t3con13 future of commerce
DESCRIPTION
E-Commerce is the driver of growth in online business. In the future E-Commerce will not longer called E-Commerce just Commerce because through the variety of channels so called multi channel it will be a part of these. In this talk I will show trends in commerce and possibilities how the classical channels can be combined with the digital revolution. I will give examples not only for great integrations for example at the point of sale but also for payment and new delivering methods and concepts.TRANSCRIPT
![Page 1: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/1.jpg)
Class can I have your attention
please!
![Page 2: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/2.jpg)
Filderstadt, 30.10.2013
The future of commerce
![Page 3: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/3.jpg)
© 2011 www.techdivision.com
The Past
![Page 4: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/4.jpg)
Lifecycles?
![Page 5: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/5.jpg)
Yesterday... today
1990 2010s
![Page 6: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/6.jpg)
a look at China
![Page 7: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/7.jpg)
Was ist...
![Page 8: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/8.jpg)
© 2013 www.techdivision.com
Revenue in B2C eCommerce in Germany
0
10
20
30
40
21,923,7
26,1
29,5
33,1
2009 2010 2011 2012 2013*
Quelle: HDE* Prognose
![Page 9: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/9.jpg)
© 2013 www.techdivision.com
over 70 % of the mail order business
in Germany
through eCommerce
![Page 10: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/10.jpg)
Energie Südbayern
Poss
ibilit
ies
• in-house development
• OnDemand / SaaS
• proprietary solution
![Page 11: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/11.jpg)
![Page 12: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/12.jpg)
Technology Top 1 Million Sites
23 %
13 %
10 %
8 %7 %
5 %
3 %3 %3 %2 %2 %2 %
17 %MagentoZenCartVirtueMartosCommercePrestashopOpenCartVolusionYahoo StoresInterspireUbercartWP e-CommerceECSHOPOthers
Quelle: http://tomrobertshaw.net/2012/11/october-2012-ecommerce-survey/
![Page 13: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/13.jpg)
Technology Top 100K Sites
Quelle: http://tomrobertshaw.net/2012/11/october-2012-ecommerce-survey/
25 %
11 %
8 %
5 %5 %5 %
5 %
4 %
3 %3 %3 %3 %3 %
17 %MagentoIBM WebSphereATGZenCartVirtueMartosCommerceActinicDemandwareYahoo StoresECSHOPUbercartIntershopPrestashopOthers
![Page 14: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/14.jpg)
diversification in the German market
38 %
33 %
16 %
11 %2 %Open Source
proprietary SoftwareSaaSin-house developedothers
Quelle: http://tomrobertshaw.net/2012/11/october-2012-ecommerce-survey/
![Page 15: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/15.jpg)
eBusiness platforms
has to beopen source
in my opinion ;)
![Page 16: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/16.jpg)
What we have now will be
developed further
![Page 17: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/17.jpg)
Mobile - Number of Smartphone Users
0
6
12
18
24
30
6,318,43
14,03
17,8
21,3
27,3
29,5
Jan 2009 Jan 2010Dec 2010
Jul 2011Dec 2011
Jul 2012Oct 2012
![Page 18: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/18.jpg)
Mobile - Number of Tablet Users
0
6
12
18
24
30
1,63,9
9,7
13,4
17,1
20,8
23,8
2010 2011 20122013
20142015
2016
![Page 19: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/19.jpg)
QR-Codes - Action in both ways
activ passive
![Page 20: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/20.jpg)
from Windowshopping ... to Augmented Reality
![Page 21: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/21.jpg)
Augmented Reality in the field
http://www.youtube.com/watch?v=bs5V3fvhPpE
![Page 22: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/22.jpg)
Augmented Reality 2.0
http://www.youtube.com/watch?v=hJqIpIlR3nI
![Page 23: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/23.jpg)
The next „Big Thing“ - Wearables...
![Page 24: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/24.jpg)
.... and Drivables
![Page 25: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/25.jpg)
Google Glass in action...
http://www.youtube.com/watch?v=CpmbKj3Q55Y
![Page 26: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/26.jpg)
Someone may laugh about that...
![Page 27: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/27.jpg)
Someone may laugh about that...
... but didn‘t we have that before...
![Page 28: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/28.jpg)
Someone may laugh about that...
... but didn‘t we have that before...
"There is no reason anyone would want a computer in their home." (Ken Olsen, Digital Equipment, 1977)
![Page 29: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/29.jpg)
Someone may laugh about that...
... but didn‘t we have that before...
"640 kB RAM is enough" (Bill Gates, Microsoft, 1981)
![Page 30: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/30.jpg)
Someone may laugh about that...
... but didn‘t we have that before...
"The Internet will collapse in 1996" (Robert Metcalfe, Founder of the ethernet, 1990)
![Page 31: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/31.jpg)
Someone may laugh about that...
... but didn‘t we have that before...
"The Internet won't be a mass media, because it has no soul" (Matthias Horx, Future Analyst, 2001)
![Page 32: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/32.jpg)
so what will we get
![Page 33: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/33.jpg)
... a couple of years later ...
http://www.youtube.com/watch?v=u5OV_BJreTA
![Page 34: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/34.jpg)
What‘s about the
ecommercepoint of view
![Page 35: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/35.jpg)
... a payment option using #hashtags ...
![Page 36: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/36.jpg)
started to use
#hashtagson twitter for payment
![Page 37: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/37.jpg)
the so called
Multichannel
![Page 38: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/38.jpg)
but
what does
Multichannel
OmnichannelCrosschanel
mean
![Page 39: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/39.jpg)
http://eng.strawberries.nl/
![Page 40: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/40.jpg)
... options for payment at the POS ...
http://www.youtube.com/watch?v=ygW_nm9if20
![Page 41: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/41.jpg)
... in-aisle purchase ...
http://www.youtube.com/watch?v=_Z44XOmfn_8
![Page 42: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/42.jpg)
... pay in store ...
http://www.youtube.com/watch?v=ryM1zxBVo68
![Page 43: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/43.jpg)
... order ahead ...
http://www.youtube.com/watch?v=oH0JtfwzFgY
![Page 44: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/44.jpg)
and now?
![Page 45: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/45.jpg)
Online
Offline
Online& Webinfluenced
Offline
Offline Commerce
yesterday today tomorrow
the good news
![Page 46: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/46.jpg)
eCommerce will be just
Commerce
![Page 47: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/47.jpg)
stay excited
be innovative
![Page 48: T3CON13 future of commerce](https://reader033.vdocuments.us/reader033/viewer/2022052822/554be91cb4c90556328b4df7/html5/thumbnails/48.jpg)
Alle Inhalte der vorliegenden Präsentation sind Eigentum der TechDivision GmbH und dürfen nur nach
schriftlicher Genehmigung durch TechDivision weiterverwendet werden!
Get in touch with me
https://twitter.com/swillkommer
http://www.facebook.com/stefan.willkommer
https://www.xing.com/profile/Stefan_Willkommer
http://de.slideshare.net/StefanWillkommer