t&a media pack 2012
DESCRIPTION
All the latest circulations statistics, adveritising information and prices - all new for 2012.TRANSCRIPT
media pack and electronic advertising rates 2012
TYRES & ACCESSORIES
02
HELLO AND WELCOME to the 2012 Tyres & Accessories media information pack.
Within these pages you will fi nd information on our magazi-ne alongside advertising rates and contact details for everyo-ne at T&A (see p. 3). On pp. 4 -5 you will fi nd our print adver-tising information. In the centre, you will fi nd the offi cial 2012 features list, complete with editorial and advertising dead-lines (pp. 8-9).
If you fl ip this brochure the other way up, you will fi nd ad-vertising rates and media information relating to our two electronic products, tyrepress.com and the free daily e-News-letter from tyrepress.com. For information on how you can secure your copy of Tyres & Accessories – complete with full website access and e-Newsletter subscription – turn to p. 7.
First published in 1946, Tyres & Accessories is the top-selling quality trade magazine for tyres, wheels and associated pro-ducts. The magazine aims to provide trade professionals with a comprehensive news source and targeted advertising plat-form. All our products are widely-read in the UK, where T&A has the highest circulation in the trade, and internationally – T&A is shipped to 160 countries worldwide. It is the only tyre and wheel trade magazine in the UK that has its circul-ation independently audited by ABC, giving advertisers the assurance that their trust, advertisements and marketing spend have been well-placed.
If you are interested in subscribing to the magazine, accessing the full content of Tyrepress.com or receiving our free daily news service, please do not hesitate to get in touch by tele-phone on +44 (0)1782 214224 or by email to [email protected]. If you are interested in advertising in the magazine or online, call Scott Parker on +44 (0)1782 214224 or email [email protected]. You can also fi nd this information and subscription forms at www.tyrepress.com and elsewhere in this media pack.
CONTENTS: [3] MEET THE TEAM [4-5] 2012 RATE CARD[6] RETREADING SPECIAL [7] SUBSCRIPTION INFORMATION [8-9]2012 FEATURES LIST
MEET THE TEAM
03
Bank details:National Westminster Bank, 10 Station Road, Clacton-on-SeaEssex C015 1TA, United KingdomSort Code: 60 05 33, Account Number: 70 30 44 40
Publisher Klaus Haddenbrock ........................................................... +49 (0)4141 [email protected]
EditorialChristopher Anthony ......................................................... +44 (0)1782 [email protected] Goodchild ............................................................ +49 (0)4141 [email protected] Bogie.................................................................... +44 (0)1782 [email protected] Gardner .................................................................... +44 (0)1255 [email protected]
AdvertisingScott Parker ....................................................................... +44 (0)1782 [email protected] Day ........................................................................... +44 (0)1255 [email protected]
Circulation ManagerJulie Wilshaw.................................................................... +44 (0)1782 [email protected]
AdministrationLucy Phillips ..................................................................... +44 (0)1782 [email protected]
TYRE INDUSTRY PUBLICATIONS LTD.
Editorial Offi ce of Tyres & Accessories6A Salem Street, Etruria, Stoke-on-Trent, Staffordshire, ST1 5PR, United Kingdom
Tel.: +44 (0)1782 214224Fax: +44 (0)1782 286589
Registered Offi ce Unit I, Magnolia Centre, Telford Road, Clacton-on-Sea, Essex CO15 4LP, United [email protected] ................................................................ Tel.: +44 (0)1255 222233www.tyrepress.com ................................................................ Fax: +44 (0)1255 222234
04
2012 RATE CARD2012 RATE CARDCH
OO
SE Y
OU
R S
IZE
All advert measurements are width x height and in millimetres
Double Page Spread bleed 426x303mm
Full page trim 210x297mmFull page bleed 216x303mm
Half page horizontal 190x135mmHalf page portrait 135x195mmh
p
Quarter page landscape 135x92mmQuarter page portrait 92x135mmp
l
Half page vertical 92x273mm
v
Quarter page vertical strip 52x297mmQuarter page horizontal strip 190x64mm
v
h
05
MAGAZINE RATE CARD 2012
NUMBER OF INSERTIONS
ADVERT SIZE 1-3 4-6 7-9 10-12
Full Page £ 1395.00 £ 1350.00 £ 1260.00 £ 1190.00
Half Page £ 980.00 £ 960.00 £ 925.00 £ 875.00
Quarter Page £ 790.00 £ 770.00 £ 745.00 £ 720.00
Please add 2.5% on to the full page rate if requesting pages 3, 5, 7 or 9.
Front Cover £ 2250.00
Back Cover £ 1850.00
Inside Front Cover £ 1500.00
Inside Front DPS £ 2700.00
Inside Back Cover £ 1500.00
Inside Back DPS £ 2500.00
Double Page Spread £ 2250.00
Inserts £ 600.00
All costs include colour. For spot colour or mono, please call for a quote +44 (0) 1782 214224
Agencies receive 15% commission.
All copy must be supplied to Tyres & Accessories in high resolution format (300dpi) PDF, JPEG or GIF fi le.
Due to quality control: Tyres & Accessories will not be able to accept any adverts of low quality resolution. Other size options available; contact [email protected] for details
06
RETREADING SUPPLEMENTRETREADING SUPPLEMENT
• The Retreading Supplement is a joint production of Tyres & Accessories and Neue Reifenzeitung, presented in both English and German.
• Focusing on the growing global enterprise of tyre retreading, the supplement is supplied with all March and September issues of both magazines every year, in addition to being available electronically to subscribers at http://www.tyrepress.com/News/tyrepress_magazine/
• It has a circulation of nearly 13,500 copies, delivered to important tyre business contacts in 160 countries.
Scott ParkerAdvertising Manager
6A Salem Street, Etruria, Stoke-on-Trent, Staffordshire, ST1 5PR, United Kingdom
Tel.: +44(0)1782 [email protected]
SUBSCRIPTION INFORMATION SUBSCRIPTION INFORMATION
07
MAGAZINE SUBSCRIPTION (UK) - £60For readers in the UK 12 issues of Tyres & Accessories 12 months complete access to www.tyrepress.com e-Newsletter subscription
MAGAZINE SUBCRIPTION (EUROPE) - £70 For readers in Europe12 issues of Tyres & Accessories12 months complete access to www.tyrepress.com e-Newsletter subscription
MAGAZINE SUBCRIPTION (ROW) - £90 For readers outside Europe12 issues of Tyres & Accessories12 months complete access to www.tyrepress.com e-Newsletter subscription
For secure web payments, visit www.tyrepress.com/subscribe/signup.phpFor further details contact [email protected]
BULK SUBSCRIPTION DISCOUNTS
NUMBER OF SUBSCRIPTIONS DISCOUNTS
10-39 10%
40-49 12%
50-99 15%
100+ 20%
Bank Details:Account Name: Tyre Industry Publications Ltd, Natwest Bank, 10 Station Road, Clacton-on-Sea, Essex C015 1TA, UKSort Code: 60 05 33, Account Number: 70 30 44 40
JANUARY Agricultural Tyres 11.12.2011 11.12.2011 15.12.2011 Motorcycle Tyres
FEBRUARY Diagnostics Systems and Equipment 13.01.2012 20.01.2012 23.01.2012 Light Commercial Vehicle/Van Tyres
MARCH Retreading Special – Bilingual Supplement 10.02.2012 17.02.2012 22.02.2012 International Wholesalers 4x4 Tyres
APRIL Wheel Report 11.03.2012 23.03.2012 26.03.2012 Reifen 2012 Preview I TPMS
MAY Retail/Buying Groups 13.04.2012 20.04.2012 27.04.2012 Industrial/Specialty Tyres Raw Materials Reifen 2012 Preview II
JUNE High-Performance Tyres 11.05.2012 18.05.2012 25.05.2012 Recycling Machinery and Equipment Wheel Alignment and Lifting Equipment
FEATURES: EDITORIALDEADLINE
ADDEADLINE
AD COPYDEADLINE
// FEATURES LIST 2012 // TYRES & ACCESSORIES
JULY Manufacturing Machinery 15.06.2012 22.06.2012 27.06.2012 Reifen 2012 Review
AUGUST Earthmover/OTR Tyres 13.07.2012 20.07.2012 27.07.2012 Brakes Brityrex Preview
SEPTEMBER Retreading Special – Bilingual Supplement 17.08.2012 24.08.2012 29.08.2012 Winter Tyres Truck Tyres Reifen China Preview
OCTOBER e-Commerce 13.09.2012 21.09.2012 28.09.2012 Wholesalers
NOVEMBER Motorsport Review 12.10.2012 19.10.2012 26.10.2012 Fleet Business Brityrex Review Green Tyres
DECEMBER Tyre Changers, Wheel Balancers 17.11.2012 24.11.2012 28 .11.2012 Garage Consumables (inc. weights) Year in Review Reifen China Review Retreading Special – Bilingual Supplement
JANUARY Agricultural Tyres 11.12.2011 11.12.2011 15.12.2011 Motorcycle Tyres
FEBRUARY Diagnostics Systems and Equipment 13.01.2012 20.01.2012 23.01.2012 Light Commercial Vehicle/Van Tyres
MARCH Retreading Special – Bilingual Supplement 10.02.2012 17.02.2012 22.02.2012 International Wholesalers 4x4 Tyres
APRIL Wheel Report 11.03.2012 23.03.2012 26.03.2012 Reifen 2012 Preview I TPMS
MAY Retail/Buying Groups 13.04.2012 20.04.2012 27.04.2012 Industrial/Specialty Tyres Raw Materials Reifen 2012 Preview II
JUNE High-Performance Tyres 11.05.2012 18.05.2012 25.05.2012 Recycling Machinery and Equipment Wheel Alignment and Lifting Equipment
FEATURES: EDITORIALDEADLINE
ADDEADLINE
AD COPYDEADLINE
// FEATURES LIST 2012 // TYRES & ACCESSORIES
media pack and electronic advertising rates 2012
ONLINE
HELLO AND WELCOME to the all-new media information pack and advertising rate card for the premier tyre business news site, tyrepress.com.
Tyrepress.com continues to grow, achieving record new 12-year highs in terms of monthly site visits in 2011. The site sur-passed 23,000 published news stories since the fi rst version of the website – all of which are available in the site’s News section. Advertising rates for the website are available on p. 4.
The tyrepress.com e-Newsletter has had its most success-ful year ever for the third successive year, now boasting a subscriber list of over 18,000 global tyre business contacts. The e-Newsletter continues to offer exciting new advertising opportunities, comprising fi ve banner sizes and three posit-ions, while the Solus e-Newsletter option allows you to send an email to the entire subscriber list (subject to availability). Effectively, advertisers send a linked advert to 18,000 tyre business professionals every working day – turn to p. 5 to see how your company can benefi t from this valuable service.
In addition to the valuable advertising opportunities offered in the rest of the website, tyrepress.com also has the power-ful Business Directory. The Directory allows companies to present linked corporate logos, make company literature available for download, and even include video content, such as advertisements. Business Directory entries also link to the large news section of the site, making them visible to every visitor to tyrepress.com. To fi nd out how to take advantage of these features, turn to p. 6.
Additionally, tyrepress.com and Tyres & Accessories made sign-ifi cant social networking progress in 2011, with dedicated Twitter (@tyrepress), Facebook and LinkedIn pages providing immediate headlines from tyrepress.com and instantaneous tyre business interaction. Tyrepress.com’s online impact – measured by objective sources – is shown in the table on p. 7.
CONTENTS: [3] TYREPRESS.COMFEATURES [4-5] ELECTRONICADVERTISING RATES[6] BUSINESS DIRECTORY RATES [7] ONLINE SUBSCRIPTIONAND SOCIAL NETWORKINGINFORMATION
TYREPRESS.COM & e-NEWSLETTER
02
Massive News Archive
• While the tyrepress.com homepage is updated on every business day and contains the latest in tyre-based news, the news archive contains everything ever published during the 12 years of the website’s existence.• 23,000-plus articles are available at http://www.tyrepress.com/News/• Powerful search engine and browser-friendly article categorisation help readers to reach the required articles or topics faster.
Multimedia Capabilities
• tyrepress.com supports exciting new features, such as picture galleries alongside news stories, embedded video and digital magazine editions for subscribers.• Advertisers can reach tyre business contacts with downloads, animated and video content in addition to still images and links on all pages, including the Business Directory (see p. 6).• Expect more exciting tyre news features to be announced in 2011, as tyrepress.com continues to grows.
TYREPRESS.COM FEATURES
03
04
ELECTRONIC ADVERTISING RATES
£580p.m.
£360p.m.
£460p.m.234x300px
234x120px
Additional tailored sizes possible subject to availability
Contact [email protected] for further information.
£440p.m.700x90px
£440p.m.700x90px
467x60px
05
ELECTRONIC ADVERTISING RATES
PRICE PER MONTH
ADVERT SIZE 1-3 months 4-6 months 7-9 months 10-12 months
600x100 £ 500.00 £ 480.00 £ 450.00 £ 420.00
600x200 £ 860.00 £ 820.00 £ 790.00 £ 750.00
800x120 header (h) £ 630.00
200x480 header (v) £ 630.00
200x100 £ 250.00 £ 200.00*
Solus Newsletter £ 1450.00 – Subject to availability
Recognised agencies will receive a 15% commission.
All artwork must be supplied high resolutiom (300 dpi) PDF. JPEG or GIF file.Due to quality control, we will not accept low resolution images.
* 12 months only
All advert measurements are width x height and in pixels
Special Offer – Buy package 3 with pdf and e-Brochure for only £375 – a saving of £125
Total cost of package 3 with both pdf and e-Brochure £500 rrp
A pdf of your company‘s brochureavailable for direct download£45
B e-Brochure with turnable pages, no need to download£100
ADDITIONAL FEATURES TO PACKAGE 2
ADDITIONAL FEATURES TO PACKAGE 1Larger advert to include photo/logoOnly £250Additional photos£35 each
BUSINESS DIRECTORY RATES
06
BASIC PACKAGE 1Hyperlink to your e-mail and websiteOnly £160
Your company Your address Your telephone number Your e-mail (hyperlinked) Your website (hyperlinked) Your web address in Tyres & Accessories magazine
The Business Directory lists contact information and promotional materials on tyrepress.com.
Total cost of package 3 with both pdf and e-Brochure
06
Scott ParkerAdvertising Manager
6A Salem Street, Etruria, Stoke-on-Trent, Staffordshire, ST1 5PR, United Kingdom
Tel.: +44(0)1782 [email protected]
07
SUBSCRIPTION INFORMATIONand SOCIAL NETWORK
ONLINE SUBSCRIPTION (12 MONTHS) - £8012 months complete access to www.tyrepress.com; e-Newsletter subscription
ONLINE SUBSCRIPTION (6 MONTHS) - £456 months complete access to www.tyrepress.com; e-Newsletter subscription
ONLINE SUBSCRIPTION (1 MONTHS) - £201 month complete access to www.tyrepress.com; e-Newsletter subscription
For secure web payments, visit www.tyrepress.com/subscribe/signup.php
For renewals: www.tyrepress.com/subscribe/member.php
For further details contact [email protected]
facebook.com/tyrepress twitter.com/tyrepress
www.linkedin.com/pub/tyres-accessories/28/737/3a7