survey of viewers hope channel in brazil
TRANSCRIPT
Survey of Viewers Hope Channel in Brazil AUGUST 2014
CONDUCTED BY THE CENTER FOR CREATIVE MINISTRY
FOR THE GENERAL CONFERENCE OFFICE OF ARCHIVES, STATISTICS & RESEARCH
Source of Data AnonlinesurveyofviewersoftheHopeChannelwasconductedinPortugueseduringthespringof2014.AnEmailwassenttoamailinglistofindividualswhohaveregisteredwiththeHopeChannelthroughitsWebsites.Therewereatotalof14,625responsesandthisreportisbasedonthatdataset.Thestandardallowanceforsamplingerrorforasurveyofthissizeislessthantwopercentagepoints,plusorminus.
Experience with the Hope Channel
Regularviewers46%
Viewcertainprograms39%
Occasionalviewers7%
Notviewers8%
Awareness of Hope Channel Availability
5%
9%
32%
35%
75%
86%
ROKU(IPTV)
VideoonDemand
Tabletcomputerapp
Smartphoneapp
VideoontheInternet
Satellitetelevision
Usually Watch Hope Channel On …
5%
2%
3%
5%
8%
11%
28%
35%
48%
Other
VideoonDemand
Tabletcomputerapp
Smartphoneapp
Satellitedish
Cabletelevision
SteamingontheWeb
LocalTVstaWon
SubscripWonsatelliteTV
Day Part When Usually Watch
17%15%
25%23%
18% 18%
41%
23%
48%
57%
40%
33%
15% 15% 15%12%
0%
10%
20%
30%
40%
50%
60%
Monday-Thursday Friday Saturday Sunday
Morning A[ernoon Evening Latenight
Type of Programming Usually Watched
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Children'sprogramsFaith&freedomPersonalfinancesAdvenWstnewsMissionreports
DevoWonalHealthMusicJesus
FamilylifeHopeS.S.EndWmes
Bible&archaeologyDoctrine
Evangelism
Likely Notsure Unlikely
Non Viewers: Why They Do Not Watch the Hope Channel
12%
1%
1%
2%
3%
6%
11%
13%
14%
Otherreasons
Designedforchurchmembers,doesnotmeetmyneeds
DoesprovidethekindofnewsIneed
Itravelalot&donothaveaccess
Preferreadinginsteadoftelevision
Notavailableonmydevice
Iamtoobusy
Irarelywatchtelevision
ProgramsarenotattherightWme
Ever Viewed Other Hope Channel Language Services
6%
1%
1%
2%
3%
4%
Otherlanguages
HopeChannelInternaWonal
HopeChurchChannel
SpanishNo/CenAmerica
SpanishSouthAmerica
EnglishNo/CenAmerica
RecommendaWons to Increase/Decrease types of Programming
0% 10% 20% 30% 40% 50% 60% 70%
PersonalfinancesAdvenWstnewsMissionreportsFaith&freedom
DevoWonalChildren'sprograms
MusicHealth
HopeS.S.Familylife
Bible&archaeologyEndWmes
JesusDoctrine
Evangelism
Increase Staythesame Decrease
Relevance of Hope Channel Programming
Notrelevant3%
Somewhatrelevant6%
Veryrelevant57%
Noresponse34%
Quality of Hope Channel Programming UnsaFsfied
2% Notsure2%
SaFsfied23%
VerysaFsfied41%
Noresponse32%
SuggesWons to Improve the Hope Channel in Brazil
7%
10%
13%
14%
15%
16%
16%
19%
19%
24%
25%
31%
35%
40%
Increasethequality
Increaseaccess
Morediversifiedprogramming
Offeraprogramlibrary
Moreacademicprograms
Moremissionreports
Moregeneralnews
Focusoncontemporaryissues
Exercise&fitnessprograms
ChrisWanentertainment,comedy
Morechildren'sprograms
Addlivechurchservices
MoreevangelisWcprogramming
MoreonpracWcalChrisWanliving
How much posiWve impact has the Hope Channel had on your life?
Veryhigh27%
High28%
Some11%LiLle
2%
Noresponse32%
What areas of your life have been impacted by the Hope Channel?
23%
24%
25%
26%
36%
38%
39%
46%
54%
60%
ConnectedtoAdvenWstChurch
Begerhealth
Informedaboutchurchnews
Begerabletowitness
PreparedforChrist'sreturn
Improvedfamilylife
Richerprayerlife
RelaWonshipwithJesus
Strongerspirituallife
MoreBibleknowledge
Number of Hours Viewing Hope Channel in the Last Month
Lessthan3hours15%
3to5hours16%
6to9hours11%
10to15hours9%
Morethan15hours18%
Noresponse31%
Hope Channel Helps the AdvenWst Church Accomplish its Mission
Don'tagree4%
Agree22%
Stronglyagree43%
Didnotrespond31%
Who would you recommend the Hope Channel to?
7%
45%
45%
46%
54%
55%
Otherpeople
RelaWvesinyourreligion
Friendsinyourreligion
Youngadults(ingeneral)
RelaWvesnotinyourreligion
Friendsnotinyourreligion
Programming Likely to be Recommended to Acquaintances of Another Faith
0% 10% 20% 30% 40% 50% 60% 70%
AdvenWstsnews
Missionreports
Children'sprograms
Faith&freedom
Personalfinances
DevoWonal
Music
HopeS.S.
Health
Familylife
Jesus
Bible&archaeology
EndWmes
Doctrine
Evangelism
Programming Likely to be Recommended to Acquaintances of Same Faith
0% 10% 20% 30% 40% 50% 60% 70%
AdvenWstnewsChildren'sprograms
PersonalfinancesFaith&freedom
MusicMissionreports
DevoWonalJesus
HopeS.S.Familylife
HealthBible&archaeology
EndWmesDoctrine
Evangelism
Likely Notsure Unlikely
How easy is it for people to watch the Hope Channel in Brazil?
Difficult14%
Average22%
Reasonablyeasy14%
Veryeasy17%
Noresponse33%
AdvenWst Television Channels Watched Regularly
OnlyHopeChannel12%
3ABN&HopeChannel29%
Others1%
None20%
Didnotrespond38%
Have Ever Contacted the Hope Channel in Brazil
13%
41%
24%
12%
8% 7%
3%
No Askedformaterials EnrolledinBiblelessons
Prayerrequest BiblequesWon DonaWon Otherrequests
How o^en do you make a donaWon to support the Hope Channel?
Never80%
OneFme6%
Onceayear2%
MoreoVen12%
Demographics: Age and Gender Seniors2%
Middle-aged50to6819%
Adults35to4937%
Youngadultsunder3542% Women
52%
Men48%
Demographics: EducaWon & Language Graduatedegree9%
Collegedegree21%
Technicalschool6%Secondary
diploma32%
Less32%
1%
3%
96%
2%
98%
Otherplaces
NorthAmerica
LaWnAmerica
Otherlanguages
Portuguese
AndResidence
Demographics: Family & Children
Married64%
Nevermarried26%
Othersingles10%
Nochildren39%
Under515%
Age5-914%
Age10-1414%
Age15-1911%
Over197%
Demographics: Ethnicity & Religion
Caucasian64%
Black15%
Other21%
AdvenFsts35%
None32%
Protestant16%
Catholic4% Others
13%