svfi june 18, 2013 marketing & sales - gagan biyani
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By Gagan Biyani
@gaganbiyani
From 0 to 60Getting your business off the ground
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Entrepreneur
first,
Growth
Hackers
secondCo‐Founder, Udemy
Founder Institute Grad
Raised $16 MM
Over $6 MM in courses sold
Marketing Consultant/Advisor, Lyft
Led Lyft’s launch in Los Angeles
Blogger, TechCrunch
Investigative article led to investigation by FTC
Mentor/Advisor
Founder Institute, Lean Startup MachineTenderTree, Wedding Party and Sokikom
Founder, Growth Hacker Conference
Leading startup conference on marketing
San Francisco, May 3, 2013
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Agenda
1. Getting Started
1. Finding a Winning Channel(s)
1. Operating an Effective Growth Team
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None of this matters if your shit
sucks
“Lean Startup” and “Running Lean”
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You really do need the right product
udemy v1.0http://mixergy.com/udemy-gagan-biyani-interview/
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Know thy customer
Udemy’s target instructor A complete waste of Udemy’stime
LUXr
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Metrics and KPI’s
More Data
Less Data
Andrew Chen’s blog - andrewchen.co
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Distribution: Go Fishing
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Human / Sales Teams
http://www.quora.com/Udemy/How-did-Udemy-get-5-000-courses-online-so-quickly
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Viral / Word of Mouth
http://andrewchen.co/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/
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Paid
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Content Marketing
flowtown.comblog, mint.comblog
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Running a Growth Team
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Metrics and Dashboards
Mixrank.com
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Building a Team around Lean
http://andrewchen.co/2012/05/11/how-do-i-learn-to-be-a-growth-hacker-work-for-one-of-the-guys/
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Twitter: @gaganbiyaniE-mail: [email protected]
Questions?