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  • 8/11/2019 Syllabus Pgpm 13 Telecom

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    Management Development Institute

    Mehrauli Road, Sukhrali, Gurgaon -122007

    Post Graduate Programme in Management

    Syllabus ofBusiness o !ele"ommuni"ations #Bo!$

    Professor: Dr% &%'% Singh, Room &o% (-0)Mobile: 9958298615

    Wireline: 01244560!0"

    #mail $d: %n&sing'(mdi)a*)in

    Sing')netra&al(ya'oo)*o)in

    *redit+ ull- !erm -I

    Introdu"tion

    +ele*ommuni*ations industry in $ndia 'as gro,n substantially- in*reasing t'e teledensity by

    more t'an ten times in t'e last de*ade) $n &arti*ular t'e mobile ser.i*es 'a.e gro,n at a*om&ounded annual gro,t' rate of more t'an 90/ in t'e last fi.e years) W'ile different tele*om

    te*'nologies e.ol.ed during t'is &eriod- t'e regulation and &oli*ies tried to *o&e u&) Wit' t'e

    *on.ergen*e of .oi*e- data- image and .ideo- t'e industry is ada&ting itself to &ro.ide integratedser.i*es) Wit' t'e ad.ent of #le*troni* usiness using t'e $nternet- signifi*ant offs'oring of

    soft,are de.elo&ment and usiness Pro*ess utsour*ing to $ndian soft,are *om&anies-

    organiations s&end *onsiderable amount finan*ial resour*es in building a robust and se*ure

    tele*ommuni*ations en.ironment) +'e managers of today in .arious industry segments su*' assoft,are ser.i*es- $+ #nabled ser.i*es- retail- finan*ial and manufa*turing 'a.e to ma%e strategi*

    de*isions on 'o, tele*ommuni*ations *an be used to en'an*e t'e *om&etiti.e ad.antage offirms) +'ere are different sta%e'olders in t'is game- namely- t'e ser.i*e &ro.iders- t'e e3ui&mentmanufa*turers- t'e go.ernment- t'e regulator- and t'e user organiations) +'is *ourse ,ill loo% at

    t'e e.ol.ing tele*om lands*a&e from t'e eye of ea*' sta%e'older)

    Issues

    $n t'is *ontet- t'e *ourse see%s to &ro.ide t'e students ,it' an understanding of t'e

    te*'nologi*al building blo*%s of todays tele*ommuni*ation $ndustry and t'e still e.ol.ingtele*om industry stru*ture) +'e students ,ill be e&osed to t'e tele*ommuni*ations regulatory

    en.ironment in t'e *ountry and t'e tele*ommuni*ations &oli*y issues) Strategies for ser.i*e

    &ro.iders- t'e e3ui&ment manufa*turers- and user organiations for sustaining *om&etition ,illbe analyed)

    ./e"tives

    S&e*ifi*ally t'e *ourse is designed ,it' t'e follo,ing obe*ti.es:

    1

    mailto:[email protected]:[email protected]
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    +o e&ose t'e students to t'e .arious sta%e'olders 7i)e) ser.i*e &ro.iders- e3ui&ment

    manufa*turers- t'e go.ernment- regulator and user organiations in t'e +ele*ommuni*ations

    industry- and t'eir roles

    +o understand t'e *om&le and e.ol.ing tele*om industry s*enario and *om&are ,it' t'ose

    in ot'er *ountries su*' as 'ina and inland

    +o illustrate t'e different te*'nologies of .oi*e- data and .ideo net,or%s- lo*al and ,ide areanet,or%s- fied and mobile a**ess net,or%s- broadband net,or%s- and satellite net,or%s

    +o analye te*'nology o&tions for intraorganiational and interorganiational

    tele*ommuni*ations re3uirements

    +o *riti*ally analye tele*om regulatory and &oli*y issues

    +o resear*' t'e future tele*om lands*a&e in $ndia

    'edagog

    +'e *ourse ,ill be deli.ered t'roug' *lass room le*tures- dis*ussions and debates on re*ent

    'a&&enings in t'e tele*om industry 7arti*les from .arious sour*es ,ill be as a tea*'ing material

    for t'e *ourse- and *ases on t'e use and management of tele*om infrastru*ture)

    Reeren"e Book

    ;nders lsson 7200!) e, =el'i: @i.a oo%sPri.ate Atd)

    Stallings- William) usiness =ata ommuni*ations 7ourt' #dition) $S>: 8120!2!84B-

    Prenti*eCall $ndia)

    ;&art from t'e tet boo%- as mentioned abo.e re*ent arti*les from #*onomi* +imes-ommuni*ations of t'e ;M- @oi*e D =ata and ot'er referen*es ,ill also be gi.en &eriodi*ally

    for referen*e in t'e *lass)

    2

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    Session ise Details+

    Session

    &o%

    !opi"s 3 Reeren"e Material

    1! !ele"ommuni"ations Industr and Market Stru"ture+

    +ele*ommuni*ation industry in $ndia-

    Maor 'oli" Initiatives)

    =e&artment of +ele*ommuni*ation E+ele*om ?egulatory ;ut'ority of $ndia-

    >ational +ele*om Poli*y 1994- 1999- 2004- et,or% &erators - @irtual Mobile >et,or% &erators- Wireline Ser.i*ePro.iders

    $nternet Ser.i*e &ro.iders- roadband Ser.i*e Pro.iders- @alue ;dded Ser.i*e

    Pro.iders$nfrastru*ture Pro.iders- ontent =e.elo&er- Candset &ro.iders

    Spe"trum 4llo"ation5 4u"tion 2G5 6G

    !ea"hing Material+

    >ational +ele*om Poli*y 1994- +?;$ =o*ument

    7'tt&:EE,,,)trai)go.)inE+ele*omPoli*yFnt&94)as&

    >ational +ele*om Poli*y 1999- +?;$ =o*ument7'tt&:EE,,,)trai)go.)inE+ele*omPoli*yFnt&99)as&

    roadband Poli*y 2004

    7'tt&:EE,,,)trai)go.)inEbroadband&oli*y)as&

    S&e*trum au*tion details are a.ailable at =+ ,ebsite

    !

    http://www.trai.gov.in/TelecomPolicy_ntp94.asphttp://www.trai.gov.in/TelecomPolicy_ntp99.asphttp://www.trai.gov.in/broadbandpolicy.asphttp://www.trai.gov.in/TelecomPolicy_ntp94.asphttp://www.trai.gov.in/TelecomPolicy_ntp99.asphttp://www.trai.gov.in/broadbandpolicy.asp
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    45 !ele"om Inrastru"ture 3 Its Sharing

    ;*ti.e and Passi.e $nfrastru*ture

    S'aring of ;*ti.e D Passi.e $nfrastru*ture D +?;$

    ?eason for s'aring $nfrastru*ture

    $nfrastru*ture om&aniesSer.i*es of infrastru*ture om&anies

    usiness Models for s'aring infrastru*ture

    om&arison ,it' ot'er *ountries

    6" &etorks 3 "ommuni"ation !e"hnologies+

    A;>s- M;>s- and W;>s- ir*uit S,it*'ed and Pa*%et S,it*'ed >et,or%s- @irtualir*uits and =atagram routing- $ntegrated S,it*'ed =igital >et,or% 7$S=>- Aeased

    Aine >et,or%s- able +@ >et,or%- t'e $nternet et*- Wireless D Wireline

    +e*'nologies- D on.ergen*e

    "9 *ellular Mo/ile &etork+

    Mobile >et,or%s and Ser.i*es- ellular $ndustry in $ndia- GSM .s =M; debate-

    et,or% &erators and Ser.i*es- !G de&loyment in

    ot'er *ountries in*luding inland- 4G net,or%s- Poli*es of t'e Go.ernment E +?;$E

    =o+

    1011 Mo/ile alue 4dded Servi"es

    @;S in $ndia urrent State D +el*o Strategies

    4S value *hain

    8e *hallenges 9urdles

    4S outlook or India- *hallenges- ?e.enue 'allenges- in $ndiaW'y M@>s in $ndia

    M@>s and M>s

    #t'ni* M@>sM@>#s D t'eir ?ole

    usiness ase for M@>s

    4

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    1!14 &um/er 'orta/ilit+?;$ D >umber Portability+ rends in ot'er *ountries

    ost of setting u& t'e >umber Portability

    $m&lementation of >umber Portability

    15 *lose ;ser group #*;G$Poli*y for lose et,or% Ser.i*es- and$+#nabled Ser.i*es

    Poli*y $ssues

    Ser.i*e &ro.iders and +?;$E =ot Poli*iesuture +rends ,it' res&e*t to usage- ser.i*es and business models

    ?e.ie, of t'e Syllabus

    (&D-!(RM (:4MI&4!I.&

    (valuation

    +'e students ,ill be e.aluated based on t'eir &erforman*e in assignments- 3uies- grou& &roe*tand eams)

    ;ssignment D lass Parti*i&ation 10/

    Huies 74 I 5/ 20/

    =is*ussion Pa&er Presentation ;ll grou& ,ill

    sele*t one of t'e ser.i*es &ro.ider D &re&area do*ument *ontaining ser.i*es of t'e

    *om&any- area of o&erations- its &la*e in t'e

    industry et*)

    10/

    +erm Pa&erE Proe*t E ase study 10/

    Midterm 20/

    inal #am !0/

    !otal 100e, +e*'nology) Annals of +ases on Information

    Technology- 128155

    [-] Gro.er- @) D Saeed- J) +'e +ele*ommuni*ation $ndustry ?e.isited) +ommunications of the

    A+- 467"- 119125)

    [.] Cudson- C) 7200!) Aessons in +ele*ommuni*ations Poli*y and Pra*ti*e) $n =ossani- ?)

    7#d)) Telecommunications Reforms in India)

    [/] $senberg- =) +'e =a,n of t'e Stu&id >et,or%)%et$or&er) ebruaryEMar*'- 1998- 24!1)

    [10] $M? 72006) Mobile .alue ;dded Ser.i*es in $ndia- ; re&ort by $;MM;$ D e+e*'nology

    Grou& ( $M?)

    [11] $M? 72008) Mobile .alue ;dded Ser.i*es in $ndia- ; re&ort by $;MM;$ D e+e*'nology

    Grou& ( $M?)

    [12] 'un'un,ala- ;) 7200!) Strategies for ?a&id +ele*ommuni*ations and $nternet Gro,t'$n

    =ossani- ?) 7#d)) Telecommunications Reforms in India)

    8

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    [1'] Jas&er- ) 72006) +@>N $ntera*ti.e a*se Study of a ontent Pro.ider in t'e >e, Neeland

    Mobile usiness- Wor%ing &a&er- enter for =igital #nter&rise- +'e )P) and ;b'iit ?oy 7201!) 'anging Aands*a&e f $ndian +ele*om +o,er

    $ndustry- ommuni*ated to International ?ournal o Interdis"iplinar

    !ele"ommuni"ations and &etorking

    [1.] Sing'- >)P) 7201!) osting of +ele*om +o,er 7ote

    [1/] Sing'- >)P) 7201!) Mobile Cand Set $ndustry in $ndia 7ote

    [20] Sing'- >)P) 7201!) om&arison of 2G- !G- and 4G >et,or%s 7ote)

    [21] Sing'- >)P) 7201!) =is*ussion >ote on ?eser.e Pri*e of S&e*trum 7ote

    [22] Sing'- >)P) 7201!) >umber Portability in $ndia Strategy for ;*3uiring ustomers or aser.i*e 7ote)

    [2(] Sing'- >)P) 7201!) Status of +'eoreti*al D ?eal World of 4G +e*'nologies- international

    ournal of $nterdis*i&linary +ele*ommuni*ations and >et,or%ing 7ommuni*ated forPubli*ation

    [2)] Sing'- >)P) D Manis'a Jaus'i% 7201!) ;nalysis of Strategies of Kota4G Start u& in?ussian ederation- ommuni*ated to Balti"?ournal o Management

    [2*] Sing'- >)P) and M Jaus'i% 7201!) riti*al ;nalysis of Gro,t' Strategies of +ele*omSta%e 'olders for ?ural $ndia- International?ournal o Inormation *ommuni"ation

    !e"hnologies and 9uman Development #I?I*!9D$ #4""epted or pu/li"ation$%

    9

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    [2-] Sing'- >)P) 72012)&erational Strategies of #t'ni* Mobile @irtual >et,or%&erators,International ?ournal o Interdis"iplinar !ele"ommuni"ations and &etorking, @#1$+

    1-60%

    [2.] Sing'- >)P) 72010) Gro,t' strategies of Mobile @irtual >et,or% &erators in man-

    4sian ?ournal o Business Management, 2#@$+ A@-10A%

    [2/] Sing'- >)P) 72010)Mobile @irtual >et,or% &erators in Sultanate of man Ste& to *reate

    *om&etition-Middle (ast ?ournal o Business, 4ugust #2$+ 7-1A%

    ['0] Sing'- >)P) 72010) om&etiti.e Aands*a&e of +ele*ommuni*ations +o,er om&anies in

    $ndia, International ?ournal o Interdis"iplinar !ele"ommuni"ations and

    &etorking- 271: 4981)

    ['1] Sing'- >)P) 72009) Mobile @irtual >et,or% &erators in $ndia, ?ournal o

    !ele"ommuni"ations Management,@ol) 4 72: !!8!56)

    ['2] Stallings- W) 72001) 'a&ter 11: ;&&roa*'es to >et,or%ing) 4usiness Data

    +ommunications7ourt' #dition)

    [''] Stallings- W) 72001) 'a&ter 15: A;> Systems) 4usiness Data +ommunications 7ourt'

    #dition)

    ['(] Stallings- W) 72001) 'a&ter 4: +PE$P and S$)4usiness Data +ommunications7ourt'

    #dition)

    [')] Stallings- W) 72001) 'a&ter 5: +'e $nternet: ;ddressing and Ser.i*es) 4usiness Data

    +ommunications7ourt' #dition)

    ['*] Stallings- W) 72001) 'a&ter ": +ransmission Media) 4usiness Data +ommunications

    7ourt' #dition)

    ['-] +?;$) 72005)Issues Relating to Transition from I5#( to I5#* in India) +?;$ onsultationPa&er- ;ugust 26- 2005)

    ['.] +?;$) 72006)Issues 5ertaining to %e6t "eneration %et$or&s +?;$ onsultation Pa&er-anuary 12- 2006)

    ['/] +?;$ 7201!) onsultation Pa&er on Oumber ased $ntegrated

    #mergen*y ommuni*ation and ?es&onse System

    [(0] +?;$ 7201!) =raft +ele*ommuni*ation Mobile >umber Portability 7ift' ;mendment?egulations- 201! or onsultation

    [(1] +?;$ 7201!) onsultation Pa&er on ?e.ie, of +ariff for >ational ?oaming

    10

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    [(2] +?;$ 72012) onsultation Pa&er on ?e.ie, of +'e Huality of Ser.i*e 7ode of Pra*ti*e

    for Metering D illing ;**ura*y ?egulations- 2006

    [('] +?;$ 72012) onsultation Pa&er on #stimation of ;**ess a*ilitation 'arges and

    olo*ation 'arges at able Aanding Stations)

    [((] +?;$ 72012) onsultation Pa&er on ?e.ie, of t'e +ele*ommuni*ation $nter*onne*tion

    7Port 'arges

    ile >ame: 2442195"5)do*

    11

    http://www.trai.gov.in/ConsultationDescription.aspx?CONSULT_ID=666&qid=19http://www.trai.gov.in/ConsultationDescription.aspx?CONSULT_ID=666&qid=19http://www.trai.gov.in/ConsultationDescription.aspx?CONSULT_ID=621&qid=19http://www.trai.gov.in/ConsultationDescription.aspx?CONSULT_ID=621&qid=19http://www.trai.gov.in/ConsultationDescription.aspx?CONSULT_ID=666&qid=19http://www.trai.gov.in/ConsultationDescription.aspx?CONSULT_ID=666&qid=19http://www.trai.gov.in/ConsultationDescription.aspx?CONSULT_ID=621&qid=19http://www.trai.gov.in/ConsultationDescription.aspx?CONSULT_ID=621&qid=19