sustainable social media marketing strategies
TRANSCRIPT
SUSTAINABLE SOCIAL MEDIA
MARKETING STRATEGIES
Jessica Hagman | @hagman
Ohio University Libraries
Social Media Coordinator & Subject
Librarian for Scripps College
Social Media Coordinator & Subject
Librarian for Scripps College
Reference & Instruction Librarian
“…and other duties as assigned.”
(STOP) COLLABORATE & LISTEN
RE-USE & RECYCLE CONTENT
GET INSPIRED & SHARE IDEAS
(STOP) COLLABORATE & LISTEN
2009-2011
Me
DI Coordinator (with student help)
2011-2014
Me + PACE Student in Reference
DI Coordinator + PACE Student in DI
Social Media Team (2014-present)
Me + PACE Student in Reference
DI Coordinator + PACE student in DI
eLearning Librarian + PACE student in Reference
Special Collections Librarian
At-large Representative from Circulation
Trello for tracking content development and sharing
Example of a Trello card
Google Drive spreadsheet to track campus/world events & plan posts
Collaborating with Students
• Recognize that they have their own voice
• Let them come up with ideas
• Division of labor
• Student: “fun” stuff, like #WisdomWednesday and #ShelfieSunday
• Staff: sharing library events, resources, etc where library voice is more important
• Hagman, J. & Carleton, J. (2014). Better together: Collaborating with Students on Library Social Media. Public Services Quarterly, 10: 238-244.
• http://bit.ly/BetterTogetherArticle
Talking about someone else’s work or another department? Run it by them to make sure they are good with the language.
•Main communications and marketing staff and Alumni Association • Find out about events/campaigns they are planning to be a
part of campus conversation
•Other academic support units with related goals (ex: Student Writing Center, Graduate Research Center)• Engage with them and let students know about their
services
• Academic departments • #FollowFriday relevant subject librarian Tag or mention depts
when sharing relevant info re: collections
Meet the Other Social Media People on Campus
RE-USE & RECYCLE CONTENT
Take dates off hours-related images to re-use (Canva!).
Upload videos directly to Facebook instead of sharing link to YouTube or Instagram
•#FollowFriday
•#BookfaceFriday
•#WisdomWednesday
•#ThrowbackThursday
•#ShelfieSunday
Weekly Content Ideas
Personal Twitter =/= Organizational Twitter
It’s OK to share more than once.
GET INSPIRED & SHARE IDEAS
• The Shareable Clique
• Sharing successful Facebook posts
• Libraries & Social Media
• Social media news, successful ideas
• Library Marketing & Outreach (ACRL)
• Lots of great outreach ideas
• Social Media Examiner
• Social media news and how-to
Facebook Groups & Pages
Follow other libraries to see what interesting ideas they have, especially for new networks.*
*But you know your community best.
•Google Analytics to see what social media posts bring people to our website
•Campaigns to assess content related to a large event (rather than by each network)
•More student and staff involvement
Ideas We’re Exploring
THANKS! Questions? [email protected] or @hagman