t c w j 08, 2020 4:00pm c r 2a, c hall · tourism commission wednesday, january 08, 2020 – 4:00pm...

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TOURISM COMMISSION WEDNESDAY, JANUARY 08, 2020 4:00PM CONFERENCE ROOM 2A, CITY HALL AGENDA Committee Members: Chairperson, Tammie Carstensen, Vice Chair, Brian Waspi, John Trione, Dana Trilla Alderpersons: Rich Hedlund, Shari Straube 1. Meeting call to order 2. Roll Call 3. Comments from the public limited to 5 minutes, limited to items on this agenda 4. Approval of the Tourism Commission minutes from December 11, 2019 5. Update from Stephanie Copsey (Independent Contractor for Tourism Commission) Meet at the Lake Promotional Activity 6. Update from Tourism Entity (Visit Lake Geneva) on Promotional Activity, Calendar, and Hotel Performance 7. Update from Lake Geneva Business Improvement District (BID) on Events and Activity 8. Written financial update provided by Comptroller regarding Room Tax Dollars Collected, Financials, current Budget & Disbursements 9. Discussion/Update regarding status of Air BnB in Lake Geneva. 10. Discussion/Action regarding way to measure success of events compared to traffic & room nights. 11. Future meeting agenda items and next meeting date February 11, 2020 at 4:00 pm 12. Adjourn 1/03/2020 10:33 am cc: Tourism Commissioners, Mayor, Administrator This is a meeting of the Tourism Commission. No official City Council action will be taken; however, a quorum of the Council may be present.

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Page 1: T C W J 08, 2020 4:00PM C R 2A, C HALL · TOURISM COMMISSION WEDNESDAY, JANUARY 08, 2020 – 4:00PM CONFERENCE ROOM 2A, CITY HALL AGENDA Committee Members: Chairperson, Tammie Carstensen,

TOURISM COMMISSION

WEDNESDAY, JANUARY 08, 2020 – 4:00PM

CONFERENCE ROOM 2A, CITY HALL

AGENDA

Committee Members: Chairperson, Tammie Carstensen, Vice Chair, Brian Waspi, John Trione,

Dana Trilla Alderpersons: Rich Hedlund, Shari Straube

1. Meeting call to order

2. Roll Call

3. Comments from the public limited to 5 minutes, limited to items on this agenda

4. Approval of the Tourism Commission minutes from December 11, 2019

5. Update from Stephanie Copsey (Independent Contractor for Tourism Commission) Meet at the

Lake Promotional Activity

6. Update from Tourism Entity (Visit Lake Geneva) on Promotional Activity, Calendar, and Hotel

Performance

7. Update from Lake Geneva Business Improvement District (BID) on Events and Activity

8. Written financial update provided by Comptroller regarding Room Tax Dollars Collected,

Financials, current Budget & Disbursements

9. Discussion/Update regarding status of Air BnB in Lake Geneva.

10. Discussion/Action regarding way to measure success of events compared to traffic & room nights.

11. Future meeting agenda items and next meeting date – February 11, 2020 at 4:00 pm

12. Adjourn

1/03/2020 10:33 am cc: Tourism Commissioners, Mayor, Administrator

This is a meeting of the Tourism Commission.

No official City Council action will be taken; however, a quorum of the Council may be present.

Page 2: T C W J 08, 2020 4:00PM C R 2A, C HALL · TOURISM COMMISSION WEDNESDAY, JANUARY 08, 2020 – 4:00PM CONFERENCE ROOM 2A, CITY HALL AGENDA Committee Members: Chairperson, Tammie Carstensen,

TOURISM COMMISSION

WEDNESDAY, DECEMBER 11, 2019 – 4:00PM

ROOM 2A, CITY HALL

Committee Members: Chairperson, Tammie Carstensen Vice Chair, Brian Waspi, John Trione, and

Dana Trilla, Alderpersons: Rich Hedlund, & Shari Straube

Meeting call to order at 4:01 pm

Roll Call: Vice Chair, Brian Waspi, Dana Trilla Alderpersons: Rich Hedlund, Shari Straube,

Excused Absent: Tammie Carstensen, and John Trione

Also Present: Admin Nord, Asst. City Clerk, Elder. MATL Representative, Copsey, BID

Representative, Leech, VLG Representatives, Goodwin & Souza

Comments from the public limited to 5 minutes, limited to items on this agenda

Charlene Klein, 817 Wisconsin St., expressed her approval of Stephanie Copsey’s work at the Riviera.

4:03 pm John Trione arrived.

Approval of the Tourism Commission minutes from November 13, 2019

Ald. Hedlund motioned to approve the Tourism Commission minutes from November 13, 2019, second

by Dana Trilla. Motion carried 5-0.

Update from Stephanie Copsey (Independent Contractor for Tourism Commission) Meet at the

Lake Promotional Activity

Explained the merging of the MATL website with the Riviera website. The updated website will be

available to review at the next meeting in January. Copsey also provided a status update on bookings,

and she submitted MATL proposal for group out of Madison. The Riviera cancellation policy was also

approved by council. Elevate Media group out of Madison is the contractor for the combined

MATL/Riviera website. Waspi questioned how Elevate is getting paid and Stephanie indicated it was

minimal & part of the marketing budget that wasn’t used on the printing of the catalog.

Update from Tourism Entity (Visit Lake Geneva) on Promotional Activity, Calendar, and Hotel

Performance

Partner Events are now moving to the third Wednesday of the month at 8:00 am. They had a successful

Christmas Parade with 80 entries and appx. 10,000 spectators. Winterfest will run Jan. 29 through Feb.

2nd. VLG is closing Winterfest sponsorships on December 20th. They’re seeing an increase in media

interest on Ice Castles & Winterfest. Goodwin referenced the monthly reporting data, and that they’re

wrapping up their catalog. Announcement of the official Ice Castle opening will come directly from Ice

Castles, and VLG recommends following the Ice Castles website, signing up for their email newsletter

or following their Facebook page.

Update from Lake Geneva Business Improvement District (BID) on Events and Activity

Leech shared update on her report outlining the status of the Downtown window display, Santa’s

Reindeer & Strolling Santa. The Cocoa Crawl will be in January, on the Friday before Winterfest. This

will be the last month of the MotionLoft contract showcasing pedestrian traffic counts (month of

November showing foot traffic was down, but MTD the foot traffic was up 50,000). An offer was

extended to a part-time Events Coordinator per approval of the City Attorney.

Written financial update provided by Comptroller regarding Room Tax Dollars Collected,

Financials, current Budget & Disbursements

Commission reviewed the Room Tax numbers and Ald. Hedlund pointed out that there’s been an

increase every month in 2019. A new report provided by Carstensen showed that Lake Geneva’s

occupancy was up 6.6%, however, the VLG report shows the regional occupancy down 1.3%, LG ADR

down 1.2%, region up .09%, LG Rev Par up 5.3%, region down .4%

Page 3: T C W J 08, 2020 4:00PM C R 2A, C HALL · TOURISM COMMISSION WEDNESDAY, JANUARY 08, 2020 – 4:00PM CONFERENCE ROOM 2A, CITY HALL AGENDA Committee Members: Chairperson, Tammie Carstensen,

TOURISM COMMISSION

WEDNESDAY, DECEMBER 11, 2019 – 4:00PM

ROOM 2A, CITY HALL

Discussion/Action regarding proposed policy relating to grant proposal applications & Tourism

Agenda material deadlines on the Wednesday by 12:00 pm, one week before the monthly

scheduled Tourism Commission meeting.

Motion by Ald. Hedlund to approve the proposed policy relating to grant proposal applications &

Tourism agenda material deadlines on the Wednesday by 12:00 pm, one week before the monthly

scheduled Tourism Commission meeting, second by Ald. Straube. Motion carried 5-0.

Ald. Hedlund motion to suspend the rules to allow an audience member, Charlene Klein to speak,

second by Ald. Straube. Motion carried 5-0. Charlene stated she didn’t believe there were enough

bathrooms available to the number of attendees at Winterfest. She’s request VLG bring in a bathroom

trailer for the event.

Discussion/Action on Tourism Promotion Grant Program and Requests:

VISIT Lake Geneva, Winterfest Grant

Trione motion to fund marketing for VISIT Lake Geneva’s Winterfest in the amount of $35,300 to

VISIT Lake Geneva, second by Ald. Hedlund. Motion carried 5-0.

B’Hive Events Winterfest ICE Bar

Bethany Souza’s, B’Hive Ice Bar request was withdrawn

Future meeting agenda items and next meeting date - January 8, 2020 at 4:00 pm

Air BnB Report

Measuring Success of Tourism Grants 2020

Motion by Waspi to adjourn at 5:35 pm, second by Trione. Motion carried 5-0.

12/13/2019 09:02 am cc: Tourism Commissioners, Mayor, Administrator

This is a meeting of the Tourism Commission.

No official City Council action will be taken; however, a quorum of the Council may be present.

Page 4: T C W J 08, 2020 4:00PM C R 2A, C HALL · TOURISM COMMISSION WEDNESDAY, JANUARY 08, 2020 – 4:00PM CONFERENCE ROOM 2A, CITY HALL AGENDA Committee Members: Chairperson, Tammie Carstensen,

Riviera Ballroom Update- Tourism Commission Meeting January 8, 2020

Marketing Update

HelmsBriscoe partnership- Payment is in process!

MATL & Riviera Ballroom website is updated and the url has been transferred. URL:

www.lakegenevariviera.com. Walk-through of website.

Catalog – Still updating to “The Riviera Ballroom & Beyond: City of Lake Geneva Meetings &

Events”.

Sales Update

Proposal submitted for a corporate group in June 2021: 160-185 guests, 2 day conference at

The Riviera and total of 320-370 room nights in city of LG hotels. RESULT- Group os staying in

Madison to omit the need for hotel costs. Will keep us in mind for future conferences.

It’s engagement season! High level of inquiries coming in for both 2020 and 2021. Confident we

will hit or exceed goal of 40 weddings for 2020.

Riviera Ballroom Cancellation Policy

Page 5: T C W J 08, 2020 4:00PM C R 2A, C HALL · TOURISM COMMISSION WEDNESDAY, JANUARY 08, 2020 – 4:00PM CONFERENCE ROOM 2A, CITY HALL AGENDA Committee Members: Chairperson, Tammie Carstensen,

Current policy:

“14. Cancellation: A cancellation fee of $100 will be charged for all cancellations 180 days or more prior

to the reserved date; the entire deposit will be forfeited if notified less than 180 days prior to the reserved

date.”

Concerns:

For a Saturday event, the City will be shorted $2,900 plus forecasted sleeping rooms because it’s not

likely to re-book the space within 6 months of the event date.

Potential for manipulation of the system with the low cancellation fee (November 7th example)

Industry standard is a non-refundable deposit ranging from $500 - $1,500 depending on size of space.

Proposed Changes:

Deposit is Non-refundable

A cancellation fee of $1,000 (deposit) will be charged for all cancellations. Cancellations made within 90

days of the reserved date will be required to pay 50% of the rental fee, minus the $1,000 deposit.

Cancellations made within 14 days of the reserved date will be required to pay the rental fee in full, minus

the $1,000 deposit.

*For events with a rental fee less than $1,000: A fee of $100 will be charged for cancellations made 180

days or more prior of the reserved date; the $1,000 deposit minus the amount of the rental fee will be

forfeited if notified less than 180 days prior to the reserved date.

Page 6: T C W J 08, 2020 4:00PM C R 2A, C HALL · TOURISM COMMISSION WEDNESDAY, JANUARY 08, 2020 – 4:00PM CONFERENCE ROOM 2A, CITY HALL AGENDA Committee Members: Chairperson, Tammie Carstensen,

VISIT Lake Geneva | 527 Center Street, Lake Geneva, WI 53147 | (262) 248-1000 | VisitLakeGeneva.com

Lake Geneva Tourism Commission January 8, 2020

VISIT Lake Geneva Update Presented by Deanna Goodwin, Director of Marketing, Communications & Development (262-812-0021, [email protected]) Partner Events

• VLG Monthly Partner Meeting – January 15 | 8-9am | The Bottle Shop • VLG Monthly Partner Meeting – February 19 | 8-9am | Avant Cycle Café • VLG Monthly Partner Meeting – March 18 | 8-9am | The Candle Mercantile • Note: Monthly Partner Meetings will move to 3rd Wednesday beginning in 2020

Public Events 2020

• Winterfest | January 29 – February 2 • Lake Geneva Restaurant Week | April 25 – May 3 • Concerts in the Park | Thursdays, June 25 – August 6 • Electric Christmas Parade | December 5

Lake Geneva in the Media – Recent Articles & Accolades

• Lake Geneva Regional News – Bike path proposed to link Lake Geneva w/White River Trail (12/5) • Conde Nast Traveler Online – 22 Snow-Filled Christmas Vacation Ideas (12/3) • MSN.com – 22 Snow-Filled Christmas Vacation Ideas (12/4) • JSOnline.com – The Ice Castles aren't the only winter attraction in Lake Geneva (12/12) • Kenosha News – Lake Geneva Winterfest going back to a five-day event (12/19)

Marketing Metrics

• Website – VisitLakeGeneva.com – YTD December 2019: o Visitor Sessions: 841,025 o Pageviews: 2,179,979 o Users: 669,214 o Top Cities:

1. Chicago (24.98%) 2. Milwaukee (2.69%) 3. Madison (2.50%) 4. (not set) (2.49%) 5. Lake Geneva (2.36%) 6. Minneapolis (1.27%) 7. Kenosha (0.90%) 8. Rockford 0.86%) 9. Naperville (0.74%)

Page 7: T C W J 08, 2020 4:00PM C R 2A, C HALL · TOURISM COMMISSION WEDNESDAY, JANUARY 08, 2020 – 4:00PM CONFERENCE ROOM 2A, CITY HALL AGENDA Committee Members: Chairperson, Tammie Carstensen,

VISIT Lake Geneva | 527 Center Street, Lake Geneva, WI 53147 | (262) 248-1000 | VisitLakeGeneva.com

10. Arlington Heights (0.71%) o Top Pages:

1. Home 2. Things to Do 3. Winterfest 4. Events | Ice Castles 5. Events 6. Places to Stay | Hotels & Resorts 7. Things to Do | Outdoors | Shore Path 8. Things to Do | Shopping 9. Things to Do | Wineries & Breweries 10. Places to Stay

o 65.63% Female | 34.37% Male o Age

1. 24-34 – 24.95% 2. 35-44 – 21.83% 3. 45-54 – 19.45% 4. 55-64 – 18.57% 5. 65+ – 10.17% 6. 18-24 – 5.03%

• Facebook – December 2019: o 44,590 Page Likes (+294) o Post Reach: 234,951 o Post Engagement: 24,318

• Instagram – December 2019:

o 4,106 Followers (+140)

• Twitter – December 2019 o 3,234 Followers (+6)

• VLG Email Subscribers – December 2019 = 49,509

Visitor Center Activity – NOVEMBER 2019 (December data N/A 1/2/20)

• Walk-ins – 518 (17,458 YTD) • Phone Calls – 207 (5,053 YTD) • Email Inquiries – 214 (6,627 YTD) • Visitor Magazine Fulfillment – 379 (9,469 YTD)

Sales Team Venue Report – (December data N/A 1/2/20) Hotel Activity (Lake Geneva Region)

• NOVMEBER 2019 o Occupancy = 40.6% (+3.9%) o ADR = $123.02 (-0.3%) o RevPar = $49.98 (+3.5%) o Demand = 26,582 (+8.4%)

Page 8: T C W J 08, 2020 4:00PM C R 2A, C HALL · TOURISM COMMISSION WEDNESDAY, JANUARY 08, 2020 – 4:00PM CONFERENCE ROOM 2A, CITY HALL AGENDA Committee Members: Chairperson, Tammie Carstensen,

VISIT Lake Geneva | 527 Center Street, Lake Geneva, WI 53147 | (262) 248-1000 | VisitLakeGeneva.com

• YTD 2019 o Occupancy = 54.5% (-1.6%) o ADR = $154.42 (+1.0%) o RevPar = $84.20 (-0.6%) o Demand = 385,006(-0.3%)

Other • 2020 Lake Geneva Region Visitors Guide delivery expected week of January 20 • VLG Exhibiting at the Chicago Travel & Adventure Show February 8-9 • 2020 Member Co-op Advertising Program available (LINK)

Page 9: T C W J 08, 2020 4:00PM C R 2A, C HALL · TOURISM COMMISSION WEDNESDAY, JANUARY 08, 2020 – 4:00PM CONFERENCE ROOM 2A, CITY HALL AGENDA Committee Members: Chairperson, Tammie Carstensen,

City of Lake Geneva 1/3/2020

Room Tax Collected

Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

2019 27,965 37,224 43,433 30,937 56,312 92,828 153,391 129,820 85,621 60,397 33,678 751,606

2018 23,434 32,031 43,138 29,084 54,673 91,833 129,480 110,071 74,349 55,748 28,602 29,228 701,671

2018 YTD 23,434 55,465 98,603 127,687 182,360 274,193 403,673 513,743 588,093 643,840 672,443 701,671

2018 Est. 21,015 26,411 29,728 30,739 47,318 75,461 124,096 107,061 73,053 53,365 27,893 24,393 640,534

2017 21,065 27,000 32,970 34,202 49,245 84,253 124,773 103,812 79,790 54,288 28,636 27,787 667,820

2017 YTD21,065 48,065 81,035 115,237 164,481 248,734 373,507 477,320 557,109 611,397 640,033 667,820 667,820

L3Y YTD21,015 47,427 77,155 107,894 155,212 230,673 354,768 461,830 534,883 588,248 616,141 640,534 640,534

L3Y Mo% 3.3% 4.1% 4.6% 4.8% 7.4% 11.8% 19.4% 16.7% 11.4% 8.3% 4.4% 3.8% 100.0%

L3Y Avg 21,015 26,411 29,728 30,739 47,318 75,461 124,096 107,061 73,053 53,365 27,893 24,393 640,534

2019 27,965 37,224 43,433 30,937 56,312 92,828 153,391 129,820 85,621 60,397 33,678 751,606

2018 23,434 32,031 43,138 29,084 54,673 91,833 129,480 110,071 74,349 55,748 28,602 29,228 701,671

2017 21,065 27,000 32,970 34,202 49,245 84,253 124,773 103,812 79,790 54,288 28,636 27,787 667,820

2016 22,154 30,878 30,889 31,900 41,916 76,676 133,399 106,420 74,302 55,670 29,251 24,157 657,612

2015 19,827 21,356 25,325 26,116 50,794 65,452 114,115 110,952 65,067 50,138 25,793 21,234 596,169

2014 18,288 20,758 26,842 22,052 44,654 55,839 98,956 99,268 49,203 42,920 23,340 20,702 522,821

2013 14,884 22,201 23,631 23,526 31,712 64,312 98,939 81,623 39,078 29,403 22,361 19,010 470,680

2012 15,543 21,262 25,514 24,982 36,785 63,981 84,148 86,727 67,154 26,368 20,027 20,004 492,495

2011 10,911 16,880 20,658 21,046 47,775 49,218 87,385 69,827 44,867 28,595 14,539 25,821 437,521

L9Y Avg 19,341 25,510 30,267 27,094 45,985 71,599 113,843 99,836 64,381 44,836 25,136 23,493 591,321

L9Y YTD19,341 44,851 75,118 102,212 148,197 219,796 333,639 433,474 497,855 542,692 567,828 591,321 591,321

L9Y Mo % 3.3% 4.3% 5.1% 4.6% 7.8% 12.1% 19.3% 16.9% 10.9% 7.6% 4.3% 4.0% 100.0%

Page 10: T C W J 08, 2020 4:00PM C R 2A, C HALL · TOURISM COMMISSION WEDNESDAY, JANUARY 08, 2020 – 4:00PM CONFERENCE ROOM 2A, CITY HALL AGENDA Committee Members: Chairperson, Tammie Carstensen,

CITY OF LAKE GENEVA Detail Ledger - Tourism Page: 1

Period: 12/19 - 12/19 Jan 02, 2020 04:30PM

Reference Account Debit Credit

Date Journal Number Payee or Description Number Amount Amount Balance

FUND CASH 11/30/2019 (11/19) Balance 47-00-00-11111 331,325.85

12/31/2019 CA-CD 4 CDA Fund Allocation - Created: 12/04/19 11:47 5,332.00-

12/31/2019 CA-CD 13 CDA Fund Allocation - Created: 12/06/19 10:00 750.00-

12/31/2019 CA-CD 32 CDA Fund Allocation - Created: 12/18/19 9:41 A 559.38-

12/31/2019 CA-CD 39 CDA Fund Allocation - Created: 12/20/19 11:10 105.47-

12/31/2019 CA-JE 24 JE Fund Allocation - Created: 01/02/20 3:46 PM 66,316.34

12/31/2019 (12/19) Period Totals and Balance 66,316.34 * 6,746.85- * 390,895.34

ACCOUNTS PAYABLE 11/30/2019 (11/19) Balance 47-00-00-21100 750.00-

12/31/2019 AP 180 Summary Transactions from AP System 5,891.38-

12/31/2019 AP 576 Summary Transactions from AP System 2,942.04-

12/04/2019 CDA 72168 STEPHANIE LYNN LAKE GENEVA LLC 5,332.00

12/06/2019 CDA 72210 NEI-TURNER MEDIA 750.00

12/18/2019 CDA 72305 WISCONN VALLEY MEDIA GROUP 559.38

12/20/2019 CDA 72348 TIME WARNER CABLE 105.47

12/31/2019 (12/19) Period Totals and Balance 6,746.85 * 8,833.42- * 2,836.57-

UNRESERVED FUND BALANCE 11/30/2019 (11/19) Balance 47-00-00-34800 211,030.28-

12/31/2019 (12/19) Period Totals and Balance .00 * .00 * 211,030.28-

ROOM TAX 11/30/2019 (11/19) Balance 47-00-00-41210 297,867.52-

12/31/2019 JE 28 RECLASSIFY ROOM TAX TO TOURISM FUN 66,316.34-

12/31/2019 (12/19) Period Totals and Balance .00 * 66,316.34- * 364,183.86-

YTD Encumbrance .00 YTD Actual -364,183.86 Total -364,183.86 YTD Budget -270,278.00 Unearned (93,905.86)

INTEREST INCOME 11/30/2019 (11/19) Balance 47-00-00-48110 4,514.69-

12/31/2019 (12/19) Period Totals and Balance .00 * .00 * 4,514.69-

YTD Encumbrance .00 YTD Actual -4,514.69 Total -4,514.69 YTD Budget .00 Unearned (4,514.69)

HOTEL/MOTEL ASSN-CHAM OF COMM 11/30/2019 (11/19) Balance 47-00-00-57100 100,000.00

12/31/2019 (12/19) Period Totals and Balance .00 * .00 * 100,000.00

YTD Encumbrance .00 YTD Actual 100,000.00 Total 100,000.00 YTD Budget 154,443.00 Unexpended 54,443.00

EVENTS COORDINATOR 11/30/2019 (11/19) Balance 47-00-00-57210 29,326.00

12/01/2019 AP 155 STEPHANIE LYNN LAKE GENEVA LLC 2,666.00

**Desc: SPECIAL EVENTS COORDINATOR-DEC 2019

12/31/2019 (12/19) Period Totals and Balance 2,666.00 * .00 * 31,992.00

YTD Encumbrance .00 YTD Actual 31,992.00 Total 31,992.00 YTD Budget 32,000.00 Unexpended 8.00

EVENTS COORDINATOR-RIVIERA 11/30/2019 (11/19) Balance 47-00-00-57212 17,974.00

12/01/2019 AP 156 STEPHANIE LYNN LAKE GENEVA LLC 2,666.00

**Desc: EVENTS COORDINATOR-RIVIERA-DEC 2019

12/31/2019 (12/19) Period Totals and Balance 2,666.00 * .00 * 20,640.00

YTD Encumbrance .00 YTD Actual 20,640.00 Total 20,640.00 YTD Budget .00 Unexpended (20,640.00)

PROMOTIONAL GRANT 11/30/2019 (11/19) Balance 47-70-00-57150 22,939.44

12/16/2019 AP 564 QUEEN BEE ARTISAN MARKET 2,836.57

**Desc: MAGIC MUSINGS GRANT

12/31/2019 (12/19) Period Totals and Balance 2,836.57 * .00 * 25,776.01

Page 11: T C W J 08, 2020 4:00PM C R 2A, C HALL · TOURISM COMMISSION WEDNESDAY, JANUARY 08, 2020 – 4:00PM CONFERENCE ROOM 2A, CITY HALL AGENDA Committee Members: Chairperson, Tammie Carstensen,

CITY OF LAKE GENEVA Detail Ledger - Tourism Page: 2

Period: 12/19 - 12/19 Jan 02, 2020 04:30PM

Reference Account Debit Credit

Date Journal Number Payee or Description Number Amount Amount Balance

YTD Encumbrance .00 YTD Actual 25,776.01 Total 25,776.01 YTD Budget 83,835.00 Unexpended 58,058.99

TOURISM MUNICIPAL DEVELOPMENT 11/30/2019 (11/19) Balance 47-70-00-57155 12,597.20

11/21/2019 AP 161 WISCONN VALLEY MEDIA GROUP 559.38

**Desc: TOURISM GRANT AD

12/09/2019 AP 524 TIME WARNER CABLE 105.47

**Desc: RIV WIRELESS-DEC

12/31/2019 (12/19) Period Totals and Balance 664.85 * .00 * 13,262.05

YTD Encumbrance .00 YTD Actual 13,262.05 Total 13,262.05 YTD Budget .00 Unexpended (13,262.05)

Number of Transactions: 17 Number of Accounts: 10 Debit Credit Proof

Total TOURISM: 81,896.61 81,896.61- .00

Number of Transactions: 17 Number of Accounts: 10 Debit Credit Proof

Grand Totals: 81,896.61 81,896.61- .00

Report Criteria:

Actual Amounts

Only Accounts With Balances

Summarize Payroll Detail

Print Period Totals

Print Grand Totals

Include Only Description Comments

Page and Total by FUND

All Segments Tested for Total Breaks

[Report].Account Number = "47000011111"-"47700057155"

Page 12: T C W J 08, 2020 4:00PM C R 2A, C HALL · TOURISM COMMISSION WEDNESDAY, JANUARY 08, 2020 – 4:00PM CONFERENCE ROOM 2A, CITY HALL AGENDA Committee Members: Chairperson, Tammie Carstensen,

CITY OF LAKE GENEVA Finance Worksheet - Tourism Fund Page: 1

Period: 12/19 Jan 02, 2020 04:29PM

2019-19 2019-19 Variance % of

Period Current year Current year Current year Budget

Account Number Account Title Actual Actual Budget

TOURISM

TOURISM

47-00-00-41210 ROOM TAX 66,316.34 364,183.86 270,278.00 93,905.86- 134.74

47-00-00-48110 INTEREST INCOME .00 4,514.69 .00 4,514.69- .00

47-00-00-49100 APPL. PRIOR YR APPROPRIATIONS .00 .00 .00 .00 .00

Total TOURISM: 66,316.34 368,698.55 270,278.00 98,420.55- 136.41

47-00-00-57100 HOTEL/MOTEL ASSN-CHAM OF COM .00 100,000.00 154,443.00 54,443.00 64.75

47-00-00-57210 EVENTS COORDINATOR 2,666.00 31,992.00 32,000.00 8.00 99.98

47-00-00-57212 EVENTS COORDINATOR-RIVIERA 2,666.00 20,640.00 .00 20,640.00- .00

47-70-00-57150 PROMOTIONAL GRANT 2,836.57 25,776.01 83,835.00 58,058.99 30.75

47-70-00-57155 TOURISM MUNICIPAL DEVELOPMENT 664.85 13,262.05 .00 13,262.05- .00

47-70-00-59400 TRANSFER TO CAPITAL PROJECTS .00 .00 .00 .00 .00

TOURISM Expenditure Total: 8,833.42 191,670.06 270,278.00 78,607.94 70.92

Net Total TOURISM: 57,482.92 177,028.49 .00 177,028.49- .00

Net Grand Totals: 57,482.92 177,028.49 .00 177,028.49- .00

Page 13: T C W J 08, 2020 4:00PM C R 2A, C HALL · TOURISM COMMISSION WEDNESDAY, JANUARY 08, 2020 – 4:00PM CONFERENCE ROOM 2A, CITY HALL AGENDA Committee Members: Chairperson, Tammie Carstensen,

CITY OF LAKE GENEVABALANCE SHEET

DECEMBER 31, 2019

FUND 47 - TOURISM

ASSETS

47-00-00-11111 FUND CASH 390,895.34

TOTAL ASSETS

390,895.34

LIABILITIES AND EQUITY

LIABILITIES

47-00-00-21100 ACCOUNTS PAYABLE 2,836.57

TOTAL LIABILITIES

2,836.57

FUND EQUITY

47-00-00-34800 UNRESERVED FUND BALANCE 211,030.28

REVENUES OVER EXPENDITURES - YTD 177,028.49

TOTAL FUND EQUITY 388,058.77

TOTAL LIABILITIES & EQUITY 390,895.34

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Month/Year

2018 Organization Amount Notes Oustanding balance unpaid

January None -$

February None -$

March Riviera for the Midwest CVB Conf. 450.00$

WCCVB 600.00$

April Ice Castles 25,000.00$

Lodging By The Lake 38,000.00$ 1st of three year commitment

Horticulture Hall - $1000 (not expended)

Lake Geneva Attractions 3,900.00$

Love Lake Geneva Campaign 2,949.00$

May Geneva Theater 1,000.00$

June None -$

July Winter Fest Banners 462.00$

Arctic Frog Marathon 2,100.00$

1/2 Womens' Marathon 2,100.00$

August No Meeting -$

September Queen Bee (no group identified) 550.00$

October Santa Clause (no group identified) 3,000.00$

November None -$

December None -$

Total for 2018 80,111.00$

2019 Organization Amount Notes Outstanding balance unpaid

January Avian Committee 1,107.35$ $392.65 returned / unused (392.65)$

February No Meeting -$

March Streets of Lake Geneva 350.00$

Lake Geneva Attractions 4,000.00$

Sons of American Legion -$ $3,425.00 Grant returned (fireworks)

Guided Shore Path Tour 3,000.00$ $750 unused / returned (750.00)$

April GLAS (Star Parties) -$ $3, 848.00 Replaced with new amount in May, 2019

Lodging By The Lake 38,000.00$ 2nd year of three year commitment

May GLAS (Star Parties) 4,386.00$ *Revised number from April 2019 meeting

Copsey / Riviera marketing contract 15,308.00$ *Contract expires in October, 2019

Event Trailer (LG Fire Dept.) 13,000.00$ 13,000.00$

June None -$

July Kruzin Tuks -$ $5,000 awarded, but stalled at FLR committee

Page 15: T C W J 08, 2020 4:00PM C R 2A, C HALL · TOURISM COMMISSION WEDNESDAY, JANUARY 08, 2020 – 4:00PM CONFERENCE ROOM 2A, CITY HALL AGENDA Committee Members: Chairperson, Tammie Carstensen,

August None -

September BID; Tourism Promotion (for 2020) $38,385 38,385.00$

Bridal Fair At Riviera (for 2020) $10,000 10,000.00$

BID; Oktoberfest $7,500 7,500.00$

October Queen Bee (Magical Musings) $3,700 $2,836.07 used / $863.93 returned (863.93)$

Riviera Building $75,136 75,136.00$

November Copsey / Riviera marketing contract $64,000 ($5,332/month) 11-1-2019 - 10-31-2020 48,001.00$

*reflects

payment

Nov - Jan

Women's weekend $9,000 9,000.00$

LG Museum (D&D Exhibit) $10,000 10,000.00$

December VISIT Lake Geneva Winterfest (2020) $35,300 35,300.00$

2020 Organization Amount Notes Outstanding balance unpaid

244,315.42$

Recipients are to submit receipts 45 days after event date

Page 16: T C W J 08, 2020 4:00PM C R 2A, C HALL · TOURISM COMMISSION WEDNESDAY, JANUARY 08, 2020 – 4:00PM CONFERENCE ROOM 2A, CITY HALL AGENDA Committee Members: Chairperson, Tammie Carstensen,
Page 17: T C W J 08, 2020 4:00PM C R 2A, C HALL · TOURISM COMMISSION WEDNESDAY, JANUARY 08, 2020 – 4:00PM CONFERENCE ROOM 2A, CITY HALL AGENDA Committee Members: Chairperson, Tammie Carstensen,