syllabus of ib-sem ii for your reference

S.No. Topic Hours

1Introduction to Cost Accounting:Meaning, Scope, Objectives, Importance, Difference between cost and financial accounting

2

2

Introduction to Cost Concepts:Basic concepts of Cost, Costing & Cost accountingClassification of Cost, Elements of Cost, Cost centre, Cost units & Cost Object, Cost Reduction and saving.

2

3

Introduction to Prime Cost & Overheads:Material Cost: Purchasing, receiving, storage, issues,Inventory Valuation & Inventory Control, Labour Cost: Basic Concepts & labour turnover, latest trendsOverheads: Meaning and treatment of overheads, Identification of overhead with cost centre, Allocation, apportionment and absorption of overheads

6

4Methods of Cost Accounting:Job Costing, Contract Costing, Process Costing, Batch Costing, Operating Costing, Preparation of Cost Sheet and quotations

6

5 Reconciliation and Integration Between Financial and Cost Accounts 1

6Marginal Costing: Cost-Volume-Profit-Analysis, Break Even Analysis, Application of CVP Analysis, Pricing Decision and Decision Making and Relevant Information

3

7Budgets and Budgetary Control :Meaning, Features, types of budgets like Cash, Fixed and Flexible Budget, Master Budget, Zero based Budgeting, Program Budgeting, Performance budgeting

3

8Standard Costing and Variance Analysis:Meaning, Types of Variances, Determination of standard cost, Standard Cost Sheet, Variance Analysis

3

9Introduction to Advanced Cost Management Concepts:Marginal, throughput and absorption costing system, Activity Based Costing, Back- flush accounting, Target Costing, Benchmarking etc.

4

30

Cost Accounting

RETAIL BANKING

S. No. Topic Hours

1 Introduction, Functions and Growth 2

2 Retail banking industry in India 2

3 Retail Liabilities 6

4 Retail assets 8

5 Wealth management 8

6 Portfolio management 4

7 Cases in Retail Banking

30

FINANCIAL MANAGEMENT

Session Topic Hours1 Investment Decisions – Review

a. Risk and Return (Definition of risk, return, measurement of risk and return, CAPM)

4

b. Cost of Capital (WACC) and its implications 4c. Basics of valuation using Discounted Cash Flow 4

2 Financing Decisions Long term financing 3Capital Structure Decision

a. Modigliani-Millar propositionsb. Capital structure theoriesc. Interface with cost of capital

2

Short term Financing 1Financing and Valuation 1

3 Working Capital Management (estimation of working capital requirement, cash management, inventory management, receivables management)

4

4 Dividend Decisions 35 Other Suggested Topics : 4

Financial DistressMergers and AcquisitionsInternational Financial ManagementLeverage

30

SECURITY ANALYSIS AND PORTFOLIO

Sr. No. Topic Hours

1. Introduction: Introduction to Securities- Investment vs Speculation, The investment process, investment categories, various investment avenues, objectives and constraints. 2

2. Capital market – primary & secondary, Equity & Debt, Options, Futures, SWAPS 2

3. Risk and return: Security returns, Types of risk, Risk in contemporary mode, using beta to estimate return, calculating expected return and risk, 2

4.

Fundamental analysis:a. Economic analysisb. Industry analysisc. Company analysis (quantitative and qualitative analysis)d. Company analysis: applied valuation

2

5. Bond Analysis- markets for debt securities, specialized bonds, Bond returns and prices, Systematic Risk in Holding Fixed-income securities, 2

6. Technical Analysis: The Dow Theory, Types of charts, price patterns, trend lines, Advances technical tools, security valuation, DCF, DDM , PE Ratio

2

7. Efficient Market theory: Fundamental and Technical Analysis, Random Walk, 2

8. Portfolio Analysis- Traditional portfolio analysis, Markowitz Risk-Return optimization 2

9.

Portfolio Selection- Risk & Investor preferences, selecting the ‘best’ portfolio, simple Sharpe portfolio optimization, significance of beta in the portfolio, traditional portfolio selection, Portfolio selection and diversification, The Sharpe and risk function, Random walk and Martingale Model, Size of portfolio, Selection basis and readjustments, Timings of disinvestments

4

10. Capital Market theory : CAPM, arbitrage pricing theory, Utility Theory, Portfolio theory, Multi-factor Models 2

11. Portfolio Management: Portfolio theory, ,Portfolio Criteria , Efficient set, 2

12. Portfolio Management Strategies and performance Measurement- Buy-hold, constant mix, CCPI, TWR, MWR 2

13.Portfolio Management: Managed portfolios & performance measurements- Classification of managed portfolios, alleged advantages of managed portfolios, Management-Performance Evaluation

2

14 Case Studies 2

S.No. Topic Hours

Course- Trade Finance and FOREX Management1. Overview: Trade Process – Trade Documents – Trade Regulatory Powers –

Trade Products – Exports Related Products – Import Related Products – Guarantees – Bill of Exchange Transaction – Trade Future

4

2. Financing Trade in Consumer Goods: Factoring – Elements in Factoring – International Factoring – Accounts Receivable Financing 3

3. Financing Trade in Capital Goods: Suppliers Credit – Buyers Credit – Forfaiting – What is forfeiting – Elements of forfeiting – The forfeiting transaction – Financing consideration – Discount & Payout – Leasing – What is leasing – Domestic leasing – International leasing – Leasing contract – Cost & other considerations

4

4. Other Trade Financing Practices: Linked Purchases in International Trade – Contract Guarantees & International Bonding Practices – International Standby Practices

4

5.UCP 500: General Provisions and Definitions – Forms and Notifications of Credits – Liabilities and Responsibilities – Documents – Miscellaneous Provisions – Transferable Credit – Assignment of Proceeds

4

6.

URC 522: General Provisions and Definitions – Form and Structure of Collections - Form of Presentation – Liabilities and Responsibilities – Payment – Interest, Charges and Expenses – Other Provisions- Cases related areas

3

7.URR 525: General Provision and Definitions - Liabilities and Responsibilities, Forms & Notifications of Authorizations, Amendments and Claims – Miscellaneous provisions

3

8.

ICC Docdex: Dispute Resolution Service – Request – Answer – Supplement s- Acknowledgements and Rejections – Appointments of Experts – Appointed Experts Procedure – DOCDEX Decision – Deposit and Publication of DOCDEX Decision – Costs of DOCDEX – General Provisions

4

9. Incoterms 2000: EXW – FCA – FAS – FOB – CFR – CIF – CPT – CIP – DAF – DES – DEQ – DDU – DDP 3

10. Trade Payment and Settlement Systems: Netting – RTGS – Hybrid Systems – Telex – Wire Transfer – SWIFT – FEDWIRE – CHIPS – GIRO –TARGET EBA – CRI – EAF – CHAPS Euro – BOLERO

4

11. National Clearing Systems: USA – INDIA – SINGAPORE – NETHERLANDS – JAPAN – AUSTRALIA – UK

4

12. Case studies 5

Sr. No. Topic Hours

INTEGRATED MARKETING COMMUNICATION

1. Understanding Marketing Communicationsa. Drivers to IMC b. Communication processc. Redefining the scope of IMCd. Barriers to IMC

3

2. Models of Marketing Communication ( evolution) a. AIDAb. Black boxc. DAGMARd. HAMe. FCB

3

3. Marketing Communication MixATL Vs. BTLTraditional Media ( Print/ Broadcast/ Electronic)Advertising, Personal selling, Sales Promotion, PR, Direct Marketing Sponsorships, Exhibitions, Packaging, POP, digital, Word of Mouth, Corporate Identity.Factors affecting MCM.

4

4. Creating the IMC Plana. Situation Analysisb. Marcom Objectivesc. Budget planningd. Developing a Marketing Communications programe. Evaluation and Control of Marketing Communication

Program

4

5. Creative & Media Strategya. Designing an effective messageb. Creative options and formatsc. Promotion appealsd. Creative stages

5

6. Media strategy & Marketing Communication Delivery ( integrating multiple channels)

a. Evaluating Media optionsb. Merging media and creative strategyc. Analysing brand contextd. Determining relevance of Brand contexte. Appreciation of customer insight

4

7. Marketing Communication budget planninga. Budgeting Methodsb. Allocation of budgetc. The budgeting process

2

8. Ethics and Legal issues in IMC 2

9. Cases and contemporary issues in IMC : Best campaigns, current Strategies etc.

3

Total Hours 30SALES FORCE AND CHANNEL MANAGEMENT

Sr. No.

Topics No. Of Hours

1 Introduction to sales Management, Role and duties of Sales Manager. 22 The Selling Process and different theories of selling. 43 People Management-Sales Outlook

Sales Organization and Importance of sales force, Training of sales force The motivation of sales force Recruitment and selection, Compensation, Monitoring and control

6

4 Sales Promotion 45 Sales Forecasting and Budgeting Sales promotion 26 Management of Sales territory and sales quota 27 Introduction to distribution management

The concept of channel flowsManaging a channel designBasics of warehouse/inventory/ transportation planning

5

8 Intermediaries :Channel Formats 19 Managing channel partner ( includes channel conflict) 210 Channel information systems 111 International Trends in Sales and Distribution Management 1

Total Hours 30

S.NO Topic Hours

Services Marketing

I Foundations of Services MarketingNature, Scope and Importance of the service sectorIntroduction of services concept; Elements of Services Mix, Difference between goods and services, Classification of Services, The Growth in Services: Global & Indian Scenarios

5

II Customer FocusCustomer satisfaction –Service quality models-Handling complaints effectively - Service Failure – Recovery-Moments of truth.- Service encounters

5

III Service Design and DeliveryService Delivery Process – Service Blueprints – Service Mapping – Physical evidence and Services-capeRole of employee in services delivery- Role of customer in services delivery.

5

IV Delivering services through Intermediaries and Electronic Channels.Distribution Strategies for Services – Challenges in Distribution of Services

5

V Role of Pricing and PromotionAdvertising and Sales Promotion in Service Industry, Objectives and foundations of pricing of services, Managing Demand and Capacity in Services

5

6 Sectoral perspectives 5

S.No. Topic Hours

Advanced Supply Chain Management

1 Global supply chain, implications and competitiveness 3

2 Supply chain co-ordination and relationships –CRM & SRM 3

3 Supply chain risk management 3

4 Humanitarian Supply Chain Management 3

5 Sustainable supply chain management 3

6 Issues related to retail supply chain 2

7 Warehouse and distribution – designs & models 3

8 Services supply chain management 3

9 Fundamentals about supply chain models 3

10 E-supply chain – challenges, financial, social and human aspects 2

11 Supply chain performance evaluation, value chain analysis 2

Total 30

S.No. Topic Hours

Materials Management1 Materials Management – Importance in Supply Chain 2

2 Materials in various production systems 2

3 Materials Planning System – Sales, Inventory and Operations Planning with the financial perspective – MRP- JIT- JIS 4

4 Demand Management & Forecasting Models 3

5 Make or Buy Decisions – Project Buying – Capacity management of Material Suppliers – Production Control 3

6 Purchasing fundamentals - Order Quantities - Contracts Management 3

7 Vendor Development and Performance Analysis 2

8 Service Levels – Uncertainties in supply chains - Product Availability 2

9 Physical Inventory and Warehouse Management System 3

10 Inventory Analysis and Replenishment Models 2

11 Material Codification system - ABC analysis –VED, GOLF, FSN - HML 2

12 MRO - Value Analysis 2

Total 30

S. No. Topic Hours

Corporate Social responsibility

1.

Corporate Social responsibility a. Political economy of CSR: Scholarly arguments both pro

and against CSR practices (Introducing Milton Friedman and Michel Porter)

b. Global standard practices by corporates in Corporate Social Responsibility (CSR): globalization and its implications on CSR.

c. CSR as a strategic tool in governanced. Non-strategic CSR

7

2.

a. Role of different stakeholders in CSR (State, Community, and Civil Society/NGO or NPO).

b. Managing expectations of different stakeholders through CSR.

c. CSR in India: cases of Private and public sector enterprises

d. Where to start your CSR? Social Problems v/s Enterprise Problems

e. CSR project formulation, implementation, evaluation and Reporting-social audit.

8

Sr. No Topic No of Hours

Global Strategic Management1. Strategic Management and its Overview 62. Situational Analysis

a. External environment : Assessing competitiveb. Internal environment assessing a firms competence & competitive advantage.

6

3. Strategic Choice :a. Business Level Strategy.b. Corporate Level Strategy.c. International Level Strategy gaining advantage through global expansion.d. Functional Level Strategy.

6

4. Strategic Implementation:a. Implementing Strategy, Organizing tasks & allocating resources.

6

5. Evaluation & Control :a. Designing & Implementing strategic control systems.

6

Total 30

S.No. Topic Hours

Industrial Relations

1 Concept of Industrial Relations, Role of IR Manager, Industrial Disputes, Industrial Peace, Industrial democracy 3

2. Models of IR –The Systems model, the pluralist approach , Gandhian Approach 2

3 History of Industrial Relations in India & The ID Act 1947 3

4 Industrial Relations and Globalizations 2

5 Trade Unions –Objectives , Functions and Trade Union movement in India 3

6. Changing Role of Trade Unions , Problems of Trade Unions & The Trade Union Act 1926 2

7 Employers Associations –Objectives , Structure and activities 1

8. Concept of Collective Bargaining , Critical Issues in Collective Bargaining , Negotiating a contract, Collective Bargaining in India 5

9. Workers Participation in Management – Various Schemes 5

10 Changing role of the State & Industrial Relations in the developed, newly developed and developing economies 4

SR. NO.

TOPICS NO. OF HOURS

International Logistics

S. No.

Topic Hours

Organizational Behavior 1 Introduction to OB

Definition of OB, Growth of OB, Challenges and Opportunities for OB, Models of OB

2 hr

Basic Human Processes

2 Perception, Social perception - impression formation and attribution; Errors in social perception, Organizational applications of perception

2 hr

3 Learning- Definition; Theories; Principles of Adult Learning; Applications in Organizations

2 hr

4 Personality- Definition; Theories; Big 5 Model; MBTI; Erikson’s 8 stages of Psycho- physical development .

4.30 hrs

5 Emotions and Stress- Nature of Emotions; Nature of Stress; Stressors; Stress Management.

2 hrs

The Individual in the Organization

6 Motivation- Theories-Early and Contemporary Approaches; Applications at work

2 hrs

7 Attitudes- Nature and types- job satisfaction, job involvement, organizational commitment, types of organizational commitment

2.30 hrs

Group Dynamics and Team Management

8 Foundations of group behaviour- Nature of groups, stages of group development, group structure- roles, norms, status; group decision makingTypes of teams- Creating high performance teams

2.30 hrs

9 Leadership- Nature and Theories- contemporary leadership roles 3 hrs

10 Power and Politics- Definition and basis of organizational politics 1.30 hrs

11 Art of Conflict Management- Definition of conflict; conflict process; causes of conflict; Managing organizational conflict

2.00hrs

12 Understanding Organizational culture and climateDefinition, Impact of work culture on behavior and productivityHow culture is formed in organizations

2 hrs

13 Managing Change- Nature of planned change, Resistance to Change, Lewin and Kotter’s model of planned change

2 hrs

TOTAL 30 HRS

1 International Logistics: Meaning, Scope & Importance of logistics in international business

2

2 Different Types of Cargo: Packing requirement & types of vessels for exports 2

3 Types of Shipping Services: Liner & Tramp Services 2

4 Containerization: Types of Container sizes, FCL, LCL Containers 2

5 Inland Container Depot: Concept of Dry Ports, ICDs, Import Export Warehoses, Container Freight Station (CFS) and Container Yards (CY)

2

6 Storage & Warehousing in International Logistics chain 2

7 International Physical distribution of manufacturing locations & target markets surveyed as part of the supply chain & as an essential component of the global strategy

2

8 Differences between domestic & international physical transportation, infrastructure and the availability of modes (Multi modal)

2

9 Global Supply Chain-Brief introduction and related concepts 2

10 International logistics cost 3

11 Documentation for shipping 3

12 International air Freighting 3

13 Role of CHA Freight Forwarder 3

Total 30

S.No. Topic Hours

Indirect Taxation1 Basic Concepts:

Basic Concepts in Indirect tax, distinction between direct and indirect taxes, basic definitions under indirect tax laws: Excise, Customs, Service tax and 3

VAT

2

Excise & Customs Laws:Central Excise Act, 1944 - Basic Concepts and Definition, Procedural Parts in Excise, classification and valuation of goods, transaction valueCentral Excise Rules and CenvatCustoms Law Act , Rules , Exemptions

4

3

Service Tax Laws:Service Tax - Basic Concepts and Definition, Procedural Parts in Service Tax and VAT, recent changes and case studies, valuation rules, incentives and exemption, inter sectoral credit 5

4Introduction to VAT & CSTIntroduction to GST.VAT / CST - Impact & Incidence Goods and Services Taxes 2

5 Tax Planning and Management under indirect tax laws1

15

S.NO CONTENTS hour

Introduction to Entrepreneurship

UNIT 1 The Entrepreneurial Revolution : Entrepreneur, Entrepreneurship, Entrepreneurial OpportunitiesThe Entrepreneurship – An Evolving Concept: The Evolution, Intrapreneurship: Nature, Elements and Process of Intrepreneurship

1.5

UNIT 2 Understanding the Entrepreneurial Perspective in Individuals: The Entrepreneurial Perspective, Entrepreneurial MotivationDeveloping Creativity and Understanding Innovation: Innovation and the Entrepreneur, role of creativity, innovation process. The creative Pursuit of Ideas

1.5

UNIT 3 Environmental Assessment – Preparation for a New Venture: The Environment, Macro and Micro viewAssessment of Entrepreneurial OpportunitiesSources of Capital for Entrepreneurial VenturesMarketing Research for New Venture

3

UNIT 4 Developing Effective Business Plan: Developing an Effective Business Plan Legal Challenges for Entrepreneurial Ventures Marketing Planning Financial Preparation for Entrepreneurial Venture

6

UNIT 5 Growth Strategies for venture: Strategic Entrepreneurial Growth.Valuation of Entrepreneurial VenturesHarvesting Entrepreneurial Ventures

3

Total 15

S.No. Topic Hours

International Business and Global Strategy1 Introduction: Area Studies and International Business 1

2 State-Market Relations in Various Countries 2

3 Presentations on Selected Countries/Regions 3

4 Guest lectures by business leaders/experts on selected regions 3

5 Topic/case study by each student focusing on selected region 2

6 One-on-one interaction with Faculty 2

7 Presentation on India and the selected region: prospects and challenges for business 2

Total 15

Sr No

Topics No of

HrsAdvanced Data Driven Decision Making

1 Large data - Concept of data search in inventory, stocks, economics dataData table and multiple criteria for searchData Lookup and referencing techniques Case 1 discussion and hands on exercise

2

2 Data analysis using Pivot table and reports Multiple consolidation of data and analysisData extraction from databases for pivot analysisReporting with slide/dice, multidimensional, aggregation, distribution, benchmarking etc.Case 2 discussion and hands on exercise

4

3 Financial Functions & Array Functions Introduction to Macros Case 3 discussion and hands on exercise

2

4 Optimization using solverMaximization and Minimization problemsCase 4 discussion and hands on exercise

2

4Data extraction using QueriesConcept of queryParameter Query, Action queriesSQL queriesGroup By and Having clauseDemo and Hands on using MS Access

4

5 Data Reporting techniquesDemo with MS Access Reporting tool

1

S.No. Topic Hours

Talent Acquisition

1

Introduction to the concept of HR Planning, Strategic Planning and Human Resource Management

Aim of HR Planning Process of HR Planning

2

2

Forecasting Demand & Supply, Quantitative & Qualitative determination

Work Study and its application Methods Study; The approach to Methods Study

Work Measurement, Work Sampling and Time Study

3

3

Career Planning & Succession Planning Career Stages, Career Development, Career Anchors, Role of

Training & Development in Career Development Meaning and definition of Succession Planning, Steps in

Succession Planning, Importance of Succession Planning Strategic Career Planning

3

4 Human Resource Planning & Technology Introduction to Human Resource Information System

2

Role of Technology in Human Resource Planning Effectiveness

5 Current trends in HR Planning 2

6 Strategy Staffing, Business & Staffing Strategies – Planning, Types of recruitment, sources, attracting talent 3

7 Job Analysis, Job Description & Job Specification, Sourcing and Recruiting 3

8 Recruitment yield pyramid, Employer Branding – Planning for building a better employer brand 2

9Interviewing Techniques, Types of Interviews, avoiding mis-hires, Selection Process, Introduction to Assessment Centers, Tools and Techniques used in Interviewing

3

10 Assessing External and Internal candidates, Employee Referral, Transfer and Promotion 2

11 Managing workforce flow 2

12 Staffing Strategies and Best Practices, Latest trends in Talent Acquisition, Use of Technology in Talent Acquisition 3

Total 30

Topic Details of the topic to be covered No. of Hours

ERP-Business Process IntegrationIntroduction to BPI and ERP

Introduction to ERP, History of ERP, merits & demerits, information requirements Understanding the Core Business Processes

2

SAP-Basics Basics of SAP R/3 Client-Server Integrated Business Solution, Business Process Integration & Stool Diagram

1

SAP - FI FI - Organization Structure & Rules (Demo with explanation) 2

2Exercise pertaining to creating Organization Structure for FI

FI – Master Data (Concept and Demo)2

Exercise pertaining to FI – Master Data- GL explanation & Demo with an example

FI – Rules and exercises pertaining to FI Rules2

FI – Transactions Demo and Group Assignment FI Transactions2

SAP - MM MM – Organization Structure and related exercises 2

Exercise pertaining to creating Organization Structure for MM 2

MM – Master Data and Rules and related exercises 4

MM – Transactions and related exercises 2

SAP – SD SD – Organization Structure and related exercises

3

SD – Master Data – Material, Customer and Price Master and related exercises

6

SD – Transactions – Simple Sales Cycle, Customer Info Record and Scheduling Agreement

3

SD – Transactions – Item Proposal, Delivery Due List and Customer Returns

5

Lab Assignments and Practice on MM & SD 5

Sr. No.

Topics No. of Hours

Project Management Suite1 CONCEPT OF A PROJECT

Project management Life cycleConcept of PERT, CPM, GANTT ChartCase study discussion

2

2 MS Project introductionPlanningScheduling

2

3 Significance of Critical path and impact on projectsBaseline Concepts and necessity in Project life cycle

2

4 Controlling viewsResources, Types and allocation

2

5 Resource costs all optionsResource Views

2

6 Cost ViewsTracking Views

1

7 Resource over allocation issues 1

Resource leveling8 Earned value concept

Concept of Master and sub Projects1

9 Project Crashing scenarios– Constraints 110 Case study 1, 2 and 3 discussion 1

Total Hours 15

German syllabus Basic German II (2 credits)

Sr. No.

Name of the Unit

Objective of the unit

Material used Grammar Topic(s) taught

Activities No. of hours required

1. Im Sprachkurs

To enable students to know and use the vocabulary related to objects in a classroom. To enable students to ask questions and make enquiries.

Textbook + Sprach training,

Role plays Essay : My class room

15 including class tests and assignments

2 Städte – Länder –Sprachen

To enable students to speak about cities and places to visit in their own

Textbook + Sprach training,

Role-plays

Short essayMy Family

15including class tests and assignments

country and Germany using directions and the geographical position.Map reading

3 Functional Grammar taught during all classesFunctional Grammar:- GERMAN • Cases : Nominativ (Subject), Akkusativ (direct object),

• Possessive pronouns in Nominativ and Akkusativ case

• Introduction of Articles

- definite articles :der(maskulin), die(feminine), das (neutrum), die (plural)

- indefinite articles : ein, eine, ein

• Nouns: Singular and Plural with articles

• Negation with ‘nicht’ and ‘kein’

French syllabus Basic French II (2 credits)

Sr. No

Name of the Unit

Objective of the unit Material used

Grammar Topic(s) taught


1 Utilities Numbers (telephone numbers, postal code etc)

Ordinal and cardinal numbers (dates)

Weekdays, months, birthdays birth year and seasons

Countries , nationalities ,map reading and asking directions

Immediate future plans

text books , listening , photocopies r books

Definit and indefinite articles

Role plays and games and activities

20

Future proche

2 Writing skills

Writing short emails, postcards, letters

short essays short messages

5

3. Functional Grammar 5 Adjectives: possessive adjectives, demonstrative adjectives, interrogative, adjective,

qualitative Verb form : present, Future proce and recent past ( immediate future). etc

Spanish syllabus Basic Spanish 2 (2 credits)

Sr. No.

Name of the Unit


Material used

Grammar Topic(s) taught


1. Unidad 3

To enable students to know and use the concept of time, time expressions, To enable students to use the language at different places e.g. Café /

Text book, Work book , SIFIL compiled book, PDFs

Different groups of irregular verbs, Introduction to reflexive verbs

Dialogue completion, Role plays Translation practice


Restaurant, Market, Supermarket etc., To place an order in a restaurant, To enable students to ask questions and make enquiries.

2. Unidad 3, Unidad 4

To enable students to talk about their daily routine, To introduce different family relations, To know and use how to describe a person, To learn more numbers till 100

Text book, Work book , SIFIL compiled book, PDFs

Reflexive verbs (Regular and irregular), Possessive adjectives

Role-playsShort essayMy Family


3. Functional Grammar taught during all classesFunctional Grammar: Spanish

Interrogation

Negation

Possessive adjectives

Chinese syllabus (2 credits)

Sr. No.

Name of the Unit


Material used Grammar Topic(s) taught


1. Dui Hua To enable students to know and use the vocabulary related to Café / Restaurant, Time, days, date .To enable students to ask questions and

Textbook + Listening to CD

Construction of related sentences

Dialogues and conversation


make enquiries.2 Duo Shao

Qian, Da dian hua, Mai Shen me, etc.

To enable students to read and speak about currency, tele call, basic dialogue in a shop, Wish birthdays and others, playing of some basic games, Talk about family, Going and Coming, etc.

Textbook + Listening to CD ,

How to use Interrogative pronouns ,Placing of Time words, Currency and Denominations

Role-plays

Short essayMy Family , Translation practice


3 Functional Grammar taught through all classesFunctional Grammar:- Chinese• Cases : SVO sentences, SCOVO, SVOV, STWVO, etc sentences

• Interrogative Particle, Interrogative Pronouns, Modal Particle, Aspect Particle, etc.

• Negation with “Mei” and “bu”

• Currency and its denominations

Sr.no Topic HoursMarketing Research

1 The Marketing Research Process- An overview 12 Research Methods and Design 23 online market research 24 Qualitative Research

-projective techniques, brainstorming, panel research etc, Depth interviews, FGDs

4

5 Quantitative Research 16 Questionnaire design 27 Sampling Methods. 28 Field procedures 19 Data Analysis -Data Preparation & processing 210 Use of statistical tools for analysis 8

11 Report preparation and presentation 212 Web based research 113 Ethics in marketing research 1