sxswi 2014: an art director's take

26
SXSWi through the eyes of an Art Director Larissa Barth, Art Director, PBJS

Upload: pbjs

Post on 17-Aug-2014

715 views

Category:

Design


4 download

DESCRIPTION

Get PBJS Art Director Larissa Barth's day-by-day recap of SXSWi 2014 sessions on design, innovation, weirdos and Kevin Bacon. Bonus: Puppies, celeb sightings and Austin restaurant recommendations.

TRANSCRIPT

Page 1: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

SXSWi through the eyes of an Art Director Larissa Barth, Art Director, PBJS

Page 2: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

DAY 1 RECAP: THE NEW DIGITAL AGE, SHOW YOUR WORK, & EVIL DESIGN

Page 3: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

The New Digital Age

Quote of the Session:

“In an automated world … income will go up for those that embrace and work with computers, and will go down for those that resist.”

People Worth Following: -Eric Schmidt

Eric Schmidt Executive Chairman, Google @ericschmidt

Jared Cohen Director of Google Ideas, Google @jaredcohen

Steven Levy Senior Writer, Wired @stevenlevy

Page 4: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

Lessons of the Session:

1. Shut up and listen. Don’t be a vampire or human spam. 2. Don’t be a hoarder. When you come across great stuff - don’t keep it to yourself. When you share things you love, you are teaching your audience why it’s loveable and are therefore one step closer to sharing (and being well received) for your own work. 3. Credit is always due. Share attributions. Tell people why they should care and where they can find more or similar info.

Person Worth Following:

-Austin Kleon

Austin Kleon Writer, Illustrator @austinkleon

Show Your Work!

Page 5: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

Person Worth Following:

Chris Nodder UX Consultant @uxgrump

Evil By Design

Quote of the Session:

“It's OK to deceive people… in fact we do it all the time already.”

-Chris Nodder

Page 6: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

DAY 2 RECAP: F*** NO, PUPPIES

& KEVIN BACON (*swoon*)

Page 7: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

“You [the client] worry about the what – we’ll worry about the how. Together, let’s zero in on the why.”

How to Say “F*** No” and Still Have Them Love You

Quote of the Session:

“We shouldn't give clients options, we should give them solutions.”

Person Worth Following: -Michael Nieling

Michael Nieling Creative Director Ocupop @ocupop

-Michael Nieling

Page 8: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

#PuppyHour

Page 9: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

Make Yourself the Happiest Person on Earth

Quote of the Session:

"A trained mind can access joy on demand." Person Worth Following:

Chade-Meng Tan Jolly Good Fellow Google @chademeng

-Meng

Page 10: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

6 Degrees of Kevin Bacon: A Social Phenomenon Turns 20

Quote of the Session:

“Whether it’s my age, or my misspent youth- I often forget who I have worked with - so while it is embarrassing, I have actually looked at the call sheet and checked their Bacon Number so I know to say, ‘Good to see you,’ or ‘Good to see you again.’"

People Worth Following:

-Kevin Bacon

Brian Turtle Co-Creator 6 Degrees of Kevin Bacon

Kevin Bacon Actor, Director @kevinbacon

Felicia Day Writer, Actress The Guild @feliciaday

Maisie Williams Actress Game of Thrones @maisie_willilams

Lance Ulanoff Chief Correspondent Mashable @lanceulanoff

Page 11: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

DAY 3 RECAP: WEARABLE TECHNOLOGIES & THE EMOTIONAL ARCADE

Page 12: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

SxSW Accelerator: Wearable Technologies

Nymi Personal identity stored in a bracelet, unlocked by your unique heartbeat. www.getnymi.com

Wearable Solar High-fashion clothes made with solar panels that can recharge your phone on the go. paulinevandongen.nl

Skully Helmets Smart transportation. Imagine Google Glass, but with a rear-view mirror and Bluetooth directions. www.skullyhelmets.com/

Page 13: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

Quote of the Session:

“Emotion is a great way to test if a project works.”

People Worth Following:

-Caspar Sonnen

Caspar Sonnen New Media Coordinator IDFA DocLab @casparsonnen

Brett Hoff Director of Programming Made in NY Media Center by IFP @brenthoff

IDFA DocLab presents the Emotional Arcade

Page 14: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

DAY 4 RECAP: JOAN vs DON, & WHY WEIRDOS

OUTPERFORM NORMALS

Page 15: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

Joan vs Don: Female Leadership in Digital Agencies

Quote of the Session:

“Pick the things that are yours, and let go of the things that aren’t.” People Worth Following:

-Liz Harper

Liz Harper GM TBWA\Digital Arts Network @lizmarieharper

Pam Scheideler Director of Digital Production, Deutsch LA @pscheideler

Page 16: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

Science of Weird: Why Weirdos Outperform Normals

Quote of the Session:

“We are awesome at being average. And we are so average at being awesome.” Person Worth Following:

-Mike Lazerow

Mike Lazerow CMO Salesforce & Buddy Media Founder @lazerow

Page 17: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

DAY 5 RECAP: OPPOSITES ATTRACT, THE

NEUROCHEMISTRY OF BRAND LOVE & TECH FOR DEVELOPMENT

Page 18: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

Opposites Attract

Quote of the Session:

“The creative act is not performed by the artist alone; the spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifications and thus adds his contribution to the creative act.” People Worth Following:

-Marcel Duchamp

Juliette Fritsch Chief of Education & Interpretation Peabody Essex Museum @modernlimey

Stacie Slotnick Assistant Director of Communications, MIT Media Lab @eicats

Page 19: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

Uwe Gutschow VP Digital & Engagement Strategy, Innocean USA @innoceanusa

The Neurochemistry of Brand Love

Quote of the Session:

“Blood, brains and biochemistry. Brands willing to dive into the world of neuroscience, economics, biology & psychology will see a rise in the bottom line.”

People Worth Following:

-Dr. Zak

Dr. Paul Zak Economist @pauljzak

Page 20: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

Harnessing the Power of Tech and Data for Development

Quote of the Session:

“Innovative isn't always new.”

Person Worth Following:

-Chelsea Clinton

Chelsea Clinton Vice Chair Clinton Foundation @chelseaclinton

Page 21: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

EXTRACURRICULARS: CELEBRITY SIGHTINGS, FOOD & DRINKS,

PARTIES, MUSIC & PRETTIES

Page 22: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

Celebrity Sightings

Krysten Ritter @KrystenRitter

Mike Standish @MikeStandish

Brian Malarkey @BrianMarlarkey

Neil deGrasse Tyson @neiltyson

Mindy Kaling @mindykaling

This guy from The Mindy Project

Kevin Bacon @KevinBacon

Page 23: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

Food & Drinks

Two things:

1. Eat at Searsucker. It is life changing. 2. Austin has amazing sushi. Which was unexpected, but delightful.

Page 24: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

Parties

MSLGROUP Tech Party At the Ginger Man

MashBash By Mashable at The Ranch CrowdTap w/White Panda

Page 25: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

Pretties

Page 26: SXSWi 2014: An Art Director's Take

MSLGROUP | PBJS!

THANK YOU