Download - Sustainability Explained and Greenwashing
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Sustainability Explained
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Sustainable Development
“ Meets the needs of the present without compromising the ability of future generations to meet their own needs “
(Brundtland 1987)
“Sustainability is a system that can evolve toward greater human utility, greater efficiency of resource use and a balance with the environment which is which is favourable to humans and most other species.”
(Harwood 1990)
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The Triple Bottom Line
Developed by John Elkington in 1994.
People, Planet, Profit
Or
Social, Economic and Environmental
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Green Marketing
Organizations must consider what marketing techniques best suit their organizations.
Organization's must ensure they have factual ground to back up sustainability claims.
Beware of Greenwashing – act of misleading consumers regarding the environmental practices of a company.
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How to avoid Greenwashing.
Publish up-to-date and relevant sustainability reports.
Provide factual proof to support claims.
Avoid use of fluffy language.
Don’t not exaggerate claims.
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Sustainable Organizations and Inspirations
The Body Shop
Ben & Jerry’s
Toyota Prius
Ray Anderson