swipe pitchdeck rev1 · startup x 1 swipe monetizing mobile engagementdata on the blockchain rev...

STARTUP X 1

SWIPEMonetizing Mobile Engagement Data on the Blockchain

www.swipecrypto.com

Rev 1.2, 16 July 2018SwipeCrypto Pte. Ltd.

Access to 2 million users in Southeast Asia

Backed By:

STARTUP X 2SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~

SwipeCrypto Pte. Ltd.

Data is the New Oil of the Digital EconomyHowever user profile within a single app is often incomplete

Incomplete user profile

Non-actionableLow data monetization value

User profile data is scattered across multiple mobile apps

Demographics Data

Who is this user?

Transaction Data

What do they buy?

Behavior & Activity

How often do they use the

app?

Interest DataWhat

content do they read?

App #1 App #2 App #3 App #4



Trust Deficit in Today’s Data MonetizationCurrent centralized data intermediary approach is non-transparent and at times unfair

# Non-transparent tracking of data

contribution, aggregation & revenue

distribution

Demographics, transaction data

Interest data

Various mobile activity data

# Users are not rewarded

# Who uses my data, for what?

E-commerce App

Content App

App Users

Games, utilities apps, and other

mobile apps

Centralized Data Intermediary # Non-transparent

data sources

# Non-auditable

Data Buyers



Introducing SWIPE NetworkA blockchain infrastructure for transparent data monetization and privacy management

SWIPE Decentralized

Data Marketplace

App Developers

SWIPE Network – a Blockchain Infrastructure

SWIPE SDK

Developer tools to collect data from

apps

Improve app marketing

Privacy & Data Sharing Protocol

User consent and privacy management

on the blockchainData BuyersApp Users

Sell Side

Data Marketplace Partners

Buy Side



Value Propositions of SWIPE NetworkSell Side Buy Side

Privacy ControlApp developers and users are in full control over data sharing policy

User EngagementSDK tools drive higher app usage, user retention and in-app-purchases

RewardsApp developers and users are rewarded for engagement and the data they share

ContextData schema contextualized to specific industry use cases

AuditabilityVisibility of data life cycle – data origin, what happen to it, and where it moves over time

Complete User ProfileEcosystem of diverse data sellers contribute to creating complete user personas



How does SWIPE work?

Various apps integrate

SWIPE SDK

Smart Contract • Transparent data campaign management• Privacy & data sharing governance• Payment distribution

Analytics EngineData processing

Targeting

Decentralized ledger

• Data are encrypted, indexed, and stored

• IPFS / BigChainDB/ Bluzelle

Filter by privacy policy

SWIPE Decentralized Data Marketplace

Track campaign progress

1

2

Behavior Data

Demographics

Interest Data

Transaction Data

3a

4

Enabling data privacy protocol on the blockchain

3b



• Personalized content on lockscreen

• Track clickstreams data on the blockchain

• In-app purchase with SWIPE Tokens.

• Cross-promote in-app items to users in SWIPE Network

• In-app ads monetization

• Aggregate, analyze and monetize data from SWIPE Network

SWIPE SDK

SWIPE AdsSDK

SWIPE Push Lockscreen SDK

SWIPE Marketplace SDK

• Stake tokens for customized marketing campaigns / mission.

• Examples: Surveys, Installs, Data Collection

SWIPEMission SDK

SWIPE Brain

Marketing tools to increase app active usage and retention, enable data collection

Behavior Data

Transaction Data

Interest Data

Demographics



Deliver latest content to app users’ lockscreensMaximum content exposure with proven 10x click-through-rate to drive active usage and retention

01 / SWIPE Push

02 / Unlock

• USERS press the power button to unlock

• Personalized content is shown at lockscreen

03 / Swipe Left or Right• SWIPE LEFT to go to the

content landing page

• SWIPE RIGHT to unlock phones as usual

• iPhone users will be engaged through a widget instead of lockscreen

01 / Download App

• USERS download apps powered by SWIPE Push SDK

04 / Personalized Content• Display content landing

page or In-App content

SWIPE LEFT SWIPE RIGHT



Advertisers buy ad slots with SWIPE Tokens.

Users engagement are tracked through SDK

Push personalized advertisements to app users

Smart Contracts distribute SWIPE Tokens to app developers and users

Advertisers

App DevelopersApp Users

03

04

02 / SWIPE Ads

Transparent & Auditable Advertising Transaction Records on IPFS

Earn SWIPE Tokens through advertising monetization

1

2 3

4



01 / An app (“App-A”) embeds SWIPE Marketplace SDK to support in-app items redemption with SWIPE Tokens.

02 / The in-app items in “App-A” can now be promoted to the rest of the users within the network

03 / SWIPE Marketplace

Notes: The information provided in this page is for illustration purposes only.



04 / SWIPE Mission

Mission Owner• Create a SWIPE Mission with specific objectives, reward terms and conditions.

• Define staking requirements for mission participation.

Mission Participant• Stake SWIPE Tokens to participate in missions.

• Earn reward tokens for fulfilling mission objectives.

• Staked tokens are returned to participants upon mission completion.

Sample Missions• Airdrop

• Surveys

• App referrals

Stake tokens, create and participate in SWIPE Mission, earn reward tokens



SWIPE Token Economy

PAYMENTDecentralized payment

distribution.

Data buyers transact with SWIPE Tokens.

STAKEStake tokens to

participate in SWIPE Missions.

REWARDSReward contributors

based on the amount of qualified data contributed.



Go To Market Roadmap

2020

Q4‘19

Q3’18

Q4’18

Q2’19

Q1’19

• Target Early Adopters testing

MVU Beta Testing with Early Adopters (App

Developers)

Design Data Monetization Use Cases with Data Partners/Buyers

MVU Alpha Release

• SWIPE Ads• SWIPE Push• SWIPE Brain - Insights Dashboard• SWIPE Mission

SWIPE Network 1.0 Critical mass of app users and app developers

Full-scale Marketing to achieve Critical Mass

Production release:• SWIPE Brain – start data

monetization• SWIPE Marketplace

SWIPE Network v2.0 and beyond

Co-create use cases relevant to the commercial industry

(minimum viable unit)• SWIPE Push• SWIPE Mission

Leverage existing business operation & commercial partners in Indonesia, followed by global expansion through platform approach

Notes: Dates and features are subject to change without notice.



Two-pronged Strategy to Engage Early Adopters

Ref: https://www.slideshare.net/wearesocialsg/digital-in-2017-southeast-asia

854 MMobile

Subscriptions S.E.A

644.1 MTotal

Population S.E.A

Leverage our existing business operation, ready product and commercial partners in Indonesia & South East Asia

High Mobile Penetration:

133%

Huge market with 73%Unbanked

10x Bitcoin Transaction Growth

From 2015-2017 @ Indonesia

Onboard global crypto apps to use SWIPE SDK

• Crypto-savvy app• Highly targeted, high-value user segment

interested in crypto content such as ICO announcement and trading signals.

• Global critical mass

1 2



• Partnership with MyPhone(local #1 smartphone OEM)

• CTR (click-through-rate) of 10x industry norm

• >300k users

Oct’16Launched AGILA Rewards

in Philippines

• Partnership with Alternative Media Group – AMG (largest digital advertising co in Indonesia)

• Top trending app in Playstore• >420k users

May’17Launched Cepatswipe in

Indonesia

July’17Kickstarted

SwipeCrypto

• Partnered with DigixGlobal, KeneticCapital, FBG

Oct’17Organized Inaugural Ethereum Indonesia

Meetup

June’18Launched MVU AppBlockpost (Alpha)

• MVU app to showcase SWIPE SDK capabilities

Established User Base & Commercial Partners for MVU SuccessWe are Leading Mobile Lockscreen Engagement Platform in ASEAN since 2016



Leadership Team

Advisors

Clifford Lim (CEO) Andrew Marchen (CTO) Kuay Chong Sean (CSO) Iyan Waer (COO)

Jehan ChuManaging partner,

Kenetic Capital

John FioreliHead of advisory, Kenetic Capital

Shaun DjieCo-founder/COO,

Digix Global

Ivo GiorgievCo-founder/CEO,

AdEx

Yaron VelnerCo-founder/CTO,

Kyber Network

Megain WidjajaChairman

Alternative Media Group (Indonesia Largest DOOH)

Ahmad AdityaCOO

Mahaka Group (Indonesia Leading Integrated Media)

Joshua HoCo-founder, QCP Capital

Thomas GrahamManaging Partner,

TLDR Capital

Jefrey JoeManaging Partner,

Alpha JWC Venture

Davy MakimianCEO

Alternative Media Group (AMG)



Strategic Partners

myphoneLeading Smartphone OEM in Philippines

Alternative Media GroupLargest Digital Advertising co in Indonesia

Pedals.idIndonesia tech startup accelerator

Go-to-market Commercialization Partners

Blockchain Partners Data Monetization Partner



Growing list of Apps in SWIPE Network (Sell Side Partners)

www.cepatswipe.comMobile lockscreen advertising platform in IndonesiaUser base: > 420k, Rating: 4.4

www.agila.phMobile lockscreen advertising platform in PhilippinesUser base: >300k, Rating 4.3

www.around-j.comInternational Juventus Fans CommunityUser base: >5k in app, 1.15M in FB

Justbeeep.mePersonal organizerUser base: > 50k

Mbjb.liveLive traffic AppUser base: >10k

Checkpoint.sgLive Traffic AppUser base: >170k

k9 crypto newsUser base: >300

BlockpostCrypto News App

Brown & ProudMarketing Network AppUser base: >49k

Access to 2 million users in Southeast Asia

SepulsaMobile Top-up & PaymentUser base: > 500k

BADR InteractiveMobile App StudioUser base: > 700k



Awards & Media Coverage

Effective Mobile MarketingGlobal Award 2017, London

SwipeCrypto - Finalist in Most Effective Mobile First Service

Tech In Asia Jakarta 2017

CepatSwipe – Top 10 Most Interesting Startups Day #1

As Seen On

STARTUP X 20

SwipeCrypto Website: https://www.swipecrypto.comEmail: [email protected]: https://medium.com/swipecryptoTelegram: https://t.me/swipecrypto

SWIPE SDK Crypto News Demo App: https://play.google.com/store/apps/details?id=com.swipecrypto.cryptorss

Cepatswipe Website: http://www.cepatswipe.comCepatswipe Google Play: https://play.google.com/store/apps/details?id= com.cepatswipe.swiperich

AGILA Rewards Website: http://www.agila.phAGILA Rewards Google Play: https://play.google.com/store/apps/details?id=ph.agila.swiperich

SWIPE

STARTUP X 21

APPENDIX



Introducing SWIPE Network

• Earn SWIPE Tokens by contributing data

• Full control of privacy and data sharing policy

• Get personalized content

Transparent data monetization and privacy control on the blockchain

SWIPE Decentralized Data Marketplace

• Engage users via marketing tools (SWIPE SDK)

• Contribute data and earn SWIPE Tokens

• Get more data from the network

App Developers

App Users

Data products for marketing insights

• Advertising• Marketing

optimization• Consumer behavior• Mobile usage

insights

SWIPE Network

SWIPE SDK

• Developer tools to collect data from apps

• Improve app marketing performance

Privacy & Data Sharing Protocol

• Smart contract powered

• Transparent user consent and privacy management

Data Buyers

Obtain auditable and contextualized data package



Apps

SWIPE Network Technical ArchitectureInfrastructureAPP Developer

Network Platform

SWIPE AdsSDK

SWIPE Push Lockscreen SDK

SWIPE Marketplace SDK

SWIPEMission SDK

SWIPE Brain

Infrastructure

Data Sharing Protocol

Key Management -Nucypher

Targeting Engine

Analytic Engine

Decentralized Database –Bluzelle, BigChain DB

Decentralized Storage –IPFS

Legend: ----------- Developed by SWIPE ----------- Collaborate with Partners



Disclaimer

© 2018 SwipeCrypto Pte. Ltd. All Rights Reserved

This publication is subject to the disclaimers and risk factors stated in the SWIPE Whitepaper [available at https://swipecrypto.com]. Please carefully readthose disclaimers and risk factors together with this publication.

This publication describes a product that is in development. SwipeCrypto Pte. Ltd. (“SwipeCrypto”) reserves the right to change product specifications and otherinformation at any time without notice, but undertakes no obligation to update this publication or any of the information it contains. SwipeCrypto may not make the productavailable in all markets as indicated in this publication.

Product roadmap information represents SwipeCrypto’s view of the anticipated product direction as of the date of this publication. However, SwipeCrypto retains sole andabsolute discretion to determine the timing and scope of future releases of product features and functionality and therefore makes no commitments, representation orwarranties in respect of product roadmap information.

This publication is for informational purposes only. While SwipeCrypto believes the information presented in this publication is correct as of the date of this publication,SwipeCrypto provides this information (a) “as is” with no guarantee of completeness, accuracy or timeliness of this information, or of the results obtainedfrom its use and (b) without warranties of any kind, express or implied.

This publication does not constitute, and is not intended to be, an offer to sell, a solicitation to purchase or invest in or a recommendation of SWIPE Tokens, the SWIPENetwork platform, SwipeCrypto, any shares or other securities in SwipeCrypto (or any other entity) or any other project or property of SwipeCrypto (or any other entity) inany jurisdiction.

No regulatory authority in any jurisdiction has reviewed or approved this publication.

[SwipeCrypto and SWIPE] are trademarks of SwipeCrypto Pte. Ltd. All other product names are trademarks or registered trademarks of their respective owners.

swipe pitchdeck rev1 · startup x 1 swipe monetizing mobile engagementdata on the blockchain rev...

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