swot analysis of health insurance sector

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    SWOT Analysis of Health Insurance Sector

    With Special Reference to Reliance Money

    Solution

    Submitted in the partial fulfillment of the requirement of

    Degree of Master of usiness Administration

    from

    !uru !obind Singh Indraprastha "ni#ersity$ Delhi

    %&'(&)&'(*+

    ,-

    RI./SH 0"RI

    IIIrd Semester

    ARM, I1STIT"T/ O2 MA1A!/M/1T 3 T/4H1O5O!,

    !R/AT/R 1OIDA)&'(*'6

    A"!"ST &'(*

    1

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    Acknowledgement

    Before starting a reach out to the innards of the project work, as a part of my

    Appreciativeness-interlaid, I would like to highlight the names of certain people, who not

    only lent a helping hand in attaining a plurality of practical exposure, but bailed me out of

    hardship as and when I encountered it.

    I would like to thank roject Mentor-Mr Farrukh Nadeem, on Training Mentor-Mr

    Nitin (Regional Head), Jhandevalan, New Delhi for explaining me each and every

    aspect of !arketing "esearch in a lucid and practical way and for giving me the

    opportunity to work on this project.

    I am also thankful to Dr an!eev Tandon, Facult" Mentor, Arm" #n$titute o%

    Management & Technolog" %ormaking me aware regarding the field and helping me to

    complete this summer training project.

    I fell highly delighted in mentioning the name of my friends and last but not the least

    thanking to m" 'arent$for providing me the entire emotional and-moral backup without

    support and encouragement of them this project would have not been completed.

    I hope that the project would be a great event to boost the hierarchy of my academiccareer.

    ri!e$h uri

    MA-*+

    2

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    RT#F#AT .F .R#/#NA0#T1

    I, ############################## "oll $o #################### of %&&'- ((

    batch, a fulltime bonafide student !aster of Business Administration )!BA* rogramme

    of Army Institute of !anagement + echnology, reater $oida, hereby certify that this

    project work carried out by me at

    ################################################# submitted in partial

    fulfilment of the reuirements of the programme is an original work of mine under the

    guidance of the industry mentor ##################################### and

    faculty mentor ############################, and is not based on or was reproduced

    from any existing work of any other person or of any earlier work undertaken at any other

    time or for any other purpose, and has not been submitted anywhere else at any time.

    )/tudent0s /ignature*

    1ate2

    )3aculty !entor0s /ignature*

    1ate2

    3

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    TA0 .F .NTNT

    Acknowledgement ii

    Certificate of Originality iii

    No2 HATR A/ No2( .3!ective o% the tud"

    (.( rimary objective

    (.% /econdary objective

    4

    4

    4

    % #ntroduction

    %.( "eliance /ecurities

    %.% "eliance !oney

    %.5 "eliance 6ompany rofile

    %.7 /uccess sutras of "eliance !oney

    %.8 9ision of "eliance !oney

    %.: "eliance capital ltd

    %.; 9ision and 9alues

    %.4 "eliance 6apital deals in following products

    2.9 Corporate social responsibility

    %.(& "eliance /ecurities

    %.((

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    7 Re$earch Methodolog"

    Introduction

    7( !ethodology of rojects

    7.% /ample 1esign

    7.5 >uestionnaire 1esign

    7.7 rimary /ources

    7.8 /econdary /ource

    7.: Assumptions

    5%

    5%

    5%

    5%

    55

    55

    55

    55

    : 3indings 57

    ; 6onclusion 7'

    "eferences 8&

    Appendix 8(

    5

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    0#T .F F#/4R

    Figure No2 Figure De$cri'tion age No2

    3igure ( Awareness level 57

    3igure % /ources of information 58

    3igure 5 =ffect of traditional way compare to innovative way 5:

    3igure 7 6omparison of various features 54

    3igure 8 3eature as per priority 5'

    3igure : $ecessity of health insurance 7&

    3igure ; !arket share of different kind of health insurance 7(3igure 4 "easons for opting health insurance 7%

    3igure ' robability of ?

    3igure (& resent and 3uture !arket for Insurance 77

    3igure (( 6onsumer0s preference 77

    3igure (% reference in compare to other insurance plans 78

    3igure (5 6onsumer0s preference among different modes ofpurchasing

    7:

    3igure (7 "easons for not taking health insurance 7;

    3igure (8 3eatures sought by non-insured consumers 74

    0#T .F TA0

    Figure No2 Figure De$cri'tion age No2

    3igure ( Awareness level 57

    3igure % /ources of information 58

    6

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    3igure 5 =ffect of traditional way compare to innovative way 5:

    3igure 7 6omparison of various features 54

    3igure 8 3eature as per priority 5'

    3igure : $ecessity of health insurance 7&

    3igure ; !arket share of different kind of health insurance 7(

    3igure 4 "easons for opting health insurance 7%

    3igure ' robability of ?

    3igure (& resent and 3uture !arket for Insurance 77

    3igure (( 6onsumer0s preference 77

    3igure (% reference in compare to other insurance plans 78

    3igure (5 6onsumer0s preference among different modes of

    purchasing

    7:

    3igure (7 "easons for not taking health insurance 7;

    3igure (8 3eatures sought by non-insured consumers 74

    HATR 5

    .JT#6 .F TH T4D1

    his study was carried to investigate @ealth Insurance /ector. 1uring my summer

    training, I was given an opportunity to learn @ealth Insurance /ector. I had to work at

    "eliance @ealth Insurance and had to study the insurance market with special reference to

    the competitors of "eliance. he study drives me to undergo /?

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    health insurance sectors were investigated. he aims and objectives of the study are as

    follows with special reference to "eliance @ealth Insurance2

    o undergo /?

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    beginning called R0#AN. Eater this group entered the power sector through

    "eliance ower and the entertainment sector by acuiring Adlabs.

    Anil Ambani, announced his resignation from the "eliance Industries Eimited )"IE*

    board. And announced the formation of Anil 1hirubhai Ambani =nterprises )A1A=*,

    which will be a holding company controlling "eliance Infocomm, "eliance =nergy

    Eimited )"=E* and "eliance 6apital Eimited )"6E*. And the new entity will invest about

    "s.%,&&& crores in "6E and "s.(,&&& crores in "=E.

    !ukesh ambani got the responsibility for "eliance Industries and I6E.

    lobal experience, both in highly industrialised countries as well as in low- and middle-

    income economies clearly demonstrate the importance of achieving universal coverage

    through social health insurance mechanisms or a mix of both. Although India followed a

    mix of these strategies since ('8&s, the penetration of health insurance remained low for

    the next six decades. Indias tryst with health insurance program goes back to the early

    ('8&s, with the launch of =mployees /tate Insurance /cheme )=/I/ in ('8%* and 6entral

    overnment @ealth /cheme )6@/ in ('87*.@owever, Indias landscape of health

    insurance has undergone tremendous changes in the last three years with the launch of

    several more health insurance schemes in the country, largely initiated by central and

    state governments. It is fascinating to observe the rapid and significant change in the

    geometry of health insurance coverage in the country. he country that has been witness

    to three health insurance programs until %&&; )=/I/, 6@/ and rivate @ealth Insurance

    - @I*, is now swamped by a plethora of insurance programs, in less than three years

    time. he breadth, depth and height of health insurance coverage has witnessed enormous

    leap during this period. he breadth of the coverage- denoted by the percentage of

    population covered by the insurance scheme F has accelerated from about ;8 million

    people covered )roughly about (: million family beneficiaries* in %&&;, to an estimated

    5&% million people in %&(&, about one-fourth of the population. hanks to four important

    initiatives, by the central government )through "ashtriya /wasthya Bima Gojana - "/BG*

    and state sponsored schemes, as in Andhra radesh, amil $adu, and Harnataka. hree of

    the giant schemes )"/BG, "ajiv Aarogyasri and Halaignar* in a span of three years have

    covered roughly %7; million, over one-fifth of Indias population. 6omparatively, the

    breadth of the coverage is by any global standards uite breath-taking and occurred at a

    rapid rate in a span of three years, and this feat could be achieved even among the

    vulnerable population and informal workers, where the penetration is otherwise difficult

    till recently. he commitment to euity and access to poor people is clearly.9

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    725Reliance Securities:-

    "eliance /ecurities, the broking arm of "eliance 6apital is the one of the Indias leading

    retail broking houses in India, providing customers with access to euities, euity options

    and commodities futures, wealth management, wealth management services, mutual

    funds, I

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    Above detailed explanation will provide complete idea of the project and in the last final

    conclusion will be made. /o that "eliance money solution can improve customer

    satisfaction and thereby increase in the sale of financial product of the company.

    728Reliance om'an" ro%ile

    Reliance Money Ltd:-

    "eliance !oney is a comprehensive electronic transaction platform offering a wide range

    of asset classes. Its =ndeavour is to change the way India transacts in financial markets

    and avails financial services. "eliance !oney is a single window, enabling you to access,

    amongst others in =uities, =uity + 6ommodities 1erivatives, !utual 3unds, I

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    out to around :.%8%. "eliance money is a part of the reliance Anil 1hirubhai Ambani

    roup and is promoted by "eliance capital, the fastest growing private sector financial

    services company in India, ranked amongst the top 5 private sector financial companies in

    terms of net worth.

    "eliance money is a comprehensive financial solution provider that enables you to carry

    out trading and investment activities in a secure, cost-effective and convenient manner.

    hrough reliance money, you can invest in a wide range of asset classes from =uity,

    =uity and commodity 1erivatives, !utual 3unds, insurance products, I

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    13

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    2.#Reliance Capital ltd

    "eliance 6apital Eimited )"6E* was incorporated in year ('4: at Ahmadabad in ujarat

    as "eliance 6apital + 3inance rust Eimited. he name "6E came into effect from

    anuary 8, (''8. In %&&%, "6E shifted its registered office to amnagar in ujarat beforeit finally moved to !umbai in !aharashtra, in %&&:.

    In %&&:, "eliance 6apital 9entures Eimited merged with "6E and with this merger the

    shareholder base of "6E rose from &.(8 million shareholders to (.5 million.

    "6E entered the 6apital !arket with a maiden public issue in (''& and in subseuent

    years further tapped the capital market through rights issue and public issues. he euity

    shares were initially listed on the Ahmadabad /tock =xchange and he /tock =xchange

    !umbai. resently the shares are listed on he /tock =xchange !umbai and the $ational

    /tock =xchange of India.

    "6E in the initial years engaged itself in steady annuity yielding businesses such as

    leasing, bill discounting, and inter-corporate deposits. Eater, in (''5 diversified its

    business in the areas of portfolio investment, lending against securities, custodial services,

    money market operations, project finance advisory services, and investment banking.

    "6E was accredited a 6ategory ( !erchant banker by the /ecurities =xchange Board of

    India )/=BI*. It had lead managedJco-managed (8 issues of an aggregate value of "s. 7&&

    crore and had underwritten 55 issues for an aggregate value of "s. 88& crore. All these

    companies were listed on various exchanges.

    "6E obtained its registration as a $on-banking 3inance 6ompany )$B36* in 1ecember

    (''4. In view of the regulatory reuirements "6E surrendered its !erchant Banking

    Eicense.

    "6E has since diversified its activities in the areas of asset management and mutual fundK

    life and general insuranceK consumer finance and industrial financeK stock brokingK

    depository servicesK private euity and proprietary investmentsK exchanges, asset

    reconstructionK distribution of financial products and other activities in financial services.

    14

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    72< "ision and "alues:-

    Lhe most profitable, innovative, and most trusted financial services company in India

    and in the emerging marketsL.

    In achieving this vision, the company will be both customer-centric and innovation-

    driven.

    And the 9alues is2

    /hareholder Interest.

    eople 6are.

    6onsumer 3ocus.

    =xcellence in =xecution.

    eam work.

    roactive Innovation.

    Eeadership by =mpowerment.

    /ocial "esponsibility.

    "espect for 6ompetition.

    72=Reliance Capital deals in !ollo$in% products>-

    "eliance Eife Insurance.

    "eliance eneral Insurance.

    "eliance 9enture

    "eliance !utual fund

    "eliance !oney.

    "eliance /ecurities.

    "eliance 6ommercial 3inance.

    "eliance 9enture 6apitalist.

    "eliance Asset "econstruction.

    15

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    "eliance !/.

    I6=M F /tock =xchange.

    "eliance 6ommunication2

    "eliance lobalcom.

    "eliance Infratel.

    9anco.

    "eliance ?orld.

    "eliance lobal 6all.

    "eliance Icall.

    "eliance 1igicom.

    "eliance B

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    ?ith an aim to provide focused studies and research in Information and 6ommunication

    echnology )I6*, the "eliance roup announced the setting up of the 1hirubhai

    Ambani Cniversity )1AC*. he 1AC will be soon set up in ((& acres of land and the

    "eliance roup has earmarked (&&crore )C/D(; million* for developing higher

    education in !adhya radesh, a company release said. he overnment of !adhya

    radesh has issued a letter of intent and also provided land for the proposed varsity. he

    Cniversity will provide focused studies and research in I6 and also focus on niche

    programmers relevant to the economic development of the state. he 1AC will offer both

    undergraduate and postgraduate programmers with emphasis on research activities in I6

    and allied area

    725*Reliance Securities:-

    &asic 'n!ormation:-

    7255 O$ners(ip ) Capital:-

    17

    6ompany $ame "eliance /ecurities vt. Etd.

    Business ypes rading 6ompany

    roduct J /ervice !utual 3und, Insurance, 1erivative, I

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    7257*bout Or%anisation:-

    "eliance /ecurities Etd )"eliance /ecurities*, a "eliance 6apital company is one of the

    leading brokerage houses and distribution arms of the "eliance Anil 1hirubhai Ambani

    roup )"1A*. he firm was established in %&&8 and offers comprehensive services

    such as trading in euity, derivatives, investment banking, portfolio management services

    )!/*, wealth management services )?!/*, research + distribution of financial

    products such as mutual funds, insurance and I

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    /anjay ?adhwa 6hief 3inancial uality and knowledge, "eliance 6ap.

    Asokan Arumugam 6hief 6ompliance officer, "eliance 6apital

    H.Achuthan 6hief eople officer, "eliance 6apital

    Eav 6haturvedi 6hief "isk

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    C+C stands !or Cas(- n- Carry2 Gou can take delivery positions using this product. Buy

    transactions will reuire (&&O cash margins and sell transactions will be also allowed

    based on the 1emat holding available.

    ,elivery +RML)>- $"!E stands for $ormal. hese are delivery buy transactions in

    which pre-specified margin.)ranging %&O to (&&O* is blocked by "/E.

    re-specified margin can be in the form of free cash balance P ost haircut

    value of "/E /pecified 1emat holding Psame days sale proceeds.

    he balance payment has to be made within P% days. If debits are not cleared

    by P% day, 1elayed ayment 6harges )16* will be levied from P% day

    onwards.

    If debits are not cleared by P: day, "/E will liuidate the positions anytime

    on or after P; day.

    If debits are not cleared by P: days, further exposure will not be allowed in

    that particular exchange effective from P; day onwards.

    At all times during the $"!E term )i.e. day to P: day*, you need to

    maintain minimum margin as reuired and defined by "/E from time to time.

    After !arket

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    Gou can Buy and /ell stocks on $/= and B/= during the trading hours. Gou need

    to suare off all open positions under !I/ product before 52%& p.m. on same

    trading day.

    here are two additional features in the !I/ that enhance your intraday buying

    positions viN. lus !ultiplier and /uper !ultiplier F both these are intraday

    products as well.

    !I/ is a product that offers approximately 8 times exposure in cash segment, :.8

    times in stock futures and (& times in index futures.

    By default all our clients are offered this product.

    If you wish, !I/ positions can be converted to any other product such as $"!E

    or 6$6 before the specified cut-off, subject to the availability of the reuiredmargin.

    725;Plus Multiplier M'S:#

    o boost your trading potential, "eliance /ecurities Etd has launched the 0lus !ultiplier0.

    his product is an extension of our existing product - !argin Intraday /uare-off,

    wherein you get exposure against margin on intraday trades + if you do not suare-off or

    convert such positions by 52%& !, "eliance /ecurities will suare-off such open

    positions before the market closes.

    lus !ultiplier is a product that offers approximately (& times exposure in cash segment,

    4 times in stock futures and (8 times in index futures.

    725B*dvanta%es o! Plus Multiplier:-

    (. his product allows you to take high exposure against margin

    %. A feature to unleash trading potential to take advantage of market

    opportunitiesQ

    5. If unable to close open positions, the positions will be auto suared-off.

    Gou dont need to be in front of the trading system throughout the market

    hours.

    7. ake positions in =uity and 3utures segments

    8. ake leveraged positions on available margins for the day

    :. Approximate exposure up to (& times in cash, 4 times in futures stocks and

    (8 times in futures index.

    21

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    725

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    Gou can trade in 3utures and

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    BAA 6AIAE

    eojit B$ aribas

    /!6 lobal /ecurities limited

    BonanNa

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    "6E was accredited a 6ategory ( !erchant banker by the /ecurities =xchange Board of

    India )/=BI*. It had lead managedJco-managed (8 issues of an aggregate value of "s. 7&&

    crore and had underwritten 55 issues for an aggregate value of "s. 88& crore. All these

    companies were listed on various exchanges.

    "6E obtained its registration as a $on-banking 3inance 6ompany )$B36* in 1ecember

    (''4.

    In view of the regulatory reuirements "6E surrendered its !erchant Banking

    Eicense."6E has since diversified its activities in the areas of asset management and

    mutual fundK life and general insuranceK consumer finance and industrial financeK stock

    brokingK depository servicesK private euity and proprietary investmentsK exchanges, asset

    reconstructionK distribution of financial products and other activities in financial services

    HATR 8

    0#TRAT4R R6#C

    825 RAARH AR

    a'er Title>Dimen$ion$ o% Health #n$urance For The Rural oor

    Author($)>?an"al,Dar$h"inha

    A3$tract

    here are many constraints in healthcare system in India out of which the absence of

    health insurance for the unorganiNed sector and the adverse resource allocation for the

    rural sector stand out significantly. Ambulatory care is a luxury item in the consumption

    basket of the rural poor. his paper focuses on the health insurance of the bottom :&

    percent of the population, as they need it most. 3or this purpose, aulys model is utiliNed

    to determine the optimal amount of health insurance and the corresponding premiums at

    individual and household levels for both outpatients and inpatients using the $// 8%nd

    round data. he feasibility of the adoption of insurance schemes based on the empirical

    findings is examined. 3inally, it is suggested that the decentraliNed political system at the

    anchayat level and the infra-structural medical facilities in villages be used to initiate

    25

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    compulsory health insurance for the rural poor. he /tate 3inance 6ommissions should

    come up with measures to improve the financial condition of the anchayats.

    827RARH AR

    a'er Title>randuildingand Adverti$ing> a''roache$ in #ndian 0i%e #n$urance

    #ndu$tr"

    Author($)> A$hi$h $adh, oni"a illore

    A3$tract

    3inancial service brands are based on ensuring long-term financial security through a

    broad range of inherently risky services and investment options. In the insurance sector,

    branding has typically involved the concepts of stability, trust and protection.If there was

    one industry in India which least considered branding as an essentiality, it would be the

    insurance industry. @owever, with liberaliNation of the industry, players have to realiNe

    the need for branding in a competitive environment. Insurance companies need to strive

    to build a brand in order to attract both the end customer and intermediaries.

    his study is intended to analyNe the advertisements and to know through a set framework

    and model how closely the present day advertisements fall in line with what has been

    proposed in theory. It is meant to understand the features that come up in the Insurance

    product advertisement in the Indian industry and how closely the advertisements are in

    line with what has been theoretically prescribed as ideal way of communication for the

    Insurance products. he results of the analysis will be particularly useful for the players

    of the insurance industry, the media world and academicians.

    828 RARH AR

    AR T#T0> Health #n$urance overage Among 1outh and 1oung Adult$ with

    Cork 0imitation$

    ATRAT

    his paper explores health insurance coverage trends for youth )age (8-(4* and young

    adults )age ('-%'* with work limitations using data from the 6urrent opulation /urvey.

    In %&&& those in the young work-limited population were substantially more likely to

    have insurance coverage than their counterparts in the not work-limited population. hey

    were much more likely to have public coverage and much less likely to have only private

    coverage. Insurance coverage for this population increased substantially between ('4'

    and %&&&, in contrast to a decline for the not work-limited population. ?e discuss the26

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    probable contributions of policy reforms and the decline in employment of people with

    work limitations to these trends.India. @owever, the penetration of insurance in rural

    India remains pitifully low. his paper aims at exploring the potential of life insurance in

    rural India with all its problems, complexities and variables, and suggesting the means

    and ways of meeting the challenge of developing the rural insurance business in tandem

    with its potential of economic growth.3igure 5.(.((.%2 Hirkpatricks raining =valuation

    !odel

    82 RARH AR

    AR T#T0> =ffects of @ealth Insurance and /election into @ealth Insurance

    Eiterature "eview on the =ffects of @ealth Insurance

    ATRAT

    ?hen a person experiences a bad shock to health, their medical expenses typically

    rise and their contribution to household income and home production )e.g. cooking or

    childcare* declines )e.g. ?agstaff and 1oorslaer, %&&5K ertler, Eevine + !oretti, %&&5K

    ertler and ruber, %&&%*. According to the ?@

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    heory suggests that health insurance can address some of these problems. By

    covering the cost of care after a health shock, insurance can help to smooth consumption,

    reduce asset sales and new debt, increase the uantity and uality of care sought, and can

    improve health outcomes.

    Cnfortunately, rigorous evidence on the impact of insurance is scarce, and there are

    even fewer studies on the effects of insurance in developing countries.

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    'nte%rity ) Citi8ens(ip> It believes in giving back to our community, to our

    neighbourhoods, to our environment.

    Our Culture>It is growth strategy is to build positions in new markets

    where we can achieve superior growth and returns.

    "eliance @ealth ?ise Insurance policy)/tandard lan* comes with Cniue features that

    gives you the best advantage at all times

    6hoice of /um insured2 % lacks, 5 lacks, 7 lacks + 8 lacks

    $o medical tests for persons up to 78 years with clean medical history

    Basic coverage of @ospitaliNation due to IllnessJ accident F All plans

    Associated covers like2

    -@ospitaliNation expenses

    -1omiciliary @ospitaliNation

    -1ay 6are reatment

    -re + ost @ospitaliNation cover

    -$ursing Allowance

    -re-existing coverage after 7 years of renewal

    -6ost of @ealth 6heck-up reimbursement after 7 claim free years

    9alue added covers like2

    -"oad Ambulance service

    -=xpenses on accompanying person

    !aximum entry age 2 :8 Gears

    Income ax Benefits

    8&O reimbursement on pre acceptance medical test charges for accepted proposals

    Policy 5eature>

    +o restriction on Room rent 'C; Rent: Gou can decide the room youJ family

    member would be staying in if hospitaliNed and not the Insurance 6ompany

    29

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    +o per illness limit:Gou will not face any specific monetary limit while taking

    treatment for a particular illness

    +o Loadin% on rene$al premium> Gou have the assurance of unchanged

    premium even after receiving a claim Reimbursement up to If your

    proposal is accepted , "eliance eneral Insurance 6ompany shares your financial

    burden eually where you have to undergo specific tests reuested.

    Continuity &ene!its

    /hall be available only if the olicy is renewed within (8 days from the previous

    olicy expiry date

    Assured renewal till ;8 years $o 6laim Bonus

    Rene$al Premium

    "enewal premium would be uoted as per the base premium chart with or without

    renewal.

    7ealt( 'nsurance premium

    In the age of high cost of living, to lead a smooth life people are trying to compromise onvarious aspects. Among other things, this rise in inflation rate is also reflecting on health

    insurance in India. But something like RhealthS cannot be compromised on.

    ?e may not be able to take a call on whether health in$urancecompanies will charge us

    less for our health insurance plans in India or not. @oweve, we can definitely work

    towards following certain practices that may help us reduce our health insurance premium

    amount.

    Continuity &ene!its /hall be available only if the olicy is renewed within (8 days from the previous

    olicy expiry date

    Assured renewal till ;8 years

    $o 6laim Bonus

    Rene$al Premium

    "enewal premium would be uoted as per the base premium chart with or without

    renewal

    30

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    7ealt( 'nsurance premium

    In the age of high cost of living, to lead a smooth life people are trying to compromise on

    various aspects. Among other things, this rise in inflation rate is also reflecting on health

    insurance in India. But something like RhealthS cannot be compromised on.

    ?e may not be able to take a call on whether health in$urancecompanies will charge us

    less for our health insurance plans in India or not. @owever, we can definitely work

    towards following certain practices that may help us reduce our health insurance premium

    amount.

    31

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    HATR

    RARH MTH.D.0./1

    #NTR.D4T#.N

    "esearch methodology is the process used to collect information and the data for the

    purpose to make decisions. "esearch is a procedure of logical and systematic application

    of the fundamentals of science to the general and overall uestions of a study and

    scientific techniue by which provide precise tolls, specific procedures and technical,

    rather than philosophical means for getting and ordering the data prior to their logical

    analysis and manipulation. 1ifferent type of research designs is available depending upon

    the nature of research project.

    he study about R/?uestionnaire ,esi%n

    A uestionnaire has been designed, filled by the subscribers of "eliance @ealth

    Insurance and by the people who is the part of "eliance @ealth Insurance. hus in order

    to not to take much of time of the respondents a uestionnaire consists fourteen closed

    ended uestions.

    2Primary Sources:32

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    rimary data is collected by structured uestionnaire, discussing problem and people

    have also been personally interviewed so as to get idea and could be explained more

    easily and clearly.

    2;Secondary Source

    1ata has been collected and compiled for the different purpose, which are used in

    research for this study. he secondary data include material collected from2

    Internet

    Books and articles

    $ewspaper

    2B*ssumptions

    he research was based on the following assumption2

    he methodology used for this purpose is survey and uestionnaires. It is assumed that

    this method is more suitable for collection of data.

    It is assumed that the respondent have filled right and correct option according to their

    view.

    HATR ;

    33

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    F#ND#N/

    After the analyNing and interpreting the data there are some findings2

    his study finds that "@ has lack of awareness among the people. !ost of the

    people dont know about the "@ features and their benefits. eople are using only normal insurances as comparison to using the more

    customised and beneficial health plans.

    his study finds that people bought the "@ not only for the some relaxation in

    medical expenditure or investment diversification but also for the retirement

    planning.

    S?O/ *nalysis> trength$, Ceakne$$e$, .''ortunitie$, and Threat$

    34

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    he /trengths, ?eaknesses,

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    HATR B

    .N04#.N

    @ealth insurance presents both opportunities and risk for the attainment of health system

    performance goals. 3or example in countries where @ealth Insurance plays a prominent

    role, it can be credited with having injected resources into health systems added choice

    and helped make the systems more responsive. @owever it has also given rise to

    considerable euity challenges in many cases and has added to healthcare expenditure in

    most of the countries.

    @ealth insurance coverage can be an important social objective in system with universal

    coverage, where policymakers wish to offer consumers an alternative to universal

    publicly financed provide, or where certain medically necessary health services and

    products are not covered publicly. Get policymakers will need to intervence to address

    market failures in order to assure health insurance access for high risk groups. In doing so

    they can choose from a range of tools. hey need to balance the sometimes competing

    goals of access and the maintance of a broad and diverse pool of covered lives

    particularly in voluntary markets. In addition governments and insurance should make

    further strides to ensure meaningful disclosure of policy terms and better dissemination of

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    information in order to enable consumers to make informed decision between competing

    health insurance products.

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    5527 Ce3$ite$ re%erred$

    (. http2JJwww.newindia.co.inJfa-health.asp

    %. http2JJorientalinsurance.nic.inJ"

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    ;. ?hich all features are there in current insurance policiesV

    (. Eong term disability insurance

    %. Eife insurance

    5. @ealth insurance

    7. @ome owner insurance

    8. Automobile insurance

    4. 1o you know that is tax advantage in health insurance uJs 4&1V

    (. Ges %.$o

    '. 3rom where do know about "@V

    (. 3riends %.$ewspaper

    5. ?ebsite 5.