syllabus fall 2014 (1)
TRANSCRIPT
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LB-300 Business Communication in the Digital Age (3 Credit
Hours):
Extensive practical application of diverse forms of written and oral
business communication with the aid of technology. Topics include
writing memos, reports, email messages; using multimedia
PowerPoint slides in presentations; facilitating business meetings;
creating electronic resumes; using online discussion groups; and
handling the challenges of international and cross-cultural
communications.
LB 300 Blended
College of Business
Instructor:.............................................Michael herry
!ffice".....................................................#t. harles
!ffice $ours"..........................................M-% &-'
!ffice phone"..........................................()'.(*+.''+
E-mail"....................................................cherrymilewisu.edu
Reuired !e"t#oo$ ................................ Excellence in Business Communication ))th ed/ by
................................................................0ohn 1. Thill and ourtland 2. 3ovee. Pearson, 4)'.
................................................................5#36" &7(4)*7)&48&
!e"t#oo$ %nline Resources&&&&&&&&&&&&&&&&&&'ee te"t#oo$
A#out this Course !eaching Aroach
This class will use a variety of teaching9learning methods with considerable emphasis on class interaction and
discussion. 2ectures will be supplemented by discussion and an exchange of information to encourage the
development and expression of analytical s:ills. Therefore, students must be prepared.
5n addition, being prepared for class will help students develop analytical s:ills, formulate ideas, and improve
their communication s:ills. eading the text, and other material will provide students the foundation for
discussing important mar:eting topics and evaluating current mar:eting methods and strategies.
The highly accelerated pace of this course reou will note the reduced use of traditional lecture presentations, and in its place a
continuing emphasis on individual integration of concepts and on group9team activities and discussion as alearning tool. 5n preparation for each wor:shop, students are expected to complete a minimum of )'-4 hours
per wee: of study, homewor: assignments and9or group pro?ects.
Course *rame+or$
The text, Excellent in Business Communication ))th ed./, is divided into five substantive areas which will serve
as the underlying framewor: of this course"
Part ) @ Anderstanding the %oundation of 3usiness communication
Part @ Bpplying the Three-#tep =riting Process
Part * @ rafting 3usiness Messages
Part 8 @ Preparing eports and !ral Presentations
Part ' @ =riting Employment Messages and 5nterviewing for 0obs
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This course provides students with a context for learning the basic principles of business communication,
understanding important communication issues, and discovering the latest technological impacts on business
communication. #tudents will explore how business communication wor:s in the world, understand concepts
behind effective communication while developing and refining their own written and oral business
communication s:ills.
The assigned wor:shop activities include critical thin:ing
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rading Criteria
Grade B, B- e
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Assignments
Potential Grading ubric for =ritten Bssignments
!he 'e5en C6s of Communication
3ased on" 3aird, 0. I #tull, 0. )&(*/. Business communication: Strategies and solutions. 6ew >or:" McGraw
$ill.2evels of Bchievement
riteria Exemplary ompetent Ceveloping
Mechanics of Business Writing
orrect" Message must
include proper spelling,
grammar, punctuation, and
format.
* Points
%ew if any errors.
Points
#everal, minor errors
) Points
Anacceptable, ma?or
errors
lear" Message needs to beclear to be effective. * PointsExcellent larity
Points
B ma?ority of theassignment was clear
) PointsPoor clarity.
oncise" Message needs to
be brief if it is to be read by busy people.
* Points
oncise yetinformative
Points
#ome elements of
redundancy and Jnice to
:now but not criticalJinformation ! lac:ing
too much information
overly concise/
) Points
Cid not adhere to
assignment
guidelines
%ormat" 5nformation
formatted appropriately for type of documents.
* PointsExcellent formatting
Points
%ormat was mostlycorrect w9 minor errors.
) Points
6ot formattedcorrectly.
Reasoning in Business Writing
oncrete" Message needs
concrete specific/ terms for
accuracy and credibility.
* Points
Excellent accuracy
and credibility
Points
#pecifics were hit and
miss.
) Points
Message lac:ed
specifics and left it
up to the reader to
Jfigure out.J
oherent" Message needs to
hang together so that ideas
flow from one to the next
through smooth transitions.
* Points
#eamless transitions
and logical
construction.
Points
The document
contained elements of
strong organiDation
) PointsCocument was
poorly organiDed.
omplete" Message needs to
include enough relevant and
useful information.
* Points
Thorough and
effective.
Points
#ome elements were not
thoroughly explored.
) Points
2ittle relevant and
useful information.
Social Conventions in Business Writing
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!he 'e5en C6s of Communication
3ased on" 3aird, 0. I #tull, 0. )&(*/. Business communication: Strategies and solutions. 6ew >or:" McGraw
$ill.
2evels of Bchievement
ourteous" Message should be positive to build
goodwill, and focus on the
audience.
* Points
Cemonstrated
superior Jaudiencecentered
communicationJ
Points
#ome elementsexhibited audience
centered
communication others
did not.
) Points
Cid not consider theaudience
Total KEach >es L * point,
maximum L 8 points
2ate Bssignments"
Late assignments are not accepted & 5n-class assignments must be completed in class on the day they are
assigned. 5f you miss the class, you miss the assignments and the points allowed.
.articiation7'u#stanti5e .ostings (Discussion Board rading)
The collaborative learning model re
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Potential Grading ubric for Participation !n 2ine
Points Fuantity Fuality
&-)
Posting in the threaded discussion topics on a
minimum of three */ separate days per wee:.
Excellent @ deep use of ) a-f
Bverage @ fair use of ) a-f
Poor @ little, if any use of ) a-f
'-( Posting in the threaded discussion topics on two/ separate days per wee:. Excellent @ deep use of ) a-f Bverage @ fair use of ) a-f
Poor @ little, if any use of ) a-f
)-8
Posting in the threaded discussion topics on one
)/ day per wee:.
Excellent @ deep use of ) a-f
Bverage @ fair use of ) a-f
Poor @ little, if any use of ) a-f
4 Cid not participate Cid not participate
'eeches
#tudents will be expected to ma:e verbal presentations. To assess these presentations the following rubric will
be employed. Potential ubric follows"
1 3 --,eets the 3 le5el
and
Categor8
'core
%rgani;ation
O Organizationalpattern isminimallyobservable ornot observable
O Organizationalpattern isclearlyobservable
O Organizationalpattern isclearly andconsistentlyobservable andis skillful
O Content of thepresentation
cohesive
Language
O Languagechoices areunclear andeitherminimallysupport or donot support theeectiveness of thepresentation
O Language is
not appropriateto audience
O Languagechoicesthoughtful
O Languagechoicesgenerallysupport theeectivenessof thepresentation
O Language is
appropriate toaudience
O Languagechoices areimaginative,memorable,and compelling
O Languagechoicesenhanceeectiveness
Deli5er8 O Deliverytechniquesdetract fromtheunderstandability of thepresentation
O Speaker
O Deliverytechniquesmake thepresentationunderstandable andinteresting
O Speaker
O Deliverytechniquesmake thepresentationcompelling
O Speakerappearspolished and
23-*44 3usiness ommunication in the Cigital Bge Bugust, ) 4)8 Page +
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appearsuncomfortable
appearscomfortable
condent
'uorting
,aterial
O !nsu"cient ornon#e$istingsupportingmaterials
O %ither non#
e$istingreferences orthe referenceto informationor analysisminimallysupports thepresentation orestablishescredibility
O Supportingmaterialssu"cient
O&eference toinformation oranalysis thatgenerallysupports thepresentationor establishescredibility
O Supportingmaterials morethan su"cient
O ' variety oftypes of
supportingmaterials usedO &eference to
information oranalysis thatsignicantlysupports thepresentation orestablishescredibility
Central
,essage
O%ither non#e$isting centralmessage or thecentralmessage is note$plicitlystated, but canbe deduced
O Centralmessage
basically clearandunderstandable
O Centralmessageconsistent(ithsupportingmaterial
O Central
message iscompelling
O Centralmessagestronglyenhanced bysupportingmaterial
%5erall 'core:
Confidentialit8
#ometimes during class discussions, students will offer information from their place of employment. This may
include polices, practices, strategies, and future initiatives. =ith respect for the other members in the class, we
will treat all discussions as !6%5CE6T5B2 @ that is, as information that will not leave the classroom.
Academic Honest89 Comuter thics9 and Co8right La+s
5n the classroom, as in business, plagiarism and cheating are serious offenses. !ffenders may receive a grade of
Dero on the exam, paper or pro?ect; or even failure in the course; or expulsion from the Aniversity. %or more
information, refer to the Academic Honest, Computer Ethics, and Copright La!s policies in the Aniversity
atalog.
Bdditionally, all 2ewis students must abide by the 2ewis Aniversity "nformation Services Accepta#le $se
%olic& This is an agreement between members of the 2ewis community and 2ewis Aniversity regarding use of
the 5nternet, on-campus networ:, =eb Page, ourse Management #ystems, #tudent 5nformation #ystem, and all
electronic systems. #ee" http"99www.lewisu.edu9welcome9offices9infoservices9BllBcceptableAsePolicy.htm
%ther eneral .olicies and .rocedures
). Aniversity policiesefer to current course schedule boo:let for policies concerning"
a. =eather related closure of university and9or !ff-campus sites.
23-*44 3usiness ommunication in the Cigital Bge Bugust, ) 4)8 Page 7
http://www.lewisu.edu/welcome/offices/infoservices/All_AcceptableUsePolicy.htmhttp://www.lewisu.edu/welcome/offices/infoservices/All_AcceptableUsePolicy.htm
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b. Personal decision not to attend class due to weather.
. ollege of 3usiness policies and procedures
efer to ollege of 3usiness Bcademic Policies section of the current university catalogue about"
a. lass attendance
b. 5ncomplete grades
c. Bcademic honesty
d. Grade appeal
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found" http"99lewisuniversity.blac:board.com. %or more about how to use 3lac:board visit"
www.lewisu.edu9resources9larc9impact9bb!nline!rientationModules.htm
=or$sho Adatations
5f you need wor:shop adaptations or accommodations because of a disability, if you have emergency medical
information to share with the instructor, or if you need special arrangements in case the building must beevacuated, please contact the instructor.
'u#mitting Assignments
Bll wor:shop wor: is re
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,iscellaneous ,aterials
The Mission #tatement of 2ewis Aniversity
2ewis Aniversity, guided by its atholic and 2asallian heritage, provides to a diverse student population
programs for a liberal and professional education grounded in the interaction of :nowledge and fidelity in the
search for truth.
2ewis promotes the development of the complete person through the pursuit of wisdom and ?ustice.
%undamental to its mission is a spirit of association which fosters community in all teaching, learning and
service. These distinctive values guide the Aniversity in fulfilling its mission"
• >no+ledge
The result of a lifelong pursuit of learning fostered through creative and
critical interaction in a community of learners.
• *idelit8The spirit which recogniDes God as ultimate reality, unifying the diverse
forms of :nowledge in the pursuit of fullness of truth, while recogniDing the
diversity of human experience.
• =isdom
The result of the integration of reflection and action developed through
higher learning throughout all of life.
• ?ustice
The affirmation of the e
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'chedule
Date Assignment
To be
completed prior
to =or:shop )
!30ET51E#). Explain why effective communication is important to organiDations and how it can
help you succeed in business
. Ciscuss four changes in the wor:place that are intensifying the need tocommunicate effectively
*. Cescribe the five characteristics of effective business communication
8. 2ist strategies for using communication technology successfully
'. 5dentify and briefly discuss types of communication barriers
+. Ciscuss four guidelines for overcoming communication barriers
7. $ighlight the advantages and disadvantages of wor:ing in teams
(. 5dentify the characteristics of effective teams
&. larify the importance of nonverbal communication
)4. Explain how you can improve meeting productivity through preparation,
leadership, and participation
EBC• hapter )" Bchieving #uccess Through Effective 3usiness ommunication
• hapter " Mastering Team #:ills and 5nterpersonal ommunication
B#E PEPBBT5!6
#olving ommunication Cilemmas at Toyota h. )/
• 3e prepared to discuss case !A 6!=2ECGE FAE#T5!6#9EUE5#E# be prepared to discuss/
Appl +our ,no!ledge
• Fuestions ) I * h. )/
• Fuestions I * h. /
Exercises
• Fuestions I )* h. )/
• Fuestions )4 I )* h. /
%!MB2 !MMA65BT5!6" #E2%-56T!CAT5!6 8 points/
• =rite a one-page memorandum introducing yourself to your instructor.
• #elf-5ntroduction 3ac:ground" =here did you grow upV =hat have you done in
terms of school, extracurricular activities, ?obs and family lifeV 5nterests" =hat are
you interested inV =hat do you li:e to doV =hat do you li:e to thin: about and tal:
aboutV Bchievements" =hat achievements have given you the greatest personal
satisfactionV 2ist at least three. 5nclude things that gave you a real sense of
accomplishment and pride, whether or not theyOre the sort of thing youOd list on a
23-*44 3usiness ommunication in the Cigital Bge Bugust, ) 4)8 Page ))
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rWsumW. 5nclude a picture if you feel comfortable
PBT55PBT5!6 56 2B## ) points/
23-*44 3usiness ommunication in the Cigital Bge Bugust, ) 4)8 Page )
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Date Assignment
#tudents
will sign
up for a
sessionduring
=ee: )
C!
6!T
prepare
for the
first
course
session
AE6T E1E6T BT52E #AMMB>
• %ind an article in the $arvard 3usiness eview $3/ that relates to 3usiness
ommunication
• >ou can use the online 2ibrary databases to research articles.
5f you have not used the online databases follow these steps to find the $3.
). Go to www.lewisu.edu
. #croll over Bcademics
*. lic: on 2ibrary
8. lic: on #earch E-0ournals
'. >ou will probably need passwords here. hec: 3lac:board for current password
+. Type in $arvard 3usiness eview
7. !pen 3usiness #ource omplete
(. lic: on #earch within this publication
&. $appy huntingN
!6TE6T
• !ne paragraph summary of article content and relate the article content to course concepts
%!MBT
• %ollow -uidelines for Written Assignment
pages maximum
23-*44 3usiness ommunication in the Cigital Bge Bugust, ) 4)8 Page )*
http://www.lewisu.edu/http://www.lewisu.edu/http://www.lewisu.edu/
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CE251E> 8 points/
• Bll students will submit their memo via 3b Bssignment function.
• !6G!A6C =EE#" #tudents will be re
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Date Assignment
To be completed
prior to
=or:shop
!30ET51E#). Ciscuss the opportunities and challenges of intercultural communication
. Explain the importance of recogniDing cultural differences; delineate the
differences between high- and low-context cultures, and list categories of culturaldifferences
*. Explain why studying other cultures helps you communicate more effectively
8. Cescribe the three-step writing process
'. Explain why itJs important to define your purpose
+. 0ustify the importance of analyDing your audience profile
7. 2ist factors to consider when choosing the most appropriate channel and medium
for your message
(. #ummariDe the process for organiDing business messages effectively
EBC
• hapter *" ommunicating in a =orld of Civersity
•hapter 8" Planning 3usiness Messages
• Bppendix B" %ormat and 2ayout of 3usiness Cocuments
B#E PEPBBT5!6
#olving ommunication Cilemmas at E> h. */
• 3e prepared to discuss the case !A 6!=2ECGE FAE#T5!6#9EUE5#E# be prepared to discuss/ Appl +our ,no!ledge
• Fuestions ) I h. */
• Fuestions ) I * h. 8/
Exercises
• Fuestions 8 I )) h. */
• Fuestions ' I ) h. 8/
FA5Q 8 points/
• omplete FuiD )
PBT55PBT5!6 56 2B## ) points/
23-*44 3usiness ommunication in the Cigital Bge Bugust, ) 4)8 Page )'
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Date Assignment
To be completed
prior to =or:shop
*
!nline
!30ET51E#
). Explain the importance of adapting your messages to the needs and expectationsof your audience
. Ciscuss ways of achieving a tone that is businessli:e and a style that is clear and
concise*. Cescribe how to select words that are not only correct but also effective8. Ciscuss factors that increase paragraph readability
'. Explain why revision is important in business and discuss when revision is
performed
+. 2ist tips for ma:ing your writing clear
EBC
• hapter '" =riting 3usiness Messages
• hapter +" ompleting 3usiness Messages
B#E PEPBBT5!6 8 points/
#olving ommunication Cilemmas at #he Ta:es on the =orld h. '/• 3e prepared to discuss the case .uestions )-8.
#olving ommunication Cilemmas at 0efferson abb =eb Cesign h. +/
• 3e prepared to discuss the case >!A 6!=2ECGE FAE#T5!6#9EUE5#E# be prepared to discuss/
Appl +our ,no!ledge
• Fuestions ) I h. '/
• Fuestions ) I * h. +/
Exercises
•
Fuestions 8 I + h. '/
• Fuestions 7 I )' h. +/
FA5Q 8 points/
• omplete FuiD
=5TTE6 $!ME=! B##5G6ME6T 8 points/
• #tudents will interview a person from a culture different than their own and
describe communication cultural differences noted by the interviewee. %indings
should be presented in a one-page memo format.
23-*44 3usiness ommunication in the Cigital Bge Bugust, ) 4)8 Page )+
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Date Assignment
To be completed
prior to =or:shop
8
!30ET51E#
). ompare the strengths and wea:nesses of the print and electronic mediaavailable for short messages
. Cescribe the role of blogging in business communication today
*. Bpply the three step writing process to routine and positive messages8. Ciscuss the differences among types of routine reouTube, 3logs, %aceboo:, 2in:ed5n, Podcasts, >elp, Google, !ther
Kyou chooseN.
• Cescribe the technology9tool =hat is itV/
• =hat are the positives and negatives of this technology9toolV
• =hat is the value of this technology9tool in a business environmentV
• =hy would you or would you not/ recommend the adoption of this
23-*44 3usiness ommunication in the Cigital Bge Bugust, ) 4)8 Page )7
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technology9tool in your current wor:place9organiDationV
• *-pages maximum
• 3e prepared to present your material in class.
PBT55PBT5!6 56 2B## ) points/
23-*44 3usiness ommunication in the Cigital Bge Bugust, ) 4)8 Page )(
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Date Assignment
To be completed
prior to =or:shop
'
!nline
!30ET51E#
). Explain the differences between the direct and indirect approaches to negativemessages, including when itOs appropriate to use each one
. 5dentify the ris:s of using the indirect approach and explain how to avoid such
problems*. Cescribe the B5CB plan for persuasive messages8. Cistinguish between promotional and logical approach and discuss how to
balanced them
'. Cistinguish between emotional and logical appeals and discuss how to balance
them
EBC
• hapter &" =riting 6egative Messages
• hapter )4" =riting Persuasive Messages
B#E PEPBBT5!6 8 points/
#olving ommunication Cilemmas at hargify h. &/.• 3e prepared to discuss the case .uestions )-8.
#olving ommunication Cilemmas at afeMom h. )4/
• 3e prepared to discuss the case .uestions )-8.
BPP2> >!A 6!=2ECGE FAE#T5!6#9EUE5#E# be prepared to discuss/
Appl +our ,no!ledge
• Fuestions ) I * h. &/
• Fuestions ) I h. )4/
Exercises
•
Fuestions 8 I 7 h. &/
• Fuestions 8 I & h. )4/
FA5Q 8 points/
• omplete FuiD 8
23-*44 3usiness ommunication in the Cigital Bge Bugust, ) 4)8 Page )&
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Date Assignment
To be completed
prior to =or:shop
+
!30ET51E#
). #tructure of informational reports. #tructure of analytical reports
*. Cistinguish informational reports, analytical business reports, and proposals
8. Explain the difference between drafting a summary, drawing a conclusion anddeveloping a recommendation
'. 6ame characteristics of effective report content
+. Cescribe the communication power that visuals add to your writing
7. 2ist topics commonly covered in a proposalOs introduction, body, and closing
(. Ciscuss principles of graphic design that can improve the
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Date Assignment
To be completed
prior to =or:shop7
!nline
!30ET51E#
• Explain the importance of oral presentations in your career success
• Ciscuss the three functions of an effective introduction
• 5dentify ways to :eep your audienceOs attention during your presentation
• Explain how visuals enhance oral presentations and list several popular types ofvisuals
EBC
• hapter )*" ompleting eports and Proposals
• hapter )8" Cesigning and Celivering !ral and !nline Presentations
B#E PEPBBT5!6 8 points/
#olving ommunication Cilemmas at Garage Technology 1entures h. )*/
• 3e prepared to discuss the case .uestions )-8.
#olving ommunication Cilemmas at Principato->oung Entertainment h. )8/
•
3e prepared to discuss the case .uestions )-8.
BPP2> >!A 6!=2ECGE FAE#T5!6#9EUE5#E# be prepared to discuss/
Appl +our ,no!ledge
• Fuestions ) I h. )*/
• Fuestions ) I h. )8/
Exercises
• Fuestions 8 I ( h. )*/
• Fuestions )4 I ) h. )8/
FA5Q 8 points/
• omplete FuiD +
=5TTE6 $!ME=! B##5G6ME6T 8 points/
• omplete the collaborative short report. !nly one copy per group needs to be
submitted.
• #ee text pages 8)'-8( for needed sections will be defined by professor/
• +-( pages content/ on the topic of your choice.
• ollaboration on this assignment will be conducted through Group %unction or
Ciscussion 3oards.
23-*44 3usiness ommunication in the Cigital Bge Bugust, ) 4)8 Page )
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.otential .eer 5aluation
Team 6ame" Cate"
This appraisal form is to be used to evaluate your teammatesO participation. Please be as ob?ective as possible.
$ow involved were your teammates in the pro?ectV Ase the chart below to help determine your answer. ircle
the number that you thin: best describes the value of your contributions. !ne sheet per group per assignment.
#howed involvement in the group discussions
=as open-minded and listened to the comments of others
Bs:ed pertinent
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Date Assignment
To be completed
prior to =or:shop
(
!30ET51E#). Cefine the purpose of application letters and explain how to apply the B5CB
organiDational approach
. Explain the stages of a successful employment interview*. 5dentify the most common employment messages that follow an interview8. Cemonstrate your s:ill in ma:ing a persuasive oral presentation
EBC
• hapter )'" 3uilding areers and =riting WsumWs
• hapter )+" Bpplying and 5nterviewing for Employment
B#E PEPBBT5!6
#olving ommunication Cilemmas at BT h. )'/
• 3e prepared to discuss the case .uestions )-8.
#olving ommunication Cilemmas at Qappos h. )+/
• 3e prepared to discuss the case .uestions )-8.
BPP2> >!A 6!=2ECGE FAE#T5!6#9EUE5#E# be prepared to discuss/
Appl +our ,no!ledge
• Fuestions I * h. )'/
• Fuestions ) I h. )+/
Exercises
• Fuestions ' I + h. )'/
• Fuestions 8 I ( h. )+/
FA5Q 8 points/
• omplete FuiD 7
#PEE$ PEPBBT5!6 ' points/
• Cevelop a brief speech outline and prepare a 7-)4 minute persuasive speech to
your business communication class. 5ncorporate oral presentation techni