What makes a story a story?

A story has a beginning, a middle, and an end

Gives the audience a sense of order and

momentum

A story has characters

Gives the audience someone to identify with (or

not)

A story has conflict

Gives the audience something to root for (or

against)

Marshall Ganz’s “public

narrative”

Story of SELF

Story of NOW

Story of US

A story is more than just

entertainment – it can

move an audience to

action.

Look for chances to stage the

house

Details help you create a

world for the audience to

imagine itself living in.