synergy and cross media convergence inbetweeners
TRANSCRIPT
![Page 1: Synergy and Cross media convergence inbetweeners](https://reader035.vdocuments.us/reader035/viewer/2022070316/555a0ba2d8b42a76498b46cc/html5/thumbnails/1.jpg)
Cross media convergence and
synergy (Inbetweeners)
By Emma Waite
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Synergy
Synergy is the simultaneous release of different products which benefits both.
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Cross media convergence
Cross media convergence is the combining of two or more mediums and can happen at any of the three stages (production, distribution and exhibition).
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The inbetweeners and synergy
A yearbook was released at a similar time to the film release, which benefitted both the film and the sales of the yearbook.
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The inbetween
ers and synergy
Also a competition was taking place at a similar time as-well, which also benefitted both events.
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The inbetweeners Cross Media Convergence
The four actors that played the main characters were interview