2
TABLE OF CONTENTSMARKETING ............................................................2
Advertising/Promotion ............................................2Principles of Marketing ............................................3Marketing Management ..........................................3Marketing Strategy ...................................................3Marketing Research .................................................3Consumer Behaviour ...............................................4International Marketing ..........................................4 Internet Marketing ...................................................4Marketing Channels ................................................4Social Media Marketing ...........................................4Retailing ...................................................................4Sales ........................................................................4Supply Chain ...........................................................4Services Marketing ..................................................4Pricing ......................................................................4
Course Guide
MARKETING
Through personalised paths of dynamic assignments and applications, MindTap is a digital learning solution that turns cookie cutter
into cutting edge, apathy into engagement, and memorisers into higher-level thinkers.
Digital Solutions are available for your course! Look for logo(s) accompanying the cover image of your selected product(s).
WHAT SEPARATES SIMPLE MEMORISATION FROM TRUE UNDERSTANDING? ENGAGEMENT.Built on principles of learning design and created hand-in-hand with educators, Cengage Learning solutions focus on engagement, taking students throughthe levels of application, analysis, and critical thinking with depth and context unmatched in the market.
Now in MindTap! Write Experience helps improve student writing skills by
evaluating student written assignments based upon voice, style, format, content and originality. Cengage Learning has an exclusive agreement with Vantage Learning, the creator of the software used to grade the GMAT® essay portion. In Write Experience, the artificial intelligence, revision process, and writing tools teach students to become better communicators.
Cengage Learning’s CourseMate brings courseconcepts to life with interactive learning, study,
and exam preparation tools that support the printed textbook.
With an optional bundle, students can access AdAge videos via the Campus page of AdAge.com. They’ll also find:
• Daily News – provides breaking news in the marketing, advertising, and media world, and includes trend stories, features and analysis on the most important matters of the day;
• Commentary where leading executives contribute every day to AdAge.com blogs and viewpoint columns, giving students critical insight into what the thought leaders are saying and advocating for the future of marketing.
4LTR Press Online gives your students a digital learning experience like no other. With a modern, accessible design, integrated media, full text, and multiple study tools, your students will have everything they need at their fingertips.
Cengage Learning has partnered with SmartSimsto offer interactive, engaging simulations that give students a real business experience.
Music2Go is a Principles of Marketing simulation enabling students to run their own Sales and Marketing Campaign for an MP3 Player Manufacturer. AdSim is a Principles of Advertising simulation enabling students to run their own Advertising Campaign.
Packaged with each new Cengage Learning marketing research text, Qualtrics Research Suite, an enterprise online survey software solution, allows
students to create surveys, collect feedback, and analyse data.
ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E (WITH ACCESS TO ADAGE ON CAMPUS)
O’Guinn / Allen / Semenik / Close©2015 Paperbound ISBN: 9781285187815
ADVERTISING / PROMOTION
ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS, 5E
Parente / Strausbaugh©2015PaperboundISBN: 9781133434801
NEW!
NEW!
ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E
Shimp / Andrews©2013CaseboundISBN: 9781111580216
INTEGRATED MARKETING COMMUNICATIONS, 4E
Chitty©2015 PaperboundISBN: 9780170254304
3www.cengage.com.au/university/marketing
MKTG, 10E
Lamb / Hair / McDaniel©2017PaperboundISBN: 9781305631823
PRINCIPLES OF MARKETING
MARKETING 2016, 18E
Pride / Ferrell©2016PaperboundISBN: 9781285858340
FOUNDATIONS OF MARKETING, 7E
Pride / Ferrell©2017PaperboundISBN: 9781305405769
CONTEMPORARY MARKETING, 17E
Boone / Kurtz©2016CaseboundISBN: 9781305075368
MARKETING STRATEGY: TEXT AND CASES, 7E
Ferrell / Hartline©2017PaperboundISBN: 9781305631564
MM, 4E
Iacobucci©2014PaperboundISBN: 9781133629382
BUSINESS MARKETING MANAGEMENT: B2B, 12E
Hutt / Speh©2017CaseboundISBN: 9781305503793
MARKETING MANAGEMENT
NEW!
MARKETING MANAGEMENT
Iacobucci©2015PaperboundISBN: 9781285429953
NEW!
NEW!
NEW!
NEW! NEW!
MARKETING PRINCIPLES, 2E
Pride / Ferrell© 2014PaperboundISBN: 9780170254793
MKTG3, 3E
Lamb / Hair / McDaniel / Summers / Gardiner©2016 PaperboundISBN: 9780170355506
NEW!
MARKETING: PLANNING AND STRATEGY
Jain©2012 PaperboundISBN: 9780170189392
STRATEGIC MARKETING: DECISION MAKING AND PLANNING, 4E
Reed©2015PaperboundISBN: 9780170241236
MARKETING STRATEGY
MARKETING RESEARCH, 3E
Zikmund / D’Alessandro / Winzar ©2014 PaperboundISBN: 9780170236027
MARKETING RESEARCH
BASIC MARKETING RESEARCH, 8E
Churchill / Brown / Suter©2014CaseboundISBN: 9781133188544
BUSINESS RESEARCH METHODS, 9E
Zikmund / Babin / Carr / Griffin©2013CaseboundISBN: 9781111826925
ESSENTIALS OF MARKETING RESEARCH (WITH QUALTRICS PRINTED ACCESS CARD), 6E
Babin / Zikmund©2016PaperboundISBN: 9781305263475
MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E
Feinberg / Kinnear / Taylor©2013PaperboundISBN: 9781133188964
EXPLORING MARKETING RESEARCH, 11E
Babin / Zikmund©2016PaperboundISBN: 9781305263529NEW! NEW!
CB, 7E
Babin / Harris©2016PaperboundISBN: 9781305403222
CONSUMER BEHAVIOR
CONSUMER BEHAVIOR, 2E
Kardes / Cronley / Cline©2015CaseboundISBN: 9781133587675
CONSUMER BEHAVIOR, 6E
Hoyer / MacInnis / Pieters©2013CaseboundISBN: 9781133435211
SERVICES MARKETING: CONCEPTS, STRATEGIES & CASES, 5E
Hoffman / Bateson©2017CaseboundISBN: 9781285429786
SERVICES MARKETING: AN INTERACTIVE APPROACH, 4E
Fisk / Grove / John©2014CaseboundISBN: 9781285057132
SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES ASIA PACIFIC EDITION
Hoffman / Bateson / Elliott / Birch©2010 PaperboundISBN: 9780170135207
SERVICES MARKETING
Need an inspection copy? To see a copy, find your Learning Consultant at www.cengage.com.au/contact-us; email [email protected] or call our Sample Copy Hotline on +61 3 9685 4141. Interested in eBooks? Many of our titles are available as eBooks or eChapters. For more information, please speak with your local Cengage Learning Consultant.
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NEW!
INTERNATIONAL MARKETING, 10E
Czinkota / Ronkainen©2013PaperboundISBN: 9781133627517
INTERNATIONAL MARKETING
INTERNATIONAL MARKETING: ASIA PACIFIC EDITION, 3E
Czinkota©2014 PaperboundISBN: 9780170237871
INTERNATIONAL MARKETING STRATEGY, 7E
Kenyon / Doole / Lowe©2016PaperboundISBN: 9781473723702
NEW! NEW!
MARKETING CHANNELS, 8E
Rosenbloom©2012CaseboundISBN: 9780324316988
INTERNET MARKETING
INTERNET MARKETING: INTEGRATING ONLINE AND OFFLINE STRATEGIES, 3E
Roberts / Zahay©2013PaperboundISBN: 9781133625902
MARKETING CHANNELS
SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E
Barker / Barker / Bormann / Neher / Zahay ©2017 PaperboundISBN: 9781305502758
NEW!
SOCIAL MEDIA MARKETING
NEW!
SELL, 5E
Ingram / LaForge / Avila /Schwepker / Williams©2017PaperboundISBN: 9781305662094
RETAILING
RETAILING, 8E
Dunne / Lusch / Carver©2014CaseboundISBN: 9781133953807
SALES
PURCHASING AND SUPPLY CHAIN MANAGEMENT, 6E
Monczka / Handfield /Giunipero /Patterson©2016CaseboundISBN: 9781285869681
NEW!
SUPPLY CHAIN
PRICING
PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURESE
Smith©2012CaseboundISBN: 9780538480888