WSJ. MAGAZINET H E W O R L D ‘ S L E A D I N G L U X U R Y M A G A Z I N E

2 0 1 9 M E D I A K I T

WSJ. is an award-winning lifestyle publication dedicated to the power and passions of The Wall Street Journal's global readership.

The magazine's unique sensibility — a combination of eye-catching photography and insightful reporting — creates an unparalleled immersive experience and offers our readers a sense of discovery into the worlds of fashion, technology, travel, design, art and entertainment.

WSJ. Magazine's authoritative storytelling connects with and inspires arbiters of luxury and style across print, digital and social media.

LEADING AUDIENCE.

Aud (000)Affluent

Adult (000)HHH Net worth ($1MM+) (000)

Affluent Male

Affluent

Female

Affluent Adult 62,300 28,109 32,209 30,091

WSJ. Magazine* 3,995 2512 2,197 1,798

T Magazine** 3,203 2020 1,965 1,238

Travel+Leisure 3,001 1,778 1,562 1,438

The New York Times (Weekdays) 2,406 1,528 1,595 811

Vogue 2,243 1,096 623 1,621

Vanity Fair 1,546 876 541 1,005

Wired 1,434 739 985 449

GQ (Gentlemen's Quarterly) 1,233 584 1,009 224

Elle 1,008 470 218 790

Esquire 658 366 547 111

Harper’s Bazaar 610 311 440 169

W 435 255 277 158

**WSJ. Magazine prototype created by Eadie Enterprises. **T Magazine based on NYT Sunday.Source: Ipsos Affluent Survey USA Fall 2018 Adults 18 or older, HHI $125,000+.

EXCLUSIVEREADERSHIP.

Affluent Adult (000)% of WSJ. Readers that

do not read

WSJ. Magazine* 3,995 -

The New York Times (Weekdays) 2,406 85%

Travel & Leisure 3,001 86%

T Magazine** 3,203 82%

Vogue 2,243 92%

Vanity Fair 1,546 95%

Wired 1,434 93%

GQ (Gentlemen's Quarterly) 1,233 94%

Elle 1,008 97%

Esquire 658 97%

Harper’s Bazaar 610 98%

W 435 98%

Few WSJ. Magazine readers read competitive publications.

*WSJ. Magazine prototype created by Eadie Enterprises. **T Magazine based on NYT Sunday.Source: Ipsos Affluent Survey USA Fall 2018 Adults 18 or older, HHI $125,000+.

Affluent Male Affluent Female

*WSJ. Magazine prototype created by Eadie Enterprises. **T Magazine based on NYT Sunday.Source: Ipsos Affluent Survey USA Fall 2018 Adults 18 or older, HHI $125,000+.

DUAL AUDIENCE.

WSJ. Magazine reaches the largest dual audience of both men and women.

Multi-Millionaires (Total HH Net Worth $2MM+) 1,498,,000

Household Income $500K+ 270,000

Average Personal Income $224,390

Average Household Income $321,852

Average Value of Total HH Liquid Assets $1,736,538

Total Liquid Assets $1,000,000+ 1,809

College Grad Plus 3,510,000

Post Grad Degree 2,095,000

Total Charitable Donations $11.4 Billion

Total Apparel and Accessories/Eyewear $22.6Billion

Total Watches, Jewelry $8.6 Billion

Total Leisure, Entertainment, and Dining $14.3 Billion

Total Travel $27.2 Billion

Total Vehicles Bought/Leased $32.4 Billion

Professional/Managerial 3,021,000

Top Management 1,571,000

Financial Advisor 112,000

C-Suite 1,622,000

HIGH NET WORTH READERS

ADVANCED THINKERS

POWERFUL POSITIONS

WEALTHY HOUSEHOLDSAN AFFLUENTAUDIENCE.

Reaching top-earning, influential decision makers

*WSJ. Magazine prototype created by Eadie Enterprises. **T Magazine based on NYT Sunday.Source: Ipsos Affluent Survey USA Fall 2018 Adults 18 or older, HHI $125,000+.

Usually Stay at Luxury Boutique Hotels or Five-Star Accommodations 1,260,000

Typically Fly First or Business Class 1,765,000

Have Taken a Cruise in the Past 3 Years 1,694,000

Have Flown on a Private Aircraft in the Past Year 274,000

Average Airline Round Trips in Past Year: Leisure 4,700

Average Airline Round Trips in Past Year: Business 6,900

Entertain in or out of Home in an Average Month 3,385,000

Have a Wine Cellar or Wine Refrigerator 1,375,000

Visited Art Auctions/Gallery Exhibits/Antiques Shows/ Museums Past Year 3,040,000

Attended Theater, Concerts, Opera, Performing Arts in the Past Year 2,992,000

Visited a Spa in the Past Year 1,3377,000

Visited a Casino in the Past Year 1,775,000

Average # of Days in Past Year Playing Golf 20,300

Average # of Days in Past year Playing Tennis 17,800

Own a Midsize Car 709,000

Own a Luxury Car 1,830,000

Own/Lease 3+ Cars 1,173,000

INTREPID TRAVELERS

SAVVY ENTERTAINERS

LEISURE ACTIVITIES

AUTO ENTHUSIASTS

AN AFFLUENTAUDIENCE.

Purveyors of luxury

*WSJ. Magazine prototype created by Eadie Enterprises. **T Magazine based on NYT Sunday.Source: Ipsos Affluent Survey USA Fall 2018 Adults 18 or older, HHI $125,000+.

Region Circulation

National 1,156,079

NY 132,418

FL 85,413

CA 164,200

Europe 58,500

Asia 59,404

Canada 2,320Global resonance.

CIRCULATION.

*Source: WSJ. Magazine Internal Records; 2018 Spring Ipsos Affluent Survey USA, HHI $125,000+.

TRIM: 9.875" x 11.5"

BLEED: 10.125" x 11.75"

LINE SCREEN: 150

BINDING:US - Perfect BoundEurope/Asia - Saddle Stitch

SAFETY: All live matter must be kept 1/4" inside dimensions on all four sides. (WSJ. Magazine will not be responsible for any live matter placed outside the safety)

FULL PAGETrim: 9.875” x 11.50”Bleed: 10.125” x 11.75”Non-bleed: 8.375” x 10.25”

SPREADTrim: 19.75” x 11.50”Bleed: 20.00” x 11.75”Non-bleed: 18.25” x 10.25”

Spread materials must be supplied as two individual pieces. Please do not send one piece for a two page spread.

REQUIRED MATERIALSPDF/X1a format only—native application files not accepted. Follow SWOP specifications for material and proofing. Total dot density of 300, plus three SWOP color proofs with color bars (i.e., Iris or Kodak approvals). SWOP specifications guidelines are available at http://www.swop.org/index.asp

SEND 3 COLOR PROOFS TODow Jones & CompanyAdvertising Services Center4300 North Rt 1, Building 5, 3rd Fl.Monmouth Junction, NJ 08852

ADDITIONAL PRODUCTION INFOThe Wall Street JournalDon LiskAd Services Manager212.597.5835don.lisk@dowjones.com

MATERIAL SUBMISSIONPreferred Method: via Internet at https://epic.dowjones.com

COVER MATERIALSPrinted Sheetfed and the body pages are printed Gravure.

PDF/X1A MUST MEET THEFOLLOWING SPECIFICATIONS:All fonts and images are embedded. All elements are encoded as CMYK, spot for Device N. They may not be encoded as three-art color spaces such as RGB or CIELab. The MediaBox and TrimBox or ArtBox are defined. Trap must be indicated as on or off, alerting the printer to the condition of the document. The printing condition characterized (such as SWOP) through use of an output condition identifier.

PDF/X1a resolves many issuesassociated with basic PDF as aformat for file exchange.

WHAT IS PDF/X-1A?PDF/X-1a is a subset of Adobe’sPortable Document Format (PDF).PDF/X1a stands for PDF eXchange 1a. The “1” means that it is a blind exchange document–all fonts and images are embedded and “a” is the variant of PDF/X1 that was ISO accredited; ISO Standard: ISO 15930-1:2001.

SPECIFICATIONS.

Rates and production information are available on request for: supplied inserts, gatefolds, scent strips, special matched fifth colors, and Europe and Asia special units.

Region Open 3x 6x 12x 18x 30x

Global $239,392 $227,423 $220,241 $213,059 $205,877 $198,696

US $198,607 $188,676 $182,718 $176,760 $170,802 $164,844

Asia $42,381 $40 262 $38 991 $37 719 $36 448 $35 176

Europe $28,372 $26,953 $26,102 $25,251 $24,400 $23,549

NY $44,332 $44,331 $44,331 $44,331 $44,331 $44,331

CA $37 238 $37,238 $37,238 $37,238 $37,238 $37,238

FL $33,249 $33,249 $33,249 $33,249 $33,249 $33,249

2019 OPEN RATESGENERAL.

Gross rates listed

Region Open 3x 6x 12x 18x 30x

Global $203,484 $193,309 $187,205 $181,100 $174,996 $168,891

US $168,816 $160,375 $155,311 $150,246 $145,182 $140,117

Asia $36,023 $34,222 $33,142 $32,061 $30,980 $29,899

Europe $24,117 $22,911 $22,187 $21,464 $20,740 $20,017

NY $37,682 $37,682 $37,682 $37,682 $37,682 $37,682

CA $31,652 $31,652 $31,652 $31,652 $31,652 $31,652

FL $28,261 $28,261 $28,261 $28,261 $28,261 $28,261

2019 OPEN RATESRETAIL.

Gross rates listed