Survey of Viewers Hope Channel A U G U S T 2 0 1 4

C O N D U C T E D BY T H E C E N T E R F O R C R E AT I V E M I N I S T R Y

F O R T H E G E N E R A L C O N F E R E N C E O F F I C E O F A R C H I V E S , S TAT I S T I C S & R E S E A R C H

Source of Data  AnonlinesurveyofviewersoftheHopeChannelwasconductedduringthespringof2014.AnEmailwassenttomailinglistsofindividualswhohavecontactedthevariousHopeChannelopera?onsaroundtheworldthroughtheirwebsitesandothermeans,reques?ngtobeplacedonanewsleCermailinglist,askingforprayerormaterials,etc.Therewereatotalof18,307responsesofwhich14,625wereinasurveyconductedinPortuguesefortheHopeChannelinBrazil.Thisreportincludestheresponsesfromthe3,682individualswhorespondedinotherlanguagesoutsideofBrazil.Thestandardallowanceforsamplingerrorforasurveyofthissizeislessthantwopercentagepoints,plusorminus.

Experience with the Hope Channel

Regularviewer32%

Viewssomeprograms33%

Occasionalviewer18%

Viewedonce7%

Notaviewer10%

Awareness of Hope Channel Availability

14%

18%

41%

45%

77%

83%

VideoonDemand

ROKU(IPTV)

Tabletcomputerapp

Smartphoneapp

VideoontheInternet

Satellitetelevision

Usually Watch Hope Channel On …

7%

3%

5%

6%

8%

9%

14%

41%

49%

Other

VideoonDemand

Subscrip?onsatelliteTV

LocalTVsta?on

Tabletcomputerapp

Smartphoneapp

Cabletelevision

Satellitedish

StreamingontheWeb

Have Ever Watched Hope Channel on Video on Demand via Cable TV

Yes9%

No91%

Day Part When Usually Watch

17%14%

32%

19%15% 13%

39%

15%

37%

61%

39%

25%

10% 12%9% 7%

Monday-Thursday Friday Saturday Sunday

Morning A_ernoon Evening Latenight

Language Usually Watched 46.5%

18.7%

11%8.5%

4.4% 3.2% 3% 1.7% 0.3%2.7%

English Portuguese German Romanian Russian Arabic Chinese Tamil Hindi Others

Type of Programming Usually Watched

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

PersonalfinancesChildren'sprograms

Faith&freedomFamilylife

Adven?stnewsMissionreports

EvangelismJesusMusic

Devo?onalBible&archaeology

HealthEnd?mesDoctrineHopeS.S.

Likely Notsure Unlikely

Non Viewers: Why They Do Not Watch the Hope Channel

14%

2%

3%

5%

6%

9%

10%

14%

16%

Otherreasons

Designedforchurchmembers,doesnotmeetmyneeds

Itravelalot&donothaveaccess

DoesnotprovidethekindofnewsIneed

Notavailableonmydevice

Preferreadinginsteadoftelevision

Programsarenotattheright?me

Iamtoobusy

Irarelywatchtelevision

Ever Viewed Other Hope Channels

9%

3%

4%

5%

6%

7%

10%

14%

16%

21%

30%

Others

Portuguese

Spanish*

Europe

Spanish**

Ukrainian

German

Romanian

Interna?onal

ChurchChannel

EnglishAmericas

*NORTH&CENTRALAMERICA;**SOUTHAMERICA

RecommendaVon to Increase/Decrease types of Programming

0% 10% 20% 30% 40% 50% 60% 70%

PersonalfinancesFaith&freedomMissionreports

Devo?onalFamilylife

Adven?stnewsChildren'sprograms

MusicHopeS.S.

Bible&archaeologyEvangelism

HealthJesus

DoctrineEnd?mes

Increase Staythesame Decrease

Relevance of Hope Channel Programming

Notrelevant4%

Somewhatrelevant23%

Veryrelevant42%

Noresponse31%

Quality of Hope Channel Programming UnsaEsfied

5% Notsure6%

SaEsfied35%

VerysaEsfied24%

Noresponse30%

SuggesVons to Improve the Hope Channel

14%14%14%

15%16%16%

17%19%

20%21%

25%25%

27%28%

30%36%

Moreacademicprograms

Increaseaccess

Morediversifiedprogramming

Chris?anentertainment,comedy

Offeraprogramlibrary

Increasethequality

Exercise&fitnessprograms

Moremissionreports

Moregeneralnews

Morechildren'sprograms

Focusoncontemporaryissues

Morefamilylifeeduca?on

Addlivechurchservices

Moreevangelis?cprogramming

Addyouthprogramming

Moreonprac?calChris?anliving

How much posiVve impact has the Hope Channel had on your life?

Veryhigh13%

High25%

Some21%

LiKle10%

Noresponse31%

What areas of your life have been impacted by the Hope Channel?

16%

17%

21%

23%

23%

26%

27%

36%

43%

44%

BeCerabletowitness

Improvedfamilylife

BeCerhealth

ConnectedtoAdven?stChurch

PreparedforChrist'sreturn

Richerprayerlife

Informedaboutchurchnews

Rela?onshipwithJesus

Strongerspirituallife

MoreBibleknowledge

Number of Hours Viewing Hope Channel in the Last Month

Lessthan3hours21%

3to5hours16%

6to9hours11%10to15hours

9%

Morethan15hours14%

Noresponse29%

Hope Channel Helps the AdvenVst Church Accomplish its Mission

Don'tagree9%

Agree27%

Stronglyagree35%

Didnotrespond29%

Would Recommend the Hope Channel to Others

Yes68%

No3%

Didnotanswer29%

Who would you recommend the Hope Channel to?

8%

33%

42%

43%

45%

50%

Otherpeople

Youngadults

Rela?vesnotinyourreligion

Rela?vesinyourreligion

Friendsinyourreligion

Friendsnotinyourreligion

Programming Likely to be Recommended to Acquaintances of Another Faith

0% 10% 20% 30% 40% 50% 60% 70%

PersonalfinancesAdven?stnewsFaith&freedomMissionreports

Children'sprogramsMusic

FamilylifeHopeS.S.

EvangelismBible&archaeology

Devo?onalDoctrine

JesusEnd?mes

Health

Likely Notsure Unlikely

Programming Likely to be Recommended to Acquaintances of Same Faith

0% 10% 20% 30% 40% 50% 60% 70%

PersonalfinancesFaith&freedomAdven?stnews

Children'sprogramsMusic

FamilylifeMissionreports

Bible&archaeologyJesus

EvangelismDoctrine

Devo?onalHealth

HopeS.S.End?mes

Likely Notsure Unlikely

How easy is it for people to watch the Hope Channel in your area?

Difficult15%

Average17%

Reasonablyeasy20%

Veryeasy17%

Noresponse31%

Aware of the Hope Channel Web Site

Havevisited27%

Veryaware10%

Somewhat5%Slightly

5%Notaware

16%

Noresponse37%

AdvenVst Television Channels Watched Regularly

OnlyHopeChannel26%

3ABN&HopeChannel19%

3ABN5%

Others9%

None12%

Noresponse29%

Have Ever Contacted the Hope Channel

41%

8%

3%

8%

3%

11%9%

No Askedformaterials

EnrolledinBiblelessons

Prayerrequest Bibleques?on Dona?on Otherrequests

Receive a Regular Newsle\er from the Hope Channel

Notsure7%

Yes38%No

55%

How o]en do you make a donaVon to support the Hope Channel?

Never56%OneEme

16%

Onceayear15%

MoreoUen13%

Demographics: Age and Gender Seniors15%

Middle-aged50to

6836%

Adults35to4928%

Youngadults

under3521%

Women49%

Men51%

Demographics: EducaVon & Language

Graduatedegree18%

Collegedegree22%

Technicalschool16%

Secondarydiploma18%

Less26%

15%

4%

6%

9%

11%

16%

39%

Others

Ukrainian

Spanish

Russian

German

Romanian

English

MotherTongue

Demographics: Family & Children

Married66%

Nevermarried19%

Othersingles15%

Nochildren35%

Under59%

Age5-99%

Age10-149%

Age15-198%

Over1930%

Demographics: Ethnicity & Religion

Caucasian61%

Black16%

Hispanic6%

Asian3%

Other14%

AdvenEsts67%

Protestants3%

Other3%

None1%

Noresponse26%

 TheresearchteamthatproducedthisstudyincludedPaulRichardson(projectmanager),PetrCincala(primaryinves?gator)andMonteSahlin(analyst).

 CenterforCrea?veMinistry◦ www.crea?veministry.org◦ (800)272-4664