TABLE OF CONTENTS
• Coca-Cola Give Overview
• School Setup
- Donating to Your School
- Financial Setup
- Tips for Success
• Get the Word Out: Sample Templates
- Email Templates
- Social Media Templates
- Flyer for Teachers’ Lounge
- Materials for Parents
• Responsible Marketing Guidelines
• FAQ’s
PROGRAM OVERVIEW
ABOUT COCA-COLA GIVE
With Coke.com/give, every purchase of your favorite Coca-Cola beverages is an
opportunity to make a difference to schools and causes in your community. To donate,
simply visit Coke.com/give, select the school or cause of your choice and scan or enter
product codes from participating Coca-Cola products.
DONATIONS: HOW IT WORKS
Each product code scanned or entered on Coke.com/give has a unique donation value,
found here. Donations are distributed to schools on a quarterly* basis by EFT or check.
GET STARTED
This guide will provide the tips and tools to get your school started on the road to success.
From setup, to FAQ’s, to sample emails and flyers - leverage this information to make a
difference at schools in your community.
*Subject to a minimum threshold. See FAQ’s for details.
SCHOOL SETUP
Most likely, your school is already in our system!
Any accredited public or private K-12 school in the U.S. is eligible to participate.
Visit the below link to search for your school
and make a donation.Don’t see your school? Let us know by
contacting our Consumer Care Team.
https://us.coca-cola.com/help/ https://us.coca-cola.com/give/schools/
FINANCIAL SETUP
Receiving donations is easy.
Electronically
To make the redemption process simple, we recommend all schools sign up for Electronic
Funds Transfer (EFT), which allows the donation to be transferred directly into the school’s
bank account on a quarterly* basis once $10 donation threshold is met.
To sign up for EFT, send an email to [email protected].
By Check
Schools not signed up for EFT will receive quarterly* checks, issued at the end of each
quarter (April, July, September, December*) once $25 donation threshold is met. Please
allow at least 30 days to receive payment, and note that the Coca-Cola Company is unable
to track or reissue checks once they have been disbursed.
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*Subject to a minimum threshold. See FAQ’s for details.
TIPS FOR DONATION SUCCESS
Get Parents Involved
Share the opportunity to donate with them during Back to School Nights, Parent Teacher
Conferences, and with Parent organizational groups. Empower parents to donate the codes
themselves on Coke.com versus dropping off caps with the school.
Sign Up for EFT
Earn funds faster with Electronic Funds Transfer (EFT). With EFT, your donations are
electronically transferred making it a quick and easy alternative to receiving a check in the
mail. Connect with us at [email protected] to get started.
Share Your Feedback
We love to hear how schools are using Coca-Cola Give to impact their students! Send an
email to [email protected] with updates on your school’s
success.
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INITIAL EMAIL TEMPLATE
Below is an email template to send to parents informing them of the Coca-Cola Give
program and its opportunities to help fund your school and further improve the learning
environments for the students.
Subject: Give Back to [INSERT SCHOOL NAME] with Coca-Cola
Body:Dear Parents,
We’re excited to share that our school is part of the Coca-Cola Give
program. This opens up [INSERT SCHOOL NAME] to new funding
opportunities to help improve learning environments for students.
The best part? Donations don’t come out of your own pocket. When you
make Coca-Cola purchases, you simply enter the product codes here:
https://us.coca-cola.com/give/schools/ and our school receives a donation.
[INSERT SCHOOL NAME] make the most of this program and learn more at
Coke.com/give.
Sincerely,*School Administrator*
Sample email:
FOLLOW-UP EMAIL TEMPLATES
Below is a “30 days out from the quarter end” email template to send to parents urging
them to complete their product code entries.
Subject: Let’s make a difference with Coca-Cola Give this quarter!
Body:We’re 30 days out from the end of donations for this quarter! The good
news is we still have time to further improve the learning environment of
[INSERT SCHOOL NAME] through the Coca-Cola Give program. Best of
all, the donations don’t come out of your own pocket. When you purchase
Coca-Cola products for your home, simply enter the product codes right
here https://us.coca-cola.com/give/schools. That’s it!
Every code counts, so spread the word to friends and family. Time is
quickly running out to impact our school this quarter.
Sincerely, *School Administrator*
30 days out from the quarter end email:
Turn your Coca-Cola product purchases into
donations to [INSERT SCHOOL NAME]. To
donate, visit coke.com/give/schools, select
[INSERT SCHOOL NAME] and scan or enter
product codes from participating Coca-Cola
products. Get started today!
Newsletter Inclusion Template
SOCIAL MEDIA TEMPLATES
Message:
Coca-Cola Give wants to help raise funds in our community; start fundraising today!
http://bit.ly/2naj0MC
Download 1080x1080 image to include in the social post here.
Below you can find a template for a social post. To personalize any of your social posts for
your community, incorporate your school's name or mascot!
Sample Social Post
Download image
Facebook Twitter Instagram
FLYER FOR TEACHERS’ LOUNGE
Download and print the teachers’ lounge flyer by clicking the link below:
Download image
Flyer intended for teachers’ lounge and parent-facing offices only. Not intended for classroom or hallway promotion.
MATERIALS FOR PARENTS
Download and print
the parent flyer by clicking the link below:
Download image
Flyer not intended to be sent home with children. Only to be handed to parents or adults 18 years of age or older.
RESPONSIBLE MARKETING GUIDELINES
The Coca-Cola Company is committed to the responsible marketing of our products.
This includes avoiding marketing directly to children under 12 by not:
• Advertising in media which directly targets children under 12, including television shows,
print media, websites, social media, movies, and SMS/email marketing.
• Using celebrities, characters or media which primarily target children under 12.
To learn more about our commitment to responsible marketing, please visit our website
at: http://www.coca-colacompany.com/stories/responsible-marketing
In order to comply with these responsible marketing guidelines:
School staff and teachers are not allowed to distribute Coca-Cola Give marketing materials
to students and should not promote Coca-Cola Give within school hallways or classrooms.
Coca-Cola Give is a program for adults to donate to local schools and initiatives through
their Coca-Cola purchases and should always be communicated as such.
FAQS
What is Coca-Cola Give?
Coca-Cola Give is your new destination for donating to your community — from local schools to cause partners — through your favorite beverages from The Coca-Cola Company. Your donation to any accredited K-12 school of your choice will result in a quarterly payment to be used to purchase supplies for your school’s interest such as physical education, sports, technology, and/or, arts which will be designated by your school. Your donation to one of our cause partners will be used in line with their philanthropic mission provided. Give more happiness with your purchases from The Coca-Cola Company!
How do I participate in Coca-Cola Give?
Just head to coke.com/give to get
started with Coca-Cola Give. You’ll
donate by signing in and choosing
your local school or a cause partner to whom to give. Note, schools and
causes are not authorized to have
individual accounts, so all donations
must originate from individual Coke.com accounts.
If you’re a school, we encourage you to share the opportunity of Coca-Cola Give with your parent organization and parents to join in. We also suggest signing up for Electronic Funds Transfer in order to receive your donations easier and faster.
What do the schools receive from
Coca-Cola?
All Coca-Cola Give donations go
directly to school administration for use at their discretion. Any donation
that a school receives from the
program can be used to purchase
supplies for extra-curricular activities including sports, technology, art and/
or school supplies within your school.
Join us in giving back to your
community!
How is Coca-Cola Give different
from the old MCR for Schools
program?
Coca-Cola Give is a new experience
where schools and causes fall under
one program to promote community-sourced giving. As through My Coke
Rewards, you can still direct rewarded
cash from your Coca-Cola Company
purchases to the school or cause of your choice; however, your product
codes will be translated directly to
cash instead of points. In Coca-Cola
Give, there will also be unique opportunities to support participating
philanthropy partners through
promotions. Stay tuned!
Can all product codes be used to
donate on Coca-Cola Give?
Most product codes can be used to
donate on Coca-Cola Give. Expired
product codes from the Arctic Home promotion are unable to be used for
Coca-Cola Give.
What products are eligible to be
used for donation with Coca-Cola Give?
Any Coca-Cola beverage that has a
product code under its cap or printed
on its paper packaging is eligible to be used for donation. Please reference
this list of participating brands.
What charities and schools can I choose from to give donations?
You may donate to any elementary or secondary accredited public or private
school in the U.S, United Service
Organization, St. Jude Children’s
Research Hospital, Boys and Girls Clubs of America, Special Olympics,
National Park Foundation, Children’s
Miracle Network Hospitals, and the
American Red Cross.
What schools are eligible to
participate in Coca-Cola Give?
Any primary or secondary accredited
public or private school in the U.S. is
eligible to participate. If you’re unable to find your local school in the search
provided, please contact our
Consumer Care Team.
How can I help promote Coca-
Cola Give within my school?
Word of mouth is powerful in sharing
the opportunity to raise funds for your
local school with your community behind you. In order to make the
process of redeeming your donation
easiest, we recommend having your
community school sign up for Electronic Funds Transfer to avoid the
risk of losing and forgetting to claim
your donation.
Can I support multiple schools
and causes?
Absolutely! We encourage you to be
involved in multiple schools and causes in your community.
What should I do if I can't find my school?
Ensure you’re looking under the
correct zip code or name for your school.
If you're still unable to find your school
and believe it's eligible to participate,
please contact our School Support Team and provide the exact name and
address of your school. The school will
be verified and then added to the
database if eligible.
How does a school register for
Coca-Cola Give?
No registration is necessary.
FAQS
How can local schools spend
their donations?
Donations go directly to school
administration for use at their
discretion. Any donation that a school receives from Coca-Cola Give can be
used to purchase supplies for extra-
curricular activities including sports,
technology, art and/or school supplies within your school.
Join us in giving back to your
community!
Is this Coca-Cola’s attempt to
market to children in schools?
Absolutely not. Coca-Cola is committed to the responsible marketing of our
products and affiliations. Aligning with
that mission, we have a commercial-
free classroom commitment which is a part of our global responsible
marketing policy. As part of our
responsible marketing policy, we have
committed that our product advertising will not be placed in media where
children under the age of 12 make up
more than 35 percent of the audience.
This includes television, radio and print, as well as cinema, the internet, product
placement and mobile phones.
Read more about our Responsible
Marketing guidelines here.
Are donations refundable?
No. Once a donation has been made, it
is final and non-refundable. You will
have the chance to cancel your donation prior to submission.
When will schools receive the
donations? Funds will be disbursed to schools
quarterly within ninety (90) days of the
calendar year quarterly end if a school's
balance has reached the Electronic Funds Transfer (EFT) direct deposit or
physical check thresholds, as outlined
here. If a school's EFT information is on
file, the minimum disbursement amount is $10. Otherwise, the minimum
disbursement amount is $25 and the
school will receive a check in the mail.
How do I check to see if my school
has received their payment? If your school receives a check, it has 90 days to claim the check before
payment is voided and marked as
unclaimed. We recommend schools
sign up for EFT in order to ensure your donation is redeemed.
If you have additional finance questions
related to your school’s donations,
please contact our school support team
here.
What if the minimum donation is
not met?
If the minimum donation is not met by the last date of a calendar year quarter,
it will carry over to the following years
balance.
What’s the difference between
Electronic Funds Transfer (EFT) and a check?
Electronic Funds Transfer allows
donations to be added quarterly
directly into your school’s bank account. We’ve heard that checks can
be cumbersome for some schools to
process. As the program develops, we’ll
be looking to move schools into EFT to receive donations. We’ll be here to help
along the way. Share your questions
here and sign your school up for EFT.
Will any portion of my donation be
used for program fees?
No. All donations from your Coca- Cola
purchases will be designated to the school or cause of your choice.
Coca-Cola supports the program
maintenance for Coca-Cola Give.
Can I receive a tax deduction for
amounts donated through Coca-Cola Give?
For any tax questions, please consult
with your tax advisor.
Whom do I contact if I have
questions around Coca-Cola Give?
If you have general questions about
Coca-Cola Give, please contact our
Consumer Care here.
If you have financial questions around
your school’s donations, please reach
out to our school support team.
How can I learn more about Coca-
Cola Give?
If you have general questions about Coca-Cola Give, please contact Coca-
Cola Consumer Care here.