sweden · chernivtschernivtsii luts'luts'kk rivne l'vil'vivv ternopiernopill 3...

ChernivtsiChernivtsi

Luts'kLuts'kRivneRivne

L'vivL'vivTTernopilernopil

3

Content

SWEDEN4 THE NORDICS 6 SWEDEN OVERVIEW 10 THE SWEDISH RETAIL MARKET13 THE SWEDISH CONSUMER 14 SHOPPING TOURISM16 FOODIE NATION 18 GREAT SUPPLY OF RETAIL SPACE19 EXCELLENT LOGISTICS HUB20 E-COMMERCE IN SWEDEN22 ESTABLISHMENT FACTS24 A-Z GUIDE TO SWEDEN

STOCKHOLM26 STOCKHOLM OVERVIEW30 LARGEST SHOPPING DESTINATIONS 32 SHOPPING CENTRES34 KEY RETAIL AREAS CITY CENTRE36 RETAIL DEVELOPMENT

GOTHENBURG38 GOTHENBURG OVERVIEW42 LARGEST SHOPPING DESTINATIONS 44 KEY RETAIL AREAS CITY CENTRE 46 RETAIL DEVELOPMENT

MALMÖ48 MALMÖ OVERVIEW52 LARGEST SHOPPING DESTINATIONS 54 KEY SHOPPING STREETS CITY CENTRE56 RETAIL DEVELOPMENT

Let us assist you59 CONTACT INFORMATION

11 REASONS TO TAKE A CLOSER LOOK AT SWEDEN• Top performing economy in Europe• Largest market in the Nordic region• Strong retail sales growth for 20 consecutive years• Wealthy consumers with high purchasing power• P opulation growth and a large, well-educated middle class• Recognised as a trendsetting and progressive country• Sophisticated consumers, early adopters• Strong appetite for new international retail brands• Well established test market• Availability of attractive retail space• Transparent market and easy to do business

We are glad that you picked up this publication, since it means you are interested in learning more about retail opportunities in Sweden. The purpose of this guide is to give an overview and assist you in evaluating an entry into this dynamic market.

Sweden stands out and outperforms the rest of Europe in many key areas such as economy and competitiveness. Equally important, we are a nation of high-income earners with a large share of spend-ing on retail and food & beverage. Swedes are also recognised as widely travelled trendsetters who are innately curious about new international brands and products.And since the purchasing power is one of the highest in Europe, they have ever increasing means to satisfy that curiosity. Many new international brands have already discovered the potential but there is room for many more. The share of international retailers in Sweden is low compared to markets in the rest of Europe.

WELCOME TO SWEDEN

Sweden stands out – outperforming the rest of Europe

in many key areas such as economy and competitiveness.

32

This guide charts retail opportunities in Sweden’s three largest city regions – Stockholm, Gothenburg and Malmö – and provides hard facts and information about the market, demand and supply. It has been developed in joint collaboration between the national trade and investment council Business Sweden, the regional investment promo-tion agencies of Stockholm, Gothenburg and Malmö and the Stock-holm City Center Partnership. Among the partners are the Stockholm Property Association, property owners and consultants.

Please contact us for advice, networking contacts and establish-ment support – free of charge and in full confidentiality – to assist you further in evaluating the opportunities and setting up a success-ful business in Sweden. Please see contact details at the back.

4 51 Swedish krona, SEK = ¤ 0.104, EUR (average 2017)1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017)

THE NORDICS TOP OF LEAGUE OUTPERFORMING EUROPE

The Nordic model – one region, four countriesSome consider them small nations up north but in fact, the Nordics are continuing to outperform the rest of Europe, showing higher scores on practically every chart and ranking one cares to construct.

The four countries are tied together historically through collaboration and many similarities – political visions, social security and cultural traditions – even language (except for Finnish). This has been interna-tionally labelled as the “Nordic Model” – a hybrid system with its mix of social welfare benefits, open-ness and high-tech capitalism, which has made the region a highly attractive place for both living and doing business. Add to that security, transparency and lack of corruption.

High performers in an international perspectiveThe Nordic economies, and especially Sweden and Norway, have shown strong development in recent years. The region has stood out from the rest of the developed world with its strong macroeconomic fundamentals. Low sovereign debt, transparent economies, a well-consolidated banking system and consumers with sound personal finances, produce a combination of stability and growth potential.

Comparing wealth with price levelsNorway stands out with a GDP significantly higher than the rest of the Nordics and Europe, largely due to Norway’s abundance of oil. But one should also take into consideration that Norway is one of the most expensive countries to live in, with 52 percent higher prices on goods than the EU average. The Norwegians actually flock to Sweden to shop. Swedish consumers have the second highest GDP per capita in the Nordics and 24 percent higher than the European average, yet prices are not as high.

Sweden is the very epicentre of the Nordic region, being the largest market, financial centre and hub for business in the region. Together the Nordic countries – Sweden, Denmark, Finland and Norway – make up the 11th largest economy in the world, consisting of 26 million inhabitants.

GDP DEVELOPMENT AND FORECAST, %

2018 (f)

2017

2016

Sweden Norway Denmark Finland

3.22.9

2.5

1.6 1.7

1.1

1.7 1.92.3 2.4 2.2

2.5

PRIVATE CONSUMPTION AND RETAIL DEVELOPMENT 2017 (F), %

Retail turnover

Private consumption

Sweden Norway Denmark Finland

2.3

4.7

6.25.8

3.2

1.1

2.3

0.5

Source: Gfk, 2017

Swed

en

Den

mar

k

Finland

Nor

way

Stockholm

Helsinki

Copenhagen

Oslo

PRICE LEVELS VS. GDP PER CAPITA - EUROPEAN RANKING(Index 2016)

EU-28=100 Price level GDP per capita

Switzerland 170 159

Iceland 151 129

Norway 149 149

Denmark 139 125

Luxembourg 138 267

Sweden 133 124

Ireland 126 177

Finland 123 109

UK 122 118

Austria 111 126

Source: Eurostat, 2016

*New York = Index 100, The price level rankings reveal the relative cost of goods and services worldwide.

Source: UBS, 2015

Forbes recently named Sweden as the world's best country for doing business. Denmark, Finland and Norway also ranked in the top 10. -Forbes Best Countries for Business 2017

PURCHASING POWER PER CAPITA Nordic capitals, 2015

Inhabitants

Purchasing power

Net annual income Price levels incl. rent*

Stockholm 924,000 79.4 62.8

Oslo 659,000 81.7 79.9

Copenhagen 583,000 59.3 74.3

Helsinki 628,000 75.9 63.2

SWEDEN

SEK 750 billionRetail turnover

10.0 millioninhabitants

75,000 SEK/capita

DENMARK

SEK 384 billionRetail turnover

5.7 million inhabitants

67,368 SEK/capita

NORWAY

SEK 445 billion Retail turnover


83,962 SEK/capita

FINLAND

SEK 374 billion Retail turnover


68,000 SEK/capita

Source: HUI / SCB/ SEB, 2017


SWEDEN STANDS OUT

International companies are attracted to Sweden for numerous reasons. The country is a global leader of innovation with a highly skilled labour force, sophisticated consumers, smooth business procedures, openness to international ownership and a stable economy. Ph

oto:

Mar

cus

Ohl

sson

/ LU

ND

LUN

D

When it comes to style and fashion, Nordiska Kompaniet is one of Sweden’s leading department stores. When it was founded back in 1902, the ambition was already clear. The department store was to be a commercial and cultural theater – a stage for contemporary life. This fall, Nordiska Kompaniet takes a closer look at the part technology plays within fashion and beauty. In the exhibition Artificial Icons, the department store brings a few of history’s most important garments and accessories into the future by recreating them with the help of 3D-printers.

Phot

o: M

arcu

s O

hlss

on/

LUN

DLU

ND

98 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017)

Norrköping

Gävle/Sandviken

Örebro

Uppsala

Borås

Helsingborg /Landskrona

Karlstad

Highly competitive and progressive nationThe Swedish business community continues to demonstrate the ability to take on new ideas and to innovate, adapt to changing business conditions and compete in an international setting. The fact is that Sweden is home to some of the most respected and well-known brands in the world, including Volvo, Electrolux, Ericsson and H&M. Retail giant IKEA was founded in Sweden in 1943 by then 17-year-old Ingvar Kamprad. It is also the birthplace of innovative start-ups that have achieved global success, such as Skype, Spotify and Klarna.

Sweden has the largest population and the largest retail market, and receives as much foreign direct investment as the Nordic and Baltic countries togeth-er. Of all the Nordic countries, Sweden has the highest level of retail attractiveness when it comes to estab-lishing new business ventures, and international retail-ers continue to selectively expand in the Nordic region at a slightly faster rate than in Europe’s key cities at an aggregated level. Sweden’s central location and strate-gic gateway to Northern Europe have also made it a natural logistics hub and place for consolidated busi-ness in the region.

Growing populationSweden’s population is 10.0 million and the country has enjoyed steady population growth over the past 22 years, especially in urban areas, due to net immi-gration, increasing birth rates and lower mortality. The trend is only expected to continue. The majority of the population lives in the middle and southern parts where the largest cities – Stockholm, Gothenburg and Malmö – are situated. The levels of immigration mean that the population is highly diverse, with people from many different cultures.

Wealthy middle class with one of the highest levels of purchasing powers in EuropeDisposable income and private consumption growth are stronger than in most other European countries. There is a large middle-class segment with high spending power, and the difference between high and low-income households is low. Put simply, Swedes are wealthy and 80 percent of the population earns 75 percent of total income.

SWEDEN’S LARGEST CITY REGIONS

Population 2016

Growth from 2015, %

1 Stockholm County 2,269,060 1.7%

2 Göteborg (greater region) 997,416 1.5%

3 Malmö (greater region) 707,788 1.8%

4 Uppsala 214,559 2.1%

5 Linköping 155,817 1.9%

6 Västerås 147,420 1.5%

7 Örebro 146,631 1.7%

8 Helsingborg 140,547 1.8%

9 Norrköping 139,363 1.7%

10 Jönköping 135,297 1.5%

Source: SCB, 2017

SWEDEN IS IN GOOD FINANCIAL SHAPE• Public finances are balanced• GDP growth is solid• Employment levels increasing• Interest rate low• Consumer confidence high • Purchasing power high• Retail sales growing

Kiruna

Skellefteå

Östersund

Borlänge

Luleå

Umeå

Sundsvall

Eskilstuna

Linköping

Jönköping

KalmarHalmstad

Karlskrona

STOCKHOLM

KEY FACTS SWEDEN

Population 2017, million 10.0

GDP growth 2017, % 2.7

GDP growth 2018 (f), % 2.3

Inflation (Sep 2017), % 2.3

Retail sales growth 2016, % 3.4

Retail sales growth 2017 (f), % 2.5

Unemployment rate (Aug 2017), % 6,0

Repo interest rate 2017, % -0.5

GDP per capita 2016 SEK 443,900

Disposable income per capita 2016 SEK 273,532

Retail sales per capita SEK 75,000

Corporate tax rate 22%

Swedish krona, SEK/Euro (average 2016) 9.5

Swedish krona, SEK/$ (average 2016) 8.6

Source: SCB/OECD/HUI

MALMÖ

Västerås

Source: KNOEMA, 2017

TOP 10 MOST COMPETITIVE WORLD ECONOMIES

1 Switzerland

2 United States

3 Singapore

4 Netherlands

5 Germany

6 Hong Kong SAR

7 Sweden

8 United Kingdom

9 Japan

10 Finland

Source: The global competitiveness report 2017

DEMOGRAPHY – AGE STRUCTURE, 2016, %Sweden and the three largest city regions

SWEDEN

GOTHENBURG

STOCKHOLM

MALMÖ

AGE 0–17 18–24 25–44 45–64 65+

21%

9%

26%

25%

20%

20%

10%

33%

23%

15%

3%

21%

9%

34%

22%

15%

Source: Handeln i Sverige, 2017

22%

8%

30%

24%

16%

GOTHENBURG

Lund

TOP 10 COUNTRIES IN EU GDP PER CAPITA IN PPP, SEK

19,700

19,400

19,200

19,100

18,600

17,500

17,300

17,200

15,700

14,100

13,900

12,000

20,600

FinlandLuxembourg

Ireland

Netherlands

Sweden

Germany

Austria

Denmark

Belgium

France

Finland

890,401

592,707

437,046

426,661

411,893

410,985

410,814

385,661

362,271

360,987

Despite the relatively small population, Sweden consistently ranks as one of the most competitive, productive and globalised countries in the world.


PRESENCE OF INTERNATIONAL RETAILERS

Mainstream Premium Luxury

1 Stockholm

2 Copenhagen

3 Oslo

4 Malmö

5 Gothenburg

6 Helsinki

Strong retail sales growth in SwedenThe Swedish retail market has enjoyed positive annual growth for 20 consecutive years, fuelled both by steadily increasing population growth and rising dis-posable income. Growth in both private consumption and retail sales is stronger in Sweden than in almost any other European country. Swedish consumers have increased their retail spending for more than two decades and retail sales account for some 33 percent of total household expenditures. Adding in Food & Beverage, the share is almost 40 percent. Another driver of retail sales growth is the increasing shopping tourism. (See Tourism section, page 14.)

Strong growth in e-tailingThe strong growth in e-commerce of goods continues with an increase of 17 percent. Online sales amount to 7 percent of total retail sales and about two thirds of the Swedish population makes at least one purchase online every month. Consumer electronics, clothes and groceries top the list. Traditional store retailers are increasingly complementing their store sales with online sales. Consumers are choosing to shop from international sites to a greater extent, preferably fashion. (See e-commerce section, page 20.)

RETAIL SALES AND GDP DEVELOPMENT, 2008-2018, %

2.02.1

0.8

3.73.63.42.5

3.4

1.2

2.7

6.0

2.12.3

5.8

4.23.4 3.2

2.5 2.4

–0.3

–5.2

–0.62017 (f) 2018 (f)201620152014201320122011201020092008

2013

GDP growth

Retail sales

Source: HUI, 2017

Demand within many segmentsThere is a welcoming attitude in Sweden, both among consumers and property owners, to concepts that add diversity to the retail market structure. The fact that Sweden has four distinct seasons, for example, creates a demand for a wide range of products and services related to the home and to leisure activities. Swedes are also characterised by a love of outdoor activities, sports and other healthy pursuits. Showing off your perfectly decorated home with a newly renovated kitchen and bathroom and inviting your friends over for dinner is equally important. Simultaneously though, Swedes are spending an increasing amount of money on going out to eat and drink The Food & Beverage sector is growing rapidly in. (See Food & Beverage section, page 16.)

Mature but vibrant retail marketThe Swedish retail market is well developed and domi-nated by a small number of large chains. This is espe-cially true of high-volume clothing, furniture and food retail, where it is common for several different chains to have the same owners. Swedish H&M is the second largest clothing retailer in the world and IKEA the world’s largest furniture retailer. The success of these two multinationals illustrates that the Swedish retail market is mature and innovative, and can compete well in the international market.

40%of total household expenditure

is spent on retail and F&B

THE SWEDISH RETAIL MARKET FORECAST TO OUTPERFORM MOST OTHER COUNTRIES

Strong retail sales growth even during the few years of financial downturn.

Home furniture: 5%

Electronics: 6%

Clothing: 8%

Construction and building materials: 5%

Daily goods: 43%

Sport & leisure: 4%

Other: 29%

Home furniture: 5%

Electronics: 6%

Clothing: 8%


Daily goods: 43%

Sport & leisure: 4%

Other: 29%

Home furniture: 5%

Electronics: 6%

Clothing: 8%


Daily goods: 43%

Sport & leisure: 4%

Other: 29%

Source: HUI, 2017

RETAIL SALES PER SEGMENT, 2016

750SEK billion

(¤78 billion)

Stockholm is the springboard for retailers into the region and has the highest presence of international retailers compared to its Nordic peers, followed by Copenhagen, Oslo, Malmö, Gothenburg and finally Helsinki.

Source: JLL, 2015

SWEDEN IS RANKED THE 5TH BEST COUNTRY IN THE WORLD WHEN IT COMES TO CROSS-BORDER TRADE.

RANK - TRADING ACROSS BORDERS

1 Singapore

2 Netherlands

3 Hong Kong

4 Luxembourg

5 Sweden

6 Finland

7 Austria

8 United Kingdom

9 Germany

10 Belgium

Source: World Economic Forum, 2017

20consecutive years of

annual retail sales growth

1312

There have been a number of new openings over the last five years. Examples include Aesop, Celine, Disney Store, Eataly, Lindt, MAC, Moncler, 3ina, Pull & Bear and Tesla.

Phot

o: M

elke

r D

ahls

tran

dFor international retailers looking for growth and diversification, the Swedish retail market is an increas-ingly attractive destination for expansion. As the glob-al retail industry has expanded rapidly into new mar-kets, the Swedish and Nordic markets have remained relatively untapped by international retailers. Tradition-ally, the country has been dominated by domestic and Scandinavian brands, but in recent years new brands have entered the market with further expansion plans.

Sweden is well suited to new retail concepts and there are opportunities in most segments. The market is largely unregulated and open to international entrants. Stockholm, Gothenburg and Malmö are among Europe’s most affluent cities. A high degree of market maturity, resilience and growth prospects as well as real estate transparency and low risk add to their appeal.

sWedes are recognised both for setting new trends and rapidly adopting them from abroad. They travel wide-ly, expanding their minds culturally, exposing them-selves to many different cultures, and cultivating a taste for new brands and experiences, which they love to test against their own high standards. Swedes are also demanding buyers who value function and quality as much as design and branding in purchasing decisions.

The use of social media and mobile communication is high. Consumption patterns reflect both equality and individuality. Alternative lifestyles and relationship patterns are tolerated and welcomed. New move-ments in fashion, music or design are often communi-cated through media, blogs and personalities.

THE SWEDISH CONSUMERCURIOUS AND PROGRESSIVE TRENDSETTERS

Sweden is one of the most individualised and secularised countries in the world. - World Values Survey

Phot

o: V

icto

r G

årds

äterRecent International retail brand entrants – a selection

• Aesop • American Vintage • Apple Stores • Axel Arigato • Calzedonia • Celine • Chanel • Chanel Beauty Store • Coca-Cola Store • Disney Store • Eataly • Gear4Music • Hamleys • Holland & Barrett • Intimissimi • JD Sports • Lett • LG • Joe Malone • Joe & The Juice • Kiko • LEGO Store • Lindt • MAC • Moncler • MRoom • Oysho • Picard • Pull & Bear • Red Wing Shoe Store • River Island • Sephora • Starbucks • Suitsupply • Superdry • Tesla • Varner Group • Victoria's Secret • XXL • Zalando • 3ina

OPPORTUNITIES FOR INTERNATIONAL RETAILERSGROWTH PROSPECTS IN LARGELY UNTAPPED MARKET


Fuel

: 9%

Trav

el &

tra

nspo

rtat

ion:

14

%

Res

taur

ants

& L

odgi

ng: 2

5%

Prod

uct p

urch

ases

: 45%

Oth

er: 1

%

Cul

ture

& r

ecre

atio

n: 6

%

Sour

ce: S

wed

ish

Age

ncy

for E

cono

mic

and

Reg

iona

l Gro

wth

, 20

17

SHOPPING

With the Fashionable lifestyle in its largest cities and its five-star culinary experiences, Sweden is gaining the attention of travellers from around the world. A new record was set in 2015 when 60 million commercial overnight stays were recorded, the largest increase originating from non-European countries like China, USA and India. The fact that tourism is the fastest growing industry in Sweden has had a significant impact on the retail and shopping culture. Revenues from international visitors have more than doubled in the last five-year period, and visitor volumes have increased faster than the European average. Shopping and product purchases was the largest single expenditure for international visitors.

LARGE INCREASE IN SHOPPING TOURISMRecord volumes and record shopping expenditure fuel Swedish retail sales.

120SEK billion

(¤12 billion)

FOREIGN VISITORS CONSUMPTIONIN SWEDEN, 2016

Fuel: 9%

Travel & transportation: 14%

Restaurants & Lodging: 25%

Product purchases: 45%

Other: 1%

Culture & recreation: 6%

Source: Swedish Agency for Economic and Regional Growth, 2017

Fuel: 9%




Other: 1%



Fuel: 9%




Other: 1%



TOP COUNTRIES VISITING SWEDEN 2016

Thousand overnight stays

Norway 3,414 (-2.0%)

Germany 3,037 (+3.7%)

Denmark 1,135 (-5.4%)

UK 861 (+11.6%)

Netherlands 666 (+1.2%)

Finland 587 (+2.8%)

USA 550 (+3.2%)

Switzerland 370 (+3.5%)

China 324 (+25.9%)

Poland 316 (+11.9%)


TOURISM FACTS

Phot

o: S

imon

Pau

lin

million overnight stays, of

which 16 million are international.

Shopping is the largest expenditure among foreign visitors,

at 45 percent of total consumption.

60

Fuel: 9%




Other: 1%



DID YOU KNOW ...

... that 80 percent of all transactions in Sweden are made by cards. Sweden might very well be the first cash-free society in the near future.

SEK billion95

is what visitors spent on restaurants and lodging in 2016,

Since 2000, foreign consumption has grown by 177 percent.

SEK billion296

in total consumption from tourists (+5% since 2015).

Foreign consumption in Sweden has increased three times as much as

domestic consumption.

Source: Svensk Handel, 2017


Cafés / coffee shops: 7%

Hotel restaurants: 10%

Workplace Restaurants: 4%

Fast food restaurants: 13%

Restaurants: 45%

Roadside restaurants & catering: 6%

Entertainment venues and bars: 14%

127SEK billion (¤13 billion)

FOODIE NATION WITHWORLD-CLASS CUISINEThe all-pervasive Swedish interest in food and beverage experiences continues unabated. Food innovators are gaining an international reputation, and consumers are dining out like never before.

TOTAL F&B SALES PER SEGMENT, 2016

RESTAURANT TURNOVER 2004-2016 MILLION SEK (INCLUDING VAT)

Workplace restaurants: 4%

Fast food restaurants: 13%

Entertainment venues and bars: 13%

Cafés/ Coffee shops: 7%

Hotel restaurants: 10%

Roadside restaurants: 7%

Restaurants:

46%

Source: Visita/SCB, 20170

20,000

40,000

60,000

80,0000

100,000

120,000

200

4

200

5

200

6

200

7

200

8

200

9

2010

2011

2012

2013

2014

2015

2016

RESTAURANT TURNOVER 2004-2016 MILLION SEK (INCLUDING VAT)

DID YOU KNOW ...

... that Sweden offers world-class cuisine with as many as 23 restauratants with a total of 26 Michelin stars.

Recent international food and beverage companies established in Sweden• Burger & Lobster • Domino's Pizza • Dunkin' Donuts • Eataly • Egon Restaurant • Foodora • Jamie's Italian • Joe & the Juice • KFC • Lett • Lindt • Picard • Simit Sarayu • Starbucks • UberEATS • Vapianio • Wagamama

sWedish consumers are spending more and more mon-ey on food and beverage. The restaurant industry’s turnover is growing fast and hit a record high of SEK 127 billion in 2016. An increase of 7 percent over the previous year.

Sweden has emerged as a foodie nation to watch, with its modern food scene, indigenous cuisine and culinary techniques that shape global trends. Swedish chefs have achieved world recognition by earning both gold and silver medals at the culinary Olympics, the Bocuse d’Or. And with gourmet restaurants opening their doors all over the country, Sweden has trans-formed itself into one of Europe’s haute cuisine hot spots, which has definitely caught the eye of food crit-ics across the globe.

The café and coffee shop industry is also booming.Turnover has nearly doubled since 2007 - an increase that is 70 percent higher than the rest of the restau-rant sector. This is largely due to an industry develop-ment where a range of concepts and different type of coffee shops have struck a cord with consumers.

There has been a shift in recent years with Swedish consumer increasingly adopting a life-style of eating out. A restaurant visit is no longer reserved for social occasions or business meetings. Breakfast, lunch and dinner - eating out has become a way to take care of everyday meals. In fact, Swedish consumers now spend about as much on cafés and restaurants as they do on groceries.

Opportunities for anyone who wants to introduce new F&B concepts to Sweden most certainly exist – from fast food to fine dining concepts.

Source: SCB,2017

Phot

o: J

akob

Fri

dhol

m


sWeden is the preFerred choice when companies con-solidate distribution and warehousing activities in Northern Europe to one central location. From Swe-den, all major cities in Sweden, Denmark and Norway are accessible by road transport in less than 12 hours, while Estonia, Finland, Latvia, Lithuania and western Russia are accessible within 24 hours. Some ten Swedish locations are used by foreign companies for centralised distribution in Northern Europe.

Infrastructure investments have provided Sweden with outstanding capacity to assure fast, frequent and timely deliveries. Road and rail capacity to and from Sweden is supported by several high frequency ferry connections and an extensive port network. The Swedish distribution network comprises a large num-ber of freight-forwarding and full-service third-party logistics (3PL) providers. Spurred by the requirements of diversified and multinational industries, Sweden’s logistics sector has become one of the most capable in Europe. Early globalisation of Swedish created high demand for efficient transport and communications systems.

EXCELLENT LOGISTICS HUB FOR NORTHERN EUROPESweden ranks at the top as the most trade-friendly and logistically efficient nation in the world, moving goods and connecting manufacturers and consumers with international markets.

WORLD LEADING LOGISTICS INFRASTRUCTURELogistics Performance Index (Global ranking)

1 Germany2 Luxembourg3 Sweden4 Netherlands5 Singapore6 Belgium7 Austria8 United Kingdom9 Hong Kong10 USA

Source: World Bank Logistics Performance Index 2016

“Ensuring consumer satisfaction, shortening lead times and providing a fashionable assortment are essential elements moving forward. This is why we are investing in establishing a new 30,000 sqm fulfillment center near Stockholm.”

Kenneth Melchior, Cluster Head Nordics at Zalando

0

1

2

3

4

5

6

7

8

9

10

0

2 000

4 000

6 000

8 000

10 000

Q2

10

Q2

11

Q2

12

Q2

13

Q2

14

Q2

15

Q2

16

F 20

16

F 20

17

F 20

18

Prime rent Prime yield (%)

SHOPPING CENTRE, PRIME RENT AND YIELD SEK PER SQ M PA

Luts'kLuts'kRivne

L'vivL'vivTTernopilernopil

12 H

OU

RS

12 H

OU

RS

All major destinations can be reached within 2 hours by air and 24-hour distribution is possible throughout the entire Baltic sea region

there is a considerable supply of retail space on the Swedish market and the total retail stock amounts to approximately 18 million sq m, including shopping centres, retail parks and high street premises. Sweden has some 400 sq m GLA per 1,000 people, compared to the EU average of 231 sq m retail space per 1,000 people.

Ever since the 1950s, Swedish families have been happily making weekly trips to their shopping destina-tions, both out of town and in the cities. Shopping cen-tres represent some 30 percent of the non-daily goods market. In the Stockholm area, this figure is closer to 50 percent. The retail sales in shopping cen-tres account for more than 33 percent of total retail sales in the country.

There is a healthy nationwide supply due to major ongoing and planned expansions of shopping centres and retail parks throughout the country, as well as a number of city-centre renewal projects. Much of Swe-den’s retail space is under institutional ownership and many owners specialise solely in retail property.

Ever since the 1950s, Swedish families have been happily making weekly trips to their shopping destinations.

GREAT SUPPLY OF RETAIL SPACEThe Swedish shopping centre market is one of the most mature and well developed in Europe. Major attractive developments cater to increased demand.

Developers and property owners are working constantly to increase the stock of attractive retail space due to strong private consumption and retail sales growth.

Most major Swedish cities have at least one retail park, with IKEA dominating the out-of-town market.

About 15 new shopping centres located all over Sweden are in the pipeline stretching out to 2017. Some of these recently opened and ongoing develop-ments are presented in the following city guides, rang-ing from high-tech setups with a GLA of more than 100,000 sq m, to specialised city district develop-ments and shops in restored historical buildings.

Phot

o: N

icho

Söd

ling

Recent international companies setting up Nordic fulfilment centers in Sweden• Gear4Music • LG • Varner Group • XXL • Zalando


Increasing digitization drives globalization. Today's consumers are becoming more discerning and demanding; they want a large variety and they want products delivered in ways that fit into their daily lives. When Swedes shop online from abroad, it is mainly the wide range and lower prices that drive their purchases.

Fast, convenient deliveries is now something that Swedes take for granted, and consumers are looking for an increasingly higher degree of precision and flexibility. Today’s consumers place the same expec-tations on physical and digital commerce alike. It’s a matter of being accessible in the way that consumers want. Whether or not this is achieved physically or digitally has become less important. More and more e-tailers are also establishing physical stores, often to satisfy shoppers’ demand for accessibility.

The main reason why Swedish consumers buy goods online is that e-commerce allows them to shop when it suits them. Time-savings, better selection and the convenience factor also drive online shopping.

The most popular product categories online are home electronics, clothing and footwear, media (including books, films, and video games), and build-ing supplies. Online solutions for grocery shopping is growing rapidly.

One in four online purchases are cross-border. Swedes’ favorite international e-commerce destina-tions are China and the UK, and a significant propor-tion of Swedish consumers also buy from Germany and the US.

E-COMMERCE IN SWEDENIMPRESSIVE GROWTH AND STRONG DEMAND

Strong retail sales growth even during the few years of financial downturn. Source: E-barometern, 2017

4.9

17.7

27.7

50.1

9.0

22.1

37.0

6.8

20.4

31.6

58.1

14.3

25.0

42.9E-COMMERCE TURNOVER, SEK BILLION

2003 2007 20112004 2008 20122005 2009 2013 20152006 2010 2014 2016

Groceries: 5,5 bSEK

Apparel/Shoes: 9,1 bSEK

Consumer Electronics: 12,2 bSEK

Building Materials: 3,6 bSEK

Books/Media: 4 bSEK

Furniture/Decoration: 2,5 bSEK

Sports/Leisure: 2,3 bSEK

Toys/Childrens items: 1,7 bSEK

Other: 17,1 bSEK

58SEK billion (¤6 billion)

E-COMMERCE SALES BY SEGMENT IN BSEK, 2016

Books/Media:

4.0

Sports/ Leisure: 2.3

Other: 17.1

Consumer electronics: 12.2

Toys/Childrens items: 1.7

Groceries: 5.5

Apparel/ Shoes:

9.1

DID YOU KNOW ...

... that 51% of the Swedish population shop online from mobile phone or tablet.

... that every fifth package delivered in Sweden is sent from abroad.

MATURE E-COMMERCE CONSUMERS

Population (18-79) 7,411,852

Internet penetration (% of population)

93%

Shop online (% of population)

89%

At least one online purchase per month 67%

Online purchases from foreign sites per month 29%

Average purchase per person per month 1,514 SEK

Average time consumers are ready to wait for a delivery from a purchase (days)

3.3

It is crucial to offer locally adapted, trouble-free delivery methods. Additionally, new types of delivery services are becoming increasingly common and more highly valued.- Håkan Ericsson, President and Group CEO of PostNordSource: SCB / E-barometern / DIBS

Source: E-barometern, 2017

BuildingMaterials:

3.6

Furniture/Decoration:

2.5

67.7

2017 (f)

Photo: Susanne Walström

2322 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017)

Way of entering the marketThe most common way to enter the Swedish retail market is through direct ownership. Franchising and entering via shops-in-shops are other ways, but the Swedish franchise market is not as mature as that in other European countries. It can be difficult to find financial partners and master franchisees to invest in new international brands.

Favourable rental conditionsThere are no restrictions on foreign companies either buying or renting property in Sweden. It is generally believed that the Swedish lease structure is more orientated toward tenant than landlord. Security of tenancy is strong and the tenant has the right to renew at lease end. Standard lease terms are 3–5 years for shopping centres and high street units. Longer terms, usually 7–10 years, apply at retail parks and for anchor tenants. Rents are normally constructed as a mini-mum base rent with a turnover element if sales exceed the base rent. Rents are indexed annually to the trend in consumer prices, and the tenant has the right to renew the contract for three years.

Commercial leases and rentsCompared to other countries, tenants have a strong legal position and right to the rented premises. Gener-ally, landlords bear a higher proportion of operating costs than in other countries. Rent usually includes heating and water but not electricity or telecommuni-cations. Rent also often includes cleaning of common areas and snow removal. Rental costs for a fashion store typically amount to 8–10 percent of sales.

Opening hoursCompanies are free to set their own opening hours, as long as this is not in conflict with the lease. It is common for the retail trade in a given city to reach an accord on opening hours. Typical opening hours for high streets are 10:00 a.m. - 7:00 p.m. Mon-Fri, 10:00 a.m. - 5:00 p.m. Sat, 11:00 a.m. - 4:00 p.m. Sun. For shopping malls opening hours are longer, until 8:00 p.m. /9:00 p.m. weekdays and 5:00 p.m./6:00 p.m. weekends. For grocery stores opening hours are longer.

Salary costsThe average salary for a full-time sales clerk in retail ranges from 23,000 to 25,000 SEK, excluding social fees. Typically, salary costs for a fashion store amount to 17-19 percent of sales. There is no statutory mini-mum wage in Sweden; wage issues are instead left to employers and employees and their representatives. In the retail sector, the trade union stipulates a mini-mum monthly and hourly wage, depending on age and experience, in the collective agreement.

Starting a business in Sweden - fast and easySetting up a business in Sweden is a straightforward process. Procedures are simple and efficient, based on a transparent system that seeks to facilitate establish-ment of new enterprises without red tape. 85 percent of the population speaks English.

For more detailed information on how to expand to Sweden – please contact Business Sweden.

ESTABLISHMENT FACTSSETTING UP OPERATIONS IN SWEDEN IS EASY AND COST EFFICIENT

Phot

o: H

enri

k Tr

ygg

23

RETAIL RENTS 2016 SEK thousand per sq m pa

CityLuxury

District

Best Mass Market

Street

Prime Shopping

Centre Retail Parks

Stockholm 15'–20' 10'–25' 7'–11' 1.4'–1.8'

Gothenburg 13'–15' 8'–14' 5'–7' 1.3'–1.6'

Malmö 4.5'–5.5' 4'–5' 4'–6' 1.2'–1.4'

Source: CBRE, 2016


ANNUAL GROWTHThe Swedish retail market has enjoyed positive annual growth for more than two decades, fuelled by steady population growth and rising disposable incomes. Over-all, retail sales have increased by 51 percent since 2000, and according to the Swedish Trade Feder-ation, retail sales are expect-ed to grow by 30 percent by 2020.

BUSINESS FRIENDLYSweden is known for its non-hierarchical manage-ment approach based on consensus, knowledge- sharing and delegation of responsibility to the individ-ual. Business frameworks are transparent and user-friendly. A high per-centage of those employed speak English, and in many cases other languages besides.

COLLECTIVE AGREEMENTSweden has a tradition of mutual respect and coopera-tion between companies and

their employees. Labour rela-tions between employers and trade unions are cordial and constructive. Industrial dis-putes and conflicts are rare. Employers or employers’ organisations hold discus-sions with the unions to agree on collective agree-ments for employees. These regulate wages and employment conditions. About 90 percent of employ-ees in Sweden are protected by collective agreements. Employers in the retail indus-try are automatically entered into collective agreements when they join the Swedish Trade Federation.

DOUBLE TOURISM REVENUES BY 2020Tourism is Sweden’s fastest growing industry, with sig-nificant revenues expected to double by 2020. Shopping tourism is on the rise and Sweden is mostly visited by tourists from neighbouring Denmark, Norway and Finland, and others nearby, such as Germany and the UK. The strongest growth comes from non-European markets like China, Japan, India and USA.

EXPERTS’ FAST TRACKSweden offers special income-tax relief to encour-age highly skilled people, such as international execu-tives, experts, researchers and others with special skills, to work in Sweden. The tax relief scheme makes it easier for foreign-owned

and domestic companies to attract experts and other key people from abroad to work in Sweden. The tax relief is motivated by the fact that foreign experts and others who live in Sweden for short periods cannot derive full advantage from Sweden’s social welfare and pension system.

FINANCIALLY STABLE COUNTRYWith lowered interest rates and rising disposable in -comes, the outlook is positive. In addition, low sovereign debt, transparent economies, an intact bank-ing system and consumers with sound personal financ-es produce a rare combina-tion of stability and growth potential. Sweden has a competitive export industry focusing on investment and on input goods such as com-ponents and raw materials.

GROCERY GIANTSThe three largest retailers in Sweden are in the grocery retailer segment. The largest of these companies, meas-ured by retail sales value in 2016, is ICA Sverige, fol-lowed by Axfood and Coop Sverige. Multinationals play an important role in Swedish retail, especially in non- grocery retail, but they are now gaining in significance even in grocery retail thanks to the rising share of the discounters Lidl (German) and Netto (Danish).

HQs CHOOSE SWEDENSweden has the second high-est number of global head-quarters in the world per million inhabitants. 24 Forbes 2000 companies have their global headquar-ters in Sweden.

INTERNET SAVVYSweden tops the Networked Readiness Index’s (NRI) rankings as the third most networked economy in the world. The country’s show-ing is outstanding across the board: 1st, 2nd, and 3rd for individual usage, business readiness, and infra-structure environment, respectively. E-commerce in

goods is growing strongly. Eight out of ten shop online, with consumer electronics, clothes and books topping the list.

JUST ONE WORLDFor most Swedes today, sustainability is a way of life. Sweden ranks first in the EU in consumption of organic foods, leads the way in recy-cling drinks cans and bottles, and gets most of its energy from renewable sources. Sustainable devel-opment is a key objective for the Swedish Government, both at home and abroad. The reasoning is that mem-bers of one generation should conserve resources for future generations. A recent study by the European Commission found that 40 percent of Swedes had purchased an eco-labelled item over the past month, compared with the EU average of 17 per-cent.

KEY MONEYKey money for retail premis-es is not that common but it exists, particularly in prime locations. A security deposit or bank guarantee equiva-lent to between three and six months’ rent is normal.

LOW CORPORATE TAXSweden is one of Europe’s most competitive locations for corporate taxation. Sweden’s tax structure is transparent, efficient and designed to meet the needs of international investors. At 22 percent, corporate tax is low by international stand-ards, and is also based sole-ly on the company’s annual profit. No licence tax or local corporate tax is applicable. Tax frameworks for businesses compare very favourably with other OECD nations.

MORE CENTRAL THAN YOU MIGHT THINKBy plane, train, boat, truck or car, Sweden lies within a comfortable distance of many European destinations.

BRINGING BUSINESS TO SWEDEN AN A-Z GUIDEWhat seems to be the overall experience among companies that have brought their business into the Swedish market is how easy things are. The business climate is characterised by simplicity, openness and transparency. We have compiled a list of arguments, in alphabetical order, as to why Sweden is a thriving market that should be looked into.

Flights from Sweden reach the rest of Europe within two hours and major Asian mar-kets and the US in about 10. By truck, all major cities in Denmark, Finland and Nor-way can be reached in less than 12 hours. Estonia, Lat-via, Lithuania and western Russia in 24. Sweden ranks at the top as the most trade-friendly and logistical-ly efficient nation in the world, moving goods and connecting manufacturers and consumers with interna-tional markets. Sweden is also the preferred choice when consolidating distribution and warehous-ing activities in Northern Europe.

NOT JUST “LAGOM”The word “lagom” can be applied to many things – sugar in coffee, behaviour, having a job, the size of your house, drinking. It pretty much means “it’s just right”, “everything in moderation” and “don’t get too big for your boots” all rolled into one word. Swed-ish business people consider themselves lagom, meaning normal. However, the Swedish way seems to be amazingly efficient. Sweden is considered an innovative and creative country, and one successful Swedish company after the other pops up on the global mar-ket.

OPENING HOURSRegular opening hours at most shops are 10 a.m. to 7 p.m. on weekdays. All shopping centres and department stores are open on Sundays. In the larger cities, department stores remain open until 7 p.m. or longer. Retailers are free to set their own opening hours, as long as this does not conflict with the lease.

PAYMENTS ON TIMEAccording to Intrum Justitia’s European Payment Index, Sweden is a country where companies can expect to get paid on time for their services. The average pay-ment periods in Sweden are 26 days for B2C and 35 days for B2B, compared to the European average of 36 days for B2C and 49 days for B2B.

QUALITY OF LIFEThe Human Development Report 2016 from the United Nations ranks Sweden as the world’s 14th best country to live in. The report’s human develop-ment index compares living conditions in the world’s nations and determines rankings based on a wide range of parameters, includ-ing life expectancy, educa-tion enrolment levels, adult literacy and economic out-put.

RENTAL CONDITIONSCompared to other coun-tries, tenants in Sweden have a strong legal position and right to the rented premises. Standard lease terms are 3-5 years for shopping centres and high street units. The tenant has the right to renew the contract for a further three years. Rents are normally constructed as a minimum base rent with a turnover element if the sales exceed the base rent. A high quality standards prevails at com-mercial premises and fee structures are generally cost-effective. Rents are linked to changes in the con-sumer price index to keep pace with inflation. The mar-ket rent includes heating and excludes property tax.

SALARY COSTSThe median monthly salary for a full-time sales clerk in retail is 24,300 SEK, excluding social fees. There is no statutory minimum wage in Sweden; the trade union stipulates a minimum monthly and hourly wage, depending on age and expe-rience, in the collective agreement (see above).

TRANSPARENCYAll Western politicians claim to promote transparency and technology. The Scandinavians can do so with more justification than most. Performance is meas-ured at all schools and hos-pitals. Sweden is also a lead-er in e-government – you can pay your taxes with a text message. Governments are forced to operate in the harsh light of day. Sweden allows every-one access to all official records. Compared to many other markets, Sweden has a transparent climate, with information about everything from estate agents to governmental institutions easily accessible to all.

URBANISATIONSwedes are leaving the countryside at a rapid pace and gathering in the major cities of Stockholm, Gothen-burg and Malmö. Stockholm is the fastest-growing city in Western Europe and by 2030, the Stockholm region will have about 4 million inhabitants.

VATIn Sweden, VAT (“moms” in Swedish) is assessed at a standard rate of 25% on almost all goods and servic-es. Some exceptions apply, however, to hotel accommo-dation and groceries (12%) and passenger transporta-tion (6%).

WORLD COMPETITIVENESSSweden’s overall perfor-mance in the prestigious World Bank ranking, the World Competitiveness Report, puts Sweden in 6th place in overall global com-petitiveness, in 6th place in innovation and business sophistication and 4th in technical readiness.

X-TRAPRISNormally spelled “extra-pris”, “x-trapris” is some-times seen in shop windows to indicate a temporary sale on selected items. Accord-ing to the Consumer Agen-cy’s guidelines on temporary price activities, these are

defined as price reductions of at least ten percent, or five percent if the margin is less than ten percent. The item must belong to the shop’s normal range and should have a regular price.

YUPPIES AT STUREPLANStureplan is more than an address, it is also Stock-holm’s symbol for luxury and style. Business people, media icons, models and celebrities stroll past the square’s famous “mush-room” to visit some of the city’s most exclusive clubs, restaurants and retailers along Birger Jarlsgatan and Bibliotekstan.

ZEITGEIST AWARENESSSweden is recognised for both setting new trends and rapidly adopting them from abroad. Consumers are con-sidered demanding buyers who value new technology, functionality and quality as much as design.

KEY FACTS STOCKHOLM

GRP/Capita*: 606,000 SEKPopulation • City: 933,970 • County: 2.2 million (+38,000/year)• Greater region: 4.4 million

Commercial bednights 2016*: ca 13.5 million Workforce greater region: 2.4 millionStudents**: 150,000Companies**: 470,000Foreign owned companies**: 14,000

Average age: 39Highly educated people: 58%Single households: 44%Average income: SEK 348,000Retail sales*: SEK 156 billion(24% of total Sweden)

THE CAPITAL OF SCANDINAVIA

STOCKHOLM

* Stockholm County ** Greater region Sources: Invest Stockholm, HUI, SCB

Retail sales index Daily goods Non-daily goods Total

Stockholm 104 124 114

Sweden 100 100 100

Source: HUI

Stockholm is one of the fastest growing cities in Europe. The cosmopolitan atmosphere, the entre-preneurial climate and an audience of affluent, sophisticated and open-minded shoppers create exciting opportunities for brands in all retail areas.

2726

STO

CK

HO

LM

Stockholm produces more billion-dollar companies per capita than any other region in the world after Silicon Valley.

Financial Times, 2015

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

Source: JLL’s report “Destination Nordics 2015”.

Stockholm ranks as the most

popular destination for international retailers in the

Nordic region.

#1

DID YOU KNOW THAT STOCKHOLM...

... is the no. 1 city for Nordic headquarters.

... is the most competitive region in the Nordics according to the European Commission, and the 4th most competitive in EU.

Photo: Tove Freij

Grandpa fashion store.

STOCKHOLMONE OF THE FASTEST GROWING CITIES IN EUROPE

According to the Financial Times, Stockholm is one of the top ten European Cities/Regions of the future in terms of its infrastructure, economic potential, human resources and business friendliness. Stockholm’s forward-thinking culture fosters innovation, which in turn produces popular and globally relevant companies; many of which are headquartered in the city.

Early adopters and trendsettersConsumers in Stockholm have an international mindset and are sensitive to, and accepting of, new trends in every area. Trendsetters gather here in what can, without a doubt, be called one enormous and creative melting-pot. Stockholmers are known to be both trendy and spendy, and Stockholm County has one of the highest GRPs per capital in Europe. It's inhabitants are the highest income earners in the country, spending large sums on retail.

An international city and a talent hotspotAccording to a report published by LinkedIn and the City of Stockholm in 2016, the city continues to have incredible traction with IT skills far above the global average, and particularly when it comes to skills that are in high demand internationally such as development and programming. Stockholm is now a net beneficiary of international and national talent.

Stockholm is trailblazing innovation and consumer trends. It is at the epicentre of one of the most knowledge-intensive regions in the world. The birthplace of successful companies like Spotify, Klarna, King and iZettle, Stockholm has become a hub for global tech and startups - a veritable unicorn factory.

2928

STO

CK

HO

LM

1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 29

STO

CK

HO

LM

While Stockholm consistently tops global business and innovation rankings - it doesn't stop there. In terms of music, culture and food, Stockholm has distinctly inter-national flavour - and it's getting noticed. In recent years, the city has attracted considerable interest from inter-national companies and brands, with a surge of foreign investments. Between 2015 and 2016 the value of foreign investments skyrocketed with 25 percent.

Great opportunities for international retailersCurrently, around 38,000 people move to Stockholm each year, which makes it one of the fastest growing cities in Europe. Stockholm is predicted to grow at a rate six times faster than Paris and twice as fast as Copenhagen by 2030.

Every year millions of visitors travel to Stockholm. With close to 13,5 million commercial overnight stays in 2016, Stockholm continues to climb the list of most attractive destinations in Europe. Since 2016 more than 40 new international direct flight connections have opened, including direct flights between Stockholm and Los Angeles, Singapore, Milan, Dusseldorf and New Delhi. There has been a considerable increase in new retail space developments and expansions of shopping centres and city districts. Reasons include swelling retail sales and high population growth rates, much higher than other leading European cities. The opportunities for international retail brands are many, and most indicators are in Stockholm’s favour, in particular for retail chains. Simply put: Stockholm offers high purchasing power, one of Europe’s most popular tourist destinations and an attractive business environment.

1. Kungens Kurva

1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017)

2. Barkarby Retail Park6. Kista Galleria

12. Bromma Blocks

8. SKHLM

11. Liljeholmstorget

4. Sickla Köpkvarter

9. Nacka Forum

10. Vällingby City

14. Sollentuna Centrum

18. Mall of Scandinavia

16. Heron City

19. Mörby Centrum

15. Solna Centum

5. Farsta Centrum

E18

E20

275

226 73

E18E4

E4

3. Täby Centrum7. Arninge

13. Värmdö R P

17. Haninge Centrum

Stockholm has the best urban mobility/public transport in Europe.

Arthur D. Little, Urban Mobility Index, 2014

EXAMPLES OF EXTERNAL SHOPPING DESTINATIONS

STOCKHOLMCITY

STOCKHOLM REGION

Shopping centre

Existing shopping centre going through expansion or development

Retail Park

Existing retail park going through expansion or development

Airport Railway

Examples of largest shopping centres and retail parks

Mall of ScandinaviaScandinavia’s largest shopping centre opened in November 2015 and offers an impressive combination of international and exclusive brands, experiences and entertainment.

Located next to Solna station and Friends Arena, Mall of Scandinavia is a mere 7 minutes from central Stockholm by train, and also has direct access from the E4 and E18 motorways. A new metro station is also planned for 2022.

The building covers about 300,000 sq m including 4,000 parking spaces. The Mall of Scandinavia has delighted visitors with numerous market entries ranging from Disney and LEGO Stores to MAC Cosmetics and Nike. A range of other novelties include Sweden’s first IMAX cinema and Stockholm most extensive restaurant offering, play areas for children and extensive leisure and game facilities. The contemporary service offering also includes Click & Services, a lounge where e-tailing meets the physical shopping experience with pick-up and return areas and fitting rooms.

Täby CentrumTäby Centrum is one of the largest shopping centres in the Stockholm area and a hub for suburbs north of Stockholm. It includes extensive retail facilities, restaurants, cafés, two large supermarkets and community services ranging from library to doctors’ practices and a local police station. It also features entertainment ranging from a newly refurbished cinema to Sweden’s largest indoor adventure golf facility. The centre has welcomed a number of new market entries in recent years, includ-ing Tesla and Sephora. It's still host to the only Apple store in the Stock-holm region.

Täby Centrum is frequently awarded with recognizable awards such as “Stockholm’s Favourite Shopping Centre” (Evimetrix) as well as “Swe-den's Best Shopping Centre 2014” and “Best Nordic Shopping Centre in 2015” awarded by the Nordic Council of Shopping Centres (NCSC).

Sickla KöpkvarterSickla is the hub of a growing new area in Stockholm. An area with a strong urban vibe, where people live and work next door to shopping, restaurants, culture, educational institutions and international corporations employing approximately 5,000 people.

The centre has 165 shops, including many interior design and furniture retailers and a special area for craft workshops and up-and-coming designers. Examples of retailers: G-Star Raw, Designtorget, Urban Deli, Bookbinders Design, Naturkompaniet, Best of Brands.

Nacka ForumNacka Forum is the largest shopping centre in the southeastern partof Stockholm with fashion and interior design stores, restaurants,grocery stores, and cafés spread over four levels. Services include library, banks, healthcare centres, pharmacies, a children’s playing area and offices space. The centre is easily accessible by foot, car and public transport, with regular busses taking only 10 minutes to Stockholm city. Several ambitious development projects are underway to further develop the area with new offices, housing and a metro line leading to Nacka Forum which will be completed by 2025.

1. KUNGENS KURVA R. POwner: IKEA FastigheterNo of tenants: 73

2. BARKARBY RETAIL PARKOwner: IKEA FastigheterNo of tenants: 82

3. TÄBY CENTRUMOwner: Unibail RodamcoNo of tenants: 250

4. SICKLA KÖPKVARTEROwner: Atrium LjungbergNo of tenants: 165

5. FARSTA CENTRUMOwner: Atrium LjungbergNo of tenants: 180

6. KISTA GALLERIAOwner: Citycon ABNo of tenants: 177

7. ARNINGE RETAIL PARKOwner: Trophi Fastighets AB (Redito AB)No of tenants: 40

8. SKHLMOwner: Grosvenor Fund No of tenants: 158

9. NACKA FORUMOwner: Unibail-RodamcoNo of tenants: 143

10. VÄLLINGBY CITYOwner: AB Svenska BostäderNo of tenants: 139

11. LILJEHOLMSTORGETOwner: CityconNo of tenants: 95

12. BROMMA BLOCKSOwner: CBRE Global Investors NordicNo of tenants: 75

13. VÄRMDÖ RETAIL PARKOwner: Aberdeen Asset Management Sweden ABNo of tenants: 31

14. SOLLENTUNA CENTRUMOwner: Olav Thon GruppenNo of tenants: 112

15. SOLNA CENTRUMOwner: Unibail-RodamcoNo of tenants: 125

16. HERON CITYOwner: Varma/Capman Nordic Real Estate/CavendoNo of tenants: 33

17. HANINGE CENTRUMOwner: Grosvenor FundNo of tenants: 75

18. MALL OF SCANDINAVIAOwner: Unibail-Rodamco No of tenants: 227

19. MÖRBY CENTRUMOwner: Skandia Liv Fastigheter ABNo of tenants: 88

EXAMPLES OF SHOPPING CENTRES

3130

STO

CK

HO

LM

32

Examples of recent establishments and coming soon:• Celine • Chanel Beauty Store • Disney Store • Eataly • Isabel Marant • Mont Cler • Mac Cosmetics • Pull & Bear • Sand • Superdry


112

3

6

9

7

11

4

10

2

T

T

KungsholmenMainly a residential area for affluent professionals. The prime retail area

is Västermalmsgallerian.

SödermalmStockholm’s most populated island,

attracting young, trend-conscious urbanites, includes the retail and F&B district SoFo.

The bohemian area is home to a mixture of trendy contemporary boutiques.

ÖstermalmThis large sophisticated residential

area (“Upper East Side”) has the largest concentration of private

wealth in Stockholm.

Gamla StanThe Old Town dates from the

13th century.

VasastanA hip residential area with many

smaller fashion and interior stores and culinary restaurants.

8

Commuter trains

Metro

City

centre

T

T TT

T

T

T

TT

T

T

T

T

T

T

T

T

J

J

J

SHOPPING CENTRES AND DEPARTMENT STORES

IN STOCKHOLM CITY

5

NorrmalmThe central business district and main

retail district of Stockholm.

SHOPPING CENTRES

1 Gallerian Stockholm’s first and largest shopping centre, located in theheart of downtown Stockholm’s commercial hub. Comprising of61 shops and restaurants, Gallerian is home to an excitingmix of international and Swedish retailers. Among them are Hollister and the first River Island store in Sweden. The centre is seamlessly connected with the underground and tram. Car access is one of the best in the CBD. The next step is an additional 5,000 sq m of new retail space containing more attractive shopping, restaurants and entertainment concepts. Retailers include Hollister, River Island, Lindex, Nike, Clas Ohlson, G-Star RAW and H&M.

Owner: AMF Fastigheter No of tenants: 61

2 FältöverstenFältöversten is located in the heart of Östermalm, one of themost upmarket residential areas in Stockholm. A spaciouscentre with around 60 stores and restaurants that satisfy most of the shopping needs of its affluent neighbours. The atmosphere is welcoming, with big labels sharing the space alongside small high-end and lifestyle brands, traditional and classic but with a modern twist. The centre is continuously evolving, aiming to uphold and improve an innovative and exciting mix of food, fash-ion and service. Retailers include H&M, Kicks, Lindex, Jackie, Rituals and ICA.

Owner: AMF Fastigheter No of tenants: 60

3 RingenRingen is located in the core of Södermalm, one of the trendiest and most innovative districts of Stockholm. It houses a mix ofbrands that reflect the diverse, creative and innovative peoplein the area. The galleria is a laid-back space for socialisingand everyday shopping, where different styles combine toform an attractive whole with a quirky edge. Teatern (“TheTheatre”) was launched in December 2015. The venue bringstogether several of Sweden’s most high-profile chefs andoffers gourmet food with fast food convenience. Retailersinclude H&M, Kicks, MQ, Stadium and ICA.

Owner: AMF FastigheterNo of tenants: 60

4 Sturegallerian Located in the dandyish Stureplan area, Sturegallerian hasbeen a meeting point for discerning shoppers, bookworms,gourmets, coffee lovers and interior design enthusiasts since1989. Sturegallerian caters to several walks of urban life witha diverse offering of shopping, restaurants, patisseries,nightclubs, entertainment and recreation. Retailers include:Zara, Rituals, Wyred, Massimo Dutti, Casall, Sturehof, Grand Escalier and Sturebadet Spa.

Owner: Tamweelview European Holdings S.A No of tenants: 61

5 Centralstationen Centralstationen is the main hub for tourists arriving from allover the world, connecting people to railways, metro linesand buses. Apart from that, Centralstationen offers a wideselection of stores, restaurants and coffee shops. Retailersinclude Lindex, Starbucks, Luzette, Burger King and Lush.

Owner: Jernhusen No of tenants: 82

6 Västermalmsgallerian In the heart of Kungsholmen, one of the most urban and livelydistricts in Stockholm, lies the shopping centre Västermalms-gallerian. It contains more than 40 shops, creating an attractive mix of fashion, food and services. This is where urban consumers do their daily shopping and spend time with friends and family. The centre is located right by Fridhemsplan metro station, Stockholm’s third largest hub for public transport. Retailers include Rituals, H&M, Gina Tricot, Polarn o Pyret and Espresso House.


7 HornstullOpened in 2013 in the city’s hipster-crowded southwest corner, Hornstull is a welcoming commercial addition to the district. With a pronounced emphasis on food, drink and social shopping, visitors can choose from a mix of some 30 F&B and apparel outlets. Retailers include H&M, Picard and L'Occitane.

Owner: Bonnier FastigheterNo of tenants: 34

8 Mood StockholmMood Stockholm is shopping beyond shopping. An entireblock in the city centre with an elegant, diverse and international atmosphere. It even includes urban gardens and unique tree-houses for conference use. This is the place to find unique con-cepts, a high level of service and some of Stockholm’s most popular restaurants, attracting a trendaware target group with the highest of standards. The tenant mix, containing 55 units, covering the whole range from fashion to beauty and interiors perfectly reflects the needs and wants of an urban consumer. Mood Stockholm is located close to three different metro sta-tions. Retailers include Daniel Wellington, Best of Brands, Sam-soe Samsoe, Rodebjer, Yellow Corner, Posh Living, Starbucks, Holy Greens, Boqueria, Air bar and more.


9 Galleria Skrapan The ground floors of what used to be the Swedish tax authorities’ headquarters is now a 8,600 sq m retail space with a wide range of shopping offerings, along with a rooftop restaurant and sky bar. The well known high-rise – now converted into student apartments – occupies a central location on Södermalm and attracts shoppers of all ages. Retailers include Monki, Intersport, Habitat and Vapiano.

Owner: VasakronanNo of tenants: 32

10 PK-HusetConnected to the classic department store NK is the smallerPK-Huset, whose ambition is to offer something new forevery family member. Well known Swedish fashion brandsmingle with a handful of jewellery, watch, beauty and children’sclothes stores. Retailers include Acne, Tiger of Sweden and Polarn o Pyret.

Owner: Pembroke Real Estate No of tenants: 22

DEPARTMENT STORES

11 NKStockholm’s classic department store, located on the majorshopping street Hamngatan and adjacent to Mood Stockholm.118 different stores featuring a vast assortment of high-end fashion and luxury goods. Restaurants and cafés for refreshments are found throughout the building. A popular grocery store and bakery is located in the basement. Examples of brands: Hermés, Ralph Lauren, Paul Smith, Burberry and Max Mara.

Owner: HufvudstadenNo of tenants: 118

12 Åhléns CityÅhléns is the leading department store operator in Sweden,whose flagship Åhléns City is the largest department store inStockholm. Here, over 1,000 quality brands co-exist to offerthe widest assortment of fashion, beauty, accessories andlifestyle products in town. Examples of brands: Hugo Boss, Filippa K, J.Lindeberg, Muji, Guess, Diesel.

Owner: Ramsbury PropertyNo of tenants: 16

Located throughout the city – from “Upper East Side” Östermalm to hipster Söder – these are the favourite indoor shopping destinations for Stockholmers:

DID YOU KNOW ...

… that Monocle recently chose Gamla Stan as the “top up-and-coming neighbourhood in the world”.

… that fashion magazine Vogue recently mapped out the 15 coolest neighbourhoods in the world, and Södermalm in Stockholm placed 3rd.

3332

STO

CK

HO

LM

Hamngatan

Regeringsgatan

T

T

T

T

T

T

J

J

Kungsträdgården

Berzelii Park

Östermalmstorg

Stureplan

Norrmalmstorg

Hötorget

Sergels Torg

Gustav Adolfs Torg

T

T

GallerianÅhléns City

NKPK-

Huset

Sture-gallerian

Mood

Stockholm

Stockholm Central Station

T

T

T

T

T

TT

T

T

T

T

T

T

T

Humlegården

Kungliga operan

1

2

6

Hamngatan

Scandic Haymarket

Stella

McC

artney

Scandic Continental Hobo Hotel

Hotel AT Six

Birger Jarlsgatan

Birger Jarlsgatan

Vasagatan

Kungsgatan

Gamla Brogatan

Oxtorgsgatan

Kungsgatan

Drottninggatan

Drottninggatan

Regeringsgatan

Norrlandsgatan

Sveavägen

Malm

skillnadsgatan

Bibliotekssgatan

Biblioteksgatan

Malm

skillnadsgatan

Kungsträdgårdsgatan

Slöjdgatan

Sergelgatan

Strandvägen

Strömgatan

Norrbro

Malm

torgsgatan

Västra Trädgårddsgatan

Klara V

ästra Kyrkogata

Klarafaret

Klara Ö

stra Kyrkogata

Östra järnvägsgatan

Klara N

orra kyrkogata

Beridarebansg.

Wahrendorffsgatan

Näckströmsg.

Stallg

atan

StrömkajenA

rsen

alsg

atan

Fredsgatan

Strömgatan

Jakobs Torg

Apelbergsgatan

Olof Palmes Gata

Tunnelgatan

David Bagares Gata

Brunnsgatan

Bryggargatan

Humlegårdsgatan

Vasabron

Centralbron

Riksbron

Nybrokajen

Nyb

roham

nen

Södra

Klarabergsgatan

Klarabergsgatan

Vattugatan

Vattugatan

Herkulesgatan

Karduansmakarsgatan

Jakobsgatan

Tegelbacken

Klara MälarstrandN

ybro

gata

n

Gre

v Tu

rega

tan

Maj

orsg

atan

Riddargatan

Siby

llega

tan

Strömbron

Grevegränd

Blasieholmskajen

Mäster Samuelsgatan

Smålandsgatan

Mäster Samuelsgatan

Jakobsbergsgatan

Lästmakargatan

3

7

9

RegeringsgatanKammakargatan

Luntmakargatan

Holländargatan

Saltmätargatan

Döbelnsgatan

Johannesgatan Smala G

rändRim

bogatan

Linnégatan

Stur

egat

an

Brah

egat

an Gre

v Tu

rega

tan

Kommendörsgatan

Zara Home

Oscar Jacobsson

Mulberry

Bottega Veneta

Filip

pa K

Mor

ris

Burberry

Filippa K

Sail Racing

Twist & Tango

Church'sSephora

Rizzo

The N

orth Face

Fjällräven

Norrøna

GucciAcne

Prada

Zara

Zara

Lindex

Cervera

H&M

H&M Home

H&M

H&M

Lindex

Zara

H&M

H&M

Mango

H&

M M

an

Best of Brands

TimberlandEataly

BianchiKaren Miller

Club Monaco

Denim & Supply

Hobbs

Rodebjer

IKEA

7 for all

mankindEfva

Attling

& Other Stories

Arket

Elvine

Röhnisch

COS

AplaceHoudini

Boomerang

Hugo Boss

Massim

o

Dutti

H&M

Gina Tricot

Gina Tricot

Desigual

XX

L

Monki

Mango

Dunkin' D

onuts

Victorias Secret

Gudrun Sjödén

Footlocker

Mexx

Runners' Store

SlettvollMedia Markt

H&M

HollisterRiver Island

Stadium

Kjell &

Com

pany

Stadium

Haglöfs

Elgiganten

Naturkom

paniet

Casall

Mas

sim

o D

utti

Carlings

Nespresso

Bik Bok

Noa N

oa

Lush

L'Occitane

Ecco

Triumph

TimberlandYves

Rocher

Stadium

Desigual

Monki

Dressmann

Kött och fiskbaren

Dunkin' Donuts

Luzette

Sheraton Hotel

H&M

Urban O

utfitters

Ralph Lauren

Georg Jensen

Malene Birger

Louis

Vuitton

Nathalie

Schuterman

Chanel

Ole Lynggard

Marimekko

Marc by

Rodebjer

Designtorget

River Island

Zara Home

Weekday

Volt

Grandpa

Dr Denim

Bik Bok

Grand Central

Scandic Hotel

The Body Shop

Scorett

Indiska

Levis

Indiska

H&M

eccoBR Toys

Kulturhuset

Cubus

Carlings

Dressmann

Kicks

WeSc

Starbucks

TGR

Starbucks

Mathias Dahlgren, Grand Hotel

TeatergrillenRiche

Boqueria

Grand Hotel

Radisson Blu Strand Hotel

Berns

Nobis Hotel

Hotell Kung Carl

Hotel Stureplan

Radisson Blu Royal Viking Hotel

Radisson Blu Waterfront Congress

Konserthuset

Dramaten

J

T

Commuter trains

Metro

Hotel

Restaurant

Culture

Nordic Light Hotel

Anglais

Lydmar

Bistro Jarl

Prinsen

Zink Grill

East SturehofGrodan

Bistro R

igoletto

Operakällaren

Nosh & Chow

Jamie's Italian

Kungshallen

Hötorgshallen

Frantzén

Wagamama

K 25

PANE FRESCO

URBAN DELI

Cro

cket

t & J

ones

Gant

Eton

Ladurée

Odd

Mol

ly

Restaurant Ekstedt

Taverna Brillo

Panini Internazionale 2

.0

Rotisserie M

ama

Restaurant F12

4

5

5

8

KEY RETAIL AREAS AND DISTRICTS

STOCKHOLM CITY CENTRE

Retail in Stockholm’s city centre is concentrated in connected shopping areas, each with its own unique atmosphere and commercial offering.

1 DrottninggatanThe busiest pedestrian shopping street in Stockholm, where the largest Swedish retailers have a presence. The street has three types of atmospheres: the southern part of this 1,500 m stretch begins in heavily touristy Old Town, the central part has a crowded atmosphere with a vast retail offering, and the north-ern part is slightly calmer with historic architecture, cafés and restaurants, combined with independent boutiques. Location of the department store Åhléns and brands like HM, River Island, Zara and Weekday. Footfall: Fri: 75,000, Sat: 75,000 Gamla Brogatan: Fri: 8,300, Sat: 10,000Klarabergsgatan: Fri: 50,400, Sat: 32,500

2 Sergelgatan/HötorgscityHötorgscity has a typical 1960s environment with the pedestri-anised street Sergelgatan as the central hub. Shopping is diverse in this hub for young shoppers, who mainly aim for the big chain brands like Gina Tricot, H&M, Mango, Monki and Desigual. The new Art Deco hotel Scandic Haymarket is located at Hötorget.Footfall: Fri: 35,000, Sat: 35,000 Sveavägen: Fri: 18,100, Sat: 14,300

3 Sturegallerian/Humlegårdsgatan At Stureplan Sturegallerian offers numerous exclusive premium brands as well as a row of up-market restaurants and nightclubs. On Humlegårdsgatan you can find Stockholm’s new “Savile Row” with a menswear focus. There are also lots of cozy Coffee shops. Footfall: Fri: 15,200, Sat: 12,000

Mood District/RegeringsgatanCrossing Hamngatan and connecting Kungsgatan, Regeringsgatan houses the lifestyle galleria Mood Stockholm and a whole new neighbourhood that adds a contemporary mix of fashion and F&B offerings. In the corner of Mäster Samuelsgatan and Regeringsgatan you will find Urban Outfitters. Nearby you can also buy kitchen wear from the first citybased IKEA in Stockholm.Footfall: Fri: 13,900, Sat: 10,700Mäster Samuelsgatan: Fri: 14,600, Sat: 14,700Jakobsbergsgatan: Fri: 7,600, Sat: 5,000

5 Bibliotekstan/Birger JarlsgatanBibliotekstan is Stockholm’s most exclusive fashion and luxury district, old brick buildings dating back to 1885. International high-end brands such as Prada, Stella McCartney, Burberry, Ralph Lauren, Chanel and Louis Vuitton sit alongside Swedish designers Acne and Rodebjer, to name a few. HMs new flagship store Arket opens up in spring 2018. And the Food & Beverage brand Eataly open up 1000 sqm in the middle of Biblioteksgatan. Footfall: Biblioteksgatan, Fri: 20,000, Sat: 25,000 Birger Jarlsgatan: Fri: 25,000, Sat: 15,000

6 HamngatanAn attractive high street with a mix of flagships like H&M, Desigual, Zara and Victorias Secret. Home of the classic NK department store and large shopping mall Gallerian across the street. The street stretches from the city area around Sergels Torg down to the exclusive Bibliotekstan district.Footfall: Fri: 65,000, Sat: 50,000

7 NorrlandsgatanA trendy street where the young Stockholmers meet for lunch and coffee, for example at The Bianchi Café & Cycles, where they can also buy a trendy bicycle. Norrlandsgatan connects the Mood district with Bibliotekstan, as well as Hamngatan and Kungsgatan. Footfall: Fri: 15,000, Sat: 15,000

8 KungsgatanOne of the most visited and popular sites in Stockholm, linking the city’s eastern and western retail zones. Lined with outdoor brands such as Norrøna, The North Face and Haglöfs. There are lots of restaurants, cafés and food courts like Kungshallen, K25, Panini 2.0 and rotisserie Mama. Nespresso and Starbucks have chosen to locate their flagship stores on Kungsgatan.Footfall: Fri: 45,000, Sat: 40,000

9 VasagatanThe Central Station, with its 11,000 square metres of retail space, stands out for its access to communications and transport. The main commercial area on Vasagatan is made up of mostly large hotels and restaurants. New developments are under way to make this street on of the most attractive new entrances to Stockholm.Footfall: Fri: 40,000, Sat: 30,000

4

3534

STO

CK

HO

LM


THE LOBBYThe market place of tomorrowThe Lobby has been described as the concept of the future in terms of retail. Under development by AMF Fastigheter and located in The Mood District, on Regeringsgatan 61, the Lobby is all about new products and innovative concepts. It is a curated and dynamic retail market featuring fashion, lifestyle, interior design, beauty, and technology brands and pop-up stores as well as food & beverage and spaces for socializing and events. The Lobby will also feature a range of sophisticated digital services, such multimedia shopping tools and Click & Collect.

URBAN ESCAPEThe hottest city space in StockholmAMF Fastigheter is shaping one of the hottest new city spaces in the capital. Spanning five properties, four streets and two squares, Urban Escape attracts those seeking a creative vibe and a cosmopolitan pulse. Whether you are looking for offices or retail space, this is the hot spot. Urban Escape also houses the iconic Gallerian, Stockholm's most central shopping mall as well as two unique lifestyle hotels and a number of top restaurants. To top it off - these proporties are interlinked through a roof-top setting with bars and event spaces.

VASAGATANStockholm's most central street is getting an upgrade The Central Station, with its 11,000 square metres of retail space, is unbeatable in terms of access. The main commercial area on the street currently consists mostly of large hotels and restaurants. New developments are under way to make this street one of the most attractive new entrances to central Stockholm. Starting early 2018, construction will be carried out to create a more attractive area with wider sidewalks and more outdoor restaurants. Traffic will be reduced in favour of pedestrians and cyclists. The City of Stockholm and real estate owners on the street are collaborating within Management Vasagatan toward a shared vision of an all-day, all-year open street bustling with contemporary F&B and retail concepts.

STUREThe place to meetThe City of Stockholm and AIDA, Abu Dhabi Investment Authority are collaborating on a redevelopment of Sturekvarteret that is set to be

completed in 2025. Together they are updating this classic business, shopping and entertainment district into a meeting destination with plenty of space in an unbeatable location. Work is underway to create a central yard, additional restaurants, a large food hall, a new hotel as well as modern offices and residential spaces. The 8000 sq m of commercial space and the new food hall will share a completely new ground floor accessible through a new exit from the underground.

SERGELHUSETCity development – ongoing projectIn the centre of Stockholm City, with a unique location facing Sergels Torg, you will find Sergelhuset. This is a major ongoing development involving three properties, three streets and a city square. The anonymous- looking bank headquarters will be given a whole new expression and role to play in the city, and will offer modern central offices, brand-new retail spaces, residential units, hotels and meeting places. Bottom floors facing Sergels Torg will be opened up, with solar staircases between Malmskillnadsgatan and Sergelgatan generating entirely new pedestrian flows. Plans for a new commercial property are also in the pipeline for this big project. The construction started in the summer of 2017, and will be ready for occupation by 2021.

GAMLA BROGATAN Bringing back the trendy atmosphere to one of Stockholm s most unique streetsThe location between Drottninggatan and Vasagatan shows the potential for this 250 meter long street. In the past, the street had a strong position as a trendy hub and attracted at that time the newest concepts. The character is unique with a taste of a friendly small town with creative concepts, restaurants and cafés, located next door to the urban and vital area with large customer flows. The new commuter train station (Citybanan) at Vasagatan in the beginning of Gamla Brogatan is drawing attention and will create new strong customer flows in the coming years. The real estate owners have started the renewal work, within Management Gamla Brogatan, to regain that position. Focus are both indoor and the outdoor environment together with the municipality. Strong and creative concepts as Grandpa, Volt, Dr Denim and star restaurant Frantzén have the street as their home, and the work will continue to make room for more.

RETAIL DEVELOPMENTIN STOCKHOLM CITY

Many new developments are under way in Stockholm city. Ranging from bold new concepts such as Urban Escape – connecting hotels, retail spaces, offices and restaurants – to the revamping of Stockholm's most central street.

Phot

o: U

lf H

Bör

jess

onPh

oto:

Hen

rik

Tryg

g

DID YOU KNOW ...

... the 2nd highest net income per household in the Nordics are found in Stockholm.

... the consumption capability per person in Stockholm is 150,000 SEK/year.

... commercial overnight stays in Stockholm 2016 was 13.5 million.

Photo: Tove Freij3736

STO

CK

HO

LM

59

business sWeden assists international companies to invest and expand in Sweden and companies in Sweden to grow their international revenue through strategic advice and hands-on support. The Swedish Government and local industry own Business Sweden, thus providing access to contacts and networks at all levels.www.business-sweden.se

invest stockholm is the official invest-ment promotion agency of Stockholm. We work on a long-term basis with the marketing and development of the Stock-holm region as a business destination. www.investstockholm.com

stockholm city centre partnership (City i Samverkan) is a non-profit mem-bership organisation that initiates, man-age and executes city centre projects in collaboration with local authorities, prop-erty owners and various city stakehold-ers. Together we strive for the best possi-ble Stockholm City centre experience. www.cityisamverkan.se

business region göteborg is the officialinvestment promotion agency of the Gothenburg region. We are dedicated to strengthening and developing trade and industry in this region. We offer local expertise, market information, tailorma-de data/analysis and contacts facilitat-ing the establishment and expansion of businesses in greater Gothenburg.www.investingothenburg.com

invest in skåne is the official businesspromotion agency for southern Sweden. We provide free professional advice and services to international compa-nies considering southern Sweden for future investments, and assist regional companies in developing their interna-tional business. www.investinskane.com

LET US ASSIST YOU IN SETTING UP BUSINESS IN SWEDENThis publication is provided by the investment promotion organisations of Sweden, Stockholm, Malmö and Gothenburg in partnership with industry organisations and retail property owners. Contact us for assistance, information and network contacts when considering expanding into Sweden.

INDUSTRY ORGANISATIONS

stockholm property association Based in the heart of Sweden’s thrivingcapital, the Stockholm Property Associ-ation represents and serves over 5,000members in the commercial andresidential real estate industry.www.fastighetsagarna.se/stockholm

PROPERTY OWNERS

amF Fastigheter is one of Sweden's larg-est property companies. By developing and managing our offices, retail proper-ties and the surrounding neighbour-hoods, we are contributing to the crea-tion of vibrant and attractive cities. AMF Fastigheter is a subsidiary of the pen-sion company AMF. www.amffastigheter.se

axFast is a long-term property company with focus on sustainability and selected locations, specialized in owning and devel-oping properties for retail, offices and hotels in Central Stockholm and logistics in Sweden. Axfast is one of four separate groups within the Axel Johnson Group.www.axfast.se.se

vasakronan is the leading commercialproperty company in Sweden. Our strat-egy is to focus on retail premises and centrally located offices in Sweden’s major growth regions: Stockholm,Uppsala, Gothenburg, Malmö and Lund.We believe in city shopping wholeheart-edly, and with 314,000 sq m of retail space, we are one of the largest retail operators in Sweden with an attractive offer of prime city retail premises.www.vasakronan.se

CONSULTANTS

cbre is the largest full-service real estateservices firm in the world. Operatingacross the globe, the firm holds a leader-ship position in the clear majority ofthe world's key business centres.The firm has approximately 70,000employees, of whom 250 are based inSweden. CBRE have offices in Stockholm, Gothenburg and Malmö.www.cbre.se

cushman & WakeField is a leading global real estate services firm that helps clients transform the way people work, shop and live. Our cross-border retail team pro-vides innovative solutions to occupiers, owners and investors, with offices in Stockholm, Norrköping, Gothenburg and Malmö. We are the centre of retail and leisure.www.cushmanwakefield.se

gate46 provides solutions to makeretailers more profitable. We offerTenant Representation, Site Acquisition& Disposal, Legal Advice, Valuation &Advisory and Contract Management.www.gate46.se

Wistrand advoktabyrå has one of the most prominent real estate practices on the Swedish market. Within the retail property industry, the practice regularly advises on sophisticated domestic and cross-border matters, ranging from transactional work to advice on all types of property related issues as well as issues regarding ownership, use and management of commercial properties. Contact: Jan Alexanderson, Partner +46 708 64 09 13 | [email protected]

Robert Kullgren, Partner +46 709 50 72 77 | [email protected]

www.wistrand.se


Phot

o: T

ove

Frei

ij

sweden · chernivtschernivtsii luts'luts'kk rivne l'vil'vivv ternopiernopill 3...

Documents