swan valley vision 2012
DESCRIPTION
Swan Valley Vision 2012TRANSCRIPT
SwanValleyVision2012SecuringthefutureofPerth’sSwanValley
SwanValley&RegionalWinemakersAssociation
Page 2 Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012
Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012 Page 3
INDEX
EXECUTIVE SUMMARY page 4
INTRODUCTION 5
THE UNIQUE GEOLOGY OF THE SWAN VALLEY 7
HISTORY OF THE SWAN VALLEY 8
CURRENT LAND USE 11
ECONOMIC IMPACT OF WINEMAKING IN THE SWAN VALLEY 12
WINE BUSINESS MODEL FOR THE SWAN VALLEY 13
RELATED BUSINESSES IN THE SWAN VALLEY 16
THREATS TO THE SWAN VALLEY 17
BRANDING: THE AUTHENTIC EXPERIENCE 19
CONCLUSION 21
AppendixA:
Area Boundaries as de;ined by the Swan Valley Planning Act 22
AppendixB:
Swan Valley Geographic Indicator 23
AppendixC:
City of Swan Ward Boundaries 26
B=>?@ABCDE F HGHIBAJ
CCAAKDI SGIC=IGBD
FCICAK DKLKMBNOKDI
=NNKDEG>KH
Page 4 Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012
EXECUTIVESUMMARY
The Swan Valley is one of Perth’s iconic a�rac�ons, comparable to Ro�nest Island, Fremantle and Kings Park.
With a unique geology that makes it especially suited to farming it has a long history right back to the earliest
days of the Swan River Colony, and as a home to indigenous people for thousands of years. It is one of the
oldest wine regions in Australia, with wine and table grapes grown in the Swan Valley since 1830.
Today the Swan Valley is effec�vely a small area of about 3000 hectares, as defined by the Swan Valley Plan-
ning Act (SVPA), which prescribes land use within its boundaries. Since enactment in 1995 the SVPA, which
places protec�on of vi�culture at its heart, has been supported by successive Western Australian
governments.
Since implementa�on of the SVPA the wine tourism and visitor business in the Swan Valley has grown
enormously. There are now nearly 150 business servicing 2 million visitors per annum with an es�mated
annual income of $167 million. Approximately 40 wineries account for $92 million of this income. Small
owner operated wineries offer excellent profitability, and there are economic benefits for larger wineries too.
As Perth’s popula�on increases over the next 20 years and beyond the value of the Swan Valley as a
magnificent recrea�onal area blessed with open spaces and rural vistas, virtually within the suburban region,
will become priceless. The Swan River and tributaries which form the head waters of the Swan estuary are
cri�cal natural ecosystems which must be protected from urban encroachment.
Now at a third of its original 10,500 hectares any further decrease in size would see the Swan Valley risk losing
its cri�cal mass. All areas of the Swan Valley have the capacity to support farming and rural ac�vi�es and the
excision of any further area from the SVPA would prove disastrous. Increased popula�on density via
subdivision will create conflict between neighbours and threaten the right to farm and conduct reasonable
commercial agricultural management prac�ces. Allowing developments that are inconsistent with its rural
nature will threaten the special character of the Swan Valley.
Having boomed since 1995 the Swan Valley now has the important job of crea�ng a modern reputa�on. A
reputa�on built on its heritage, its role as the cradle of Western Australia agriculture, its authen�city and its
integrity and the quality and diversity of its produce. Modern branding of the Swan Valley will benefit all
producers and see its agricultural and related tourism industry thrive and grow. It will also become
increasingly a�rac�ve to those Perth residents seeking larger lot sizes. These larger lot sizes allow for an
idyllic rural lifestyle which enjoy the benefits of rural living with the associated ameni�es of a wine region and
will be highly valued as Perth’s suburbs become more densely se�led.
The wine industry is the cornerstone industry in the Swan Valley’s future that includes table grape growing,
equine ac�vi�es, rural lifestyle opportuni�es and other rural pursuits. All of these ac�vi�es are predicated on
the Swan Valley maintaining is rural nature and amenity. People do not visit simply because they cannot
purchase wine, meals, coffee, view a concert or hold a wedding in the city. They visit because of the
wonderful se@ng in which they can conduct these ac�vi�es.
It is essen�al that the Western Australian Government, led by the Department of Planning, and in conjunc�on
with the City of Swan con�nue to support and enhance the SVPA. Planning decisions must be made for the
long term benefit of the greater community of Perth, not the short term expediency that comes from
subdivision. In taking the steps that protect the character of the Swan Valley and the exis�ng wineries and
vineyards, an effec�ve SVPA has created and will con�nue to support a sustainable Swan Valley environment
that allows for reasonable growth.
Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012 Page 5
INTRODUCTION
The Swan Valley is situated between the Swan and Helena River
confluence and Walyunga Pool in the Darling Range. It occupies an area
of 105 square kilometres (10500 hectares). The Avon River descends
from the hills at Walyunga to form the Swan River which flows south
through its flood valley between the Darling Range to the east and the
swampy coastal plains to the west. The historic town of Guildford is
situated at what is now deemed the southern end of the Swan Valley,
although vineyards once flourished in Bassendean and South Guildford.
The Swan Valley was one of the earliest districts of the Swan River Colony
to be se�led in 1829. It is a tremendously important part of Western
Australia, known for its historic significance in the state’s development,
agricultural bounty, its scenic rural vistas, and the outstanding
recrea�onal opportuni�es it offers the people of Perth and their visitors.
The Swan River ecosystem, which forms such an important part of Perth’s
environment, begins in the Swan Valley.
The Swan Valley is currently home to a popula�on of 5539 (City of Swan)
and accommodates an es�mated 2 million visitors per annum
(Swan Valley Visitors Centre). Up to 150 individual businesses cater for
visitors genera�ng an es�mated $167 million revenue.
Subdivision in the early nineteenth century resulted in the break up of
most of the original large land grants and now property sizes are
commonly in the range of 4 – 12 hectares. For many years these lots
sizes supported small family farms, commonly growing grapes. Changing
social and economic condi�ons has meant that the number of lots now
being farmed has fallen and some residents see an opportunity to profit
from subdivision of their land. This would severely impact on the
remaining highly valuable businesses and threaten the heritage and rural
nature of the Swan Valley.
The Swan Valley is currently protected by the Swan Valley Planning Act
(SVPA), which defines the Swan Valley and prescribes planning and
development objec�ves for it. The SVPA ensures the special character of
the Swan Valley will be protected and provide a magnificent recrea�onal
asset for all of Perth (Western Australian Planning Commission Bulle�n
No 80).
SWAN VALLEY PLANNING ACT
Since its incep�on in 1995 the
Swan Valley Planning Act has
served to successfully
preserve the heritage and
amenity of the Swan Valley
and provide certainty to those
seeking to either invest in
businesses catering for
visitors or simply enjoy the
rural lifestyle.
The Swan Valley Planning Act
was not wri2en to last for two
decades, it was wri2en to
provide certainty for the fu-
ture of the Swan Valley.
Page 6 Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012
Without the certainty of land use created by the SVPA the investment
required to allow the Swan Valley to meet its poten�al to be one of
Perth’s major recrea�onal areas for future genera�ons would not be
forthcoming. The agricultural based businesses which contribute to the
character of the Swan Valley and host the visitors will be threatened by
a�empts to reduce the size of the planning area or increase popula�on
density.
Since being enacted in 1995 the SVPA has served to successfully preserve
the heritage and amenity of the Swan Valley and provide certainty to
those seeking to either invest in businesses catering for visitors or simply
enjoy the rural lifestyle. The introduc�on of the SVPA has been
instrumental in the development of a significant number of new wine
businesses, other visitor orientated businesses and a drama�c increase in
economic ac�vity in the Swan Valley. This has improved the a�rac�on of
the valley to residents and visitors alike, whilst preserving its rural
agricultural character. The area defined by the SVPA is just a third of the
total valley area at approximately 3000 hectares (appendix A). This is the
area that is addressed in this Vision Statement.
The northeast subregion of Perth is forecast to grow to an es�mated
popula�on of 258,000 by 2031, a 37 per cent increase on current
popula�on levels. This popula�on increase will require an addi�onal
40,000 dwellings. (DOP 2031 Vision). The Swan Valley will be bound
between Ellenbrook and the new suburbs along the line of the proposed
Perth to Darwin highway in the west, Jane Brook, Stra�on and Midvale in
the south, and Brigadoon and Gidgeganup in the east.
The Swan Valley is a highly a�rac�ve area of open space, offering
excellent recrea�onal opportuni�es that will complement the residen�al
and commercial development in the northeast subregion.
This growth will need to be carefully planned to ensure the natural
a�ributes, built heritage and local character of the area and the right to
farm are protected. It is difficult to see how subdivision of land holdings
within the Swan Valley, resul�ng in increased popula�on density and
pressure on agricultural ac�vi�es will benefit the Swan Valley or
contribute significantly to the necessary growth in dwellings required to
support the future popula�on.
The Swan Valley is defined as a wine region or “Geographical Indica�on”
under the Australian Wine and Brandy Corpora�on Act (appendix B).
VITICULTURE & WINEMAKING
ARE FLOURISHING
Vi�culture is squarely at the
centre of the tourism
experience for the Swan
Valley.
Since the Swan Valley
Planning Act was introduced
in 1995 many new wineries
have been established
including;
Faber
Si2ella
Upper Reach
Heafod Glen
Black Swan
Bella Ridge
Carilley Estate
Lancaster
Harris Organic
Oakover
Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012 Page 7
This defini�on is integral to the integrity and reputa�on of the wines of
the Swan Valley. No wine may be labelled as being “Swan Valley” unless
at least 85 percent of the grapes used to make it are grown within the
defined Swan Valley boundaries.
Building and improving the reputa�on of the Swan Valley for all
producers – wine and others - through strategic collabora�ve marke�ng
is an essen�al step in strengthening business ac�vity in the area.
The Swan Valley & Regional Winemakers Associa�on (SWRWA) is the
industry body represen�ng Swan Valley and surrounding wineries. The
Associa�on represents 35 Swan Valley wineries and 80 percent of
produc�on of Swan Valley wines. The aim of the SWRWA is to encour-
age, promote, advance and protect both the vi�cultural pursuits in the
Swan Valley (grape growing and wine making) and the character and use
of the Swan Valley as an enjoyable and produc�ve environment for all.
The SVRMA has produced this Vision Statement to inform and engage
stakeholders, decision makers and the community of Perth with regard
to the history, the present, and the future of this wonderful and
special corner of our state.
THEUNIQUEGEOLOGYOFTHESWANVALLEY
Within the context of the greater Perth region the Swan Valley is a
unique geological forma�on. Its soils and loca�on are not duplicated in
any other loca�on. The Swan Valley – the area surrounding the river as it
flows from Walyunga to Guildford - is a unique pocket of land on the
Swan coastal plain.
Unlike the sandy soils, limestone ridges, and swamps of much of the
coastal plain that were formed by the sea, the Swan Valley has been
formed by the erosion of the Darling Plateau above.
Adjoining the Swan Valley the erosion of the western edge of the plateau
gives the Darling Scarp the appearance of hills. Along the base of the
Scarp is a shelf which contains a layer of laterite par�ally covered by sand
and ironstone gravel formed by its erosion and debris tumbled down
from the exposed granite rock of the plateau. These ironstone soils have
excellent water holding capacity and are able to support moderate vege-
ta�ve growth. This is well suited to the produc�on of low yielding high
quality wine grapes with li�le or no irriga�on.
SWAN VALLEY & REGIONAL
WINEMAKERS ASSOCIATION
The aim of the Swan Valley &
Regional Winemakers
Associa�on is to encourage,
promote, advance and protect
both the vi�cultural
pursuits in the Swan Valley
(grape growing and wine
making) and the character
and use of the Swan Valley as
an enjoyable and produc�ve
environment for all.
The SVRMA has produced this
Vision Statement to inform
and engage stakeholders,
decision makers and the
community of Perth with
regard to the history, the
present, and the future of the
this wonderful and special
corner of our state.
Page 8 Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012
Extending outwards from the river and its tributaries such as Ellen Brook,
Susannah Brook and Jane Brook are rich alluvial soils of good texture and
fer�lity. These soils are superb for most hor�cultural pursuits. With
irriga�on they support high cropping tablegrape produc�on. With micro
irriga�on systems using low rates of irriga�on they support excellent
quality winegrapes.
West of the river’s flood plains towards the coast, the highly leached
sands contain very li�le mineral traces, being pale grey and infer�le.
No other area has this combina�on of soil, climate and forma�on that
allows for such agricultural uses within the greater Perth region.
HISTORYOFTHESWANVALLEY
The development of the Swan Valley is a key chapter in the history of
Perth and the Swan River Colony. This long term connec�on with the
development and success of the City of Perth is part of the charm and
authen�c experience that life in, and a visit to, the Swan Valley offers.
The Swan Valley has played a very important role as a source of
abundance for its original inhabitants the Nyungah people and then for
successive genera�ons of European se�lers and their descendants, the
people of Perth. It has always been a place that has sustained its people.
With its abundant rivers, brooks, fresh water lakes and river meadows it
had for many thousands of years been one of the key sources of food
supply for the Aborigines of the Swan Coastal Plain. The Nyungah people
lived off the land and conserved resources and preserved the landscape.
While several European expedi�ons visited the Swan estuary before
permanent European se�lement it was the fer�le alluvial flats and flood
plains along both sides of the Swan River upstream from Guildford to the
Darling Scarp that were the chief a�rac�on for Captain S�rling when he
first visited the area in 1827. It confirmed his intent to found a Bri�sh
colony in this isolated part of the Australian con�nent which he did in
1829.
The first European se�lers to Perth quickly claimed the land abu@ng the
Swan River because of its naturally superior soils for agriculture. The
original land grants, known as ribbon grants because of their narrow river
frontage and great depth, were commonly in the order of 1200 to 2000
hectares.
A PLACE OF HISTORY
The first European se2lers to
Perth quickly claimed the land
abuEng the Swan River
because of its naturally supe-
rior soils for agriculture
Grapevines were one of many
fruits planted by colonists and
the suitability of the Swan
Valley for grape growing was
established in the 1830s.
Over 170 years it became
clearly established as an
outstanding loca�on to grow
very high quality grapes.
With economic changes the
Swan Valley community has
returned to a predominance
of smaller business based on
long term investment and
development strategies.
These businesses make use of
the heritage of the Swan
Valley to provide locally
grown products.
Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012 Page 9
The shape of these ini�al parcels of land grants has shaped the style and
loca�on of land holding in the Swan Valley to this day.The land closest to
the river was the primary farming land. With the rela�vely clear land and
fer�le soils the early se�lers established mixed farms to produce fruit
and vegetables and meat for home consump�on and grains and corn to
be milled for flour and sold.
Grapevines were one of many fruits planted by colonists yet the
suitability of the Swan Valley for grape growing was established in the
1830s. Several substan�al vineyards operated in the Swan Valley from
the middle of the 19th century. Houghton, Santa Rosa, Valencia among
others produced local wines for which there was a steady market in the
colony. The Belhus Estate was developed as a substan�al table grape
vineyard in the late 19th century and pioneered the export of high quality
table grapes.
Over 170 years the Swan Valley has become clearly established as an
outstanding loca�on to grow very high quality grapes – for the table, for
drying, and for wine. The deeper richer soils well suited to lush table
grapes, the gravelly ironstone soils on the eastern side ideal for wine
grapes and currants.
AMer many years the colony, and in par�cular the Swan Valley, began to
prosper. Gold rushes from the 1880s caused the popula�on of Western
Australia to swell appreciably. As the mining boom subsided and
immigra�on con�nued to increase there was growing demand for small
farms surrounding Perth.
Many of the original large landholdings were subdivided between 1900
and 1920, oMen into lots as small as 4 to 12 hectares. Among others, two
groups who took up these small farms were southern European
immigrants and returned soldiers from the Great War.
The new landowners largely choose grape growing as an enterprise. In
par�cular the Yugoslav immigrants, skilled in opera�ng small family farms
and experienced in grape growing were a significant por�on of the Swan
Valley popula�on by World War II. Many of the migrant growers
produced wine for their own consump�on with some developing
commercial winemaking businesses.
Post World War II the Swan Valley con�nued to be seen as a place of
opportunity for new migrants. The valley evolved from the 19th century
community of large mixed farms to the 20th century small family
enterprises concentra�ng on labour intense hor�culture.
HERITAGE
Many wineries are in the
hands of the second, third or
fourth genera�on owners.
Some of the oldest wineries in
Australia are found in the
Swan Valley.
Olive Farm 1829
Houghton 1837
Sandalford 1840
John Kosovich 1922
Edgecombe Brothers 1925
Talijancich 1932
Henley Park 1935
Windy Creek 1937
Twin Hills Wines 1937
Jane Brook 1954
Garbin 1956
Page 10 Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012
Changes in the market for table and dried grapes and the development
of addi�onal vi�cultural areas in Western Australia from the 1980s has
coincided with significant genera�onal and cultural change. This has
made many family farming business less viable.
Offspring have sought greater educa�onal and employment
opportuni�es off farm and the ability of ageing parents to con�nue to
operate their highly labour intensive farms producing low value
commodity products has diminished (this trend is not unique to the Swan
Valley). Unfortunately many farming families have not chosen to
upgrade or maintain their farms or have ceased to operate as a commer-
cial farm.
Prior to 1995 there were very few visitor facili�es in the Swan Valley.
Since the incep�on of the SVPA at the end of the twen�eth century, the
growth in visitor numbers has created a new business opportunity for
high quality value added branded products, especially wineries. Since
1995 twenty new wineries and fiMeen new winery restaurants, and five-
breweries have been established.
Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012 Page 11
CURRENTLANDUSE
The present Swan Valley area has been largely spared from subdivision
and urbanisa�on for nearly seventy five years and it remains a largely
agricultural area. It has always been widely recognised as valuable
hor�cultural land, making a significant contribu�on to Western
Australia’s agriculture. By the 1970s, its proximity to a growing Perth
meant that its value as an area of open space, within the corridors of
development became widely recognised. The need to preserve the
special character of the Swan Valley for its important contribu�on to the
culture and amenity of Perth has been recognised by poli�cians and
planners.
As a result successive regula�on and legisla�on has been developed with
the intent of suppor�ng the con�nuance of vi�culture and other suitable
rural ac�vi�es.
Land use within the Swan Valley is regulated by the SVPA and the City of
Swan Local Planning Scheme No 17 (LPS No 17). This plan has as its
objec�ves to promote the core area of the Swan Valley primarily as a
hor�cultural, recrea�onal, tourism and landscape resource; to provide
for limited rural living within the Swan Valley such that it enhances the
character and amenity of the valley and ensures compa�bility with
produc�ve rural ac�vi�es; and to protect high quality hor�cultural soils
from development which would jeopardise their current and future use.
These planning rules have provided a frame work for substan�al
economic development that has seen millions of dollars invested in
vi�culturally focused, agriculturally based businesses that straddle
produc�on and tourism opera�ons. There is an urgent need to ensure
the SVPA and LPS No 17 are fully aligned, and that they are completely
effec�ve at restric�ng inappropriate development.
Throughout the valley ac�ve vineyards and farms, equine proper�es and
well maintained rural lifestyle proper�es are now interspersed with land
that is no longer ac�vely farmed, oMen unmaintained by aged residents
or absent owners. A por�on of land owners see the social and economic
changes in the valley as crea�ng an opportunity to subdivide their land.
The expecta�on of some land holders that land not ac�vely farmed may
be considered for subdivision is not supported by the Swan Valley
Planning Act, the LPS No 17, nor by the SWRWA.
AGRICULTURAL LAND
PRESERVED
The Swan Valley it has been
largely spared from
subdivision for nearly 75 years
and it remains a largely
agricultural area.
It has always been widely
recognised as valuable
hor�cultural land, making a
significant contribu�on to
Western Australia’s
agriculture.
By the 1970s, its proximity to
a growing Perth meant that its
value as an area of open
space, within the corridors of
development became widely
recognised.
Planning decisions at local and
state level since have
reflected this.
Page 12 Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012
It is impera�ve that the Department of Planning and the City of Swan
take a responsible role in ensuring that no such expecta�on is
encouraged. Residents unable or unwilling to maintain their proper�es
should be encouraged to seek opportuni�es in more suitable locali�es.
For long term elderly residents closely aligned to the Swan Valley there
are many suitable opportuni�es to downsize within close proximity.
The no�on that some residents who are no longer able or no longer seek
to enjoy the a�rac�ons and business and lifestyle opportuni�es offered
in the Swan Valley should be en�tled to subdivide their land at their
profit but ul�mately at the expense of other current and future
landholders and the Perth community is unreasonable.
THEECONOMICIMPACTOFWINEMAKINGIN
THESWANVALLEY
Currently there are over 40 wineries in the Swan Valley, crushing 3300
tonnes of locally grown wine grapes and about 6000 tonnes of grapes
from outside the Swan Valley. The annual value of Swan Valley grown
wine grapes is es�mated at $3.3million, the wine produced at
$32million, and the total value of all income of the Swan Valley wineries
at $92million.
In addi�on to winemakers, another 100 plus visitor orientated
businesses contribute an es�mated $75million to the Swan Valley econ-
omy. It is es�mated table grapes and other hor�cultural products
contribute a further $20million to the Swan Valley’s economy. The total
value of grapes, wine and visitor services generated in the Swan Valley is
in the order of $187million.
The introduc�on of the Swan Valley Planning Act in 1995 has led to a
substan�al investment in the Swan Valley’s wine industry. Over half of
the current wineries have been established since the Act was
introduced. OMen commencing as family owned and operated business-
es requiring substan�al ini�al investment in land, vineyards, wine
produc�on and visitor facili�es, many are now well established and
profitable, with growing reputa�ons for quality wine. These wineries are
now purchasing high quality wine grapes from independent growers to
supplement their own produc�on.
ECONOMIC IMPACT
The annual value of Swan
Valley wine grapes is es�mated
at $3.3million, the wine
produced at $32million, and
the total value of all income of
the Swan Valley wineries at
$92million.
The annual contribu�on table
grapes and other hor�cultural
products grown in the Swan
Valley is $20million.
The total value of grapes, wine
and visitor services generated
in the Swan Valley is in the
order of $187million.
Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012 Page 13
Further these wineries are not seeking cheap grapes as wineries did in
the past, but rather high quality grapes from well maintained vineyards,
a much be�er commercial opportunity for independent growers.
Whilst there are no longer as many vineyards in the Swan Valley as fiMy
years ago when table grape and dried grape produc�on dominated,
there has been a drama�c change from unbranded commodity
produc�on to high quality, value added, branded produc�on.
This changing dynamic creates an opportunity for rebranding the Swan
Valley to a vibrant centre of high value, authen�c local produce, raising
the image of the valley and its produce. This in turn will create the
opportunity to introduce premium pricing for suitably high quality
products and services.
WINEBUSINESSMODELFORTHE
SWANVALLEY
The small lot sizes in the Swan Valley and the proximity to the large
residen�al popula�on of Perth makes the Swan ideally suited for small
wine businesses with a focus on direct sales. Some larger proper�es
which have remained rela�vely intact since colonisa�on are well suited
to more substan�al wine businesses.
Direct sales, including cellar door sales, mail order, e-commerce, and
func�on sales are the most profitable for any wine business as the win-
ery receives full retail price. This allows small wineries to compete more
effec�vely with much larger wine companies. In addi�on wineries are
able to claim a rebate of up to $500,000 of their wholesales sales tax (the
Wine Equalisa�on Tax or WET). This equates to the first $3.4million of
cellar door sales or $1.7million of wholesale sales being wholesale tax
free (ATO tax ruling WETR 2009/2). All Swan Valley wineries take
advantage of this lucra�ve direct sales opportunity and most operate a
retail cellar door outlet on their property.
Small wineries relying almost exclusively on direct sales and effec�vely
retaining the wholesales sales tax, have an excellent business model.
The opportunity for growth is achieved by op�mising direct sales by
expanding their capacity to service visitors and u�lising new social media
channels. Ver�cally integrated wine businesses offer addi�onal visitor
services including dining, func�ons, entertainment, and accommoda�on.
CONNECTING DIRECTLY WITH
CUSTOMERS
The small lot sizes in the Swan
Valley and the proximity to
the large residen�al
popula�on of Perth makes
the Swan ideally suited for
small wine businesses with a
focus on direct sales.
Direct sales, including cellar
door sales, mail order, and
func�on sales are the most
profitable for a wine business
as the winery receives full
retail price.
All Swan Valley wineries take
advantage of this lucra�ve
direct sales opportunity and
most operate a retail cellar
door outlet on their
property.
Page 14 Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012
These generate income in their own right as well as increasing the
opportunity for greater wine sales.
Successful established small wineries in the Swan Valley can realis�cally
expect to achieve between $500,000 and $2million in direct wine sales at
up to 50% gross margin. These businesses have excellent profitability.
With a strong direct customer base wineries may consider wholesale
sales.
Wholesale is not as profitable as direct sales, but may benefit the busi-
ness overall by defraying fixed costs and achieving savings through im-
proved scale. Wineries may choose to sell direct to retailers and on
premise businesses (i.e. cafes, bars, pubs and restaurants) or engage a
distributor. Generally the opportunity to engage third party distributors
to build wholesale sales only occurs once a winery has established their
brand and a profile and reputa�on in the marketplace. The poten�al for
wholesale sales is even higher than direct sales. Given sufficient invest-
ment it is not unreasonable for a small Australian winery to build
domes�c sales of between $1—$2 million over several years. A similar
opportunity exists for export sales.
There is outstanding poten�al for the Swan Valley wine industry to
con�nue to grow. Firstly, its major market of Perth is expected to grow
by half a million residents by 2031. Secondly Australians con�nue to
spend more on recrea�on, alcoholic beverages, food, and ea�ng out
(ABS 6530.0 - Household Expenditure Survey, Australia: Summary of
Results, 2009-10).
Thirdly, Perth is also well connected to the rela�vely nearby Asian mar-
kets which offer growth opportuni�es. The obvious a�rac�on is the re-
gion’s rapidly rising consumer base. Over the next five to 10 years, the
number of middle and upper income earners in South-East Asia is ex-
pected to increase to 100 million people, out of a total
popula�on of more than 550 million (WA Department of Agriculture &
Food). The Department of Agriculture & Food has developed in
conjunc�on with industry a three year interna�onal wine marke�ng
strategy with a strong focus on emerging Asian markets.
It is reasonable to expect at least a propor�on of Swan Valley wineries to
experience substan�al growth in the future. It can be expected that
some Swan Valley wineries will emulate the success of many well
established wineries in the south west and achieve substan�al wholesale
Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012 Page 15
and export success. It is also reasonable to expect further new entrants
to the Swan Valley wine industry and that they will con�nue to grow
requiring addi�onal fruit sources and seeking new markets.
A further advantage of winemaking in the Swan Valley is the cost of grape
growing is substan�ally lower than other Western Australian regions.
Wine grapes are generally grown on the shallower, less fer�le soils out-
side the richer alluvial deposits. Combined with efficient micro-irriga�on
systems, vine growth and yield is generally higher compared to cooler,
we�er regions. Together with the hot climate which offers a low disease
environment, this means opera�ng costs are rela�vely low. Nor do vine-
yards suffer the freight costs incurred opera�ng in the south west.
The three largest wineries also take advantage of the outstanding direct
market opportunity offered by the Swan Valley and also have substan�al
vineyards producing rela�vely low cost (by Western Australian
standards) grapes. The combina�on of excellent direct sales, low cost
grapes and scale allow them to create a viable large scale wine business.
The high capital cost of vineyard investment mi�gates against wineries
growing all of their own grapes. Small wineries commonly seek to
purchase high quality fruit to supplement their own produc�on on an
annual basis. This creates the opportunity for lifestyle residents to
develop small high quality vineyards on their property in partnership with
wineries.
Similarly, some table grape growers may be a�racted to conver�ng part
or all of their produc�on to wine grapes.
These factors, combined with higher land costs rela�ve to other Western
Australian grape growing regions, ensures that wineries will find it an
a�rac�ve proposi�on to source addi�onal, well priced grapes from stand
alone Swan Valley growers rather than develop their own new, large
scale commercial ventures. Hence it is reasonable to expect growth in
demand for Swan Valley grown wine grapes.
POTENTIAL FOR SWAN
VALLEY WINE BUSINESS
There is outstanding poten�al
for the Swan Valley wine
industry to con�nue to grow.
It is reasonable to expect at
least a propor�on of Swan
Valley wineries to experience
substan�al growth in the
future.
It can be expected that some
Swan Valley wineries will
emulate the success of many
well established wineries in
the south west and achieve
substan�al wholesale and
export success.
It is also reasonable to expect
further new entrants to the
Swan Valley wine industry
and that they will con�nue to
grow requiring addi�onal
fruit sources and seeking new
markets.
Page 16 Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012
RELATEDBUSINESSESINTHESWANVALLEY
A board range of businesses contribute to the agricultural focus of the
Swan Valley.
Historically growing table grapes and grapes for drying was the dominant
form of vi�culture in the Swan Valley. Whilst wine has been made in the
Swan Valley since the earliest days of the colony, it is only in the last 30
years that wine grape growing has come to dominate vi�culture.
For well over 120 years the Swan Valley has enjoyed an impressive
reputa�on for the outstanding quality of its table grapes. A large body of
growers today con�nue to produce very high quality table grapes that
are oMen sold direct to the public through roadside markets, sold at the
Perth wholesale fruit market, or despatched directly to leading retailers.
Generally table grape vineyards are located on the richer alluvial soils
close to the river.
The Swan Valley climate allows growers to bring fruit to market at
different �mes to that grown further north. This shiM in ripening seasons
creates a market opportunity for Swan Valley producers. However, Swan
Valley growers s�ll face business risks with the poten�al weakening of
the quaran�ne on imported (including eastern states) fruit that protects
Western Australian growers from various diseases. Table grapes add
$19.1m to the state economy (source DAFWA, Value Chain Modeling
2011 - unpublished).
The agricultural nature of the Swan Valley and the a�rac�on created by
wineries provides the opportunity for a range of businesses to offer
services to those visitors. Restaurants, breweries galleries, art studios,
func�on centres, concert venues, accommoda�on providers as well as
many tourist transport businesses all benefit and contribute to the over-
all a�rac�on of the area. These related businesses provide services to a
very wide range of people including Perth residents, interstate and
interna�onal visitors.
The Swan Valley is the home to many equestrian ac�vi�es, some
commercial and others providing private recrea�on. Many residents
maintain their own horses and provide agistment to others. The State
Equestrian Centre at Brigadoon is a substan�al development catering for
a wide range of equestrian ac�vi�es.
RELATED BUSINESSES
The Swan Valley hosts not
only wineries. It is home to;
• Table grape growers
• Restaurants
• Cafes
• Galleries
• Tour operators
• Studios
• Func�on centres
• Concert venues
• State Equestrian Centre
• Equestrian suppliers &
services
• Specialty crops &
hor�culturalists
Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012 Page 17
THREATS TO THE SWAN
VALLEY
Development, reduc�on in
minimum lot sizes, and
increased popula�on will
inevitably impact the region.
An unco-ordinated and
unchecked approach to
development of visitor
orientated services may allow
the Swan Valley lose its focus
and integrity as a wine region.
Successive state governments
are to be applauded for
introducing and refining the
Swan Valley Planning Act
which sets as a core principle
the protec�on of vi�culture.
There is an urgent need to
ensure the SVPA and LPS No
17 fully align, and that they
are completely effec�ve at
restric�ng inappropriate
development.
There are numerous training stables, agistments, riding schools, equine
supplies, veterinary prac�ces and other even�ng and equestrian opera-
�ons all providing services to residents and visitors.
Many hor�culturalists produce melons, stone fruits, citrus, olives and
other fruit and vegetables. There are specialty business enterprises such
as plant nurseries, aquaculture, and Christmas tree planta�ons as well as
cut flowers. Dis�lleries, breweries and confec�onery manufacturers are
also part of the tourism mix, although they have no direct connec�on to
agriculture in the Swan Valley.
Making use of close access to markets there are also Swan Valley
businesses quarrying clay for brick and �le manufacturer and blue metal
for construc�on and road building. There are also three substan�al brick-
works located in the area.
THREATSTOTHESWANVALLEY
Agriculture is at the heart of the Swan Valley’s heritage and culture and
therefore its marke�ng brand and visitor appeal.
Changes in land uses away from tradi�onal agricultural ac�vi�es,
reduc�on in minimum lot sizes, and an increased popula�on have the
poten�al to create conflict with tradi�onal land uses and inevitably
impact on the ability of vi�cultural businesses to con�nue normal
farming ac�vi�es and could catastrophically effect their ongoing viability.
Normal responsible agricultural prac�ces create noise and dust and
uli�se safe and approved agricultural chemicals that many poten�al
small landholders would consider unacceptable near or on the boundary
of their property. For example the safe and responsible applica�on of
organic elemental sulphur, widely used to control powdery mildew on
vines in spring and summer, gives rise to sulphur vapours that may cause
distress to householders within close proximity to vineyards. Subdivision
will inevitably result in conflict between commercial farmers and those
occupying small land holdings created by subdivision.
Aesthe�cally, it will also disrupt the rural landscape and alter the broad
vistas that give the Swan Valley its open space –its rural appeal.
Page 18 Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012
An increased popula�on will demand greater services such as retail, health
and educa�on in the limited physical area of the Swan Valley which will
exacerbate the poten�al for conflict with agriculture.
An uncoordinated and unchecked approach to development of visitor
orientated services may allow the Swan Valley lose its focus and integrity as
a wine region. New businesses that fail to engage and develop an
a�achment to the Swan Valley’s heritage, or that fail to enhance the
region’s agricultural se@ng, are undesirable. Businesses such as flea
markets, cafes, small goods producers, truck depots, machinery and me-
chanical workshops that do not have an agricultural basis should best be
located in retail, commercial or manufacturing precincts established for
such purposes. There is no lack of such precincts close to the Swan Valley.
Coordina�on between government departments and agencies, and
different levels of government, is cri�cal. Successive state governments are
to be applauded for introducing and refining the Swan Valley Planning Act
which sets as a core principle the protec�on of vi�culture.
However other departments such as the Department of Water need to be
aligned to the Act in its support for vi�culture. For example , by not
implemen�ng the 20 percent groundwater alloca�on reduc�on for grape-
growers in the Swan Valley, recognising that grape growing, and par�cularly
wine grape growing, is an extremely efficient user of ground water, and as
acknowledged by the SVPA, grapegrowing underpins the long term
economic and social value of the region as a visitor-based a�ractor of Perth
The availability of water is a major issue facing Perth as a whole. There
needs to be a water strategy developed for the Swan Valley, considering all
users groups, water sources and water conserva�on techniques with a view
to suppor�ng the SVPA and providing a sustainable water source to support
vi�culture. The level of water actually required to produce wine grapes is
very low rela�ve to other water uses, and in fact substan�al areas of grapes
are grown without irriga�on. Current alloca�on of ground water to agricul-
ture in the Swan Valley is only 10.5 GLpa of which it is es�mated less than 5
percent or 0.5 GLpa is used for irriga�ng winegrapes. Irrigated winegrape
vineyards almost invariably employ very effec�ve micro-irriga�on systems
and the Department of Water’s Licensed applica�on rate is 3 ML/ha/a com-
pared to 15 ML/ha/a for vegetables, 9 ML/ha/a for citrus, 9 ML/ha/a for
horses, 7.5 ML/ha/a for golf courses and ovals and lawns, 5 ML/ha/a for
tablegrapes. Recent field trials by Perth Region NRM found actual water
use in commercial vineyards was 1.0 Ml/ha/a or less.
WATER USES
Wine grapes use less than 5%
of the 10 gigalitres of ground
water allocated to agriculture
in the Swan Valley annually.
Depending on the season
commercial winegrape
vineyards use around
1 megalitre per hectare per
year. Much less than
vegetables, citrus, horses,
ovals or table grapes.
It is reasonable that the
quan�ty of groundwater
available to sustain the wine
grape industry, and see it
grow, will be con�nue to be
available.
Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012 Page 19
AN AUTHENTIC PLACE
Vineyards and wineries play a
cri�cal role in developing the
region’s reputa�on for high
quality, authen�c produce.
Time poor modern consumers
view the open space, greenery
and rural ambience of the
Swan Valley as an outstanding
short break leisure op�on
from Perth, suitable for either
an hour, a day or a weekend.
Wineries are an outstanding
vehicle for providing a
des�na�on and ac�vi�es for
visitors.
Local Swan Valley wine and
food op�ons ,from iden�fia-
ble producers, iden�fies
authen�city of produce and
its providence.
Clearly it is the combina�on
of both the seEng and the
product that is cri�cal.
Given the rela�vely low water requirement, an effec�ve water strategy
for the Swan Valley should ensure there is ample ground water available
to support new and exis�ng vineyards. It is not unreasonable for the
State Government to consider making the provision of water for
vi�culture in the Swan Valley as a community service obliga�on and
direct a minimum alloca�on of ground water be set aside.
BRANDING:THEAUTHENTICEXPERIENCE
Over the last twenty years what the Swan Valley offers visitors has
changed. The heritage, rural ambience and scenery has been
maintained, but the range and quality of wines, the food and dining
experiences, galleries, concert venues, tours, and breweries have
become bigger, be�er and more sophis�cated.
However, there are s�ll many old percep�ons about the Swan Valley in
terms of the experience offered, the size of the tourism industry, quality
of the experience, quality of the wine or availability of accommoda�on.
There is a wonderful opportunity to change these old percep�ons of the
Swan Valley. Firstly our offering is excellent and matches the demand of
modern consumers. Consumer demand for branded, high quality prod-
ucts has grown. In par�cular Australians have become great consumers
of sophis�cated leisure ac�vi�es, food and beverages.
There is demand for products that are high quality, local, authen�c, have
integrity and can be traced to their source. Consumers wish to know the
providence of the food and beverages they consume. Typically these
products are demanded by more discerning consumers who are
prepared to pay a premium for them. The Department of Agriculture and
Food’s Buy West Eat Best food labelling and promo�on campaign, which
promotes locally farmed, fished and processed products , is an example
of catering to this demand and has been a smash hit.
A updated brand strategy would communicate the Swan’s many
a�rac�ons to the people of Perth and beyond, and is �mely to ensure
that its reputa�on reflects the current experience.
Modern branding of the Swan Valley will benefit all producers and see its
agricultural and related tourism industry thrive and grow.
Page 20 Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012
There is the opportunity for the providers of all types of ac�vi�es offered
within the Swan Valley to take part in a coordinated branding strategy.
A branding strategy would enable all operators to highlight the authen�c
nature of the experiences on offer within the Swan Valley, encouraging
more people to enjoy the Swan Valley and due to its loca�on, return
oMen. SVWMA believes in focusing on not what we lack but the many
advantages and offerings we have. A branding strategy, by defining the
Swan Valley, can also assist in understanding what ‘fits in’ and what
‘doesn’t fit in”. Whilst vineyards and wineries are the cornerstone to the
Swan Valley’s success in achieving this branding vision, all the producers
and craMs people of the Swan contribute.
Vineyards and wineries are normally large proper�es and are therefore
cri�cal in contribu�ng to the open space, greenery and rural ambience.
They also play a key role in developing the region’s reputa�on for high
quality, authen�c produce. Further they are an outstanding vehicle for
providing a des�na�on and ac�vi�es for visitors. Besides the produce
itself, what makes the people of Perth value the Swan Valley so highly is
its proximity and ease of access and its obvious rural farming nature.
Whilst it is highly accessible and close to Perth, visitors to the Swan
Valley feel they have leM the city behind and appreciate the open spaces
and vistas, the rural ambience, the greenery, and the peacefulness and
lack of clu�er. They seek interes�ng ac�vi�es and experiences whilst
visi�ng. Crucially the physical a�ributes and the type of experiences and
ac�vi�es offered need to match each other. It is impera�ve that the
ac�vi�es offered are suitable for a rural agricultural environment.
They should not by their nature threaten or impinge on agricultural
ac�vi�es. Food and wine is a natural match for the Swan Valley’s
agricultural environment. Some other ac�vi�es are also well suited and
can add to its reputa�on and brand strength. For example craMspeople
who draw their materials and inspira�on from the Swan Valley, cultural
ac�vi�es that reflect the history of the area– before and aMer white
se�lement; nature based ac�vi�es that u�lise the natural resources such
as the river, bridle trails or surrounding hills. There are undeveloped
opportuni�es for eco-tourism and cultural tourism and recrea�onal
ac�vi�es linked to the Swan River.
COMMUNICATING THE
SWAN VALLEY BRAND
What the Swan Valley
provides and the modern
consumer demands is in
harmony.
The heritage, authen�city and
accessibility that the Swan
Valley offers have become
key consumer demands.
Clear and well communicated
branding of the Swan Valley
allows consumers to under-
stand that the experiences
the region provides will meet
their needs.
Vineyards and wineries are
cri�cal to the Swan Valley’s
success in achieving this
branding vision.
Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012 Page 21
THE FUTURE FOR THE
SWAN VALLEY
It is impera�ve that the
ac�vi�es offered and the
development supported in the
Swan Valley are suitable for
an agricultural environment.
They should not threaten or
impinge on agricultural
ac�vi�es.
It is essen�al that the Swan
Valley maintains as its
primary focus that of an
agricultural area. This is what
makes it special.
If these vistas and the
character of the Swan Valley is
changes then we lose the very
reason people con�nue to
come to the Swan Valley.
CONCLUSION
The Swan Valley is a unique and special place. It has dis�nc�ve character
and history. It has evolved from a place of abundance for indigenous Aus-
tralians, the mixed farming of the English pioneers, the small family vine-
yards and orchards of hardworking soldier se�lers and migrants to today’s
businesses serving the food, wine, craM, and recrea�onal needs
of the people of Perth.
Previous genera�ons of landowners and planners have preserved the agri-
cultural role of the valley. Today’s genera�on of landholders are
responsible for ensuring that the Valley is preserved, prospers and
contributes posi�vely to the future of Perth. The vistas of the river, the vine-
yards, natural bush land and farms are close to the original vistas
enjoyed by the early se�lers of the Swan Valley. All these combined
contribute to an authen�c place and an authen�c experience for visitors to
the Swan Valley.
It is essen�al that the Swan Valley maintains as its primary focus as that of
an agricultural area. Businesses that contribute to its agricultural
nature and deliver authen�c local produce will thrive. The scenic vistas of
the river, the vineyards, and the hills create the atmosphere of open space
that is so valuable.
In the face of the growth in Perth’s popula�on, with the demand for more
development, the value of the Swan Valley as an iconic a�rac�on for the
people of Perth will only increase and jus�fies its protec�on.
Page 22 Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012
APPENDIXA
Area Boundaries as defined by the Swan Valley Planning Act
Effec�ve Boundaries 18 June 2006
Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012 Page 23
APPENDIXB
SWAN VALLEY GEOGRAPHIC INDICATOR
Australian Wine and Brandy Act.
Wine Australia is an Australian Government statutory authority established in 1981 to provide strategic support to the
Australian wine sector.
One of six core responsibilities of Wine Australia is: Defining the boundaries of Australia's wine producing areas
Wine Australia's primary stakeholder is the Australian Government. Other principal stakeholders include wine and brandy
producers who pay the Wine Grapes Levy and exporters, who pay the Wine Export Charge.
A Geographical Indication (GI) for wine is an indication that identifies the wine as originating in a region or locality where a
given quality, reputation or other characteristics of the wine is essentially attributable to the geographical origin.
GIs are determined by the Geographical Indications Committee, a statutory authority of Wine Australia, and listed on the
Register of Protected Geographical Indication and Other Terms, which is maintained by Wine Australia.
Textual descriptions and maps
all Australian Geographical Indications included in the Register of Protected Names. Each entry includes a textual description
and a map.
In each case the textual description is the legal definition. The maps are graphic representations only. In the event of
an inconsistency the textual description takes precedence.
Swan Valley
The Australian Geographical Indication "Swan Valley" was entered in the Register of Protected Names on 6 January 2003 in
response to a direction received by the Registrar from the Presiding Member of the Geographical Indications Committee
acting under Section 40Z of the AWBC Act 1980.
GI Area Boundaries:
WOOROLOO TOPOGRAPHIC MAP
Scale 1:100,000
Sheet 2134
Edition 1 1977
Page 24 Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012
Published by authority of the Minister for National Development
Produced and distributed by the Division of National Mapping
© Commonwealth of Australia 1979
PERTH TOPOGRAPHIC MAP
Scale 1:100,000
Sheet 2034
Edition 1
Produced by the Division of National Mapping
under the direction of the Minister for National Resources
Printed by the Royal Australian Survey Corps, 1977.
GI Textual Description:
The Geographical Indication "Swan Valley" is located within the “Swan District” region, within the State of Western Australia,
Australia.
The beginning point of the boundary is situated on Map Wooroloo (Sheet 2134) at grid reference MK074866, being where the
railway line crosses Ellen Brook, then proceeds easterly along grid line 866 to its intersection with grid line 100 at grid refer-
ence MK100866, then proceeds southerly along grid line 100 to it intersects the Swan River at grid reference MK100837, then
proceeds north easterly along the Swan River to its intersection with grid line 110 at grid reference MK110843, then proceeds
southerly along grid line 110 to its intersection with the 100 metre contour line at grid reference MK110834, then proceeds
generally southerly along the 100 metre contour line to its intersection with grid line 743 at grid reference MK112743, then pro-
ceeds westerly along grid line 743 to its intersection with Toodyay Road at grid reference MK0877743, then proceeds south
westerly along Toodyay Road to its intersection with railway line at grid reference MK079738, then proceeds westerly along
grid line 738 to its intersection with the Swan River at grid reference MK062738, then proceeds generally south westerly along
the Swan River to the edge of the map at grid reference MK054735; On to Map Perth (Sheet 2034) at grid reference
MK054735, then proceeds south westerly along the Swan River to grid line 014 at grid reference MK014705, then proceeds
northerly along grid line 014 to its intersection with Benara Road and an unmarked vehicular track at grid reference
MK014728, then proceeds northerly along the unnamed vehicular track to its termination at grid reference MK014732, then
proceeds north easterly in a straight line to the intersection of Marshall Road and an unnamed vehicular track at grid reference
MK027750, then proceeds east of northerly in a straight line to its intersection with Gnangara Road at grid reference
MK046816, then proceeds northerly in a straight line to the unnamed creek on the edge of map at grid reference MK053832;
On to Map Wooroloo (Sheet 2134) at grid reference MK053832 on Ellen Brook, then proceeds generally easterly and then
northerly along Ellen Brook to its intersection with the railway line at grid reference MK074866, which is the descriptor starting
point.
Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012 Page 25
Page 26 Swan Valley & Regional Winemakers Associa�on: Swan Valley Vision 2012
APPENDIXC
CITY OF SWAN
WARD Boundaries
Publica�on Date: 4th April 2012
©Copyright 2012. Swan Valley & Regional Winemakers Associa�on
Produced by:
Swan Valley and Regional Winemakers Associa�on
www.swanvalleywinemakers.com.au
P.O Box 2130
Midland WA 6936
Bella Ridge Wines
Black Swan Winery
Carilley Estate
Caversham House
Entopia Wines
Edgecombe Brothers Winery
Faber Vineyard
Fig Tree Estate Wines
Fish Tail Wines
Garbin Estate Wines
Harris Organic Wines
Heafod Glen Winery
Houghton Wine Company
Jane Brook Estate Wines
Jarrah Ridge Wines
John Kosovich Wines
Lamont Wines
Lancaster Wines
Lilac Hill Wines
Li�le River Wines
Mandoon Estate
Neilson Estate Wines
Oakover Wines
Olive Farm Wines
Pandemonium Wines
Paul Con� Wines
Pinelli Wines
Riverbank Estate
Si�ella Wines
Talijancich Wines
Upper Reach Winery
Windshaker Ridge
Windy Creek Estate
John Griffiths: President
Email: [email protected]
Phone: 0417 095 820
Execu�ve Officer
Email: [email protected]
Phone: 0430 622 130
Members of the Swan Valley and Regional Winemakers Associa�on are: