S.W.O.T Analysis

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Strengths

Delicious.Various.Fashionable.Portable.Convenient. Unique.Low fat.Nutrition.

Weakness

Lining up(long time).Expensive.Branches are few.

OpportunityCo-operate with 7-11.

Reservation on net.

ThreatsA lot of similar cheaper products.Bubble burst.

Sales StrategiesDifferent flavor

in different seasons.

Always invent new kind of

flavor.

PriceHave a discount.Special price on festivals.

Place

Shopping center.Super market.Department store.Nearby campus.Crowded street.

PromotionAdvertisement.News.Billboard.

Market Segment

Females.Youth.College students.Person who

is addicted to dessert.

Slogan

Sweeten your heart.

Slogan

All you enjoy in your heart.

Slogan

Melt your tongue.

Logo