Tierre Le®

Michele Haltenhof&

Khourin Wilkins

Why Tierre Le® exists?• As founders of the company

we chose the name Tierre Le® which means Earth bound in French

• The name embodies the purpose of our brand

• Our mission is to create eco-trendy apparel that utilizes materials from the Earth, can be returned to Earth and supports communities of the Earth

Business ModelOur business is centered around providing quality

apparel that reduces our footprint through fabrications sourced and manufacturing

processes.

How will this happen?-Maintaining key relationships with our partnerships and consumers

-Our resources consist of fabrications that are completely sustainable, manufacturers with eco friendly processes and our customer and workforce

-Our key activities lie in the events that will take place and our messaging as a brand through online presence and through leadership in the apparel industry

-Through our business model, the goal is to create an affordable eco-trendy line for our consumer, provide quality customer service and remain true to our first key partners – the planet and its communities present and future

Key Activities

• ECO Designs• ECO fabric & trim R&D• ECO Cost• Management• Production• Tech Design• ECO Market research• Create branding

opportunities• Merchandising

Key Activities Insight

Creates the future and sustainability of the business

– Source recycled materials, organic fibers, and natural dyes to protect our environment

– Maintain the possible lowest costs to ensure retail price points are at a great price

– Designs are a the top of current trends, fashion trendsetters will acknowledge business strategy and keep the reputation of the brand strong

Business Partners

-ECO friendly fabrics are the wave for the future. We will increase business success, and brand awareness by partnering with Businesses who are ECO friendly, taking into consideration our environmental protection and ones own health. We like to minimize emissions and harm to the environment

-The way to achieve this is by using the three R’s: reduce, reuse and recycle

-ECO Ventures Group Inc. is an ECO friendly business venture. The company specializes in growing minerals, renewable energy and other resource needs

Eco Ventures Group Inc.

“Eco Friendly”“Economically Sound”

Business Partners -Libolon is a yarn

manufacturing facility where they use recycled bottles and crush them to introduce eco friendly fabric

-See below are a list of brand fiber companies we have partnered with

Libolon:

http://www.libolon.com/historical.php

Example: Recycled Polyester cycle

Business Partners -US textile

manufacturer of warp knits, circular knits and woven fabrics. This facility produces sustainable fibers such as: recycled polyester, Bamboo, and hemp.

-They ensure profitability by putting people first.

Green Textiles

Key Resources• Quality eco-friendly materials• Collaborative vendors for manufacturing• Apparel distributors• Local communities • Graphic designers• Stake holders• Advertisers• Social media outlets• Sustainable businesses and organizations• Designers• Employees• Customers• Eco conscious buyers • Financial guarantees • Patents

Stakeholder matrix

1. CEO2. Company

3. Employees

1. Social Medias2. Partners with

organizations3. Sustainable

companies

1. Shareholders2. Government

3. Investors

1. Customers2. Suppliers

3. Contractors4. Community

Leve

l of I

mpo

rtan

ceH

igh

LowLevel of influence

High

B: The ones that can make the difference

A: The “primary beneficiaries”

D: the “bystanders” C. The “risk group”

Solution to the problem-Our solution to saving the environment and increasing

customers satisfaction is to have the right resources and back up resources, and increase knowledge as to where they came from and how they are saving the environment.

ECO friendly fabrics: Bamboo – Has become widely known for its luxurious softness, smooth hand,

flowing and gentle drape. Its cheaper than cashmere, so this will create a greater profit for our company. These fabrics will be free of pesticides, chemical fertilizers or

herbicides. It contains a substance that makes it antimicrobial Organic cotton – Are grown without toxic pesticides or fertilizers. Must be grown

in a soil that has been free of chemicals for three years before the cotton can be planted on it

Optional fabrics: Organic Wool – Is grown in Sonoma County, California. Raised chemical-free,

light-weight wool fabrics are naturally moisture-wicking, odor-resistant, and breathable.

Hemp – Requires no chemical, and pesticides. Used to create strong sturdy, soft, and delicate fabrics. It is a renewable resource that can be ready as little as

100 days and is the most versatile fiber

Upcycling :”Eco-Friendly: What's better than reusing those pesky plastic bottles? Repurposing

them into clothes that fit your healthy lifestyle saves on landfill, oil, and other well-known harmful environmental effects of all those bottles we throw away. Plastic can be recycled into many fitness-specific clothes, from cycling shorts to socks. In fact, it takes about 20 bottles to make one bike shirt, so the practice of upcycling can have a major impact on the environment.”

Solution to the problem

Natural Dyes:-Plant-based, vegetable pigments provide desired color-Natural dyes-mainly from plant and other organic

sources-Muslims, silk, and cotton work best for natural dyes.

We have located a company in Nashville, TN called Artisan Natural Dyeworks-They use plant and earth

based dyes, such as the sun to oxidize the color of the cloth

Target Customer

Tierre Le’s lady is between 20 -30 yrs old Represent diverse demographics Socially and environmentally connected Working professional / entering the workforce Fashion forward trendsetters

o We advertise in our “fashion spread” magazines about our refreshing lifestyle and what it means to save the environment and our own health.

-Coupons are distributed to those who sign up to our latest gossip. We spread our brand through social medias, such as Facebook, Twitter, and youtube, to promote and send out a message.

Tierre Le’s Value to the consumer

Products Quality apparel made of sustainable

fabrications

locally manufactured apparelOnline “look book”

Create positive awareness of social, economic and environmental

challenges through design

Services Provide on-trend and affordable

apparel for women

Customer-centric service

Easy online shopping /free shipping in the US- rates apply

internationally

Retail store in NYC

Frequent sales on apparel

YouTube video of “what’s trending today”

Consumer buy-back option (company assist with responsible disposal

Market

Top ten Eco-friendly U.S Cities:• New York City• Los Angeles• Philadelphia• Atlanta• Washington, D.C.• Dallas• Austin• Houston• San Francisco

New York City Stats

According to the 2010 census there were 7,252,871 women in NYC between the ages of 18-44. This represents an estimate of the potential market in the borough of Manhattan alone

There are over 40 colleges and universities within NYC

Further insights into Tierre Le® business model

Revenue Model:• As a company that will sell apparel

via online and in 1 retail location (NYC) the models utilized will be merchant and manufacturer.

• Merchant: (catalog-web based only, click &mortar)

• Manufacturer: (Purchase, branded integrated content)

Revenue models detailed

-Catalog will be exclusively online to reduce costs and minimize paper usage and waste- customers will purchase items online globally

• Click & Mortar provides customers the ability to not only shop online, but also in our retail store

• Purchase provides the consumer with a direct sale through the website

• Brand Integrated content will set us apart from other apparel companies in that we will deliver a consistent message around sustainability

Stakeholder Input & Activities

• Suppliers- Key to providing quality fabrications sourced locally and internationally- through research

• Customers- support the brand through activism , purchasing and spreading the message via social media and government

• Community- Support legislature to improve community relations and the brand by spreading the message

• Employees- Provide quality input on various levels through hard work, innovation and creativity

• Shareholders- provide financial support through partnering with like board members and sourcing new opportunities for company development

• Government- respond accordingly to the needs of the planet through passing legislature supportive the three pillars of sustainability

• Investors- provide monetary resources through sourcing available funds and remaining honest and dedicated to the mission

• Social Media- Provides great marketing and advertising opportunities at no cost by linking individuals globally

• Sustainable companies- Support brand by joining and sponsoring key events to strengthen the mission and its values

• Partner with Organizations- organizations that can provide workforce and other resources by aligning with like goals and objectives

Stakeholder Outcomes & Impacts

• The outcomes of each of the stakeholders create an environment that meets the three pillars of sustainability

The impacts are unified organizational goals with external and internal projects

Job growth through retail store and other community initiativesDecrease in apparel industries negative impact on the earthThe hiring of local talent to work within fair and just environmentsTierre Le will set the trend in apparel design and manufacturing

Earth Economy

Society

Why invest in Tierre Le?• Having outlined the various components of our Tierre Le , we the founders

and owners of the company believe that a major shift needs to occur

• The goal is to change the planets current condition and communities we touch for the better- one thread at a time

• The relevancy for sustainable business design is high and the need is urgent

• This is not just another brand - Tierre Le is in fact a lifestyle that should be adopted as industry norm

• Key takeaways- Sustainable apparel- Supports the Earth and its communities

• fashionstyleidea.com- images• http://www.nytimes.com/roomfordebate/

2012/07/30/responsible-shoppers-but-bad-citizens/the-power-of-environmentally-conscious-shopping

• http://www.census.gov/prod/cen2010/briefs/c2010br-03.pdf