svfi june 25, 2013 presentation & publicity - rajesh setty

7/28/2019 SVFI June 25, 2013 Presentation & Publicity - Rajesh Setty

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KickstartingPUBLICITY

for Startu s

Rajesh Setty @rajsetty



Rajesh Setty@rajsetty

It starts

with

SIMPLICITY



3

Simplicity matters.



4

Without simplicity,

most ideas die prematurely .

prematurely




Why Ideas Die Prematurely

# o f I d e a s

Time





R a n

d o m

C h a t t e r

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Time





R a n

d o m

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D e a

t h a t F i r s t F i l t e r

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Time





R a n d o m

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D e a


D e a

t h o n R e fl e c t i o n

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Time





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h o n F i r s t C o n t a c t

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D e a t

h o n F i r s t C o n t a c t

D e a t h b y M a r k e t p l a c e S

h i f t

# o f I d e a s

Time

Actual Time





R a n d o m

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D e a


D e a t h o n F i r s t C o n t a c t


h i f t

D e a t h b y H o l d i n g o n t o

t h e P a s t

# o f I d e a s

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h i f t


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D e a t h a t t h e C h a s m

O f f t o E x e c u t i o n

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PUBLICITY is to have

lots of peoplebelieving in your idea




But...You always

start by winningONE person first!




The magic is in the “mental breadcrumbs”




Truth #1Yes...

1




Truth #1Yes...

1

Truth #2Yes...

2




Truth #1Yes...

1

Truth #2Yes...

2

Andhence... Got it..

3




Truth #1Yes...

1

Truth #2Yes...

2

Andhence... Got it..

3 Makessense? Of course

4



Now, add

somecreativity !



Thank You CardExample



Business Cards ThatClicked!



Now, repurposing them

asPlaying Cards



An Offer That PeopleCould Not Refuse.

Simple CompellingCreative



Rajesh Setty

@rajsetty

The Car Wash Offer

Buy 2 Car WashesGet 1 for FREE

1

C Off



Rajesh Setty

@rajsetty

The Car Wash Offer

Buy 3 Car Washes

33% OFFTODAY ONLY

2

Th C W h Off



Rajesh Setty

@rajsetty

The Car Wash Offer

Buy 2 Car WashesThird one is FREE

3

Th C W h Off



Rajesh Setty

@rajsetty

The Car Wash Offer

Ask how you can save33% on your car wash?

4

Th C W h Off



Rajesh Setty

@rajsetty

The Car Wash Offer

Car Wash

33% OFFToday Only

5

Th C W h Off



Rajesh Setty

@rajsetty

The Car Wash Offer

Buy 2 Car Washesand is FREE

6



Rajesh Setty

@rajsetty

Simple CompellingCreative

Ch ll f



Rajesh Setty

@rajsetty

What can youcreate that is

simple +creative +

compelling ? !Challenge for you...

Remember: 9 Ways People Respond to Content Online



Rajesh Setty

@rajsetty





Rajesh Setty

@rajsetty


1. Spam




Rajesh Setty

@rajsetty


1. Spam

2. Skip




Rajesh Setty

@rajsetty


1. Spam

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Rajesh Setty

@rajsetty


1. Spam

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Rajesh Setty

@rajsetty


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Rajesh Setty

@rajsetty


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Rajesh Setty

@rajsetty


1. Spam

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Rajesh Setty

@rajsetty


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Rajesh Setty

@rajsetty


1. Spam

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Rajesh Setty

@rajsetty


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N e g a

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Rajesh Setty

@rajsetty


1. Spam

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T r a n s f o r m




Rajesh Setty

@rajsetty


1. Spam

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Rajesh Setty

@rajsetty


1. Spam

2. Skip

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4. Stop

5. Save

6. Shift

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8. Spread

9. Subscribe

N e g a

t i v e

R O

I

T r a n s f o r m

L e v e r a g e

R e a l

E

n g a g e m e n t



Rajesh Setty

THANK YOU

Rajesh Setty www.twitter.com/rajsetty

www.facebook.com/rajesh301

http://www.facebook.com/rajesh301

http://www.facebook.com/rajesh301

mailto:[email protected]

mailto:[email protected]

svfi june 25, 2013 presentation & publicity - rajesh setty

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