Sustainability Explained

Sustainable Development

“ Meets the needs of the present without compromising the ability of future generations to meet their own needs “

(Brundtland 1987)

“Sustainability is a system that can evolve  toward greater human utility, greater efficiency of resource use and a balance with the environment which is which is favourable to humans and most other species.”

(Harwood 1990)

The Triple Bottom Line

Developed by John Elkington in 1994.

People, Planet, Profit

Or

Social, Economic and Environmental

Green Marketing

Organizations must consider what marketing techniques best suit their organizations.

Organization's must ensure they have factual ground to back up sustainability claims.

Beware of Greenwashing – act of misleading consumers regarding the environmental practices of a company.

How to avoid Greenwashing.

Publish up-to-date and relevant sustainability reports.

Provide factual proof to support claims.

Avoid use of fluffy language.

Don’t not exaggerate claims.

Sustainable Organizations and Inspirations

The Body Shop

Ben & Jerry’s

Toyota Prius

Ray Anderson