t. ramach euromonitor - 10.05.11 to be published
DESCRIPTION
Nálada v komunikační branži v Evropě se lepší. European Association of Communications Agencies (EACA) vydala Euromonitor 2011, který to naznačuje.TRANSCRIPT
EuromonitorEuromonitor 20112011
Cyprus, 6 May
Participants: NAC members (27)
1. Business development 20102. Forecast for 20113. Effectiveness of advertising4. New business activity5. Association profile
Overview
1. Business development 2010
In my view the business year 2010 for the member agencies was
23% 0%
6%
23%
48%
2009
• Very good (3)– Austria, Switzerland, Sweden
• Good (8) – Belgium, Denmark, France, Germany, Lithuania, Poland,
Slovakia,Turkey• Average (8)
– Bulgaria, Croatia, Cyprus, Hungary, Netherlands, Romania, Slovenia, UK
• Rather poor (2) – Czech Republic, Portugal, Spain
• Poor (2)– Ireland, Italy, Greece
Turnover trend 2010
What was the structure of your memberagencies’ income in 2010?
20092009
Has clients’ behaviour towards investment changed during the last year because of the recent
economic recession?
Reasons in case of an increase:
1
2
3
Most important topics for yourassociation:
Has clients’ spending on marketing changed in the last year due to economic reasons?
YES – 100 %
Has clients’ spending on marketing changed in the last year due to economic reasons? In which
disciplines?
Has clients’ behaviour changed because of the recent economic recession?
YES – 100 %
Due to the recent economic recessionclients:
There is an increased need for:
What measures did clients take to react to economically difficult times?
2009
100%
45%
23%
90%
In the tense economic climate, communication has become…
40%
2. Forecast for 2011
How do you estimate the turnover trend for the agency industry in 2011?
32%
0%
35%
42%
2009
How do you estimate the development of ad expenditure in the individual sectors in 2011?
2. Forecast for 2011
Opportunities
How important will the following factors be in 2011? (5=very important)
How important will the following factors be in 2011? (5=very important)
2. Forecast for 2011
Threats
How strongly will the following factors influence &/or pre-occupy agencies in 2011? (5=very strong)
3. Effectiveness of advertising
Which of the following criteria do clients use to measure communication effectiveness?
4. New business activity
Where do the majority of international pitches in your country come from?
What is the importance of pitch consultants in your country? 5= very important
Is it increasing/decreasing?