sweet dreams
TRANSCRIPT
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SWEET DREAMS
Petra Šešerko
Anamarija Lulić
SWEET DREAMS Sweet dreams comes from
Croatia!
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• Croa5an tradi5on • Everything sweet at one place • Modern places with tradi5onal food for hang out or take a rest
WHAT DOESN’T EXETER HAVE?
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• Something new – tradi5on and modern
• Best Croa5an sweet delicacies
WHAT EXETER NEEDS?
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• Women in their 20’s to 40’s
• Women who don’t have 5me to cook
• Women who want try something tradi5onal, modern
and foreign
TARGET MARKET?
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COMPETITORS IN EXETER
• Pa5sserie Valerie, Coffee # 1 and Starbucks • They have high prices • They serve breakfast, brunch, lunch, dinner and snacks
• Not fresh and organic supplies
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• Croa5an sweets • Healthy • Always fresh supplies
UNIQUE SELLING POINT (USP)
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• We will sell Croa5an cookies, cakes, ice cream, fresh juices and coffee
• Expenditures ≈ £230 000 • Revenues ≈ £350 000
• Gain ≈ £120 000 • 10 staff
HOW SWEET DREAMS WILL MAKE PROFIT?
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• Flyers every 3 months
• Sampling in centre of Exeter, in front of Sweet
Dreams and on trade shows
• Offical website, Facebook, Twi^er and Instragram
• Special offers for Facebook fans
HOW TO LAUNCH?
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• Quality and freshness of the product • Faithfulness to tradi5onal recipes with fresh and quality ingredients
• Offer cakes as they come out of your own kitchen • In 5me of 5 years open 2 more shops in Exeter and London
SUMMARY
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It’s 5me for something new and best – Time for Sweet Dreams !!