t- 46 copyright©1997, allyn & bacon types of communication intrapersonal communication -...
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Copyright©1997, Allyn & Bacon
Types of Communication
Intrapersonal communication- Talking to self
Interpersonal communication- Two people face to face
Group communication- More than two people, in person
Mass communication - Many recipients, not face to face
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Copyright©1997, Allyn & Bacon
Mass Communication Components
Communicators- People who produce mass messages
Message- What is communicated
Media- Vehicles that carry messages
Audience- Recipients of messages
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Copyright©1997, Allyn & Bacon
Communication Models
_ Role of communication models_ Basic model_ Narrative model_ Concentric circle model_ Mystery of Mass
Communication
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Copyright©1997, Allyn & Bacon
Communication Process Fundamentals
Stimulation: - Stirring desire to communicate
Encoding: - Putting something into symbols
Transmitting: - Sending message
Decoding: - Translating message from symbols
Internalizing: - Making sense of decoded message
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Copyright©1997, Allyn & Bacon
Mass Communication Participants
Gatekeepers•Media people who influence messages•Media people who edit messages•Examples: PR practitioners, journalists
Regulators and Pressure Groups•Non-media people who influence messages•Examples: Government, lobbyists
Gatekeeper-Regulator Hybrids•Media professional groups•Example: Influence of ethics codes
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Communication ImpedimentsNOISE
Problems in transmission Channel noise
• Interference during transmission•Example: Static on radio
Semantic noise•Sloppy message crafting•Example: Poor wording, ink smudge
Environmental Noise• Interference at reception site•Example: Loose transistor in TV
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Copyright©1997, Allyn & Bacon
Communication Impediments FILTERS
Problem receiving messages Informational filters
•Receiver’s lack of knowledge•Example: Recipient doesn’t know Greek
Physical filters•Something physical limits recipient•Example: Receiver’s fatigue
Psychological filters•Receiver’s state of mind•Example: Experiences affect perceptions
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Results of Mass Communication
_ Amplification- Status conferral
_ Feedback- Recipient response
_ Effects- results