svvforummktgsig linkedin to raise brand awareness yumi wilson
DESCRIPTION
Yumi Wilson of LinkedIn shares how to leverage LinkedIn to raise your brand awareness.TRANSCRIPT
Yumi Wilson Trainer and evangelist, Corporate Communications LinkedIn
Leveraging Linkedin
313M members
worldwide
>2 new members
per second
84M monthly
unique visitors
Source: Mindset Divide Research, TNS, September 2012.
Personal Networks Professional Networks
Career info
Updates on brands
Industry trends
Info on friends
Info on personal interests
Entertainment updates
1
2
3
“Spend Time” “Invest Time”
Top 3 content types expected on each network
Professional mindset is ideal for brand education and content
LinkedIn #1 in B2B
Strengthen your Company Page Professionals who have opted-in to a relationship with your company
Build a direct communications channel to those most interested in your business
Recruit more through paid, owned and earned channels
Ensure follower quality through advanced targeting
Invest only when a member takes action
Engage them via: - Free Company Updates - Sponsored Updates - API experiences and more
What makes good content?
98%
higher comment rate when including
an image
75%
higher share rate when links to
YouTube videos play directly in LI
feed
2× engagement when
including a link
The updates that get the most action
Fun facts and quotes
Employment branding and career opportunities
Tips and best practices
Company branding: inside looks and interviews
Encourage your biggest fans to optimize
70% More likely to engage
with your posts
Slideshare: Tell visual stories in stream
Tip: Slideshare has major SEO ranking impact
The definitive professional publishing platform Knowledge
Groups SlideShare Influencers Pulse
Groups
Pulse
Influencers
Represent your brand and your corporate brand
Beginner Profile
Professional names
Use a professional looking photo
Optimize your location and industry
Professional headline
Customize your Profile URL
Expand upon your headline and support it
Show examples of your work
Simple ways to optimize your profile
Manage your endorsements
Add projects, test scores, courses, patents, certifications and volunteering/causes
Make yourself contactable
Creating a great profile
Share your insight on LinkedIn
Content is our core
7X more engagement
with content vs. jobs
JOB
S
CO
NTE
NT
Post updates
Check out what resonates
Encourage executives to share and like
Encourage employees to share & like
Member Publishing Platform
Limitless Global Reach Potential
Content Best Practices Start a conversation
Content Best Practices Write a great headline
Writing a great headline
Clear beats clever Don’t trick your readers
Use the friend test
Content Best Practices Add a photo at the top of your post
Content Best Practices Embed YouTube videos and SlideShare content
KATIE IS LOOKING FOR A BETTER
EXAMPLE
Additional tips for producing great content
Keep your voice authentic Write about what you know & what you’re passionate about Keep your posts focused – don’t try to cover too much in
one post Express your opinion, but remember it’s tied to your
professional identity
How do I get more followers? Share & Tweet your post (tag @LinkedInPulse)
Share your post on your LinkedIn Company Page
Share your posts on your blog, newsletters, and more
Follow @LinkedInPulse on Twtitter
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