2

TABLE OF CONTENTSMARKETING ............................................................2

Advertising/Promotion ............................................2Principles of Marketing ............................................3Marketing Management ..........................................3Marketing Strategy ...................................................3Marketing Research .................................................3Consumer Behaviour ...............................................4International Marketing ..........................................4 Internet Marketing ...................................................4Marketing Channels ................................................4Social Media Marketing ...........................................4Retailing ...................................................................4Sales ........................................................................4Supply Chain ...........................................................4Services Marketing ..................................................4Pricing ......................................................................4

Course Guide

MARKETING

Through personalised paths of dynamic assignments and applications, MindTap is a digital learning solution that turns cookie cutter

into cutting edge, apathy into engagement, and memorisers into higher-level thinkers.

Digital Solutions are available for your course! Look for logo(s) accompanying the cover image of your selected product(s).

WHAT SEPARATES SIMPLE MEMORISATION FROM TRUE UNDERSTANDING? ENGAGEMENT.Built on principles of learning design and created hand-in-hand with educators, Cengage Learning solutions focus on engagement, taking students throughthe levels of application, analysis, and critical thinking with depth and context unmatched in the market.

Now in MindTap! Write Experience helps improve student writing skills by

evaluating student written assignments based upon voice, style, format, content and originality. Cengage Learning has an exclusive agreement with Vantage Learning, the creator of the software used to grade the GMAT® essay portion. In Write Experience, the artificial intelligence, revision process, and writing tools teach students to become better communicators.

Cengage Learning’s CourseMate brings courseconcepts to life with interactive learning, study,

and exam preparation tools that support the printed textbook.

With an optional bundle, students can access AdAge videos via the Campus page of AdAge.com. They’ll also find:

• Daily News – provides breaking news in the marketing, advertising, and media world, and includes trend stories, features and analysis on the most important matters of the day;

• Commentary where leading executives contribute every day to AdAge.com blogs and viewpoint columns, giving students critical insight into what the thought leaders are saying and advocating for the future of marketing.

4LTR Press Online gives your students a digital learning experience like no other. With a modern, accessible design, integrated media, full text, and multiple study tools, your students will have everything they need at their fingertips.

Cengage Learning has partnered with SmartSimsto offer interactive, engaging simulations that give students a real business experience.

Music2Go is a Principles of Marketing simulation enabling students to run their own Sales and Marketing Campaign for an MP3 Player Manufacturer. AdSim is a Principles of Advertising simulation enabling students to run their own Advertising Campaign.

Packaged with each new Cengage Learning marketing research text, Qualtrics Research Suite, an enterprise online survey software solution, allows

students to create surveys, collect feedback, and analyse data.

ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E (WITH ACCESS TO ADAGE ON CAMPUS)

O’Guinn / Allen / Semenik / Close©2015 Paperbound ISBN: 9781285187815

ADVERTISING / PROMOTION

ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS, 5E

Parente / Strausbaugh©2015PaperboundISBN: 9781133434801

NEW!

NEW!

ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E

Shimp / Andrews©2013CaseboundISBN: 9781111580216

INTEGRATED MARKETING COMMUNICATIONS, 4E

Chitty©2015 PaperboundISBN: 9780170254304

3www.cengage.com.au/university/marketing

MKTG, 10E

Lamb / Hair / McDaniel©2017PaperboundISBN: 9781305631823

PRINCIPLES OF MARKETING

MARKETING 2016, 18E

Pride / Ferrell©2016PaperboundISBN: 9781285858340

FOUNDATIONS OF MARKETING, 7E

Pride / Ferrell©2017PaperboundISBN: 9781305405769

CONTEMPORARY MARKETING, 17E

Boone / Kurtz©2016CaseboundISBN: 9781305075368

MARKETING STRATEGY: TEXT AND CASES, 7E

Ferrell / Hartline©2017PaperboundISBN: 9781305631564

MM, 4E

Iacobucci©2014PaperboundISBN: 9781133629382

BUSINESS MARKETING MANAGEMENT: B2B, 12E

Hutt / Speh©2017CaseboundISBN: 9781305503793

MARKETING MANAGEMENT

NEW!

MARKETING MANAGEMENT

Iacobucci©2015PaperboundISBN: 9781285429953

NEW!

NEW!

NEW!

NEW! NEW!

MARKETING PRINCIPLES, 2E

Pride / Ferrell© 2014PaperboundISBN: 9780170254793

MKTG3, 3E

Lamb / Hair / McDaniel / Summers / Gardiner©2016 PaperboundISBN: 9780170355506

NEW!

MARKETING: PLANNING AND STRATEGY

Jain©2012 PaperboundISBN: 9780170189392

STRATEGIC MARKETING: DECISION MAKING AND PLANNING, 4E

Reed©2015PaperboundISBN: 9780170241236

MARKETING STRATEGY

MARKETING RESEARCH, 3E

Zikmund / D’Alessandro / Winzar ©2014 PaperboundISBN: 9780170236027

MARKETING RESEARCH

BASIC MARKETING RESEARCH, 8E

Churchill / Brown / Suter©2014CaseboundISBN: 9781133188544

BUSINESS RESEARCH METHODS, 9E

Zikmund / Babin / Carr / Griffin©2013CaseboundISBN: 9781111826925

ESSENTIALS OF MARKETING RESEARCH (WITH QUALTRICS PRINTED ACCESS CARD), 6E

Babin / Zikmund©2016PaperboundISBN: 9781305263475

MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E

Feinberg / Kinnear / Taylor©2013PaperboundISBN: 9781133188964

EXPLORING MARKETING RESEARCH, 11E

Babin / Zikmund©2016PaperboundISBN: 9781305263529NEW! NEW!

CB, 7E

Babin / Harris©2016PaperboundISBN: 9781305403222

CONSUMER BEHAVIOR

CONSUMER BEHAVIOR, 2E

Kardes / Cronley / Cline©2015CaseboundISBN: 9781133587675

CONSUMER BEHAVIOR, 6E

Hoyer / MacInnis / Pieters©2013CaseboundISBN: 9781133435211

SERVICES MARKETING: CONCEPTS, STRATEGIES & CASES, 5E

Hoffman / Bateson©2017CaseboundISBN: 9781285429786

SERVICES MARKETING: AN INTERACTIVE APPROACH, 4E

Fisk / Grove / John©2014CaseboundISBN: 9781285057132

SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES ASIA PACIFIC EDITION

Hoffman / Bateson / Elliott / Birch©2010 PaperboundISBN: 9780170135207

SERVICES MARKETING

Need an inspection copy? To see a copy, find your Learning Consultant at www.cengage.com.au/contact-us; email anz.highereducation@cengage.com or call our Sample Copy Hotline on +61 3 9685 4141. Interested in eBooks? Many of our titles are available as eBooks or eChapters. For more information, please speak with your local Cengage Learning Consultant.

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Customer Service Toll-free Phone 0800 449 725 Customer Service Toll-free Fax 0800 442 104 www.cengage.com

NEW!

INTERNATIONAL MARKETING, 10E

Czinkota / Ronkainen©2013PaperboundISBN: 9781133627517

INTERNATIONAL MARKETING

INTERNATIONAL MARKETING: ASIA PACIFIC EDITION, 3E

Czinkota©2014 PaperboundISBN: 9780170237871

INTERNATIONAL MARKETING STRATEGY, 7E

Kenyon / Doole / Lowe©2016PaperboundISBN: 9781473723702

NEW! NEW!

MARKETING CHANNELS, 8E

Rosenbloom©2012CaseboundISBN: 9780324316988

INTERNET MARKETING

INTERNET MARKETING: INTEGRATING ONLINE AND OFFLINE STRATEGIES, 3E

Roberts / Zahay©2013PaperboundISBN: 9781133625902

MARKETING CHANNELS

SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E

Barker / Barker / Bormann / Neher / Zahay ©2017 PaperboundISBN: 9781305502758

NEW!

SOCIAL MEDIA MARKETING

NEW!

SELL, 5E

Ingram / LaForge / Avila /Schwepker / Williams©2017PaperboundISBN: 9781305662094

RETAILING

RETAILING, 8E

Dunne / Lusch / Carver©2014CaseboundISBN: 9781133953807

SALES

PURCHASING AND SUPPLY CHAIN MANAGEMENT, 6E

Monczka / Handfield /Giunipero /Patterson©2016CaseboundISBN: 9781285869681

NEW!

SUPPLY CHAIN

PRICING

PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURESE

Smith©2012CaseboundISBN: 9780538480888