement and mobile phones.

Read more about our Responsible

Marketing guidelines here.

Are donations refundable?

No. Once a donation has been made, it

is final and non-refundable. You will

have the chance to cancel your donation prior to submission.

When will schools receive the

donations? Funds will be disbursed to schools

quarterly within ninety (90) days of the

calendar year quarterly end if a school's

balance has reached the Electronic Funds Transfer (EFT) direct deposit or

physical check thresholds, as outlined

here. If a school's EFT information is on

file, the minimum disbursement amount is $10. Otherwise, the minimum

disbursement amount is $25 and the

school will receive a check in the mail.

How do I check to see if my school

has received their payment? If your school receives a check, it has 90 days to claim the check before

payment is voided and marked as

unclaimed. We recommend schools

sign up for EFT in order to ensure your donation is redeemed.

If you have additional finance questions

related to your school’s donations,

please contact our school support team

here.

What if the minimum donation is

not met?

If the minimum donation is not met by the last date of a calendar year quarter,

it will carry over to the following years

balance.

What’s the difference between

Electronic Funds Transfer (EFT) and a check?

Electronic Funds Transfer allows

donations to be added quarterly

directly into your school’s bank account. We’ve heard that checks can

be cumbersome for some schools to

process. As the program develops, we’ll

be looking to move schools into EFT to receive donations. We’ll be here to help

along the way. Share your questions

here and sign your school up for EFT.

Will any portion of my donation be

used for program fees?

No. All donations from your Coca- Cola

purchases will be designated to the school or cause of your choice.

Coca-Cola supports the program

maintenance for Coca-Cola Give.

Can I receive a tax deduction for

amounts donated through Coca-Cola Give?

For any tax questions, please consult

with your tax advisor.

Whom do I contact if I have

questions around Coca-Cola Give?

If you have general questions about

Coca-Cola Give, please contact our

Consumer Care here.

If you have financial questions around

your school’s donations, please reach

out to our school support team.

How can I learn more about Coca-

Cola Give?

If you have general questions about Coca-Cola Give, please contact Coca-

Cola Consumer Care here.