Buying music, merchandise and concert tickets is currently a

transaction…not a relationship building process. The relationship between Fans and Musicians is a

zero-sum pie.

Problem

What is FanLP?

Loyalty Point platform for musicians to reward fans for supporting early and often (Long-Term Incentives). All music on FanLP is available for

free and legal download.

How Does FanLP Work?

When Fans Do This:

Go to ConcertsBuy MerchandiseDonate $ for Free MusicSpread the Word/Share MusicSupport Their Fav Artists

How Does FanLP Work?They Get This:

* Fans can save these up and spend them on cool prizes like an autograph T-Shirt or Backstage Pass.

Loyalty Points (LPs)

* The earlier a fan supports an artist (When artist needs it most), the more fans are rewarded as the artist grows…much like investing in an early stage company ;). They are rewarded with unique recognition and perks such as priority access to music/concerts + more.

Fan Equity

Problem: Apple iTunes

Fans ReceiveA Song

Artist Receives65 cents (65% cut of $1)

Very Transaction Based!

Music D-Loads via FanLP

Fans Receive• Free Music• Loyalty Points (prizes, perks, recognition, status)• Fan Equity (“Stake” in artist growth prospects)

Artist Receives• Valuable Customer data• Loyalty Incentives for fans• Potentially more than $1• Lower transaction fees

Greater Incentives & Long-Term Benefits As a Result of the Transaction

Problem: Ticketmaster

Fans ReceiveA concert ticket

Artist Receives$40 for the ticket(Minus a lot b/c of high fees

Very Transaction Based!

Buying Tickets via FanLP

Fans Receive• A concert ticket• Loyalty Points (prizes, perks, recognition, status)• Fan Equity (“Stake” in artist growth prospects)

Artist Receives• Valuable Customer data• Loyalty Incentives for fans• Lower ticket fees

Greater Incentives & Long-Term Benefits As a Result of the Transaction

Why Artists Want to Use FanLP

Loyalty Points (LPs) Offers fans greater incentive to support artists regularly

Fan Equity Offers fans greater incentive to support an artist early on when they need the $/support the most

Analytics:

Growth Plan

Contact Artists via Social Media & Other Artist Introduction

Target Record Labels, Promoters, & Band Managers

1. On-Board Artists

Growth Plan

At Artist Concert, we’ll have: Table/Booth Brand Ambassadors/Customer Educators Offer FanLPs (artist-endorsed on stage) for free-signup to FanLP Teach Fans how to use and earn more LPs

2. On-Board Music Fans to Artist Loyalty Program

Provide Artist with Social Media Content Copy & Paste Status Updates/Tweets to Promote their New LP Program Artist Offer LPs to fans to share their music/upcoming concerts

Revenue Models

1) % of Concert Ticket Revenues

2) % of Merchandise Revenues

3) % of Free Music Donations

4) Premium Subscription Model with Advanced Analytics & Features* Lower % fees for signing up to Premium Model

5) % of Sponsorship Revenues

6) % of Video Ad/Ad Revenues

Exit Strategy• We’re VERY open to selling early (At >=$20M Valuation)

• Potential Buyers

Bought out LiveNation and other music ticketing companies. They are slow & clunky, so buying out competition is strategic for them.

A legal and convenient free music option that still gets artists paid is a threat to iTunes.

A legal and convenient free music option will likely be a threat to major record labels and buyout gives them strategic edge over indie labels.

We Need $500,000

$100,000 Founder Salary (1 year) $33,333 Salary x 3 founders (Tristan, Kevin & Tech Co-founder)

$150,000 Marketing Brand Ambassadors at Concerts Online Marketing Manager & Interns Marketing/Promo Materials

$150,000 Product Design & Development Team

$100,000 Legal Expenses Office (Shared Office Space in NYC) Other General Expenses

Proposed Investment ScheduleInitial Investment: $100,000 (Get us through Alpha & Beta Phase) * 5-10 Artists, On-Board Fans, Iterate based on feedback

Month 1: Start of Beta* 50 Artists, On-Board Fans, Iterate Based on Feedback

Month 2: Beta* 100 Artists, On-Board Fans, Iterate Based on Feedback

Month 3: Transition from Beta to Full Launch* 150 Artists, Iterate Based on Feedback, Start Hiring Mktg, Design, Dev) Month 4: $400,000 * Full Launch: Scale & Grow

You can pull out and keep your equity at any stage in the investment schedule to mitigate risk for you!