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Sustainable Energy Europe A European Campaign to change the landscape of energy EUROPEAN COMMISSION Masha Tarle Public Relations Manager Sustainable Energy Europe- an initiative of the European Commission [email protected] +32 2 333 59 53 28 June 2010, Budapest, Hungary International Conference on Energy Efficient Renovation in Residential Building Sector SESSION 2:Technology and innovation

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Page 1: Sustainable Energy Europe A European Campaign to change the landscape of energy EUROPEAN COMMISSION Masha Tarle Public Relations Manager Sustainable Energy

Sustainable Energy Europe

A European Campaign to change the landscape of energy

EUROPEAN COMMISSION

Masha Tarle

Public Relations ManagerSustainable Energy Europe- an initiative of the European [email protected]

+32 2 333 59 53

28 June 2010, Budapest, Hungary

International Conference on Energy Efficient Renovation in Residential Building Sector

SESSION 2:Technology and innovation

Page 2: Sustainable Energy Europe A European Campaign to change the landscape of energy EUROPEAN COMMISSION Masha Tarle Public Relations Manager Sustainable Energy

EUROPEAN COMMISSION

LegislationFinancial Support

programmes

Information and Communication

Platform

Energy Efficiency AP(2007-2013)Climate & Energy Package20-20-20-10 by 2020

FP7 (2007-2013)Competiveness and Innovation ProgrammeIntelligent Energy-EuropeEco-InnovationELENA (Covenant of Mayors)

www.sustenergy.org

Energy Policy

Introduction2

EU Energy policy: the 3 pillars

Page 3: Sustainable Energy Europe A European Campaign to change the landscape of energy EUROPEAN COMMISSION Masha Tarle Public Relations Manager Sustainable Energy

EUROPEAN COMMISSION 3

What is the Sustainable Energy Europe Campaign?

• Stimulate the necessary changeschanges towards an increase in private investment in sustainable energy technologies.

• Spread best-practiceSpread best-practice and ensure a strong level of public awareness, understanding and support.

• Enhance a communication and networking platform among key key stakeholdersstakeholders in sustainable energy.

Sustainable Energy Europe is a networking and communications Sustainable Energy Europe is a networking and communications platformplatform launched in 2005 by DG TREN offering visibility and institutional recognition to sustainable energy actors, projects and events.

Extended to 2011, Sustainable Energy Europe aims to:

Page 4: Sustainable Energy Europe A European Campaign to change the landscape of energy EUROPEAN COMMISSION Masha Tarle Public Relations Manager Sustainable Energy

EUROPEAN COMMISSION

SEE CAMPAIGN SET UP

Official Partners/ Projects

• Projects involving public & private sector

• Build & promote a network• Share and highlight

Europe’s best practices

Campaign Associates

• Chosen actors that amplify the impact of the campaign

For example- Energia Klub Hungary • Task: promote the

campaign and identify country based Partners

EUSEW- event of the year in sustainable energy

APRIL 2011 WWW.EUSEW.EU

Media

Amplifying impact of specific projects and campaign news

Energy Days

Events promoting awareness actions amongst citizens

PROJECTS and EVENTS ACTORS and AMPLIFIERS

Introduction4

Page 5: Sustainable Energy Europe A European Campaign to change the landscape of energy EUROPEAN COMMISSION Masha Tarle Public Relations Manager Sustainable Energy

EUROPEAN COMMISSION

What is an Official Partner?

Definition/Eligibility: Ongoing and financed project with a clear action plan currently

beingimplemented by private or/and public actors in the field of:

• Energy Efficiency• Renewable Energy Sources • Clean Transport• Bio-fuels

Official Partner5

Give your project institutional recognition and further visibility !!!

Best energy practices

Page 6: Sustainable Energy Europe A European Campaign to change the landscape of energy EUROPEAN COMMISSION Masha Tarle Public Relations Manager Sustainable Energy

EUROPEAN COMMISSION

SHINING EXAMPLESThe use of technologies and innovations in EE and

RES integration in the urban environment

Focus on: BARCELONA

Shining example of integrating energy activities in the urban environment RAISING

AWARENESS CAMPAIGNS

DISTRICT HEATING

AND COOLING

CONSUMERS SAVING

ENERGY:SMART

METERING

LEGAL FRAMEWORK:

SOLAR ORDINANCE

BARCELONA CITY COUNCIL

Page 7: Sustainable Energy Europe A European Campaign to change the landscape of energy EUROPEAN COMMISSION Masha Tarle Public Relations Manager Sustainable Energy

EUROPEAN COMMISSION

Smart-metering domestic energy saving in Sabadell Project launched by Sabadell City Council (Barcelona) in June 2009

www.sabadell.cat/energia

The key of this success: Public Private PartnershipsAlthough have been used for decades, wider development is the direct result of public incentives and cheaper production and distribution.

Domestic energy saving campaign to 100 dwellings in Sabadell Municipality using a smart-meter energy device given to the families for a period of 6 months. The smart-meter provides on-time energy consumption in kWh, EUR or tones of CO2. Benefits: Households reduce their consumption 10%-15% Utility companies – management of demand and supplyActivites: Distribution free of charge to households- Provision of guidelines and phone assistance - Information sessions

Page 8: Sustainable Energy Europe A European Campaign to change the landscape of energy EUROPEAN COMMISSION Masha Tarle Public Relations Manager Sustainable Energy

EUROPEAN COMMISSION

Promoting Sustainable District Heating and Cooling networks

Central de Generació d'Energies Zona Franca - Gran Via - Hospitalet Case Study:

Innovative process to recover wasted renewable energy serving southern Barcelona metropolitan area

• Ajuntament de Barcelona/ Agencia d’Energia de Barcelona• Ajuntament de l'Hospitalet de Llobregat• Dalkia• ENAGAS• IDEA/ICAEN

• Aquest serà el primer district heating que oferirà el servei de climatització per a ús domèstic

• S’aprofitarà de forma pionera el fred residual de la regasificadora del Port i la biomassa municipal per a la xarxa de climatització i la generació d’electricitat

• Les emissions de CO2 evitades seran de 13.400 t CO2/any

• Promotors

• Projecte

Contact Cristina Castells

[email protected]

www.barcelonaenergia.cat

Page 9: Sustainable Energy Europe A European Campaign to change the landscape of energy EUROPEAN COMMISSION Masha Tarle Public Relations Manager Sustainable Energy

EUROPEAN COMMISSION

HOW TO JOIN?

     

● Summary● Action Plan● Expected Results● Duration● Budget ● Contact Details

Next Deadline: Friday 9 July 2010 [email protected]

www.sustenergy.org www.sustenergy.org

Page 10: Sustainable Energy Europe A European Campaign to change the landscape of energy EUROPEAN COMMISSION Masha Tarle Public Relations Manager Sustainable Energy

EUROPEAN COMMISSION

EU Sustainable Energy Weeknot only conferences!

Definition: • Europe’s best energy-related events• Both oriented to general public and stakeholders

Various types of events:• Guided visits to public/private sites, open door days • Educational activities involving children/adults• Exhibition or fairs • Conferences / Seminars / Workshops

EUSEW: Events10

Page 11: Sustainable Energy Europe A European Campaign to change the landscape of energy EUROPEAN COMMISSION Masha Tarle Public Relations Manager Sustainable Energy

EUROPEAN COMMISSION

EU Sustainable Energy WeekTake a week to change tomorrow!

Background: • 1 conference in 2006 in Brussels• 40 events in 2007• 73 events in 2008 • 148 in 2009, 19 countries, 51 cities, over 35 000 attendees

EUSEW 2010: 328 events• 82 Brussels events (31+51)• 246 in Europe • Croatia, Serbia, Norway, Turkey, Georgia• 234 presences in Press, Radio, TV

EUSEW: History11

Page 12: Sustainable Energy Europe A European Campaign to change the landscape of energy EUROPEAN COMMISSION Masha Tarle Public Relations Manager Sustainable Energy

EUROPEAN COMMISSION

Why join the EUSEW?Advantages

PERCEIVED• EU Endorsement! EC Recognition raises the profile of the

event and the Organisation facilitating lobbying• Clustering of events facilitates networking and motivates

speakers and participants

OFFERED• Free Promotional Tools (brochures, leaflets, www.eusew.eu )• Exclusive use of the official logos• Media Visibility • Benefit from the synergy with other EU related

programmes and their promotional tools (ETAP, Managenergy, etc)

EUSEW: Advantages!!!12

Page 13: Sustainable Energy Europe A European Campaign to change the landscape of energy EUROPEAN COMMISSION Masha Tarle Public Relations Manager Sustainable Energy

EUROPEAN COMMISSION

EU Sustainable Energy Week ORGANISE AN EVENT DURING EUSEW 2011 IN YOUR CITY / COMPANY/ SCHOOL!

EUSEW: Events13

Page 14: Sustainable Energy Europe A European Campaign to change the landscape of energy EUROPEAN COMMISSION Masha Tarle Public Relations Manager Sustainable Energy

EUROPEAN COMMISSION

EUSEW 2010 in Hungary

Conference Title Organiser City Area

Tendering sources and innovative cooperation

opportunities for the renewable energy/energy sector

ITD Hungary Ltd. Budapest Renewables

Opening of the International Energy Conference

Chamber of Commerce

and Industry of Fejer County

Székes-fehérvár Renewables

Page 15: Sustainable Energy Europe A European Campaign to change the landscape of energy EUROPEAN COMMISSION Masha Tarle Public Relations Manager Sustainable Energy

Sustainable Energy Europe

A European Campaign to change the landscape of energy

EUROPEAN COMMISSION

www.sustenergy.org

Thank you!

Masha Tarle

Public Relations Manager

[email protected]

+32 2 333 59 53