sxswi panel: we f*cked up. exploring failure with happy cog and friends

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#sxswfailure #sxswfailure

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This was a panel that took place at SXSWi on March 13, 2010. The panel was moderated by Kevin M. Hoffman, and featured Tracey Halvorsen (FastSpot), Greg Hoy (Happy Cog East), Wil Reynolds (Seer Interactive), and Greg Storey (Happy Cog West.) The talk was written by Kevin M. Hoffman. The slides were designed by Kevin Sharon and Kevin M. Hoffman.

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Page 1: SXSWi Panel: We F*cked Up. Exploring Failure with Happy Cog and Friends

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#wef*ckedup

TRACEY HALVERSON@fastspottracey

#sxswfailure

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failure |ˈfālyər|noun, by

Being in a bad situation and doing nothing about it.

Tracey Halverson

#sxswfailure

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#wef*ckedup

GREG HOY@greghoyboy

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failure |ˈfālyər|noun, by

At the end of the day, not being able to proudly promote the work you’ve done.

Greg Hoy

#sxswfailure

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WIL REYNOLDS

@wilreynolds

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failure |ˈfālyər|noun, by

Occurs whenever I put my head on the pillow and find myself feeling like I’m not doing everything I can to help my clients be successful.

Wil Reynolds

#sxswfailure

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GREG STOREY@brilliantcrank

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failure |ˈfālyər|noun, by

When two or more parties do not communicate clearly, make assumptions, and in doing so set false expectations of one another and the work created.

Greg Storey

#sxswfailure

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How many different kinds of failure?

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RECOVERABLE FAILURESUNRECOVERABLE FAILURES

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RECOVERABLE FAILURES

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RECOVERABLE FAILURES

SIMPLEMISTAKES

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RECOVERABLE FAILURES

DID YOU TEST?

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RECOVERABLE FAILURES

SCOPE ANDEXPECTATIONS

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RECOVERABLE FAILURES

MANAGE THE UNKNOWN

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“the ménage à trois”

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RECOVERABLE FAILURES

Q & A

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RECOVERABLE FAILURES

Q & A1. Pretend you are your own worst

client or coworker.

2. The one that ruined everything.

3. Tell the panel what you do to make projects fail.

4. Confused? I’ll demonstrate.

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UNRECOVERABLE FAILURES

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UNRECOVERABLE FAILURES

(NOT) GETTINGFIRED

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UNRECOVERABLE FAILURES

CATASTROPHE

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UNRECOVERABLE FAILURES

FIRINGCLIENTS

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tweet this. If nothing else,

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Go forth and fail.

@kevinmhoffman

#sxswfailure

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