The Swim Safe logo

Use of the logoWhere possible, use the full colour vertical format as shown, and include the registered mark and strapline. In text, the campaign name should always be formatted as Swim Safe (in title case, with space between Swim and Safe). Please note that the full colour version is registered so ® is used. The ® symbol should not be used on text references to Swim Safe.

Protecting the logoAn exclusion zone is indicated by the dotted line surrounding the Swim Safe logo. Other elements must not intrude on this area.The strapline should be included in all instances unless otherwise agreed by the ASA marketing team.

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Swim Safe logo guidelines

1 For more information please contact marketing@swimming.org

Logo sizeIdeally, the logo’s minimum width should be 15% of the shortest edge wherever it appears. The exception to this is where that would cause the logo to be less than 25mm wide. In these instances, use the minimum size of 25mm.

Minimum sizeTo make sure that the logo is always readable and recognisable, we have set 25mm as the minimum size for reproducing it.

Colour variationsIf full colour reproduction is unavailable the Swim Safe logo may only be used in the black or greyscale versions below. The logo must appear with the trademark symbol.

Please note that the mono versions shown above are trade marked so ™ should be used.

Logo misuse

Do not alter the proportions of the logo

Do not put the logo in a box Do not change the colour of the logo

Do not use low resolution Jpeg images of the logo in print. Always obtain the original approved digital

artwork for correct reproduction

2 For more information please contact marketing@swimming.org

For Schools

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For Schools

The Swim Safe For Schools logo

Use of the logoWhere possible, use the full colour vertical format as shown and include the registered mark and strapline. This logo is only to be used in promoting the specialised programmes of school focused events that have been pre-arranged with schools by the ASA and the RNLI. It should not be used alongside the Swim Safe logo, but instead of.In text, the campaign name should always be formatted as Swim Safe For Schools, (in title case including ‘For’). Please note that the full colour version is registered so ® is used. The ® symbol should not be used on text references to Swim Safe for Schools.

Protecting the logoAn exclusion zone is indicated by the dotted line surrounding the Swim Safe For Schools logo. Other elements must not intrude on this area.The strapline should be included in all instances unless otherwise agreed by the ASA marketing team.

3 For more information please contact marketing@swimming.org